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Europe Sporting Goods Market

Europe Sporting By Product Type, By Sporting Category, By End User, By Sales Channel and By Country

Sporting Goods Market Segmented By Football, Teamsports, Tennis, Bike Sports, Racket Sports, Outdoor Sports, Water Sports, Running, Winter Sports, Golf

Sporting Goods Market Outlook (2023 to 2033)

The Europe sporting goods market is projected to expand at 7.9% CAGR and reach a valuation of US$ 436.7 billion by the end of 2033, up from its market size of US$ 205.1 billion in 2023.

The sporting goods market in Europe is growing rapidly due to increasing participation of enthusiasts in sports and fitness activities. The market is also being driven by growing health consciousness and the rise of athleisure trends, which have led to an increased demand for sportswear and footwear. E-commerce is also playing a significant role in the growth of the market, with more consumers opting to purchase sporting goods online.

The European government has taken several initiatives to support the sporting goods market in the region, such as promoting physical activity and healthy lifestyles through public campaigns and funding research on sports-related topics.

  • For instance, The Europe based Lithuanian Ministry of Education, Science and Sport launched "Sports and Healthy Lifestyle Programme" in 2021. The program is aimed at promoting physical activity and healthy lifestyles by providing funding for sports infrastructure development, sports events, and the purchase of sports equipment.

Another important factor of the sporting goods market in Europe is the trend towards athleisure wear. This trend has seen a rise in the popularity of sports apparel and footwear, not just for use in sports and fitness activities, but also as everyday wear. As a result, many sports brands have expanded their product lines to include more fashionable and stylish designs that can be worn both on and off the sports field impacts directly on the growth of sporting goods market in Europe.

Report Attributes Details

Sporting Goods Market Size (2023E)

US$ 205.1 Billion

Projected Sales of Sporting Goods (2033F)

US$ 436.7 Billion

Market CAGR (2023 to 2033)


Market Share of Top 5 Sporting Goods Manufacturers

~35% to 40%

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Demand Analysis of Sporting Goods (2018 to 2022) Vs. Market Projections (2023 to 2033)

From 2018 to 2022, demand for sporting goods increased at a CAGR of 5.2%, with Germany, France, Italy, Spain, and UK holding significant shares of the Europe market.

Sporting goods have always been in high demand, but the specific types of products that are popular have evolved over time. In the past, traditional sports such as football, basketball, and baseball were the dominant activities, and accordingly, equipment for these sports, such as balls, bats, and gloves, were in high demand.

However, in recent years, there has been a shift towards specialized sports and activities, such as yoga, rock climbing, and snowboarding. This has resulted in an increased demand for equipment and accessories tailored to these activities, such as yoga mats, climbing ropes, and snowboards.

Additionally, the rise of e-commerce has made it easier for consumers to access a wider variety of sporting goods and compare prices across different retailers, further driving demand. Overall, the demand for sporting goods continues to be strong, but with a changing focus on more specialized activities and equipment.

Through 2033, sales of sporting goods in Europe are predicted to increase at a 7.9% CAGR.

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What are the Factors Driving the Demand for Sporting Goods?

“Growing Health Awareness and Fitness Consciousness among People”

The increasing health and fitness awareness in Europe has led to a growing demand for sporting goods. People are becoming more conscious of the importance of leading a healthy and active lifestyle, which has led to a rise in the popularity of various sports and fitness activities.

As a result, there has been a significant increase in the demand for sporting goods such as athletic apparel, footwear, fitness equipment, and other related accessories. This trend is likely to continue in the future as more people realize the benefits of regular exercise and physical activity.

“Introduction of New and Innovative Sports Products”

The sporting goods market in Europe is highly competitive, thus, the manufacturers present in Europe are constantly seeking to differentiate themselves by developing new products that offer unique features and benefits to consumers.

This strategy helps to retain existing customer by keeping them engaged with new and exciting products as well as helps to attract new customers. As a result, the introduction of new and innovative sports products is crucial in driving the market in Europe.

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What are the Hindrances to the Adoption of Sporting Goods?

“Wide Availability of Counterfeit Sporting Goods Products Impacting Authentic Brands’ Earnings”

Counterfeit sporting goods products, which are widely available in the market, are posing a serious threat to the earnings of authentic brands. The rise of e-commerce platforms has made it easier for counterfeiters to sell fake products, including clothing, shoes, and equipment. These counterfeit products not only harm the brand's reputation but also result in lost sales and revenue.

Authentic brands are taking various measures to combat the issue, such as investing in anti-counterfeiting technology, working with law enforcement agencies, and educating consumers on how to identify fake products. Despite these efforts, the availability of counterfeit sporting goods products continues to be a significant challenge for the industry.

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Country-wise Insights

What is the Demand Outlook for Sporting Goods in the Germany?

“High Demand of Sporting Goods for Winter Sports”

Germany is a country with a strong culture of winter sports, and many Germans enjoy skiing, snowboarding, ice skating, and other winter activities. This demand for winter sports equipment and apparel has created a robust market for sporting goods in Germany.

In addition to the domestic market, Germany is also a popular destination for winter sports tourism. This brings in visitors from around the world who are interested in various winter sports activities. This further boosts the demand for sporting goods in the country.

How is Demand for Sporting Goods Shaping Up in France?

“Increase in Participation in Sports and Fitness Activities”

The increase in participation in sports and fitness activities in France has had a positive impact on the sporting goods market. As more people become interested in leading active lifestyles, the demand for sports equipment and apparel has also risen.

The example of this trend can be seen in the sales of bicycles in France. According to a report by the Union Sport & Cycle, a French trade association for the sports and leisure industry, the French bicycle market experienced a significant boost in sales during the COVID-19 pandemic. In response to this trend, many sporting goods manufacturers in France have increased their production, resulting in increased sales of bicycles, cycling apparel, and accessories.

What are the Sales Projections for Sporting Goods in the UK?

“Growing Interest in Sports among Women and Children”

The growing interest in sports among women and children has been one of the key drivers of the sporting goods market in the UK. In recent years, there has been a significant increase in the number of women and children participating in sports, which has led to a rise in the demand for sporting goods.

The example of this trend can be seen in the popularity of women's football in the UK as well as the rise of children's participation in sports such as cycling, swimming, and athletics. This has led to a surge in volume of sales of sporting goods for women and Children.

Category-wise Insights

Which Sales Channel Accounts for High Revenue Generation for Sporting Goods Manufacturers?

“High Preference for Independent Sports Stores of Sporting Goods”

Independent sports stores have become increasingly popular for purchasing various sporting goods due to the more personalized shopping experience compared to larger chain stores they offer and held a market share of 19.5% in 2022.

Additionally, independent sports stores often carry a wider range of niche and specialty products that may not be available at larger chain stores. This is because they have the flexibility to choose products based on customer demand and can quickly adapt their inventory to meet changing trends and preferences.

Which Type of Product in Sporting Goods is Extensively Preferred?

“Shoes in Sporting Goods are Extensively Preferred Due To Their Specialized Design and Features that Enhance Performance and Comfort during Physical Activity.”

The demand for shoes in the sporting goods market is high. Shoes are specifically designed to provide support, comfort, and durability, which are essential for various sports and physical activities. As a result, people who engage in sports and exercise gives first preference to high-quality shoes that can help prevent injuries and provide the necessary support for their feet.

Thus, the demand for shoes in the sporting goods market in terms of product type is high as compared to other products available in the market.

Competitive Landscape

Manufacturers of sporting goods are taking several initiatives to grow and expand their businesses. They are investing in research and development to create innovative and technologically advanced products that meet the needs of consumers. This includes developing new materials and designs that improve comfort, support, and recovery.

Market players are also expanding their products through various initiatives.

  • In 2021, Adidas launched a new sustainable running shoe called the Ultraboost 21 in Europe. The shoe is made from recycled materials and features a new cushioning technology that provides extra support and comfort to runners.

Many manufacturers are implementing sustainable production practices to meet the growing demand for environmentally responsible products.

Sporting Goods Industry Report Scope

Attribute Details

Forecast Period

2023 to 2033

Historical Data Available for

2018 to 2022

Market Analysis

  • US$ Billion for Value
  • Units for Volume

Key Regions Covered

  • Europe

Key Market Segments Covered

  • Product Type
  • Sporting Category
  • End User
  • Sales Channel
  • Country

Key Companies Profiled

  • Adidas AG
  • Nike, Inc.
  • Under Armour, Inc.
  • AMER Sports
  • Admiral Sportswear Limited
  • Diadora S.p.A.
  • Ellesse
  • ODLO International AG
  • Hummel International Sport & Leisure A/S
  • Fila Holdings Corp.
  • Hammer Sports
  • Polar Electro
  • Joma
  • Others

Report Coverage

  • Market Forecast
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives


Available upon Request

Key Segments of Sporting Goods Industry Research

By Product Type:

  • Apparel
  • Equipment
  • Shoes
  • Others

 By Sporting Category:

  • Football
  • Bike Sports
  • Tennis
  • Racket Sports
  • Outdoor Sports
  • Fitness
  • Running
  • Water Sports
  • Winter Sports
  • Golf
  • Other Sports

By End User:

  • Beginner
  • Intermediate
  • Professional

By Sales Channel:

  • Wholesalers/Distributors
  • Hypermarkets/Supermarkets
  • Departmental Stores
  • Specialty Stores
  • Multi-brand Stores
  • Independent Sports Stores
  • Online Retailers
  • Others

By Country:

  • Germany
  • France
  • Italy
  • Spain
  • UK
  • Austria
  • The Netherlands
  • Switzerland
  • Russia
  • Rest of Europe

- Companies Covered in This Report -

  • Adidas AG
  • Nike, Inc.
  • Under Armour, Inc.
  • AMER Sports
  • Admiral Sportswear Limited
  • Diadora S.p.A.
  • Ellesse
  • ODLO International AG
  • Hummel International Sport & Leisure A/S
  • Fila Holdings Corp.
  • Hammer Sports
  • Polar Electro
  • Joma
  • Other Players (As Requested)

- Frequently Asked Questions -

The demand for sporting goods increased at a CAGR of 5.2% from 2018 to 2022.

The Europe sporting goods market is estimated to be valued at US$ 205.1 billion in 2023.

Sales of sporting goods are projected to expand at 7.9% CAGR through 2033.

Some of the leading providers of sporting goods are Nike, Adidas, Under Armour, and Puma.

Technological advancements in sports equipment and wearables is driving the demand for sporting goods.

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