North America Medical Wellness Devices Market

North America Market Study on Medical Wellness Devices: Retail Pharmacies to Account for Highest Sales through 2031

North America Medical Wellness Devices Market Segmented by Manual Blood Pressure Monitors, Automatic Blood Pressure Monitors, Diabetic Monitoring Devices, Thermometers, Pulse Oximeters, Sleep Trackers, Smart Watches, Massagers and Pain Relief, Mobility Care, Braces and Supports, Orthotic, Light Therapy Product

  • May-2021
  • PMRREP32486
  • 180 Pages
  • Healthcare

Key Questions Answered in Report

  • What is the expected growth rate for the medical wellness devices market through 2031?

    By value, Persistence Market Research has projected a market value of US$ 64 Bn by 2031 for the North America’s market for medical wellness devices.

  • Which is the highest-sellingmedical wellness device?

    As per Persistence Market Research projections, diabetic monitoring devices hold a substantial share of 35% in the market.

  • Which is the most lucrative market formedical wellness device?

    By country, the U.S. holds the highest market share of 86% in North America.

  • Who are the prominent manufacturers of medical wellness devices?

    Top suppliers of medical wellness devices include tier-1 companies such as Fitbit, Inc., Garmin Ltd, Withings, Oura, Verilux, Inc., and Otto Bock Holding GmbH& Co., who account for 25%-30% share of the market.

Find Out More about the Report Coverage


  • Abbott
  • DexCom, Inc.
  • Medtronic plc
  • LifeScan, Inc.
  • F. Hoffmann-La Roche AG
  • Ascensia Diabetes Care US Inc.
  • Tandem Diabetes Care
  • Omron Healthcare USA
  • Dr Trust USA
  • A&D Company, Limited

Report Also Addresses:

  • Market Estimates and Forecasts (2016-2031)
  • Key Drivers and Restraints Shaping Market Growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand Share and Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on Medical Wellness Devices and How to Navigate
  • Recommendation on Key Winning Strategies

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Sales of Medical Wellness Devices from 2016 to 2020 Vs Market Projections for 2021 to 2031

Historically, from 2016 to 2020, a CAGR was 2.6% was observed, wherein, the U.S. held the highest share in the North American market.

Increasing demand for medical devices due to growing prevalence of several lifestyle diseases creates huge opportunities for manufacturers of medical wellness devices. Major market players are using collaborative approaches for the distribution and manufacturing of products through various markets.

Demand has especially increased from young individuals and athletes. Injured athletes majorly demand customized mobility care, orthotics, braces, and support products.

Design and logo insertions increases the aesthetic appearance of custom products. Such diverse customization and increased focus toward meeting patient needs make brands more attractive, which eventually transforms into larger market share.

Over the forecast period of 2021-2031, the market is expected to expand at more than 7% CAGR.


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What are Key Opportunities for Medical Wellness Device Manufacturers?

Technological advancements in the structure and functioning of thermometers, mobility care, light therapy products, pulse oximeters, and orthotics is an important factor that can provide a growth opportunity in this market.

Over the past several years, the technology of pulse oximeters has advanced significantly as a result of attempts to recover hemoglobin oxygen saturation and pulse rate (PR) analysis during challenging conditions. Recently, this technology has also expanded from mercury thermometers to digital and infrared thermometers.

Moreover, blood pressure monitors have also advanced a lot with technology. Digital BP monitors are replacing manual monitors due to convenience and other benefits.

Hence, technological advancements can lead to the development of new and advanced devices, thus driving sales of thermometers, pulse oximeters, diabetes monitors, and other products.

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What is the Main Restraining Factor for Medical Wellness Device Suppliers?

Product recall is the voluntary action of manufacturers and distributors to prevent risk of injury through defective products. High number of product recalls and stringent government regulations are expected to hamper sales of medical wellness devices.

For instance, in April 2016, Dexcom announced a massive glucose monitor recall, involving more than 260,000 devices with alarms that failed to sound.

Will Multipurpose Smart Medical Wellness Devices Gain Traction in North America?

Consumers are preferring smart medical devices such as smart watches, digital thermometers, sleep trackers, etc., which can provide all necessary health information at one place. Numerous benefits are provided by these products in a cost-effective manner.

For instance, smart watches solely provide benefits such as measuring blood pressure, oxygen level, heart health, stamina, air pressure, temperature, ECG, and also warn about abnormal heart rates and detect falls. The smart watch market is expecting to grow at a tremendous rate over the coming years as individuals prefer such products with enhanced features.

How Will Rising Aging Population in North America Create Opportunities for Medical Wellness Device Manufacturers?

Bone disorders are common among the population. Other connective tissues such as bone-attached ligaments become less elastic and much more rigid with age. These factors are expected to drive demand for medical devices among the geriatric population over the forecast period.

According to WHO estimates, the North America geriatric population is likely to reach around 2 billion (22% of North America population) by 2050, which was around 524 million in 2010. This is expected to drive demand for blood pressure (BP) monitors, diabetes monitoring devices, mobility care, braces and support, and related devices over the coming years.

Country-wise Insights

What Makes the U.S. a Large Market for Medical Wellness Devices?

The U.S. is leading in North America with market share of 88.8% in 2021, and stable growth is expected. According to the America’s Health Rankings organization, per capita income has increased in the last few years. In the United States, per capita income was US$ 32,397 in 2017, and it reached US$ 35,672 in 2020.

Reimbursements and high disposable income are among the main macro-economic factors that enable people to opt for appropriate treatments for different health conditions. Increasing healthcare expenditure is an important factor that is encouraging people to opt for better orthotic devices, diabetes monitoring devices, thermometers, smart watches, and other health monitoring devices. Thus, increase funding in the leading to high market growth.

Why is Demand for Medical Wellness Devices Flourishing in Canada?

The market in Canada is expected to increase at a high CAGR of close to 10% through 2031. North America is a hub for medical device advancements, as manufacturers are tracking consumer behavior and demand. Market players are updating their products with new technologies. For example mercury thermometers are now being launched in the form of digital and infrared thermometers.

Manufacturers are engaged in developing new products that can provide satisfaction to consumers from the perspective of quality, quantity, durability, and cost. In the race for revenue generation, providers are also focusing on aftersales services that will help companies generate high revenue.

For example, Tao Tronics has launched foldable Light Therapy Lamp 18 and UV-Free 10000 Lux LED Therapy Light, which is easy to carry and consumes less current as compared to other products. This is thinner than a book and provides an auto power-off feature with an easy timer.

Category-wise Insights

Why is Demand for Diabetic Monitoring Devices Continuously Rising?

Diabetic monitoring devices hold the largest market share of 35%, due to developments in medical device research. There has been increasing prevalence of diabetes in developed countries due to factors such as unhealthy lifestyle, increase inauto-immune diseases, and family history of diabetes and obesity.

As per the World Health Organization (WHO), prevalence of diabetes has surged from 117 million in 2000 to 422.0 million in 2030, and the number is rising rapidly. According to Central Drug Control (CDC) 34.2 Mn Americans are affected by diabetes, and 1 in 3 adults in America are affected by pre-diabetes.

Why are Sales of Medical Wellness Devices High at Retail Pharmacies?

Retail pharmacies hold the largest market share of over 62%. Medical wellness devices can be used directly by patients, and, as such, more walk-in patient arrive at retail pharmacies.

How Has COVID-19 Skyrocketed Sales of Medical Wellness Devices?

The World Health Organization (WHO) announced COVID-19 as a world health emergency in January 2020. The pandemic crisis is challenging governments to implement fiscal policies and monetary measures that sustain economic activity and support credit markets. COVID-19 has impacted healthcare expenditure North America.

The healthcare budget across COVID-19 affected countries has increased significantly, with most funds being directed toward COVID-19. This is positively affecting the market for diabetes monitoring devices, thermometers, smart watches, orthotic devices, and wellness support devices. A year-on-year growth of nearly 9% in 2020 was experiencing with the onset of COVID-19.

Competitive Landscape

The medical wellness devices market is greatly consolidated in nature, with the presence of leading players operating in this space. They are focusing on research & development activities majorly for chronic diseases such as cancer, cardiovascular, and diabetes in various clinical and research fields.

Market players are also engaged in expanding their regional presence through acquisitions, expansions, product launches, and improvement of distribution channels.

  • On Sept 17, 2021, Abbott launched the world's first glucose sport biosensor, ILiber Sense Glucose Sport Biosensor, which is designed for athletes to continuously measure glucose to better understand the correlation between their glucose levels and their athletic performance.
  • On Nov 17, 2020, LifeScan partnered with Shoppers Drug Mart Inc., one of Canada’s leading providers of pharmacy products and services, to pilot the retailer’s first six month digital diabetes management program.

Some of the leading companies operating in the market are:

  • Fitbit, Inc.
  • Garmin Ltd
  • Withings
  • Oura
  • Verilux, Inc.,
  • Otto Bock Holding GmbH& Co
  • Fossil Group, Inc.
  • Garmin Ltd
  • LifeScan, Inc.
  • Tandem Diabetes Care
  • Masimo Corporation
  • Fresenius Kabi LLC
  • Fossil Group, Inc.
  • Garmin Ltd
  • LifeScan, Inc.
  • Tandem Diabetes Care
  • Masimo Corporation

*The list is not exhaustive, and only for representational purposes. Full competitive intelligence available in the report.

Scope of Report



Forecast Period


Historical Data Available for


Market Analysis

USD Million for Value

Key Region Covered

North America

Key Countries Covered

  • U.S.
  • Canada

Key Segments Covered

  • Product
  • Distribution Channel
  • Region

Key Companies Profiled

  • Fitbit, Inc.
  • Garmin Ltd
  • Withings
  • Oura
  • Verilux, Inc.,
  • Otto Bock Holding GmbH& Co
  • Fossil Group, Inc.
  • Garmin Ltd
  • LifeScan, Inc.
  • Tandem Diabetes Care
  • Masimo Corporation
  • Fresenius Kabi LLC
  • Fossil Group, Inc.
  • Garmin Ltd
  • LifeScan, Inc.
  • Tandem Diabetes Care
  • Masimo Corporation

Report Coverage

  • Market Forecasts
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Key Market Segments Covered


  • Blood Pressure Monitors
    • Manual Blood Pressure Monitors
    • Automatic Blood Pressure Monitors
  • Diabetic Monitoring Devices
    • Glucometers
    • Smart Glucose Monitors
    • Continuous Glucose Monitors
    • Connected CGM Insulin Pens
    • Insulin Pumps
    • Insulin Pens
  • Thermometers
    • Mercury Thermometers
    • Digital Thermometers
    • Infra-red Thermometers
    • Tympanic Thermometers
  • Pulse Oximeters
    • Finger Pulse Oximeters
    • Handheld Pulse Oximeters
    • Wrist Worn Pulse Oximeters
    • Table Top Pulse Oximeters
  • Sleep Trackers
    • Ring Sleep Trackers
    • Wristband Sleep Trackers
    • Headband Sleep Trackers
    • Mask Sleep Trackers
  • Smart Watches
  • Massagers and Pain Relief
    • Electric Massagers
    • Transcutaneous Electric Nerves Stimulators
  • Mobility Care
    • Bath Safety and Products
    • Canes
    • Crutches
    • Walkers and Rollaters
    • Wheelchairs
  • Braces and Supports
    • Upper Extremity
      • Shoulder Braces and Supports
      • Neck Braces and Supports
      • Elbow Braces and Supports
      • Wrist Braces and Supports
      • Spinal Braces and Supports
    • Lower Extremity
      • Knee Braces and Supports
      • Ankle Braces and Supports
      • Hip Braces and Supports
  • Orthotic
    • Functional Orthotics
    • Accommodative Orthotics
  • Light Therapy
    • Light Boxes
    • Floor and Desk Lamp
    • Light Visors
    • Dawn Stimulators
    • Light Therapy Bulbs
    • Handheld Devices for Skin Treatment

Distribution Channel

  • Institutional Sales of Medical Wellness Devices
    • Hospital Pharmacies
    • Specialty Clinics
    • Rehabilitation Centres
    • Wellness Centres
  • Retail Sales of Medical Wellness Devices
    • Retail Pharmacies
    • Drug Stores
    • Online Sales
    • Supermarkets/Hypermarkets


  • U.S.
  • Canada


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