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The growing need for and prominence of nutraceuticals has been brought on by the lack of nutrition in the daily diet of the average consumer and rising incidences of lifestyle diseases. Players in the most developed nutraceuticals markets such as Europe and the U.S. have been focused on new product development and innovation, and consumer acceptability is just as high on their priority list. Emerging markets in Asia Pacific are still in a nascent stage but possess immense potential for future growth thanks to a surge in preventive healthcare programs, the rising spending power of the consumers, and major technological advancements. Most consumers believe that nutraceuticals can help them manage diabetes, weight, cardiovascular diseases, and other ailments associated with modern lifestyle, and it is this belief that drives the demand for nutraceuticals across the globe.

Persistence Market Research guides clients on how to best optimize industry trends and how to successfully overcome the challenges that lie ahead. Carefully studying the credibility and efficacy of nutraceuticals, our expert analysts and consultants offer clients a 360-degree perspective on what drives this market.

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