Soy Sauce Powder Market

Global Market Study on Soy Sauce Powder: Demand Surging for Use in Soups, Snacks, and Convenience Food

About the Report

The global soy sauce powder market is anticipated to expand at a healthy CAGR of over 6% from 2020 to 2030. Demand for conventional soy sauce powder will continue to remain high across regions, accounting for around 95% market share.

Soy sauce powder is used as an ingredient in a number of food products such as dressings, snacks, sauces, soups, dips, meat and seafood, and many other applications. Increasing popularity of international cuisines such as Japanese, Chinese, Thai, Malaysian, Vietnamese, and Indonesian across the globe is one of the major factors driving demand for soy sauce powder. Persistence Market Research’s report analyzes the consumption outlook of soy sauce powder, globally, for different applications. The report also talks about the impact of COVID-19 on the soy sauce powder market. Growing consumer concerns regarding different flavors and taste preferences and evolving consumer dietary preferences have led to a surge in demand for flavor-enhancing ingredients. High functionality and convenience of transport offered by soy sauce powder are the primary reasons that have triggered market growth market.

Find Out More about the Report Coverage

Companies

  • Beijing Salion Foods Co. Ltd
  • Kikkoman Corporation
  • Aipu Food Industry
  • Chaitanya Biologicals Pvt. Ltd
  • Dream Foods
  • Jin Mata Food Processors LLP
  • Shanghai Hensin Industry Co., Ltd
  • Halcyon Protein Pvt. Ltd.
  • Lizaz Food Processing Industry
  • YAMASA Corporation
  • Woodland Foods
  • Maeil Foods Co., Ltd.
  • Philippine Aminosan Corporation

Historical & Future Projections

From 2015-2019, the soy sauce powder market experienced a value growth of 4.4%. Soy sauce powder offering umami flavor to different food products along with getting easily dissolved in water for creating soy sauce has witnessed substantial demand from the food industry.

Increased demand for products with long shelf and ease in transportation of soy sauce powder are expected to increase its demand during the forecast period with an expected value CAGR of more than 6%. Increasing awareness regarding the health benefits of naturally fermented soy sauce powder, such as being rich in amino acid and protein, is drawing consumer attention towards adding it as a seasoning for enhancing flavor in different food products. Increased demand for healthy and palatable food coupled with growing adoption of Chinese and Japanese cuisines in Western regions is propelling demand for convenient and long shelf life-enabling soy sauce powder. Wide application of soy sauce powder in sauces, dips, gravies, soups, snacks, seasoning mixes is further expected to contribute toward high-value growth of soy sauce powder during the forecast period.

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How is Increasing Consumer Preference for Umami Flavor Benefitting Demand for Soy Sauce Powder?

Increasing demand for nutritious yet savory food is one of the major factors that has triggered the growth of the umami flavor market, and as umami type flavor offers excellent palatability, it is now widely used in bouillons and a variety of seasonings and blends. Umami type flavor is described as the fifth flavor apart from the traditional four flavors of bitter, sweet, sour, and salty, and imparts a ‘savory taste’ to food. Umami flavor is considered to be a game-changer in the evolution of formulations for sodium reduction. A variety of umami flavors can be utilized to successfully reduce sodium or salt content in food and drink products. For instance, according to the Glutamate Association, MSG can lower the content of sodium in a product by approximately 40%, while still maintaining the desired flavor.

Yeast extracts, hydrolyzed proteins, and soy sauce powder are some of the most widely used umami-generating or enhancing ingredients in food and drink manufacturing to develop vegan or vegetarian products or meals that offer savory flavor, which can be used as suitable meat substitutes.

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How Will the Changing Landscape of the Global Foodservice Industry Trigger Demand Growth of Soy Sauce Powder?

The foodservice industry has witnessed tremendous growth over the past decade, owing to factors such as rising disposable income and introduction of innovative food products. Busy lifestyles and increasing working populations are also key factors in the sector’s growth. Changes in consumer tastes and behaviors have also contributed to growing consumer preference for restaurants and other foodservice outlets.

Soy sauce powder falls under the versatile food ingredients category, which can be utilized in multiple applications. The foodservice industry has been using soy sauce powder as an ingredient in flavorings, salad dressings, noodles, dipping sauces, soups, and others. Furthermore, various health benefits associated with naturally fermented soy sauce have made it a vital ingredient for players in the foodservice industry that seek to target health-conscious consumers, thus driving growth of the market.

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Will the ‘On-the-go Snacking’ Trend Influence Sales of Soy Sauce Powder?

Rapid urbanization, rise in working population, increased participation of women in the global workforce, and rapidly changing consumer lifestyles are some of the major factors that have led to a keen inclination toward convenient food products, ready-to-eat meals, and fast food products. Convenient food products are gaining immense popularity and becoming essential in urban kitchens, as they prove to be a great time-saver for consumers with hectic lifestyles.

Increased preference for soy sauce powder in convenience food products is attributable to its vibrant flavor and health-beneficial properties. Majority of the key players engaged in the manufacturing of convenient food products are utilizing soy sauce powder as a major ingredient in different food products, which is widely being accepted by consumers across the globe. Demand for soy sauce powder is triggered by increasing demand for snacks, soups, marinades, seasoning blends, and other food products, so as to enhance the flavor and umami taste in these products.

How Will Increasing Preference for Gluten-free Products Drive Market Growth?

Gluten-free diets are gaining popularity amongst consumers due to their claimed benefits such as improving health, increased energy, and weight loss. The number of consumers who are allergic to gluten is increasing, thus driving the market for gluten-free food. Customer preferences have been influenced by the growing rate of population being affected by various diseases due to the consumption of gluten, such as celiac, infertility, neurological disorders, and others. With celiac disease becoming more prevalent, consumption of gluten-free food is rising.

Traditional soy sauce processing involved soybeans along with roasting and crushing wheat, pushing gluten-intolerant customers away. However, manufacturers of soy sauce powder have introduced gluten-free soy sauce powder that includes only soybeans, thus attracting customers demanding gluten-free products.

What are the Key Challenges Faced by Soy Sauce Powder Manufacturers?

The time required for fermentation of natural soy sauce is approximately five to eight months, which makes it difficult for soy sauce manufacturers to keep up with the demand. Majority of key players opt for acid hydrolysis, a chemical production that fastens the production of soy sauce, and completes the fermentation process within a period of few days. This process includes heating soybeans to 80°C and mixing them with hydrochloric acid, which leads to the breaking down of proteins present in the soybeans and wheat. Thus, the resulting soy sauce product is less attractive in terms of nutritional content and taste as compared to naturally fermented soy sauce products. Apart from this, the process also produces some undesirable compounds that are not present in naturally fermented soy sauce products. As a much faster and cheaper way of making soy sauce, manufacturers are increasingly opting for chemical hydrolysis, repelling customers demanding natural and healthy soy sauce powder.

Country-wise Analysis

Why is China a Prominent Market for Soy Sauce Powder?

According to the Food and Agriculture Organization, China accounted for approximately 60% of the global production of soy sauce, and is one of the major exporters to some of the most developed countries across the globe. Easy availability of raw material country makes it a large potential market for soy sauce powder manufacturers. High productivity of soy sauce in China ensures the availability of adequate raw material throughout the year. China primarily exports a majority of its soy sauce produce to key players engaged in the production of soy sauce powder in developed counties across the globe. Soy sauce manufacturers in China are also emphasizing on increasing the productivity of gluten-free soy sauce powder to fulfill the ever-increasing demand for gluten-free products.

What are the Potential Growth Opportunities for Soy Sauce Powder Manufacturers in the U.S.?

Rising Asian population in the U.S. and their impact on the local food scene are expected to bolster sales of soy sauce powder in the country. The number of Japanese and Chinese restaurants in the U.S. offering ethnic cuisines that use different ingredients is increasing. Soy sauce powder is one of the major ingredients in Chinese and Japanese cuisines. Ready-to-cook soups with soy sauce powder are also gaining increased penetration in the U.S., attributed to the hectic lifestyle of consumers and increased participation of women in the global workforce, leading to increased demand for convenient and tasty food.

Demand is also attributable to rising consumption of salads and dressings in the U.S., along with increased consumption of meat products. Soy sauce powder is known to add flavor to these food products while acting as a natural preservative in meat products. Rising popularity of ethnic food coupled with the easy availability of soy sauce powder in supermarkets across the country is expected to fuel market growth in the U.S. Thus, with increasing foodservice providers and food and beverage manufacturers conveying authenticity with ingredients and preparation styles to capitalize on the demand for global flavors, the market for soy sauce powder in the U.S. is expected to witness robust growth.

Why is India Set to Experience High Volume Growth Over the Forecast Period?

The Indian food processing industry is expected to create increased room for opportunities for key players manufacturing soy sauce powder owing to factors such as growing economic and political stability, increasing urbanization, rising employment, rapidly developing infrastructure, increasing disposable income, and high consumer expenditure. Increased penetration of Chinese cuisines as a staple food in this region, coupled with increased production of soy sauce in India, is expected to bolster sales of soy sauce powder in the country.

Category-wise Insights

What are the Factors Contributing to the High Growth Rate of Organic Soy Sauce Powder?

Organic food products and products made from organic ingredients are occupying prominent shelf space of global food retailers. Many manufacturers engaged in the food and beverage industry are turning toward the increased utilization of organic ingredients, as consumers are shelling out more money on organic food products, attributed to their alleged health benefits. Increased awareness regarding the use of harmful chemicals during the cultivation of different agricultural commodities has pushed consumers toward organic ingredients, including soy sauce powder.

Health benefits offered by organic food products is one of the most influential factors for the expansion of the organic products market, which, in turn, has triggered demand for organic seasonings. Apart from this, increasing government initiatives for promoting organic production is another important factor influencing demand for organic soy sauce powder for use in different organic products. As such, sales of organic soy sauce powder are expected to witness a high volume CAGR of approximately 8% over the forecasted period.

Competition Landscape

Persistence Market Research has profiled the following prominent soy sauce powder manufacturers in its report:

  • Beijing Salion Foods Co., Ltd.
  • Kikkoman Corporation
  • AIPU Food Industry Co., Ltd
  • Chaitanya Biologicals Pvt. Ltd
  • Dream Foods
  • Jin Mata Food Processors LLP.
  • Shanghai Hensin Industry Co., Ltd
  • Lizaz Food Processing Industries
  • Halcyon Proteins Pty. Ltd
  • YAMASA Corporation  
  • Woodland Foods
  • Philippine Aminosan Corporation
  • Maeil Foods Co., ltd.

Majority of key players manufacturing soy sauce powder are emphasizing on product development strategies that are in line with evolving consumer trends. To ensure sustainability, key players are striving to offer gluten-free soy sauce powder to clinch a competitive edge in the global market. The gluten-free trend is backed by millions of consumers choosing a gluten-free diet for various reasons.

  • Dream Foods offers soy sauce powder that is free from genetically modified organisms and artificial flavors, and is gluten-free, organic, and free from preservatives, to attract health-conscious consumers.

Apart from this, key players are also investing huge amounts in research & development activities to ensure increased market participation, cost management benefits, and develop unique products.

  • In August 2019, Kikkoman Corporation completed the development of its new research & development center. This expansion was done with the aim of strengthening the group’s R&D capabilities even further.

Report Scope

Attribute

Details

Forecast Period

2020-2030

Historical Data Available for

2015-2019

Market Analysis

US$ Mn for Value & Tons Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

Key Countries Covered

  • US
  • Canada
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Poland
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Vietnam
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • South Africa

Key Segments Covered

  • Nature
  • Application
  • Distribution Channel
  • Region

Key Companies Profiled

  • Beijing Salion Foods Co., Ltd.
  • Kikkoman Corporation
  • AIPU Food Industry Co., Ltd
  • Chaitanya Biologicals Pvt. Ltd
  • Dream Foods
  • Jin Mata Food Processors LLP.
  • Shanghai Hensin Industry Co., Ltd
  • Lizaz Food Processing Industries
  • Halcyon Proteins Pty. Ltd
  • YAMASA Corporation 
  • Woodland Foods
  • Philippine Aminosan Corporation
  • Maeil Foods Co., ltd

Customization & Pricing

Available upon Request

Key Questions Answered in Report

  • Which type of soy sauce powder is expected to show significant growth?

As per Persistence Market Research’s projections, organic soy sauce powder is expected to exhibit significant value CAGR of around 8%, owing to the increased consumer demand for organic food products.

  • Currently, which is the largest market for soy sauce powder?

As per Persistence Market Research’s projections, sales of soy sauce powder are highest in North America, attributable to increased consumer demand for convenient and ready-to-cook food products in the region.

  • Who are the leading manufacturers of soy sauce powder?

Prominent players manufacturing soy sauce powder include Kikkoman Corporation, AIPU Food Industry Co., Ltd., YAMASA Corporation, Maeil Foods Co., Ltd., and Halcyon Proteins Pty. Ltd.

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  • Is the market research conducted by Persistence Market Research?

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Persistence Market Research follows a methodology that encompasses a demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.

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Key Market Segments

Nature

  • Organic
  • Conventional

Application

  • Soups and Sauces
  • Dips and Seasonings
  • Snacks and Convenience Foods
  • Meat and Seafood
  • Others

Type

  • Business to Business
  • Business to Consumer
    • Hypermarkets/Supermarkets
    • Convenience Stores
    • Online Retail
    • Other Retail Stores

Region

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa (MEA)

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