Web content management is a kind of software system that comprises of a set of tools enabling organizations to manage digital information on a website. Web content management has become an integral part of the growth of an organization as content marketing has become the key to execute digital marketing campaigns. With the help of a web content management system, organizations can have a central interface that enables easy editing of the content and addition of different type of media before the content is published. Such a kind of software system gives flexibility and enables customization so that organization can shape the content as per their own distinct needs. A web content management system can be deployed on premise or on cloud. With the help of a web content management system, organizations can expand their business and enhance their brand image. Web content management system also helps the companies in customer engagement. Presently, customer engagement has become a real challenge for the businesses, since the advent of digital platforms that have enhanced the expectations of the customers and they want instant service. Keeping this scenario in mind, businesses need to make compelling content to keep their customers engaged and deliver personalized content, and this can be achieved by using a web content management system.
According to the assessment of Persistence Market Research, the global web content management market is forecasted to reach a figure of about US$ 8,500 Mn in 2022 and is poised to exhibit a robust CAGR in the period of assessment.
North America Market Set to Dominate the Global Web Content Management Market in Terms of Revenue
The market in North America is set to dominate the global web content management market in terms of value and this trend is projected to sustain itself throughout the assessment period. North America web content management market is the most attractive market, growing at a robust CAGR over the forecast period.
Solution Component Type Segment Slated to Touch a Value of About US$ 6,000 Mn in 2022
According to the projections of Persistence Market Research, the solution component type segment is expected to reach a value of about US$ 6,000 Mn in the year 2022. This signifies a robust CAGR during the forecast period of 2017-2022. The solution component type segment is estimated to account for nearly three-fourths of the revenue share of the component type segment by the end of the year 2017 and is expected to lose in market share by 2022 over 2017.
Media and Entertainment Segment to Exhibit a CAGR of Nearly 7% During the Assessment Period
According to the assessment of Persistence Market Research, the media and entertainment segment is poised to touch a figure of about US$ 3,300 Mn in the year 2022. This signifies a CAGR of nearly 7% during the assessment period from 2017 till the year 2022. The media and entertainment segment is estimated to account for nearly half of the revenue share of the industry segment by the end of the year 2017 and is projected to lose market share by 2022 over 2017.
The report also profiles companies that are expected to remain active in the expansion of global web content management market through 2022, which include Open Text Corporation, Microsoft Corporation, Adobe Systems, Inc., IBM Corporation, Oracle Corporation, EPiServer AB, Acquia, Inc., Sitecore A/S, SDL plc and Kentico Software s.r.o.
Note: The insights mentioned here are of the respective analysts, and do not reflect the position of Persistence Market Research
Persistence Market Research delivers yet another impartial, comprehensive and perceptive report titled ‘Web Content Management Market: Global Industry Analysis (2012-2016) and Forecast (2017-2022)’. In this report, the global web content management market is explored in great detail, and the market dynamics of the global web content management market has been covered comprehensively, explaining to the report readers the drivers, restraints and trends operating in this highly competitive market. Also, analysis of the data over different parameters has been done in order to arrive at market numbers concerning the global web content management market. Besides, competition landscape of the global web content management market is also covered in this report, giving information about the important companies operating in the global web content management market.
In the first part of the report, the executive summary and the introduction are given. The executive summary gives a summary of the global web content management market and gives the pertinent market numbers that are most significant, which include the historical CAGR growth from 2012 till 2016 and the forecasted CAGR from the year 2017 till the end of the forecast period in the year 2022. Information about lucrative markets from the point of view of leading revenue share and highest CAGR are also given in the executive summary.
In the introduction section, the web content management market is defined in detail so that the report readers are clear about the scope of this market.
The next section of the report gives information on the key dynamics of the web content management market. Key points covered in this section include the global economy, fiscal stimulus and bottom line of enterprises.
In the subsequent section of the report, information is given on the cost structure analysis and pricing analysis of the global web content management market. An analysis on the market presence of key participants (intensity map) is also offered in this section.
The next part of the report consists of the global web content management market analysis and forecast by component type, industry, deployment and region. This section of the report contains important market numbers in the form of year-on-year growth comparison, market share comparison and revenue comparison. The global web content management market is also analyzed across key regions- North America, Latin America, Europe, Japan, APEJ and MEA.
The last part of the report contains the competition landscape, where important companies that are functioning in the global web content management market are profiled in detail. The information presented in the competition landscape is in the form of company overview, overview of the products that the particular company is selling, financial information of the company and important developments that are related to that particular company. In the competition landscape, SWOT analysis of the selected companies is also given, which gives deep insights about the functioning of the selected companies. The competition landscape is a valuable part of the global web content management market report as it gives information about how the important companies stay at the pole position in this market and implement strategies to stay on top in this highly competitive market.
Persistence Market Research uses a proven and tested research methodology to derive the revenue estimates of the global web content management system market. A deep and comprehensive secondary research is carried out in order to arrive at the overall market size and determine the top industry players. Subsequently, a list of industry players (manufacturers), distributors, retailers and industry experts is developed and a discussion guide for detailed and comprehensive primary interviews is also developed. Data obtained from this primary and secondary research is validated using the triangulation method. This data is then inspected using advanced tools to get pertinent insights into the global web content management market.