Oat Fiber Market

Market Snapshot

As per a new study conducted on oat fiber by Persistence Market Research, North America dominates the market with around 42% value share. Overall, the global market for oat fiber is worth US$ 271.7 Mn at present, and is projected to expand more than 2X by 2031.

Key Market Insights Offered in Oat Fiber Industry Survey:

• 2016-2031 detailed analysis on its demand and sales
• Factors shaping market growth
• Comprehensive analysis on segments and regions
• Competition analysis on top suppliers
• Product innovations related to this
• COVID-19 effect on the industry
• Winning strategies for producers and suppliers

Demand Analysis of Oat Fiber from 2016-2020 Vs Market Outlook for 2021-2031

From 2016-2020, the global market for oat fiber expanded at a CAGR of 5.6%. Major market driver was increasing demand from food & beverage, dietary supplement, pharmaceutical industry, and others. This has multiple functional and nutritional benefits, making it an excellent compounding food ingredient.

Major demanding regions of these are North America, followed by Europe. In both these regions, demand is expected to grow owing to the fact that these regions have dominance over the food & beverage industry. The U.S. holds a market share of more than 80%, and Canada more than 10% in the North American market. The U.K. is a major market for this in the European region.

All in all, the global market is slated to surge at 7.6% CAGR from 2021 to 2031.

What are the Potential Health Benefits of Oat Fiber That Drive Market Expansion?

Growing consumer inclination for a healthy lifestyle is the main consideration impacting market growth, as it has several health benefits. Oat fiber contains avenanthramides, which is a family of antioxidants that are found in oats.

This helps reduce inflammation and regulate blood pressure. Likewise, it contains ferulic acid and phytic acid, which helps body functions appropriately.

According to a research, 10 grams of additional oat fiber in a diet routine will help reduce the risk of developing colorectal cancer. It has numerous applications and can give an adequate amount of fiber to the body, which helps prevent several types of health problems.

Will Increasing Application of Oat Fiber as a Substitute for Gluten Products in Food Applications Bolster Sales?

Oat fiber is obtained through the method of grinding, separation, and stabilization from oats. It has a sort of viscous quality, which makes it a good thickener agent. It has properties such as water and lipid-binding capacity, which prompts further improvements like crumb softness and texture.

It is generally utilized for preparing breakfast grains, protein powders, meal replacement drinks, sweets, dietary supplements capsules and tablets, and different dishes to boost nutrition. In gluten-free baking, this does the work of binding ingredients together and offers nutritional and health benefits such as reducing the risk of obesity, blood pressure, and digestion.

Wheat flour is utilized as an alternative to this, which doesn't give adequate amount of nutritional benefits to the body, and it also contains a large amount of carbs as compared to it. This alternative of oat fiber doesn't provide any significant potential health benefits.

Which Factors are Restraining Demand Growth of Oat Fiber?

Recently, psyllium husk powder has emerged as a major substitute for oat fiber due to a number of attributes. Psyllium husk powder is a kind of fiber that is obtained from the husk of Plantago ovata plant's seeds. It contains zero carbs in each serving.

Psyllium husk powder is utilized in baking and cooking applications for binding, thickness, and texture. It is also effective to boost fiber content in sufficient amounts in the body without any other caloric value.

Psyllium husk powder has the equivalent properties that it has during cooking and baking food products, which prompts huge consumption of psyllium husk powder in the foodservice industry. Psyllium husk powder is beneficial for multiple health benefits; for instance, relives from constipation, cures diarrhea, reduces blood sugar levels, boosts satiety, aids weight loss, reduces cholesterol levels, and is good for the heart.

Consumption of a large amount of this diet can lead to allergies in infants, children, and adults, such as nausea, blotchy, itchy skin, vomiting, stomach pain, diarrhea, itchy eyes, scratchy throat, runny nose, or nasal congestion.

In infants and children, a reaction from this is observed that is known as enterocolitis syndrome. This majorly influences the gastrointestinal tract and can lead to diarrhea, vomiting, dehydration, and poor growth. These allergies continue for the long term and can lead to starvation and lethargy.

Country-wise Insights

Why Does the U.K. Account for a Large Share in the Oat Fiber Space in the European Region?

Oat fiber is witnessing significant growth in the European market, specifically in the U.K., with an expected value CAGR of more than 6%.

Demand for plant-based food products in the European region is growing at a significant rate, which provides a favourable market growth opportunity for the suppliers.

Which Country Leads the East Asia Market for Oat Fiber?

China holds a major share in the East Asian market for it. This is due to high health and nutritional benefits of oats. Moreover, increasing demand for convenient foods with high nutrition in the food & beverage industry will have a positive impact on the market.

China currently hold around 4X market value share when compared to South Korea & Japan.

Category-wise Insights

Which Form of Oat Fiber is Most Demanded across the World?

Based on form, this is available as soluble and insoluble fiber. Insoluble fiber is largely preferred by consumers accounting for around 2X market value share in the target market.

Demand is high for insoluble variant in the food & beverage industry owing to its high functionality, which enhances the taste and texture of food items. It also offers numerous health benefits to consumers.

How is Bolstering Pharmaceuticals Industry Offering New Opportunity for Oar Fiber Manufacturers?

The pharmaceuticals industry is expected to anticipate highest growth in these products at a CAGR of 8.8% over the forecast period.

Demand is increasing for this in tablets. Consumption of high fiber with a low-fat diet has positive health benefits, such as supports colon health and weight loss.

Impact of COVID-19 Pandemic

Major demand driver for this as convenient food with nutritional benefits. The end-use industry, which has the greatest impact on global demand for oat fiber, decides to a large extent how this demand and supply chain would be affected by the pandemic's onset.

Consumer awareness has risen dramatically since the outbreak of COVID-19, and demand for convenience foods is expected to rise even more.

After the COVID-19 impact, it is anticipated that the food & beverage industry will continue to follow a high pricing trend. The price of convenient food items will rise due to lack of availability/supply of food ingredients, costly freight, rising operational costs due to stoppage of production facilities during the pandemic, and other factors.

Competitive Landscape

Key players supplying these are inclined toward innovation, research & development, and expansions. Manufacturers are striving to enhance their operation and innovation capabilities.

• In 2019, Tate & Lyle PLC agreed to sell its oat ingredients business to Swedish agricultural cooperative, Lantmannen. The agreement leverages the expansion of oats capacity and provides investment for extra production of oats, which lead to fulfilling growing demand for oat products in the food industry.
• In 2016, Grain Millers Inc. installed new equipment lines, which allowed the production of gluten-free products at St. Ansgar and Yorkton units, to fulfil demand from customers who prefer gluten-free products. The company also expanded the warehouse capacity in its Marion unit.

Oar Fiber Industry Report Scope

Oat Fiber Industry Research by Category

Nature:

• Organic Oat Fiber
• Conventional Oat Fiber

Type:

• Soluble
• Insoluble

Form:

• Powdered
• Tablet Oat Fiber

End Use:

• Food & Beverage Industry
• Dietary Supplements
• Pharmaceutical Industry
• Others

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