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Retail Analytics Market

Market Study on Retail Analytics: PMR Foresees a Range of Opportunities Arising with an Unprecedented Surge in E-Commerce, Attention to Real-time Analytics, and Growing Integration of Technologies Like AI and ML for Pricing Optimization, Inventory Management, and Overall Business Strategy

A Detailed Analysis of the Retail Analytics Market Based on Critically Rising Need for Data-driven Insights, Personalized Customer Experiences, and Enhanced Operational Efficiency in Retail

Retail Analytics Market

The global retail analytics market is forecast to expand at a CAGR of 10.9% and thereby increase from a value of US$17.4 Bn in 2023, to US$36 Bn by the end of 2030.


Key Insights

Retail Analytics Market Size (2023E)

US$17.4 Bn

Projected Market Value (2030F)

US$36.0 Bn

Global Market Growth Rate (CAGR 2023 to 2030)


Historical Market Growth Rate (CAGR 2018 to 2022)


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Market Introduction and Definition

Retail analytics is the systematic examination of data produced in the retail sector to extract practical insights that can be utilized to improve the quality of decision-making. This process entails the application of sophisticated analytics tools and technologies to analyse consumer behavior, enhance inventory management, and optimize operational efficiency. By leveraging data from multiple touchpoints, including customer demographics, point-of-sale transactions, and online interactions, retailers can acquire a more comprehensive comprehension of market trends, consumer inclinations, and performance indicators. Adopting a data-driven methodology enables enterprises to enhance decision-making processes, optimize workflows, and deliver customized purchasing experiences to their clientele.

The worldwide retail analytics market is driven by a multitude of contributing factors. To begin with, the proliferation of electronic commerce has produced enormous volumes of data, compelling merchants to exploit analytics to gain a competitive edge. Furthermore, in response to the increasing need for customized customer experiences, analytics tools have been implemented to comprehend and predict consumer preferences.

Moreover, the imperative for effective inventory management and supply chain optimization has propelled the implementation of analytics solutions to reduce expenses and improve overall efficiency. Retailers are increasingly acknowledging the critical importance of data-driven insights in attaining a competitive advantage. Consequently, the retail analytics market is anticipated to experience consistent expansion, propelled by the ongoing quest for operational efficiency and customer-focused approaches.

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Market Growth Drivers

Rapid Transition to E-Commerce, and the Resulting Deluge of Data Produced Within the Digital Retail Domain

The principal factor propelling the worldwide retail analytics market is the rapid transition to e-commerce and the resulting deluge of data produced within the digital retail domain. With the growing adoption of e-commerce by consumers, retailers are confronted with an unparalleled influx of data originating from diverse digital touchpoints. The extensive collection of data includes customer perusing behaviors, transaction records, and engagement indicators, resulting in a valuable repository that, when utilized proficiently, transforms into a strategic resource for enterprises.

The proliferation of e-commerce transactions has spurred the extensive implementation of retail analytics tools, as merchants endeavor to derive significant insights from this inundation of data. Retail has been profoundly altered by the exponential expansion of e-commerce platforms; therefore, a sophisticated approach to data analysis is required to gain a competitive edge. Retailers are employing sophisticated analytics tools to interpret and discern consumer behavior, preferences, and digital trends. Through a meticulous examination of online interactions, patronage trends, and customer input, organizations can customize their approaches to align with the ever-changing demands of their clientele.

E-commerce analytics provide retailers with the ability to optimize their online platforms, improve the user experience, and develop targeted marketing campaigns through the utilization of data-driven insights. This practice not only cultivates customer loyalty but also enables effective response to changes in the market. With the ongoing expansion of the digital retail footprint, analytics assumes a more critical role in elucidating the complexities of e-commerce. This positions analytics as the pivotal factor propelling the development of the global retail analytics market.

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Market Restraints

Concerns Regarding Data Privacy and Security

One significant impediment that impacts the worldwide Retail Analytics Market is the difficulty presented by concerns regarding data privacy and security. With the increasing reliance of the retail sector on data analytics to comprehend consumer preferences and behavior, the protection of sensitive personal data emerges as a crucial element.

Following high-profile data breaches and privacy incidents, consumers are developing a greater awareness of the confidentiality and protection of their information. The increased consciousness surrounding this issue has led regulatory entities to implement rigorous data protection legislation, including the GDPR in Europe, and analogous policies in other areas.

Intricate Nature of Integration

One notable obstacle confronting the worldwide retail analytics market is the intricate nature of integration, which stems from the varied data sources present in the retail ecosystem. Retailers collect data from a multitude of sources, encompassing supply chain operations, in-store transactions, online purchases, and social media engagements. Harmonizing and integrating this heterogeneous data into a unified and functional format for analytics presents a formidable obstacle. Difficulties in data sources, formats, and structures present an insurmountable obstacle for retailers seeking to extract insightful information.

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Emergence and Assimilation of AI and ML Technologies

An important opportunistic factor propelling the worldwide retail analytics market is the emergence and assimilation of machine learning (ML), and Artificial Intelligence (AI) technologies. The integration of AI and ML functionalities with retail analytics presents an unprecedented array of opportunities for retailers aiming to improve their decision-making procedures. These sophisticated technologies offer unprecedented potential for real-time analysis of extensive datasets, allowing retailers to extract detailed insights about consumer behavior, market trends, and operational effectiveness.

The utilization of AI in retail analytics provides organizations with the ability to accurately forecast consumer preferences, facilitating the development of customized marketing strategies and customer experiences. Retailers can forecast demand patterns, optimize pricing strategies, and dynamically alter inventory levels through the implementation of machine learning algorithms.

In addition, AI facilitates the comprehension of unique consumer journeys, thereby enabling the provision of targeted recommendations and promotional activities. This phenomenon not only enhances customer contentment but also positively influences sales figures and fosters customer loyalty. The implementation of these technologies extends beyond the digital realm; analytics powered by AI can be utilized to improve in-store experiences, optimize the placement of products, and streamline the administration of inventory.

Analyst’s Viewpoint

Because of a convergence of factors that are reshaping the retail industry's dynamics, the global retail analytics market is poised for substantial expansion. An important factor driving this expansion is the increasing need for data-driven insights to effectively navigate the intricacies of a swiftly changing market. The transformative capacity of analytics in comprehending consumer behavior, optimizing operations, and nurturing innovation is being increasingly acknowledged by retailers. This expansion is being propelled by the incorporation of cutting-edge technologies, specifically AI, and ML, which provide merchants with the ability to generate predictive and prescriptive analytics.

The paradigm shift in the relationship between manufacturers and consumers is being driven by the insights obtained from retail analytics. By utilizing data to acquire a more precise comprehension of consumer preferences, manufacturers are empowered to customize their products and marketing approaches to satisfy ever-changing demands. The implementation of this customized strategy not only amplifies client contentment but also fosters augmented revenue and brand allegiance. The dynamic feedback loop between manufacturers and consumers is facilitated by the interactive nature of retail analytics, which enables ongoing improvement and adjustment in response to market trends.

Nevertheless, obstacles are present, specifically the intricacies of integration and data privacy. With the increasing reliance on data for retail operations, it is critical to prioritize its security and adherence to ever-changing regulations. Addressing integration obstacles that emerge from a variety of data sources continues to be a key concern for the industry to fully harness the capabilities of analytics. In summary, the worldwide retail analytics industry is leading the way in the transformation of the retail sector.

The convergence of cutting-edge technologies, a commitment to sustainability, and the mutually beneficial association between manufacturers and consumers collectively establish retail analytics as a fundamental element for forthcoming retail triumphs. In the dynamic retail industry, enterprises that effectively leverage the capabilities of analytics are positioned to prosper amidst ongoing market changes.

Supply-side Dynamics

Prominent entities within the competitive retail analytics market on a global scale comprise, Inc., IBM Corporation, Oracle Corporation, SAP SE, and Microsoft Corporation. Prominent figures in the industry are influencing the market and propelling innovation with sophisticated analytics solutions that address a wide range of retail requirements. Prominent nations that have widely implemented retail analytics include Germany, India, the US, China, and the UK.

As an illustration, retail analytics are utilized by the US to optimize supply chains, enhance consumer experiences, and execute targeted marketing strategies. By leveraging analytics to navigate the rapidly expanding e-commerce sector and acquire valuable information regarding the preferences of its technologically adept consumers, China has facilitated the swift integration of retail analytics solutions within the nation.

Using strategic alliances, technological advancements, and an emphasis on providing end-to-end solutions, the market leaders in retail analytics are proactively transforming the environment. By leveraging AI-powered insights, Watson Analytics from IBM revolutionizes how retailers analyse and respond to data. The Retail Cloud Services offered by Oracle improve consumer engagement and streamline operations.

The SAP Customer Activity Repository from SAP SE optimizes retail processes by integrating sales and inventory data. By visualizing data, Microsoft's Power BI assists retailers in making more informed decisions. Customer relationship management is revolutionized by the Customer 360 platform from Salesforce. Using persistent innovation, these participants are not only molding the technological course of the market but also exerting an impact on how retailers across the globe utilize data to gain a competitive edge.

Market Segmentation

What are the Sought-after Solutions?

Software to be the Most in Demand as Operational Optimization Takes Center Stage

The software segment will hold the most significant portion of the market. The demand for sophisticated analytics software solutions to decipher consumer behavior, optimize operations, and refine decision-making processes is growing as retailers become more cognizant of the value of data-driven insights. The software segment is characterized by its extensive collection of analytics tools that are specifically designed to cater to the varied requirements of retailers. This diversity aids in maintaining the software segment's dominant market position.

The services sector is positioned to undergo the most rapid expansion. The escalating volume of data and the intricacy of retail operations have generated an increased need for specialized services including consulting, implementation, and support. It is anticipated that service providers specializing in the implementation and optimization of retail analytics solutions will experience rapid expansion, propelled by the changing demands of retailers in search of all-encompassing and customized analytics solutions.

Which is the Highly Preferred Deployment Mode?

Cloud-based Deployment Generates the Maximum Revenue Contribution

Amidst the ever-evolving retail analytics industry, it is expected that the cloud-based sector will attain the most substantial portion of the market. The adoption of cloud-based solutions by retailers is motivated by the enhanced flexibility, scalability, and cost-efficiency that these solutions provide. Cloud-based retail analytics solutions facilitate instantaneous data access and analysis for organizations, promoting decision-making processes characterized by agility and responsiveness.

Consequently, the preeminent force in acquiring market share is cloud deployment, which is fueled by its strategic benefits and convenience. At the same time, the on-premises sector is anticipated to experience substantial expansion. Certain organizations, especially those that have rigorous compliance and security standards, might choose to implement on-premises solutions to retain authority over their data. Although the adoption rate of on-premises solutions may be more moderate in comparison to cloud-based alternatives, specific market segments and geographic regions could potentially propel substantial growth for on-premises retail analytics solutions.

Which is the High-potential Enterprise Size in Terms of Adoption?

Smaller Enterprises Record Rapid Take-up

The market share is anticipated to be most heavily concentrated in the small enterprises (10-99 employees) segment, as determined by enterprise size. A considerable proportion of the business environment is comprised of small enterprises, which are progressively acknowledging the significance of implementing retail analytics solutions to improve their processes, streamline judgments, and attain a competitive advantage in the marketplace.

In contrast, the segment comprising tiny offices (1–9 employees) is anticipated to experience the most rapid expansion. With the increasing availability of technology, even the most modest businesses are beginning to recognize the advantages of retail analytics in terms of comprehending consumer behavior, optimizing operations, and stimulating expansion. Smaller office analytics solutions are an appealing choice due to their scalability and cost-effectiveness, which has contributed to their significant growth within the retail analytics market.

Which Function is Expected to Remain Dominant?

Customer Management to be the Dominant Segment by Function

Amidst the varied retail analytics market segments, it is expected that the customer management sector will capture the most substantial portion of the market. Retailers place significant emphasis on comprehending and addressing customer behavior, which motivates considerable financial commitments toward analytics tools that enable customized marketing, improve customer interactions, and cultivate brand allegiance.

Simultaneously, the supply chain sector is anticipated to observe the most rapid expansion. Demand for analytics solutions in supply chain management is driven by the need for real-time visibility and optimization and the increasing complexity of global supply chains. The recognition of the strategic significance of streamlined supply chain operations by retailers is propelling the rapid expansion of analytics tool adoption in this industry sector. Organizations strive to improve their agility.

Top Regional Markets

North America Remains the Top Performing Region

With the highest potential market share, North America is positioned to dominate the worldwide retail analytics industry. The region's early and substantial integration of sophisticated technologies, a firmly established retail infrastructure, and a considerable degree of knowledge regarding the advantages of retail analytics all contribute to this dominance. The proliferation of analytics solutions in North America can be attributed to the presence of tech-savvy consumers and large retail corporations.

In addition, the upward trend in retail operations that is accompanied by a swift incorporation of AI and ML contributes to the increased need for advanced analytics tools in the region. The mature and dynamic retail environment in North America establishes the region as a frontrunner in adopting and propelling the development of retail analytics.

Substantial Surge in E-Commerce Carves a Notably Opportunistic Scenario for Asian Markets

South Asia, and Oceania are anticipated to witness the most rapid expansion of the worldwide retail analytics industry. There are multiple contributing factors to this expected increase. The area is currently experiencing a substantial surge in electronic commerce operations and the growth of a middle-class populace that possesses rising disposable income. The increasing importance that companies in South Asia, and Oceania place on data-driven insights for obtaining a competitive advantage has resulted in a surge in the need for retail analytics solutions.

Moreover, the proliferation of smartphones and the rising accessibility of the internet in the area serve to accelerate the integration of retail analytics tools. The investment in digital infrastructure by governments and businesses in South Asia and Oceania is creating a favorable environment for the exponential expansion of the retail analytics market. Demand for retail analytics is anticipated to soar as enterprises in the region endeavor to improve customer experiences, streamline supply chains, and acquire practical insights. This will position South Asia & Oceania as the most rapidly expanding region on the global market.

Competitive Intelligence and Business Strategy

Strategic initiatives are being implemented by the market leaders of retail analytics on a global scale, including, Inc., IBM Corporation, Oracle Corporation, SAP SE, and Microsoft Corporation, to maintain and increase their market share. An essential strategy entails an unwavering commitment to innovation and the creation of state-of-the-art analytics solutions. These corporations allocate significant resources toward research and development to maintain a competitive edge in the field. As a result, their analytics platforms incorporate cutting-edge functionalities like ML, and AI.

Furthermore, these industry leaders are acutely aware of the specific requirements of the retail sector and customize their solutions to effectively tackle the ever-changing obstacles encountered by retailers. This entails the development of all-encompassing analytics platforms that encompass a range of retail operations, such as supply chain management, consumer management, merchandising, store operations, and strategic planning. These competitors seek to establish themselves as one-stop shops for retailers in search of integrated analytics tools by providing comprehensive solutions.

Notable Recent Developments

New Acquisition

Oracle, and Uber announced Collect and Receive, a novel service integration on the Oracle Retail platform, in September 2023. This integration aims to facilitate improved last-mile delivery for retailers and customers. With the assistance of pre-integrated APIs and cloud platform technologies, the Oracle Retail Data Store enables retailers to establish connections with Uber Direct, the delivery solution offered by the company. This collaborative solution enables retailers to realign their inventory levels while simultaneously expanding the range of options available to customers, such as scheduled and same-day delivery, order retrieval, and returns to the nearest retail or postal facility.

Market Impact: The forthcoming integration of the Collect and Receive service between Oracle and Uber is poised to significantly reshape the worldwide retail industry. Through the utilization of pre-integrated APIs and cloud platform technologies, this collaboration augments retailers' last-mile delivery capabilities. The integration facilitates operational efficiency in the retail sector and improves the overall customer experience by providing customers with a wider range of delivery options, such as scheduled and same-day delivery, order retrieval, and convenient returns, in addition to streamlining inventory management for retailers.

(Source: Oracle News)

New Partnership

Salesforce expanded strategic partnerships with Google in June 2023 to assist organizations in leveraging data and AI to optimize customer experiences, gain deeper insights into customer behavior, and execute more cost-effective campaigns across marketing, sales, service, and commerce. Two novel advancements in data and AI will enable the sharing of data in real time and improve the capabilities of predictive and generative AI. By utilizing their data and custom AI models, organizations can reduce the cost, risk, and complexity associated with synchronizing data across platforms and improve their ability to predict customer requirements.

Market Impact: The enhanced capabilities that organizations will gain from the expanded strategic partnership between Salesforce, and Google to leverage data and AI are anticipated to have a substantial impact on the global market by optimizing customer experiences. The integration of predictive and generative AI technologies, along with real-time data sharing, will enable enterprises to optimize processes, minimize expenses, and address the intricacies that arise from synchronizing data across multiple platforms. This advancement empowers enterprises to acquire a more profound understanding of consumer preferences and behavior, thereby facilitating the implementation of more focused and effective marketing, sales, service, and commerce initiatives worldwide.

(Source: Salesforce News & Insights)

Retail Analytics Market Report Scope



Forecast Period

2023 to 2030

Historical Data Available for

2018 to 2022

Market Analysis

US$ Million for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • The Middle East & Africa  

Key Countries Covered

  • United States
  • Canada
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • South Africa  

Key Market Segments Covered

  • Solution
  • Deployment Mode
  • Enterprise Size
  • Function
  • Region

Key Companies Profiled

  • Microsoft
  • IBM
  • AWS
  • Oracle
  • Salesforce
  • Qlik
  • HCL
  • Fujitsu
  • Oracle
  • SAS Institute

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives  

Customization & Pricing

Available upon request

Retail Analytics Market Research Segmentation

By Solution:

  • Software
  • Services
    • Training & Consulting
    • Integration & Deployment
    • Managed Services

By Deployment Mode:

  • On-Premise
  • Cloud-Based

By Enterprise Size:

  • Small Offices (1-9 employees)
  • Small Enterprises (10-99 employees)
  • Medium-sized Enterprise (100-499 employees)
  • Large Enterprises (500-999 employees)
  • Very Large Enterprises (1,000+ employees)

By Function:

  • Customer Management
  • Merchandising
  • Store Operations
  • Supply Chain
  • Strategy & Planning

By Region:

  • North America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Latin America
  • Middle East & Africa

- Companies Covered in This Report -

  • Microsoft
  • IBM
  • AWS
  • Oracle
  • Salesforce
  • Qlik
  • HCL
  • Fujitsu
  • Oracle
  • SAS Institute

- Frequently Asked Questions -

The market for retail analytics is anticipated to grow at a CAGR of 10.9% during the projected period. 

As of 2023, the global retail analytics market size was valued at US$17.4 billion. 

The US held the largest market value share in 2023. 

Some of the prominent players in this market include Microsoft, IBM, AWS, Oracle, and Salesforce. 

By function, the supply chain segment is expected to grow at the fastest CAGR during the forecast period. 

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