Smart Mask Market

Smart Mask Market - Global Industry Analysis 2016 -2020 and Opportunity Assessment 2021 - 2031

Global Smart Mask Market Outlook

The rapidly growing health consciousness among consumers is likely to drive the adoption of smart masks in the coming years. The recent covid-19 pandemic outbreak has further played a key role in facilitating growth in the adoption of smart masks. As compared to ordinary masks, smart masks are highly rated in terms of performance and filtration which is why the adoption of smart masks is further likely to increase over the traditional mask offerings. Besides product performance, other additional features like voice-activated LED, etc. are expected to drive adoption. These masks are also highly promoted as multi-use products for other outdoor and hiking activities to gain millennial attention.

Apart from the fancy features, few smart masks also incorporate sensors to detect the presence of pathogens on real time bases. Such smart features of masks are likely to attract the attention of health conscious consumers in the market.

On the other hand, expanding healthcare and commercial industries is likely to play a key role in driving the adoption of smart masks during the forecast period. According to the analysis, many companies are aiming to implement the latest technologies in the mask market with the help of IoT (Internet of Things). Considering all the above factors the future of smart masks is likely to remain optimistic.

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Global Smart Mask Market: Market Dynamics

Will Environmental Concerns Impact the Demand for Smart Masks in the Future?

Rapidly growing environmental concerns are projected to drive the adoption of smart anti-pollutant masks in the market. One of the environmental concerns like air pollution is rapidly increasing. The growing pollution concerns is expected to drive the adoption of smart pollution masks in the coming years. As per the statistics, approximately 35,000-40,000 people are killed in UK alone due to air pollution. This is an indicator itself that how necessary the adoption of anti-pollutant masks have now become. On the other hand, the increasing adoption of masks by cyclist commuters in polluted regions is further expected to play a key role in driving the adoption of smart masks in the coming years.

What are the trends that are currently reshaping the Smart Mask Market?

In light of growing demand for mask amid the covid-19 outbreak, various companies have switched their manufacturing base to produce masks. Many technology startups have indulged themselves in the introduction of smart mask that guarantee higher performance.

With the ongoing trend in several markets about the IoT technology, many companies are focusing on integrating their ordinary masks into Smart masks such as fiber gas sensor integrated smart mask, fume mask, etc. The players in the smart mask market are currently focused on increasing the level of supply and facilitate smooth distribution of smart masks in huge capacities.

Will Expansion in Low and Middle-Income Countries Open up New Opportunities for Players?

The smart mask market is currently experiencing rapid emergence of local and regional players offering smart masks. The penetration of smart masks is lower in low and middle-income countries, so expanding their presence in such markets will further help to identify new growth opportunities in the market. Rapid industrialization in such low and middle-income countries is further expected to positively impact the growth of the smart mask market. Apart from this collaborating and merging with industrial partners, consumers are expected to positively impact the market growth. Expanding further product Offerings will help cater to additional smart mask needs and demands.

Besides this, further enhancing their promotional strategies to gain brand reputation in a competitive market will help gain a competitive advantage over other players. Other parameters like acquisitions, mergers and joint ventures, and strategic alliances with industry partners are expected to play a key role in facilitating high supply in the smart mask market. It’s been expected that such factors will open new opportunities for players and other stakeholders working in the smart mask market in the upcoming years.

What are the challenges that are encountered by the Players in the Smart mask Market?

As per the analysis, the smart mask market will be classified as highly competitive with a large number of regional players who are currently operating.

 The availability of cost-effective substitute products like ordinary disposable and reusable face masks and respirators and the high prices of smart masks is expected to hinder product adoption in the market. All of such factors are likely to pose numerous challenges for players in the market.

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Global Smart Mask Market: Market Segmentation

On the basis of product type the global smart mask market has been segmented as –

  • Smart Respirators
  • Smart Anti- Pollutant Masks
  • Other Smart Masks

On the basis of Sales channel global smart mask market has been segmented as –

  • Mono- Brand Stores
  • Specialty Stores
  • Wholesalers/Distributors
  • Online Retailers
  • Other Sales Channel

On the basis of price range global smart mask market has been segmented as-

  • Under $20
  • $20-$25
  • $25 - $30

On the basis of application the global smart mask market has been segmented as –

  • Personal
  • Industrial

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Which are the key players operating in the Global Smart Mask Market?

Some of the key players operating in the global smart mask market are

  • LG Corporation
  • Hubble Connected Ltd. (MaskFone)
  • Louis M. Gerson Company, Inc.
  • Shanghai Dasheng
  • Razer Inc
  • Airbliss Plus Company
  • and among others.

In June 2020, a Japanese startup company named Donut Robotics introduced an internet-connected "smart mask” that can transfer messages and translate from Japanese language into many other languages. 

With the introduction of PURICARE, a wearable smart air purifier on August 2020, LG entered the smart mask market.

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Is the Demand for Smart masks still rising in Japan?

The penetration of advance technology is high in Japan. Japan is one such country that highly supports the ideology of product or technology development. This is one of the prominent factor that points out towards the adoption and penetration of smart masks in Japan.

Wearing mask in Japan is a common prospect it’s even considered as a social etiquette. Japanese wear masks not only to get protection against diseases but even for the fashion purpose.

All of such cultural factors are likely to positively favour the market.

Will Rising Pollution Facilitate High Smart Mask Adoption in China? 

China is another lucrative market where the penetration of smart mask is likely to grow. Rapid industrialization and growing environmental concerns in the country is expected to encourage the adoption of smart masks. China is facing numerous environmental issues that are affecting human health.

For instance, Beijing air is highly polluted. The high levels of polluted smog are causing extensive range of diseases such as lung cancer, heart disease etc. Thus, growing environmental concern and parallel increasing health consciousness are likely to facilitate smart mask adoption in China market.

Will Smart Mask Promotion Drive Adoption in India?

The awareness of smart masks is comparatively low in India. However, a little promotion on the part of players is expected to drive smart mask sales in the coming years. The players in the market can also collaborate with existing regional online retailers to facilitate a wider market reach in India. Besides this, growing environmental problems in India are also likely to drive smart mask adoption.

For instance, Delhi has been subjected to an extraordinary level of toxic air year-round. The highest reasons for pollution in Delhi are abundant, to start by mentioning a few, one of the main culprits is vehicular emissions. Thus, in light of increasing environmental concerns India is also expected to reflect new developments in smart mask category.

The report covers exhaustive analysis on:

  • Smart Mask Market Segments
  • Smart Mask Market Dynamics
  • Smart Mask Market Size
  • New sales of Smart Mask
  • Current Trends/Issues/Challenges in the Smart Mask Market
  • Competition & Companies Involved in Smart Mask Market
  • New Technology for Smart Mask
  • Value Chain of the Smart Mask Market

Regional analysis includes:

  • North America (U.S., Canada)
  • Latin America (Mexico, Brazil, & Argentina)
  • Europe (Germany, Italy, France, U.K, Spain, Russia, & among others)
  • East Asia (China, Japan, & South Korea)
  • South Asia (India, Indonesia, Thailand, & Malaysia)
  • Oceania (Australia & New Zealand)
  • Middle East and Africa (GCC Countries, S. Africa, Northern Africa)

The global smart mask market report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators, and governing factors, along with market attractiveness as per segment. The report also maps the qualitative impact of various market factors on market segments and geographies.

Report Highlights:

  • Detailed overview of parent market
  • Changing market dynamics in the smart mask market
  • In-depth smart mask market segmentation
  • Historical, current, and projected Smart Mask market size in terms of volume and value
  • Recent industry trends and developments in the global smart mask market
  • Competitive landscape
  • Strategies of key players and products offered in the global smart mask market
  • Potential and niche segments, geographical regions exhibiting promising growth
  • A neutral perspective on smart mask market performance
  • Must-have information for market players in smart mask market to sustain and enhance their market footprint

NOTE - All statements of fact, opinion, or analysis expressed in reports are those of the respective analysts. They do not necessarily reflect formal positions or views of the company.

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