Oat Fiber Market

Oat Fiber Market Outlook (2023-2033)

The market for oat fiber can be expected to expand at a value based CAGR of 7.1% and show an increase in revenue from US$ 319.7 Mn to around US$ 632.1 Mn by 2033.

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Oat Fiber Consumption Analysis (2018-2022) Vs. Market Estimations (2023-2033)

The global oat fiber market has witnessed significant growth in the historical period registering a CAGR of 6.7% in the historical period and was valued at US$ 319.7 Mn in 2023. The market is expected to grow steadily with increasing awareness and benefits about applications of oat fiber.

Major market driver was increasing demand from food & beverage, dietary supplement, pharmaceutical industry, and others. This has multiple functional and nutritional benefits, making it an excellent compounding food ingredient. Major demanding regions of these are North America, followed by Europe. In both these regions, demand is expected to grow owing to the fact that these regions have dominance over the food & beverage industry. The U.S. holds a market share of more than 80%, and Canada more than 10% in the North American market. The U.K. is a major market for this in the European region.

As the health and nutrition factor would continue to dominate consumer food preferences, rising oat fiber consumption is expected to drive the market over the coming years. The global market for oat fiber is estimated to reach an approximate valuation of US$ 632.1 Mn in the forecast period.

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What are the Key Trends in the Market for Oat Fiber?

“Potential Health Benefits of Oat Fiber”

Growing consumer inclination for a healthy lifestyle is the main consideration impacting market growth, as it has several health benefits. Oat fiber contains avenanthramides, which is a family of antioxidants that are found in oats. This helps reduce inflammation and regulate blood pressure. Likewise, it contains ferulic acid and phytic acid, which helps body functions appropriately.

According to a research, 10 grams of additional oat fiber in a diet routine will help reduce the risk of developing colorectal cancer. It has numerous applications and can give an adequate amount of fiber to the body, which helps prevent several types of health problems.

“Increasing Application of Oat Fiber as a Substitute for Gluten Products in Food Applications”

Oat fiber is obtained through the method of grinding, separation, and stabilization from oats. It has a sort of viscous quality, which makes it a good thickener agent. It has properties such as water and lipid-binding capacity, which prompts further improvements like crumb softness and texture.

It is generally utilized for preparing breakfast grains, protein powders, meal replacement drinks, sweets, dietary supplements capsules and tablets, and different dishes to boost nutrition. In gluten-free baking, this does the work of binding ingredients together and offers nutritional and health benefits such as reducing the risk of obesity, blood pressure, and digestion. Wheat flour is utilized as an alternative to this, which doesn't give adequate amount of nutritional benefits to the body, and it also contains a large amount of carbs as compared to it. This alternative of oat fiber doesn't provide any significant potential health benefits.

“Consumption of Oat Fiber for Multiple Purposes by Consumers”

The demand for oat fiber is driven through increasing awareness among consumers that oat fiber has several health benefits, for instance, it can reduce cholesterol, prevent diabetes, help to boost energy, lower down the risk of colorectal cancer, and help to improve digestion and obesity. Oat fiber is an insoluble dietary substance that contains cellulose and hemicellulose and is obtained by granulating the oat hull. The demand for oat fiber is growing in food application due to changing lifestyle of consumers in urban regions due to their unsystematic dietary patterns.

Oat fiber is utilized in the meal, baked food items, and beverages due to its water-binding properties that help to prepare convenience food efficiently and delivers the high nutritional content in the food items. Oat fiber is also utilized in pharmaceuticals and dietary supplements because of its antioxidants and nutritional properties.

“Factors Restraining Demand Growth of Oat Fiber”

Recently, psyllium husk powder has emerged as a major substitute for oat fiber due to a number of attributes. Psyllium husk powder is a kind of fiber that is obtained from the husk of Plantago ovata plant's seeds. It contains zero carbs in each serving. Psyllium husk powder is utilized in baking and cooking applications for binding, thickness, and texture. It is also effective to boost fiber content in sufficient amounts in the body without any other caloric value.

Psyllium husk powder has the equivalent properties that it has during cooking and baking food products, which prompts huge consumption of psyllium husk powder in the foodservice industry. Psyllium husk powder is beneficial for multiple health benefits; for instance, relives from constipation, cures diarrhea, reduces blood sugar levels, boosts satiety, aids weight loss, reduces cholesterol levels, and is good for the heart.

Consumption of a large amount of this diet can lead to allergies in infants, children, and adults, such as nausea, blotchy, itchy skin, vomiting, stomach pain, diarrhea, itchy eyes, scratchy throat, runny nose, or nasal congestion. In infants and children, a reaction from this is observed that is known as enterocolitis syndrome. This majorly influences the gastrointestinal tract and can lead to diarrhea, vomiting, dehydration, and poor growth. These allergies continue for the long term and can lead to starvation and lethargy.

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Country-wise Insights

Why Does the U.K. Account for a Large Share in the Oat Fiber Space in the European Region?

Oat fiber is witnessing significant growth in the European market, specifically in the U.K., with an expected value CAGR of 6.7%. Demand for plant-based food products in the European region is growing at a significant rate, which provides a favourable market growth opportunity for the suppliers.

Which Country Leads the East Asia Market for Oat Fiber?

China holds a major share in the East Asian market for it. This is due to high health and nutritional benefits of oats. Moreover, increasing demand for convenient foods with high nutrition in the food & beverage industry will have a positive impact on the market. China currently hold around four times the market value share when compared to South Korea & Japan.

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Category-wise Insights

Which Form of Oat Fiber is Most Demanded across the World?

Based on form, this is available as soluble and insoluble fiber. Insoluble fiber is largely preferred by consumers accounting for around two times market value share in the target market. Demand is high for insoluble variant in the food & beverage industry owing to its high functionality, which enhances the taste and texture of food items. It also offers numerous health benefits to consumers.

How is the Bakery & Meat Product Sub-Segments of the Oat Fiber Market Expected to Grow in the forecast duration?

Oat fiber used widely in the bakery & confectionery, meat products and beverages. The market value for the bakery & confectionery is US$ 208.5 Mn in 2023 and expected to reach to US$ 319.3 Mn 2033. The meat products and beverage industry will provide significant growth with a CAGR of 7.5% and 8.1% respectively during the forecast period.

Competitive Dashboard

The major key players in the global market of oat fiber are inclined towards innovation, research & development, and expansions to obtain the application of oat fiber with the fine-quality. The manufacturers are striving to enhance their operation and innovation capabilities.

• In 2019, Tate & Lyle PLC agreed to sell its oat ingredients business to Swedish agricultural cooperative, Lantmannen. The agreement leverages the expansion of oats capacity and provides investment for extra production of oats, which lead to fulfilling growing demand for oat products in the food industry.
• In 2016, Grain Millers Inc. installed new equipment lines, which allowed the production of gluten-free products at St. Ansgar and Yorkton units, to fulfil demand from customers who prefer gluten-free products. The company also expanded the warehouse capacity in its Marion unit.
• SunOpta Inc. is focused on continuously improving its strength and quality. The company developed new innovative products through research and development to serve the increasing demand for food additives ingredients and natural ingredient product solutions for human health from customers.
• In 2017, Dalby Mølle A/S achieved the highest organic market share in Denmark as compared to all over the world i.e. 9.7%. The company achieved the highest sales in delivering natural organic oat products, organic production to the thousands of health-conscious customers in Denmark.

Oat Fiber Industry Report Scope

Oat Fiber Industry Research by Category

By Nature:

• Organic
• Conventional

By Type:

• Soluble
• Insoluble

By Form:

• Powder
• Tablet

By End Use:

• Food & Beverage Industry
  • Bakery & Confectionery
  • Meat Products
  • Beverages
  • Others
• Dietary Supplements
• Pharmaceuticals Industry

By Region:

• North America
• Latin America
• Europe
• South Asia & Pacific
• East Asia
• Middle East & Africa