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Facial Wrinkle Treatment Market

Market Study on Facial Wrinkle Treatment: North America Leads the Pack with Over One-third Market Share

Facial Wrinkle Treatment Market by Product (Medication and Procedural Treatment)

Facial Wrinkle Treatment Market Outlook (2023 to 2033)

The Global Facial Wrinkle Treatment Market recorded a valuation of US$ 77.2 billion in 2022 and is expected to reach US$ 472.2 billion by the end of 2033, expanding at a CAGR of 17.9% through 2033. According to Persistence Market Research, North America occupies a leading market share of 38.6%.

With age, skin starts sagging naturally due to a lack of elastin and collagen fibers. Though surgical face-lift is an option, most people are opting for non-surgical skin tightening procedures due to continued innovation in the aesthetics market.

  • According to an article titled 'Survey on skin aging status and related influential factors in Southeast China' 2009, in the young, middle-aged, and elderly groups, facial wrinkles on average accumulate 33%, 87.8%, and 100%, respectively. Facial wrinkles are said to be visible at the age of 21 years of age in the young population. It is suggested that prevalence highly varies with age, indicating that age is an essential factor associated with both the occurrence and the extent of facial wrinkles.
  • Merz Pharma's Ultherapy was cleared by the US FDA in January 2019 for lifting excess skin in the neck, brow, and chin areas, as well as enhancing the appearance of lines and wrinkles.

Demand for minimally invasive cosmetic procedures has been on the rise, and dermatologists tend to favor the use of topical treatments or less invasive procedures over surgical options for addressing skin conditions.

The popularity of aesthetic procedures is on the rise, as people become more focused on enhancing their physical appearance. Additionally, social media plays a significant role in encouraging individuals to opt for cosmetic procedures. For instance, there is a growing trend of using aesthetic laser processes to address issues such as acne or wrinkles, which is driving the expansion of the facial wrinkle treatment market.

  • Sales of facial wrinkle treatment products accounted for 35.8% share of the global medical aesthetic treatment market in 2022.

Report Attributes


Facial Wrinkle Treatment Market Size (2022)

US$ 77.2 Billion

Estimated Market Value (2023)

US$ 92 Billion

Forecasted Market Value (2033)

US$ 472.2 Billion

Global Market Growth Rate (2023 to 2033)

17.9% CAGR

Market Share of Top 5 Countries


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Sales Analysis of Facial Wrinkle Treatment (2017 to 2022) Vs. Market Outlook (2023 to 2033)

Growing Awareness about Minimally Invasive Cosmetic Procedures Boosting Demand for Facial Wrinkle Treatments

The market for facial wrinkle treatment expanded at a CAGR of 10.1% from 2017 to 2022 due to a rise in the number of anti-aging cosmetic treatments and enhanced skin rejuvenation procedures.

  • According to the International League of Dermatological Societies (ILDS), a non-profit organization comprising 157 dermatological societies worldwide, skin aging is a major skin health challenge globally. The most prevalent skin conditions among aging populations worldwide include reduced functional capacity and increased vulnerability of the skin to various dermatoses such as dryness, itchiness, ulcers, depigmentation, fine lines and wrinkles, fungal infections, and benign/malignant tumors.

Environmental factors such as pollution and lifestyle habits such as smoking and sunbed use can also damage skin health. Growing awareness about minimally invasive surgeries, fewer adverse effects as compared to invasive surgeries, shorter hospital stays, faster recovery, and reduced post-operative pain are factors contributing to the growing demand for non-invasive surgeries.

The time taken to recover is also comparatively shorter for non-invasive procedures, which influences most people to opt for them. The introduction of laser devices with built-in diagnostic technology solutions, such as intense pulsed light (IPL) devices, has automated the procedure of determining patient-specific resurfacing settings, thereby improving patient outcomes. The influence of social media is further amplifying the acceptance of non-invasive laser procedures among the public.

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What are the Key Opportunities for Manufacturers of Facial Wrinkle Treatment Products?

Manufacturers’ Increasing Focus on Product Innovation & Research and Development

Manufacturers of products used in facial wrinkles treatment are highly engaged in industry consolidation activities, such as mergers, acquisitions, and collaborations to expand their product range and distribution network, which creates huge growth opportunities for the dermatology market.

  • For instance, in January 2021, Quantel Medical completed the acquisition of Allex. In December 2021, Allergan Aesthetics completed the acquisition of Soliton, and in April 2022, Cutera partnered with Synchrony to provide financing options to dermatology patients for innovative acne treatments.

Innovations in research and development, as well as advancements in technology, are driving the creation of more sophisticated laser devices to cater to the rising demand for safe and effective laser therapies. These enhancements include cooling mechanisms, prolonged pulse durations, the use of specific wavelengths, non-ablative techniques like intense pulsed light (IPL), and laser combinations.

The development of dermatology laser equipment has resulted in several cosmetic procedures, fueling the growth of the aesthetic laser market in the United States. Furthermore, the surging demand for laser skin resurfacing has led to some highly innovative solutions.

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Which Factors Can Potentially Impact the Demand Growth for Facial Wrinkle Treatments?

“High Costs Associated with Wrinkle Correction Procedures Restricting Their Demand among Low- and Middle-income Groups”

Aesthetic treatments, including surgeries and non-invasive treatments, are associated with high costs, which makes them inaccessible to people in low- and middle-income groups. Non-invasive treatments require a series of sessions to achieve the desired result. The recurring sessions also include travel costs.

  • For instance, according to the American Society of Plastic Surgeons, the average cost of laser hair removal is US$ 287. Similarly, the average cost of laser skin tightening is US$ 2,134.

The cost of treatment, number of sessions required, and treatment duration can vary based on the treatment area, which can act as a deterrent for some potential customers. The high cost is a factor that can adversely impact the market.

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Country-wise Insights

Why is the United States a Lucrative Market for Manufacturers of Facial Wrinkle Treatment Products?

Increased Prevalence of Skin Disease

The United States held 35.2% share of the global facial wrinkle treatment market in 2022.

Demand for facial wrinkle treatment procedures is expected to show significant growth over the forecast period because skin diseases contribute significantly to the global disease burden, negatively impacting millions of people in the United States. The rising incidence of skin issues has led to an increase in permanent scarring. Advanced technologies, pharmaceutical methods, and drug delivery systems have given rise to the field of cosmetic dermatology.

What’s Contributing to High Demand for Facial Wrinkle Treatments in China?

“Growing Interest in Self-care Fueling Demand for Anti-Aging Treatments”

As the Chinese population's purchasing power increases, along with their interest in self-care and investment in personal appearance, the demand for medical aesthetic services and anti-aging treatments is growing rapidly. This trend presents a significant opportunity for market players to tap into during the forecast period.

China accounted for 6.3% share of the global facial wrinkle treatment market in 2022.

What is the Demand Outlook for Facial Wrinkle Treatments in Germany?

“Increasing Focus on Environmentally Sustainable Lifestyle Driving Demand for Natural Skincare Products”

Increasing trend towards a greener lifestyle in Germany is driving up the demand for natural skincare products. With natural ingredients showing remarkable efficacy in both skincare and beauty products in Germany, consumers are showing a greater inclination toward purchasing products that contain such ingredients. This growing interest in high-quality products in these categories presents manufacturers of facial wrinkle treatment products with a significant opportunity for market expansion during the forecast period.

Germany accounted for 4.6% market share in 2022.

How is Demand for Facial Wrinkle Treatments Shaping Up in India?

“Popularity of Technologically Advanced Anti-Aging Procedures Growing Significantly”

The popularity of beauty devices and technology-driven product lines and services is on the rise in India. The cosmetics industry's rapid growth has not only encouraged domestic businesses to compete in the market but has also attracted several international brands to India.

India currently lacks competent anti-aging product lines that can cater to the country's diverse range of salons and experts. This gap in the market presents an opportunity for globally recognized manufacturers of technologically advanced anti-aging products, such as those for facial wrinkle treatment, to enter and expand their market share in India during the forecast period.

India accounted for 7% of the global facial wrinkle treatment market in 2022.

Category-wise Insights

Which Line of Treatment is Widely Used to Correct Facial Wrinkles?

“High Demand for Medication-based Facial Wrinkle Correction Techniques”

Medication-based facial wrinkle treatment procedures generated US$ 64.7 billion in 2022, with the segment projected to expand at a CAGR of 16% during the forecast period.

Specialized formulations of medications are designed to help the facial skin retain moisture and firmness, improve skin tone, minimize the appearance of wrinkles and fine lines, and enhance brightness and radiance.

Facial wrinkle treatment medications are specifically formulated to repair and treat the skin by promoting self-healing and preventing potential damage. Although these medications often have a thick texture that may not be ideal for wearing makeup, they contain active ingredients that are highly effective when used regularly in daily skincare routines. This feature is driving the demand for medicated facial wrinkle treatments.

Will the Market Share Occupied by Treatments for Dynamic Wrinkles Remain High?

“Increasing Cases of Genetic Skin Conditions Contributing to High Demand for Dynamic Wrinkle Correction Procedures”

Treatment for dynamic wrinkles accounted for a market share of 60% in 2022.

Dynamic wrinkles are worsened by genetic skin conditions, an unhealthy diet, or regular smoking. While dynamic lines tend to fade away quickly at a young age, reduced collagen synthesis and decreased elasticity prevent the skin from bouncing back over time, resulting in the lines becoming permanent. These factors are expected to boost demand for dynamic wrinkle treatment procedures over the forecast period.

Why are Dermatology Clinics Preferred over Hospitals or Spas for Facial Wrinkle Treatments?

“Dermatology Clinics Emerging as Preferred Choice for Safe and Effective Anti-Aging Treatment Due to Presence of Well-trained, Licensed Specialists”

Dermatology clinics offering facial wrinkle treatments generated a revenue of US$ 22.5 billion in 2022, and this segment is projected to expand at a CAGR of 29.1% during the forecast period.

Anti-aging treatment is essential to maintain a youthful appearance. Professional dermatology clinics specializing in anti-aging treatments prioritize safety and efficacy to ensure clients receive satisfactory results without harm. The clinic's licensed and knowledgeable specialists can provide detailed explanations of prescription medications and minimally invasive procedures tailored to individual skin types.

By evaluating and fully understanding each client's unique skin needs, these trained professionals can apply the most effective treatments to make the skin appear younger.

Competitive Landscape

The global market is highly fragmented with a large number of local and key players. Considering the competition from local players, key players in the industry are focusing on improving their distribution channels and expanding their geographical presence to reach a large customer base.

  • In October 2020, Himalaya Drug Company, one of India's leading wellness brands, expanded its Himalaya FOR MOMS, its exclusive mother care category portfolio. Himalaya Stretch Mark Oil & Cream, a first-of-its-kind two-step skincare routine, was launched to help mothers reduce the appearance of stretch marks during and after pregnancy.
  • In August 2020, E.T. Browne Drug Co. introduced a new line of hemp oil products. This product line harnesses the healing properties of nature and incorporates 100% natural hemp seed oil, cocoa butter, and vitamin E, along with ethically and sustainably sourced ingredients to provide a calming, soothing, and hydrating effect on all skin types.

Facial Wrinkle Treatment Industry Report Scope



Forecast Period

2023 to 2033

Historical Data Available for

2017 to 2022

Market Analysis

US$ Billion for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • The Middle East & Africa

Key Countries Covered

  • United States
  • Canada
  • Brazil
  • Mexico
  • Argentina
  • United Kingdom
  • Germany
  • Italy
  • Russia
  • Spain
  • France
  • Benelux
  • India
  • Thailand
  • Indonesia
  • Malaysia
  • Japan
  • China
  • South Korea
  • Australia
  • New Zealand
  • Türkiye
  • GCC Countries
  • South Africa

Key Market Segments Covered

  • Product
  • Wrinkle Type
  • End User
  • Region

Key Companies Profiled

  • Weleda
  • Clarins
  • Body Merry
  • Himalaya Global Holdings Ltd.
  • Browne Drug Co., Inc. (Palmer’s)
  • Givaudan SA
  • NeoStrata Company, Inc. (Johnson & Johnson Services, Inc.)
  • Merz Pharma
  • Dermaclara
  • Unilever
  • L’Oreal SA
  • Proctor & Gamble


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Facial Wrinkle Treatment Industry Segmentation

By Product:

  • Medication
    • Creams
    • Gels
    • Serums & Oils
  • Procedural Treatment
    • Radiofrequency Therapy
    • Non-ablative Laser Fractional Resurfacing
    • Ablative Laser Resurfacing
    • Chemical Peels
      • Glycolic Acid Peels
      • Deeper Peels
    • Dermal Abrasion
      • Dermabrasion
      • Microdermabrasion
    • Neuromodulators
    • Soft Tissue Fillers
    • Facelifts

By Wrinkle Type:

  • Dynamic Wrinkles
  • Static Wrinkles
  • Wrinkle Folds

By End User:

  • Hospitals
  • Dermatology Clinics
  • Wellness & Spa Centers
  • Aesthetic Clinics
  • Home-care Settings

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East and Africa (MEA)

- Companies Covered in This Report -

  • Weleda
  • Clarins
  • Body Merry
  • Himalaya Global Holdings Ltd.
  • Browne Drug Co., Inc. (Palmer’s)
  • Givaudan SA
  • NEOSTRATA COMPANY, INC. (Johnson & Johnson Services, Inc.)
  • Merz Pharma
  • Dermaclara
  • Unilever
  • L’Oreal SA
  • Proctar & Gamble

- Frequently Asked Questions -

The United States accounted for 91.2% share of the North American facial wrinkle treatment market in 2022.

The global facial wrinkle treatment market amounted to US$ 77.2 billion in 2022.

Increasing preference for non-surgical procedures is driving high demand for facial wrinkle treatments.

The U.S., Germany, India, China, and Japan account for high demand for facial wrinkle correction.

Demand for facial wrinkle treatment in Europe is set to increase at a CAGR of 18.4% through 2033.

Demand for facial wrinkle treatments in the Middle East and Africa is set to expand at a CAGR of 20% through 2033.

Worldwide sales of facial wrinkle treatment products are expected to reach US$ 472.2 billion by the end of 2033.

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