ID: PMRREP4711
Format: PPT*, PDF, EXCEL
Last Updated: 9 April 2025
Industry: IT and Telecommunication
Number of Pages: 320
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand Side Trends
1.3. Supply Side Trends
1.4. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Key Market Trends
3.1. Key Trends Impacting the Market
3.2. Product Innovation / Development Trends
4. Pricing Analysis
4.1. Pricing Analysis, By Online Advertising
4.1.1. Subscription Pricing Model
4.1.2. Perpetual Licensing
4.2. Average Pricing Analysis Benchmark
5. Global Online Advertising Market Demand (Value in US$ Mn) Analysis 2019-2032
5.1. Historical Market Value (US$ Mn) Analysis, 2019-2023
5.2. Current and Future Market Value (US$ Mn) Projections, 2024-2032
5.2.1. Y-o-Y Growth Trend Analysis
5.2.2. Absolute $ Opportunity Analysis
6. Market Background
6.1. Macro-Economic Factors
6.2. Forecast Factors - Relevance & Impact
6.3. Value Chain
6.4. COVID-19 Crisis - Impact Assessment
6.4.1. Current Statistics
6.4.2. Short-Mid-Long Term Outlook
6.4.3. Likely Rebound
6.5. Market Dynamics
6.5.1. Drivers
6.5.2. Restraints
6.5.3. Opportunities
7. Global Online Advertising Market Analysis 2019-2032, By Ad Format
7.1. Introduction / Key Findings
7.2. Historical Market Size (US$ Mn) Analysis By Ad Format, 2019-2023
7.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Ad Format, 2024-2032
7.3.1. Social Media Advertising
7.3.2. Search Engine Advertising (including PPC)
7.3.3. Email Marketing
7.3.4. Display Advertising
7.3.5. Native Advertising
7.3.6. Others
7.4. Market Attractiveness Analysis By Ad Format
8. Global Online Advertising Market Analysis 2019-2032, By Platform
8.1. Introduction / Key Findings
8.2. Historical Market Size (US$ Mn) Analysis by Power Device, 2019-2023
8.3. Current and Future Market Size (US$ Mn) Analysis and Forecast by Power Device, 2024-2032
8.3.1. Mobile Advertising
8.3.2. Web/Desktop Advertising
8.4. Market Attractiveness Analysis by Power Device
9. Global Online Advertising Market Analysis 2019-2032, By Vertical
9.1. Introduction / Key Findings
9.2. Historical Market Size (US$ Mn) Analysis By Vertical, 2019-2023
9.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Vertical, 2024-2032
9.3.1. Automotive
9.3.2. Healthcare & Medical
9.3.3. Retail & CPG
9.3.4. Education
9.3.5. Media & Entertainment
9.3.6. BFSI
9.3.7. Travel & Hospitality
9.3.8. Telecom
9.3.9. Others
9.4. Market Attractiveness Analysis By Vertical
10. Global Online Advertising Market Analysis 2019-2032, By Region
10.1. Introduction / Key Findings
10.2. Historical Market Size (US$ Mn) Analysis by Region, 2019-2023
10.3. Current and Future Market Size (US$ Mn) Analysis and Forecast by Region, 2024-2032
10.3.1. North America
10.3.2. Latin America
10.3.3. Europe
10.3.4. East Asia
10.3.5. South Asia Pacific
10.3.6. Middle East and Africa
10.4. Market Attractiveness Analysis by Region
11. North America Online Advertising Market Analysis 2019-2032
11.1. Introduction
11.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
11.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2032
11.3.1. By Ad Format
11.3.2. By Platform
11.3.3. By Vertical
11.3.4. By Country
11.3.4.1. U.S.
11.3.4.2. Canada
11.4. Market Attractiveness Analysis
11.4.1. By Ad Format
11.4.2. By Platform
11.4.3. By Vertical
11.4.4. By Country
11.5. Market Trends
11.6. Key Market Participants - Intensity Mapping
12. Latin America Online Advertising Market Analysis 2019-2032
12.1. Introduction
12.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
12.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2032
12.3.1. By Ad Format
12.3.2. By Platform
12.3.3. By Vertical
12.3.4. By Country
12.3.4.1. Brazil
12.3.4.2. Mexico
12.3.4.3. Rest of Latin America
12.4. Market Attractiveness Analysis
12.4.1. By Ad Format
12.4.2. By Platform
12.4.3. By Vertical
12.4.4. By Country
13. Europe Online Advertising Market Analysis 2019-2032
13.1. Introduction
13.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
13.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2032
13.3.1. By Ad Format
13.3.2. By Platform
13.3.3. By Vertical
13.3.4. By Country
13.3.4.1. Germany
13.3.4.2. Italy
13.3.4.3. France
13.3.4.4. U.K.
13.3.4.5. Spain
13.3.4.6. BENELUX
13.3.4.7. Russia
13.3.4.8. Rest of Europe
13.4. Market Attractiveness Analysis
13.4.1. By Ad Format
13.4.2. By Platform
13.4.3. By Vertical
13.4.4. By Country
14. South Asia & Pacific Online Advertising Market Analysis 2019-2032
14.1. Introduction
14.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
14.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2032
14.3.1. By Ad Format
14.3.2. By Platform
14.3.3. By Vertical
14.3.4. By Country
14.3.4.1. India
14.3.4.2. Indonesia
14.3.4.3. Malaysia
14.3.4.4. Singapore
14.3.4.5. Australia & New Zealand
14.3.4.6. Rest of South Asia and Pacific
14.4. Market Attractiveness Analysis
14.4.1. By Ad Format
14.4.2. By Platform
14.4.3. By Vertical
14.4.4. By Country
15. East Asia Online Advertising Market Analysis 2019-2032
15.1. Introduction
15.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
15.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2032
15.3.1. By Ad Format
15.3.2. By Platform
15.3.3. By Vertical
15.3.4. By Country
15.3.4.1. China
15.3.4.2. Japan
15.3.4.3. South Korea
15.4. Market Attractiveness Analysis
15.4.1. By Ad Format
15.4.2. By Platform
15.4.3. By Vertical
15.4.4. By Country
16. Middle East and Africa Online Advertising Market Analysis 2019-2032
16.1. Introduction
16.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
16.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2032
16.3.1. By Ad Format
16.3.2. By Platform
16.3.3. By Vertical
16.3.4. By Country
16.3.4.1. GCC Countries
16.3.4.2. Turkey
16.3.4.3. South Africa
16.3.4.4. Rest of Middle East and Africa
16.4. Market Attractiveness Analysis
16.4.1. By Ad Format
16.4.2. By Platform
16.4.3. By Vertical
16.4.4. By Country
17. Key Countries Analysis- Online Advertising Market
17.1. U.S. Online Advertising Market Analysis
17.1.1. By Ad Format
17.1.2. By Platform
17.1.3. By Vertical
17.2. Canada Online Advertising Market Analysis
17.2.1. By Ad Format
17.2.2. By Platform
17.2.3. By Vertical
17.3. Mexico Online Advertising Market Analysis
17.3.1. By Ad Format
17.3.2. By Platform
17.3.3. By Vertical
17.4. Brazil Online Advertising Market Analysis
17.4.1. By Ad Format
17.4.2. By Platform
17.4.3. By Vertical
17.5. Germany Online Advertising Market Analysis
17.5.1. By Ad Format
17.5.2. By Platform
17.5.3. By Vertical
17.6. Italy Online Advertising Market Analysis
17.6.1. By Ad Format
17.6.2. By Platform
17.6.3. By Vertical
17.7. France Online Advertising Market Analysis
17.7.1. By Ad Format
17.7.2. By Platform
17.7.3. By Vertical
17.8. U.K. Online Advertising Market Analysis
17.8.1. By Ad Format
17.8.2. By Platform
17.8.3. By Vertical
17.9. Spain Online Advertising Market Analysis
17.9.1. By Ad Format
17.9.2. By Platform
17.9.3. By Vertical
17.10. BENELUX Online Advertising Market Analysis
17.10.1. By Ad Format
17.10.2. By Platform
17.10.3. By Vertical
17.11. Russia Online Advertising Market Analysis
17.11.1. By Ad Format
17.11.2. By Platform
17.11.3. By Vertical
17.12. Rest of Europe Online Advertising Market Analysis
17.12.1. By Ad Format
17.12.2. By Platform
17.12.3. By Vertical
17.13. China Online Advertising Market Analysis
17.13.1. By Ad Format
17.13.2. By Platform
17.13.3. By Vertical
17.14. Japan Online Advertising Market Analysis
17.14.1. By Ad Format
17.14.2. By Platform
17.14.3. By Vertical
17.15. South Korea Online Advertising Market Analysis
17.15.1. By Ad Format
17.15.2. By Platform
17.15.3. By Vertical
17.16. India Online Advertising Market Analysis
17.16.1. By Ad Format
17.16.2. By Platform
17.16.3. By Vertical
17.17. Malaysia Online Advertising Market Analysis
17.17.1. By Ad Format
17.17.2. By Platform
17.17.3. By Vertical
17.18. Indonesia Online Advertising Market Analysis
17.18.1. By Ad Format
17.18.2. By Platform
17.18.3. By Vertical
17.19. Singapore Online Advertising Market Analysis
17.19.1. By Ad Format
17.19.2. By Platform
17.19.3. By Vertical
17.20. Australia and New Zealand Online Advertising Market Analysis
17.20.1. By Ad Format
17.20.2. By Platform
17.20.3. By Vertical
17.21. GCC Countries Online Advertising Market Analysis
17.21.1. By Ad Format
17.21.2. By Platform
17.21.3. By Vertical
17.22. Turkey Online Advertising Market Analysis
17.22.1. By Ad Format
17.22.2. By Platform
17.22.3. By Vertical
17.23. South Africa Online Advertising Market Analysis
17.23.1. By Ad Format
17.23.2. By Platform
17.23.3. By Vertical
17.24. Rest of Middle East and Africa Online Advertising Market Analysis
17.24.1. By Ad Format
17.24.2. By Platform
17.24.3. By Vertical
18. Market Structure Analysis
18.1. Market Analysis by Tier of Companies
18.2. Market Share Analysis of Top Players
18.3. Market Presence Analysis
19. Competition Analysis
19.1. Competition Dashboard
19.2. Competition Benchmarking
19.3. Competition Deep Dive
19.3.1. Amazon.
19.3.1.1. Business Overview
19.3.1.2. Solution Portfolio
19.3.1.3. Profitability by Market Segments (Business Segments/Region)
19.3.1.4. Key Strategy & Developments
19.3.2. AOI Pro. Inc.
19.3.2.1. Business Overview
19.3.2.2. Solution Portfolio
19.3.2.3. Profitability by Market Segments (Business Segments/Region)
19.3.2.4. Key Strategy & Developments
19.3.3. Baidu, Inc.
19.3.3.1. Business Overview
19.3.3.2. Solution Portfolio
19.3.3.3. Profitability by Market Segments (Business Segments/Region)
19.3.3.4. Key Strategy & Developments
19.3.4. Facebook, Inc.
19.3.4.1. Business Overview
19.3.4.2. Solution Portfolio
19.3.4.3. Profitability by Market Segments (Business Segments/Region)
19.3.4.4. Key Strategy & Developments
19.3.5. Google LLC
19.3.5.1. Business Overview
19.3.5.2. Solution Portfolio
19.3.5.3. Profitability by Market Segments (Business Segments/Region)
19.3.5.4. Key Strategy & Developments
19.3.6. LinkedIn Corporation
19.3.6.1. Business Overview
19.3.6.2. Solution Portfolio
19.3.6.3. Profitability by Market Segments (Business Segments/Region)
19.3.6.4. Key Strategy & Developments
19.3.7. Microsoft Corporation
19.3.7.1. Business Overview
19.3.7.2. Solution Portfolio
19.3.7.3. Profitability by Market Segments (Business Segments/Region)
19.3.7.4. Key Strategy & Developments
19.3.8. Twitter
19.3.8.1. Business Overview
19.3.8.2. Solution Portfolio
19.3.8.3. Profitability by Market Segments (Business Segments/Region)
19.3.8.4. Key Strategy & Developments
19.3.9. Adobe Inc
19.3.9.1. Business Overview
19.3.9.2. Solution Portfolio
19.3.9.3. Profitability by Market Segments (Business Segments/Region)
19.3.9.4. Key Strategy & Developments
19.3.10. Verizon Media
19.3.10.1. Business Overview
19.3.10.2. Solution Portfolio
19.3.10.3. Profitability by Market Segments (Business Segments/Region)
19.3.10.4. Key Strategy & Developments
19.3.11. IAB Europe
19.3.11.1. Business Overview
19.3.11.2. Solution Portfolio
19.3.11.3. Profitability by Market Segments (Business Segments/Region)
19.3.11.4. Key Strategy & Developments
19.3.12. Criteo
19.3.12.1. Business Overview
19.3.12.2. Solution Portfolio
19.3.12.3. Profitability by Market Segments (Business Segments/Region)
19.3.12.4. Key Strategy & Developments
19.3.13. Novicom Marketing Group
19.3.13.1. Business Overview
19.3.13.2. Solution Portfolio
19.3.13.3. Profitability by Market Segments (Business Segments/Region)
19.3.13.4. Key Strategy & Developments
19.3.14. Info Cubic Japan
19.3.14.1. Business Overview
19.3.14.2. Solution Portfolio
19.3.14.3. Profitability by Market Segments (Business Segments/Region)
19.3.14.4. Key Strategy & Developments
19.3.15. Gaie Inc.
19.3.15.1. Business Overview
19.3.15.2. Solution Portfolio
19.3.15.3. Profitability by Market Segments (Business Segments/Region)
19.3.15.4. Key Strategy & Developments
20. Assumptions and Acronyms Used
21. Research Methodology
