Web Real-Time Communication (WebRTC) is an internet browser interface which enables real-time communication between two internet browsers. WebRTC enables peer to peer audio, video and data communication between the browsers without plugins.
This key functionality of WebRTC not only reduces the time required but also makes the process easy for a non-technical user since WebRTC requires no plugins, frameworks or applications. The browsers use Session Description Protocol (SDP) to establish a connection for data transfer.
WebRTC is available for free and is accessible worldwide which is the key growth driver of this market. Moreover, WebRTC is platform and device independent which would help to attract global audience. Further, it provides better video and voice quality with advanced security and other operational features.
WebRTC can adapt to various network conditions and is interoperable with Voice over Internet Protocol (VoIP) and Unified Communications (UC) solutions which is expected to help companies to easily integrate it with their existing infrastructure.
WebRTC provides a bright solution for customer facing businesses. As this communication is real time, WebRTC provides audio visual solutions without any cost. Retail and healthcare are two industries with high demand for WebRTC as direct communication with end users or customers is of immense importance in these industries.
One key restraint associated with the use of WebRTC is that it uses internet platform which is a public domain and thus, the quality of service cannot be guaranteed all the time. Use of Internet could result in privacy issues as it is still not clear how WebRTC manages the security and privacy.
Further, integration is another key challenge associated with WebRTC. Organizations could face problems in integrating and adapting the WebRTC to their current system. WebRTC is currently not supported on Microsoft Internet Explorer. Thus, there are a number of complexities linked with WebRTC however, technological advancements are anticipated to eliminate these challenges in near future.
With WebRTC nearing its completion, organizations especially the consumer facing entities are expected to use this technology in near future across all platforms. WebRTC is an emerging industry standard for audio and video communication through a web browser. The Internet Engineering Task Force (IETF) decided that browser makers should implement VP8 and H.264 video codecs.
WebRTC is of huge importance for call centers and customer care centers, where direct communication is happening between a company representative and the end user or customer. WebRTC can simplify this communication further and increase the level of customer satisfaction. Companies are integrating WebRTC into their websites to enhance the overall user experience.
Some of the major players in the global WebRTC market are Google Inc., Facebook, Inc., Citrix Systems, Inc., TokBox Inc., Sinch AB, Twilio, Inc., WIRE SWISS GmbH, Talko Inc., Screenhero, Inc., and Comcast Corporation etc.
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