Face Mask Market

Global Market Study on Face Mask: APEJ to Remain Most Lucrative Market for Face Mask During 2017 to 2026


A popular segment among skin care products, face masks have witnessed robust demand as they improve general skin health by treating specific skin conditions. Face masks typically seek adoption for deep cleansing, tone brightening, and hydration of the skin. Modern technology has played an imperative role in the face masks’ development, resulting into purpose-specific product innovation through extraction of active ingredients in plants and their application in combination with products such as clay, warm oil, or cream.

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Company Profiles

  • Shanghai Chicmax Cosmetics Co Ltd
  • P&G
  • Shanghai Pehchaolin Daily Chemical Co Ltd
  • L'Oréal S.A
  • Kao Corporation
  • Clarins S.A.
  • Shesiedo
  • Johnson & Johnson
  • Estée Lauder Companies
  • Unilever
  • Others.

Consumer Preferences Shifting toward Natural Ingredients-based Face Masks

At present, the face masks market worldwide is being primarily driven by increasing consumer demand for anti-ageing formula, which in turn is influencing the purchasing patterns of consumers. Face masks have evolved as a new trend in the cosmetics industry, gaining popularity through celebrity endorsements and extensive marketing campaigns on the social media websites. In the current fast-paced regime of consumers in developed and developing countries, portability and convenience in application of the face masks make face masks more beneficial than other beauty products. These tap and go contraptions have been more appealing to the modern age metropolitan consumers.

With surging expansion of the middle-class population worldwide, who aspire for greater life quality, consumer preferences are witnessing a paradigm shift from chemical-based beauty products toward their natural ingredients-based counterparts. Natural ingredients have become a major motivation for consumers in trying new products. On the coattails of this, botanical extracts, aloevera and honey, generally utilized in do-it-yourself (DIY) face masks, have emerged as popular & novel ingredients used in commercialized face masks.

global face mask market

According to a recently compiled report of Persistence Market Research, the global market for face mask will record an impressive expansion between the period 2017 and 2026. Sales of face mask around the world are estimated to close in nearly US$ 10,500 Mn in revenues by 2026-end.

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APEJ to Remain Most Lucrative Market for Face Mask

Asia-Pacific excluding Japan (APEJ) is envisaged to endure as the most lucrative market for face mask, mainly driven by the region’s improving economic vigour and changing lifestyles of consumers along with their rising disposable incomes. The rise in number of men taking interest in grooming will further drive adoption of beauty care products such as face mask in APEJ. In addition, robust presence of well-established face mask manufacturers, and significant pool of young population that is becoming more beauty-conscious will further fuel demand for face mask in APEJ.

Peel-off masks, cream masks and clay masks will continue to be top-selling products in the market. Demand for these products is primarily driven by their imminent properties such as temporary skin tightening & stimulation of blood supply, elimination of impurities & dirt, and the emollient properties that moisturize & soften the skin. However, sheet masks and warm-oil masks are set to exhibit fastest sales expansion through 2026, partly driven by their ease & convenience of application and the provision of enhanced blood circulation to face.

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Key Research Findings from the Report

  • Modern trade to spearhead the global face mask market in terms of revenues, based on sales channel
  • Tubes will remain preferred packaging solution for face mask, trailed by jars & bottles
  • On the basis of source, conventional face masks will continue to remain the largest revenue contributor to the market

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Competition Tracking

Leading manufacturers of face masks are making enormous investments in research & development activities for product innovation. Several manufacturers are also focusing on developing multi-purpose products, which would cater to various consumer requirements such as pores, wrinkles, blemishes, sagging skin, and dry lines. Major brands of face mask are seeking novel ingredients, which have potential & unique functions of skin care, for the purpose of new product development.

Persistence Market Research’s report has identified key players that support expansion of the global face mask market, which include Oskia Skincare Ltd., Christian Dior SE, L'Oréal S.A, Ren Skincare, Clarins S.A., CHANEL SA, Elizabeth Arden, Inc., Unilever, P&G, Kao Corporation, Shesiedo, Johnson & Johnson, Estée Lauder, Shanghai Chicmax Cosmetics Co Ltd, and Shanghai Pehchaolin Daily Chemical Co Ltd.

Market Taxonomy

  • North Americ
  • Latin America
  • Europe
  • Japan
  • APEJ
  • MEA
Product Type
  • Clay Masks
  • Peel-Off Masks
  • Thermal Masks
  • Cream Masks
  • Warm-Oil Masks
  • Sheet Masks
  • Gel Masks
Sales Channel
  • Professional Skincare Centers
  • Modern Trade
  • Departmental Stores
  • Specialty Stores
  • Convenience Stores
  • Drug Stores
  • Online Stores
  • Other Sales Channel
  • Tubes
  • Jars & Bottles
  • Sachets
  • Conventional
  • Natural & Organic

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