The link between the consumers and manufacturers of processed foods is fed by the individualistic nature and the high incomes of the urban society. Information, communications, technology, and research and development have played a huge role in fueling the processed foods industry across the globe. Realizing the potential of processed foods in the expanding food and beverages industry, agri-food businesses have been evolving to cater to changing consumer preferences, regulatory environments, and market pressures. This innovative segment of the food industry has been bringing about a balance between providing consumers good quality and tasty food products, fruits, and vegetables and protecting their health.
The processed foods market has also expanded into ultra-processed foods, a category that has, in contrast, been facing flak over the concoction of ingredients present in the food products. Ultra-processed foods often contain a host of chemicals that are not otherwise used in cooking and this has been proven to have an adverse impact on the health of the consumers.
Consumer behavior and brand performance are equally important in gauging the success of the processed foods market. Trying to differentiate between which trends benefit the global foods industry and which will inhibit its growth is a task that Persistence Market Research performs exceptionally.