Global Market Study on Face Mask: APEJ to Remain Most Lucrative Market for Face Mask During 2017 to 2026

Face Mask  Market
  • Published On : Feb-2018 |
  • Pages : 170 Pages |
  • Format : Face Mask  Market Face Mask  Market Face Mask  Market Face Mask  Market

A popular segment among skin care products, face masks have witnessed robust demand as they improve general skin health by treating specific skin conditions. Face masks typically seek adoption for deep cleansing, tone brightening, and hydration of the skin. Modern technology has played an imperative role in the face masks’ development, resulting into purpose-specific product innovation through extraction of active ingredients in plants and their application in combination with products such as clay, warm oil, or cream.

Consumer Preferences Shifting toward Natural Ingredients-based Face Masks

At present, the face masks market worldwide is being primarily driven by increasing consumer demand for anti-ageing formula, which in turn is influencing the purchasing patterns of consumers. Face masks have evolved as a new trend in the cosmetics industry, gaining popularity through celebrity endorsements and extensive marketing campaigns on the social media websites. In the current fast-paced regime of consumers in developed and developing countries, portability and convenience in application of the face masks make face masks more beneficial than other beauty products. These tap and go contraptions have been more appealing to the modern age metropolitan consumers. With surging expansion of the middle-class population worldwide, who aspire for greater life quality, consumer preferences are witnessing a paradigm shift from chemical-based beauty products toward their natural ingredients-based counterparts. Natural ingredients have become a major motivation for consumers in trying new products. On the coattails of this, botanical extracts, aloevera and honey, generally utilized in do-it-yourself (DIY) face masks, have emerged as popular & novel ingredients used in commercialized face masks.

According to a recently compiled report of Persistence Market Research, the global market for face mask will record an impressive expansion between the period 2017 and 2026. Sales of face mask around the world are estimated to close in nearly US$ 10,500 Mn in revenues by 2026-end.

APEJ to Remain Most Lucrative Market for Face Mask

Asia-Pacific excluding Japan (APEJ) is envisaged to endure as the most lucrative market for face mask, mainly driven by the region’s improving economic vigour and changing lifestyles of consumers along with their rising disposable incomes. The rise in number of men taking interest in grooming will further drive adoption of beauty care products such as face mask in APEJ. In addition, robust presence of well-established face mask manufacturers, and significant pool of young population that is becoming more beauty-conscious will further fuel demand for face mask in APEJ.

Peel-off masks, cream masks and clay masks will continue to be top-selling products in the market. Demand for these products is primarily driven by their imminent properties such as temporary skin tightening & stimulation of blood supply, elimination of impurities & dirt, and the emollient properties that moisturize & soften the skin. However, sheet masks and warm-oil masks are set to exhibit fastest sales expansion through 2026, partly driven by their ease & convenience of application and the provision of enhanced blood circulation to face.

Key Research Findings from the Report

  • Modern trade to spearhead the global face mask market in terms of revenues, based on sales channel
  • Tubes will remain preferred packaging solution for face mask, trailed by jars & bottles
  • On the basis of source, conventional face masks will continue to remain the largest revenue contributor to the market

Competition Tracking

Leading manufacturers of face masks are making enormous investments in research & development activities for product innovation. Several manufacturers are also focusing on developing multi-purpose products, which would cater to various consumer requirements such as pores, wrinkles, blemishes, sagging skin, and dry lines. Major brands of face mask are seeking novel ingredients, which have potential & unique functions of skin care, for the purpose of new product development. Persistence Market Research’s report has identified key players that support expansion of the global face mask market, which include Oskia Skincare Ltd., Christian Dior SE, L'Oréal S.A, Ren Skincare, Clarins S.A., CHANEL SA, Elizabeth Arden, Inc., Unilever, P&G, Kao Corporation, Shesiedo, Johnson & Johnson, Estée Lauder, Shanghai Chicmax Cosmetics Co Ltd, and Shanghai Pehchaolin Daily Chemical Co Ltd.

Once deemed as domain of the young, face masks have been gaining popularity among the older population as well since the recent past. With surging adoption of face masks, an enormous opportunity exists for companies to make product innovations using novel ingredients and formulas. The male population has also been gaining a major share of the face masks market worldwide, apart from female population. Although some studies consider face masks to only be good for hydration of the skin, several product variations claim different outcomes including prevention of acne, hiding fine lines, and lifting.

Persistence Market Research has recently developed and published an exhaustive research report, titled “Face Mask Market: Global Industry Analysis (2012-2016) & Forecast (2017-2026)”. The report tracks expansion of the global face mask market, imparting dynamics and forecasts on the market for the period between 2017 and 2026. Key players in the market can avail this exclusive report to assess the inferred forecast for better understanding the market’s current conditions, and developing informed strategies for future expansion of their businesses. Revenues from the market players over the historical period have been benchmarked for developing baselines to forecast the market size for the forecast period. Infusing quantitative intelligence with qualitative insights, the report delivers an accurate forecast on growth of the global face mask market.

Report Synopsis

The report has been composed for catering concerns of every face mask organization across the global landscape. Key areas addressed in the report include the market dynamics, opportunities, drivers and restraints, which are likely to have a significant impact on the market expansion in the foreseeable future. An exhaustive analysis has been offered on these factors to provide better understanding on the ways that face mask is produced and distributed among end-users, along with a presumptive study on the likely future transformations in the face mask market globally.

Cost structure, pricing analysis, and supply chain of face mask have been elucidated comprehensively in the report, along with intelligence on regulatory standpoint of face mask for identifying remunerative avenues and restrained aspects in the market landscape. An executive summary, which initiates the report, offers a concise yet insightful analysis on key market segments coupled with relevant market numbers. The overview chapter, trailing the executive summary, offers a complete scenario of the global face mask market, including a succinct market introduction and a formal definition of “face mask”.

Market Taxonomy


Product Type

Sales Channel



North America

Clay Masks

Professional Skincare Centers



Latin America

Peel-Off Masks

Modern Trade

Jars & Bottles

Natural & Organic


Thermal Masks

Departmental Stores



Cream Masks

Specialty Stores


Warm-Oil Masks

Convenience Stores


Sheet Masks

Drug Stores

Gel Masks

Online Stores

Other Sales Channel

 Competition Landscape

 PMR’s report on the global face mask market conveys an outlook on the engaged scenario of the market, featuring rivalry prevalent among key companies and elucidating future circumstances of the market in its concluding chapter. This chapter of the report profiles key market players and offers intelligence on them in terms of product overview, company overview, key financials, key developments and SWOT analysis. Companies mentioned in the report have been minutely examined, covering novel strategies employed, product innovations being undertaken, and impending or likely mergers & acquisition activities between the market players. This chapter is crucial for the report readers as it imparts an in-depth analysis on the competitive scenario of the global face mask market, which can be leveraged by the market players for planning their future business direction.

Research Methodology

Credibility of the researched statistics and data is backed by the unique research methodology employed by the analysts at PMR, which ensures higher accuracy. PMR’s research report on the global face mask market can assist its readers in gaining detailed insights on many different aspects governing the market around key regional segments included in the report. The report readers can further slate key strategies for tapping into vital revenue pockets and gaining benefits over the intensifying competition in the market. Information presented in the report has been scrutinized and monitored thoroughly by PMR’s industry experts. Figures and numbers offered in the report have also been validated by the analysts in order to facilitate strategic decision making for the report readers.

Companies covered in Face Mask Market Report

Company Profiles

  • Shanghai Chicmax Cosmetics Co Ltd
  • P&G
  • Shanghai Pehchaolin Daily Chemical Co Ltd
  • L'Oréal S.A
  • Kao Corporation
  • Clarins S.A.
  • Shesiedo
  • Johnson & Johnson
  • Estée Lauder Companies
  • Unilever
  • Others.
Back To Top