Face Mask Market

Market Study on Face Masks: Popularity of Clay Masks to Remain High across Geographies

Face Mask Market Segmented By Clay Masks, Peel-Off Masks, Thermal Masks, Cream Masks, Warm-Oil Masks, Sheet Masks, Gel Masks Product in Tubes, Jars & Bottles, Sachets Packaging with Conventional, Natural & Organic Sources

Report ID: PMRREP22357

Number of Pages: 300

Format: PPT*, PDF, EXCEL

Industry: Consumer Goods

Published Date: December-2022

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Face Masks Market Snapshot

The global face masks market is projected to expand at ~8.5% CAGR and reach ~US$ 15,789.7 Mn by the end of 2033, up from its current market size of ~US$ 6,378.0 Mn.

Attributes Key Insights

Global Face Masks Market Size (2022A)

US$ 6,378.0 Mn

Global Face Masks Market Size (2023E)

US$ 6,952.0 Mn

Projected Sales of Face Masks Market (2032F)

US$ 15,789.7 Mn

Value CAGR (2023 to 2033)


Collective Value Share: Top 3 Countries (2022)


Face masks are classified as one of the treatments for facial care since they unclog pores, moisturise, and reduce excessive oil production. They help women as well as men to prevent of skin issues. Depending on the skin type or condition, they may be applied daily or more frequently.

The rise in product innovation and the introduction of spectacular new products for personal skin care into the market has caused a definite increase in customer's spending in the skin and face care sector. This ultimately leads to a rise in demand for sheets and face masks on the market. The market for face masks is boosted by the fact that Korea is one of the top producers in the cosmetics and skincare sectors.

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Face Masks Market Analysis from 2017 to 2022 Vs Market Outlook for 2023 to 2033

Face mask usage has historically increased from 2017 to 2022 at a considerable CAGR of 8.1%, with the U.S., China, Germany, and the U.K. holding major market share and the women's face mask sector dominating the scene.

Rising pollution levels and a hurried lifestyle have spurred a global need for a variety of skincare products, which is good news for the sales of sheet masks and peel-off face masks in particular. The increased demand for organic and natural skincare products as well as cosmetics that promise to provide a number of benefits, including anti-aging, moisturising, and acne/blemish treatment, is certainly going to generate a favourable environment.

Men are increasingly consuming skincare and other personal care products, which is a key factor fuelling market rise. Another important factor driving the growth of the global market is the increase in the number of retail chains in developing countries as well as the availability of different kinds of skin masks. These factors, along with the development of e-Commerce, make face masks readily accessible and available globally.

The consumption of face masks is anticipated to rise generally over the next 10 years more quickly than in previous decades, with a CAGR of about 8.5% through 2033.

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How is the Preference of Consumers for Face Masks Made from Natural Ingredients Presenting Market Players with Growth Opportunities?

One of the primary drivers encouraging market expansion is the growing awareness of the damaging effects of chemicals on the skin, including allergies, skin irritation, and dullness.

The benefits of natural and organic face masks are becoming better known among customers, who are now looking for sustainable, eco-friendly, and natural products with increased product component transparency.

Moreover, consumption patterns are shifting away from chemical-based skincare products supplies and toward those manufactured with natural elements for the face as the middle class population increases and desires for greater life quality develop.

Consumers are increasingly drawn to purchasing products with natural ingredients. The traditional DIY face mask ingredients of honey, aloe Vera, and plant extracts have also become popular and inventive components in commercial face masks.

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How can Product Premiumization help the Face Masks Market Grow?

The major factor responsible for the sector's growth is expected to be the premiumization of facial mask posing in terms of effectiveness and environmental friendliness for the foreseeable future. Sustainability and awareness of one's environmental imprint are likely to have a big impact on the selection of the product's active components, manufacturing processes, and packaging materials.

The number of working women has increased in recent years, which has increased spending power as well as the need to keep beautiful skin and look more presentable, leading to an increase in the use of facial care products such cleansers and masks. The face sheet mask industry is currently changing and expanding as a result of several celebrities adopting and endorsing sheet masks loaded with serums and packed with active chemicals. In the upcoming years, the face masks market is projected to be driven by industry participants' capacity to successfully meet the expectations of their environmentally conscious customers.

Country-wise Analysis

Will the Increase in Number of Affluent Middle-Aged Americans Lead to a Rise in the use of Face Masks?

Face masks are favoured by consumers over all other cosmetic products because of their great moisturising qualities. Face mask makers have made significant efforts to cure specific skincare issues such acne, ageing, skin whitening, and wrinkles in response to the growing need for effective skincare therapies.

Additionally, vitamin-enriched face masks are growing in popularity among the general public, particularly among middle-aged Americans who want to keep their skin looking radiant, healthy, and youthful. Due to the great prevalence of the self-care culture in the United States during the past several years, the market in the region has expanded.

North America is anticipated to be one of the most enticing marketplaces for facial masks during the projected era. As of 2022, the U.S. had a 6.5% market share in the global market.

How is Growing Popularity of Sheet Masks Driving Product Sales in Germany?

Germany has a relatively high demand for face masks due to the increasing importance of beauty. In 2022, the nation's market share was almost 4.2% to that of global share. The significant market growth is linked to millennials' growing preference for sheet masks.

Sales of sheet masks are increasing all over Germany because they effectively clean the skin of oil, dirt, and pollutants. These masks feature a variety of highly beneficial ingredients, such as bio-cellulose, hyaluronic acid, and vitamins.

Additionally, because the mask adheres to the skin, there is no need for the user to sit motionless during product application. These masks are more practical when travelling or performing household duties owing to this feature. Demand for facial masks in Germany is anticipated to be driven by customers' hectic lifestyles.

Why is Demand for Face Masks Increasing across China?

From 2023 to 2033, face mask sales in East Asia are anticipated to grow at a CAGR of almost 9%, with China accounting for the majority of the market's revenues.

Face mask sales in China are anticipated to be the highest in the area, largely due to the country's increasing economic health, changing consumer habits, and rising wages.

The use of face masks and other beauty products by Chinese customers will be encouraged by an increased interest in personal grooming among men. Further boosting face mask sales in the country will be a substantial presence of well-known face mask manufacturers and a sizable pool of young people who are becoming more beauty conscious.

How do Indian Millennials Influence the Face Mask market?

Face mask sales in India are anticipated to develop at a remarkable rate. One important group that has significantly influenced industry trends, particularly in India, is the millennial generation. India is expected to grow at a CAGR of about 9.2% during the projection period.

Indian millennials are more aware of the cosmetics they buy to keep their skin and appearance in good condition. In order to maintain healthy skin, many millennials are increasingly committing to a regular skin care routine. They also don't think twice about spending money on cosmetics. This is anticipated to have a beneficial impact on the growth of the face beauty market in India, particularly face mask sales.

Category-wise Insights

Which Product Accounts for the Largest Revenue Share in Face Mask Sales?

Clay facial masks contributed a market share of about 32.4% and will continue to be the most popular item on the market in terms of sales. The immediate qualities of these products, such as transient skin tightening, stimulation of blood supply, elimination of impurities & dirt, and emollient properties that moisturise & soften the skin, are what essentially fuel demand for them.

However, sheet masks and warm-oil masks are predicted to experience the strongest sales growth through 2033, in part because of how simple and convenient they are to use and how well they help the face's blood circulation.

Which Type of Packaging Is Best for Face Masks?

Face mask tubes will continue to be the most popular packaging option and this segment is predicted to hold a substantial market share.

Tubes' monopolistic commercial position can be linked to their mobility. They are frequently used because they are convenient for users, lightweight, and allow one-handed application. Additionally, tubes make it possible to extract every last drop of product, offering superior value.

Additionally, cosmetic tubes are relatively simple to recycle, which makes them a fantastic option for shoppers who are concerned about the environment and the emerging trend of sustainable fashion. These are a few of the elements driving the tube face masks segment's revenue growth.

Will Sales of Natural Face Masks Show a Noticeable Rise?

Natural/organic face masks are anticipated to see high CAGR growth over the course of the projected period, while this segment held a market share of about 33.3% in 2022. One of the major factors fuelling market expansion is anticipated to be the growing awareness of cruelty-free cosmetic products.

Customers who choose to utilise natural skincare products, such as face masks and packs, to hydrate their skin for a healthier radiance, have shown a high degree of approval for these items.

The number of beauty blogs and social media accounts promoting the advantages of using chemical-free products has also significantly increased in recent years, which has benefited the market by raising customer awareness.

Which Sales Channel Accounts for the Largest Revenue Share in Face Mask Sales?

For the sales of facial masks in 2022, hypermarkets and supermarkets accounted for the biggest revenue share. These shops have concentrated on offering chemical-free, natural face masks to attract customers and give them the option to browse other brands before committing to a purchase.

Online platforms' convenience is projected to provide the industry a boost. Consumer Internet use is predicted to increase, and businesses are anticipated to use tailored marketing to connect with customers at all points of contact. Additionally, face mask producers have taken advantage of the COVID-19 outbreak to boost their internet presence.

Competition Landscape

Face mask manufacturers are coming up with innovative strategies to market their goods internationally. The increased competition is the reason for these actions and efforts. Established businesses are carefully examining their marketing tactics. Innovation in products, partnerships, and collaborations are all strongly influencing market expansion.

For Instance:

  • The introduction of SolaWave's first topical product, the Hydrating Sheet Mask, marked a new frontier for the cosmetics company in 2022. The mask's formulation is plant-based, fragrance-free, and vegan, and it is constructed of thick, biodegradable paper that conforms to the face. The serum includes moisturising and plumping components like hyaluronic acid, avocado peptides, and two percent niacinamide.

Face Masks Industry Report Scope

Attribute Details

Forecast Period


Historical Data Available for


Market Analysis

  • US$ Mn for Value
  • Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

Key Countries Covered

  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • Russia
  • South Africa
  • Northern Africa
  • GCC Countries
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand

Key Market Segments Covered

  • Product Type
  • Nature
  • Packaging Format
  • Sales Channel
  • Region

Key Companies Profiled

  • Shanghai Chicmax Cosmetics Co Ltd
  • P&G
  • Shanghai Pehchaolin Daily Chemical Co Ltd
  • L'Oréal S.A
  • Kao Corporation
  • Clarins S.A.
  • Shesiedo
  • Johnson & Johnson
  • Estée Lauder Companies
  • Unilever
  • Others (on request)

Customization & Pricing

Available upon Request

Key Segments Covered in Face Masks Industry Research

Product Type:

  • Clay Face Masks
  • Peel-Off Face Masks
  • Thermal Face Masks
  • Cream Face Masks
  • Warm-Oil Face Masks
  • Sheet Face Masks
  • Gel Face Masks
  • Others


  • Natural/Organic Face Masks
  • Synthetic Face Masks

Packaging Format:

  • Face Masks in Tubes
  • Face Masks in Jars & Bottles
  • Face Masks in Sachets
  • Others

Sales Channel:

  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Departmental Stores
  • Multi-Brand Stores
  • Convenience Store
  • Pharmacy and Drug Stores
  • Online Retailers
  • Other Sales Channels


  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East Africa

For report customisation and delivery information contact our sales representative.

Companies Covered in This Report

  • Shanghai Chicmax Cosmetics Co. Ltd.
  • Procter & Gamble Company
  • Shanghai Pehchaolin Daily Chemical Co Ltd
  • L'Oréal S.A
  • Kao Corporation
  • Clarins S.A.
  • Shesiedo Company, Ltd.
  • Johnson & Johnson Company
  • Estée Lauder Companies
  • Unilever Plc
  • Other Players (As Requested)

Frequently Asked Questions

The global face masks market reached a valuation of US$ 6,378 Mn at the end of 2022.

Between 2017 and 2022, global sales of face masks increased at 8.1% CAGR.

North America leads the global market and accounted for highest share in 2022.

The top 5 manufacturers of face masks are L'Oréal S.A, Estée Lauder Companies, Clarins S.A., Shiseido, and Johnson & Johnson, together holding around 15% to 25% market share.

Some of the leading manufacturers of face masks are Shanghai Chicmax Cosmetics Co Ltd., P&G, Shanghai Pehchaolin Daily Chemical Co Ltd., L'Oréal S.A, Kao Corporation, Clarins S.A., Shesiedo, Johnson & Johnson, Estée Lauder Companies, and Unilever among others.

The global market for face masks is expected to expand at 8.5% CAGR through 2033.

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