Irrespective of global economic concerns, the focus on health and wellness remains steady and just as viable. Consumers across the globe continue to demand solutions that are targeted at weight management, immune system support and gut health, heart health, and inner beauty. As consumer knowledge about the efficacy of key food ingredients increases, so does the demand for functional health and wellness products that offer a wide range of benefits beyond regular nutrition. Functional trends that impacted the food and beverages industry a couple of years ago still hold even today: the desire for long-term weight control, the need for energy, the demand for preventive aging solutions, the growing importance of probiotics and digestive health, and the emergence of the heart-healthy generation in emerging markets.
The experts at Persistence Market Research understand the tangible benefits of functional health and wellness products and the promise of these foods that attracts consumers around the world. We offer an analysis of the latest trends in the industry and a clear and concise perspective on where the market is headed.