Global Market Study on Electric Blankets: Rising Demand for Over Blankets & Under Blankets to be Witnessed During 2017 - 2025


Electric Blanket  Market
  • Published On : Jan-2018 |
  • Pages : 167 Pages |
  • Format :

Our new research report on the global electric blanket market presents a brief scenario and the dynamics prevailing in the global electric blanket market. This comprehensive research report delivers value in terms of segmental analysis and forecasts on the global electric blanket market across regional levels as well as from a global perspective. With the help of extensive research, our analysts have studied how different market dynamics are likely to impact the current and future scenario of the global electric blanket market, thus providing useful insights to market players to plan their differentiating strategies capable of evolving with the changing market landscape with a view to achieve competitive advantage in the long run. We have analyzed the key trends, drivers, restraints and opportunities and their magnitudes across various regions of the globe while studying this sector. Impact analysis of key growth drivers and restraints based on the weighted average model are included in the report to better equip and arm clients with crystal-clear acumen and decision-making actionable insights. This report provides historical data of 2012-2016 along with value and volume forecast projections for the period 2017 - 2025 in terms of revenue (US dollars). It also includes detailed pricing analysis by type as well as the electric blanket market value chain analysis. 

Uniqueness of our research style

In order to provide a comprehensive view of the market, we have included detailed competitive analysis and information on company players with unique selling propositions. The dashboard provides a detailed comparison of producers dealing with electric blankets on parameters such as operating margins, unique selling propositions, collective market share, and geographic concentration. The study encompasses market attractiveness analysis of various segments of the global electric blanket market. 

The report indicates segment wise definition of the market along with its overall scenario during the assessment period. The publication focuses on identifying various opportunities in the global market and presents updates and insights associated with the different segments of the global electric blanket market. In-depth analysis on average prices in US$/units have been considered for electric blankets to arrive at appropriate market size numbers. Key market splits have been deduced from extensive surveys and primary research. The prices of electric blankets have been tracked at the wholesale level after conversion through trade websites and primary interviews. 

Our extensive research process

A number of primary and secondary sources have been consulted during the course of the study. Secondary sources include company websites, company annual reports, white papers, and financial reports. Further deep diving has been carried out by interviewing various market observers and subject matter experts to get an actual picture of the global electric blanket market. The data thus accumulated from these sources is revalidated using the triangulation method in order to gain more or less 100 percent accuracy that can enhance the credibility of the research report. The final data is scrutinized using advanced tools to glean qualitative and quantitative insights on the global market for electric blankets.

Assumptions used in the report

  • Application type Product-wise weighted Average Selling Price (ASP) has been considered to deduce market values
  • Bottom-up approach has been used to assess market numbers for each product category
  • Top-down approach has been used to counter validate the market estimations
  • Macroeconomic indicators such as GDP, manufacturing sector growth, global trade statistics and industry growth have been considered
  • All values for market size are in US$ Mn (US Dollar Million) and volume data is in ‘000 units unless specified. The market size numbers for electric blankets are different and calculated separately

Detailed Market Segmentation

By Product Type

  • Over Blankets
  • Under Blankets
  • Electric Pads

By End User

  • Commercial
  • Residential

By Sales Channel

  • Organized Retail
  • Online

By Region

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa

The global electric blanket market to witness a close competition between over blankets and under blankets during the forecast period

Nowadays, consumers are spending a lot to keep themselves warm as well as properly insulated during the winters. There are various ways through which people can do that and today, a new type of blanket is dominating the market – electric blanket. Electric blankets can be warmed before use. Electric blankets are getting maximum attention among consumers owing to the various benefits such as allowing consumers to access multiple features and delivering maximum comfort. The global electric blanket market is anticipated to witness increasing growth owing to growing consumer awareness coupled with the advantages associated with the product.

Different types of electric blankets available in the market include over blankets, under blankets and electric pads. As the name suggests, over blankets go over the body. Under blankets are also known as heated mattress pads or electric fitted sheets that fit over the mattress and below the bottom bed sheet that provides heat from below, whereas electric pads are heating pads used for warming parts of the body in order to manage pain. Among these, the over blanket market is expected to reach the highest market value of over US$ 530 Mn by the end of 2027, growing at 7.0% CAGR during the forecast period. Whereas, the under blankets segment leads in terms of higher CAGR with a 7.2% growth rate projected during the forecast period.

global electric blanket market

Several unique features of different electric blankets to fuel the growth of the global electric blanket market

When the warmness generated by a home heating system is not enough, an electric blanket helps in keeping the wearer warm and cozy, along with minimizing the overall home heating cost. Electric blankets have various associated features including lesser energy consumption. Though electric blankets consume small amounts of energy as compared to a furnace, these devices can still increase the monthly electricity bill. However, if the user operates the electric blanket at less than the maximum temperature setting, it may save overall heating costs. Manufacturers are also continuing the process of innovation and coming up with new features like waterproof blankets, battery powdered blankets with mobile chargeable sockets, light weight, durable, machine washable, and water resistant. Also, other features like machine washable and stain resistant electric blankets make their usage clean and   friendlier to consumers. Such features are attracting a large number of people. Consumers aged above sixty are especially sensitive to the harsh and bitter weather and are thus giving electric blankets a try. Technology is helping revolutionize senior care, and electric blankets are proving to be an effective way of taking care of elder consumers. Senior consumers have expressed several advantages of electric blankets over traditional heating appliances; an extremely hot and stuffy room caused by the use of a room heater can be avoided.

The seasonality of electric blankets coupled with cautious use may restrict revenue growth of the global electric blanket market 

Investing in the electric blanket market can be a high risk business. Many companies invest substantial funds on the research and development, designing, packaging, and promotion of the product, which they only propose to sell for two to three months, because it is impossible to sell outside that time period. Electric blankets are winter seasonal products, mainly sold to consumers from September through the end of January, making it a high risk business. Another aspect of electric blankets is the cautious use. The improper use of an electric blanket may make it a dangerous addition to a bed. Overheating the body with an electric blanket when pregnant can be risky. Pregnant women should not use electric blankets because they produce low frequency electromagnetic fields that enter the body. A higher core body temperature may cause harm to the fetus, mainly in the first trimester. These factors are likely to restrict revenue growth of the global market. 

Company Profiles

  • Jarden Corporation 
  • Shanghai Shenda CoLtd
  • Beurer GmbH
  • Morphy Richards Ltd.
  • Biddeford Blankets, LLC
  • Snugnights UK LLP
  • Slumberdown Company
  • PIFCO
  • Shavel Associates Inc
  • Silentnight Group Ltd.
  • CDB Goldair Australia Pty LTD
  • Glen Dimplex Group 
  • MAXSA Innovations
  • E&E CoLtd
  • Shijiazhuang Mengjie Industry CoLtd.
Back To Top