Dry laundry detergents are the products that are used in dry cleaning of clothes and textiles using a chemical solvent other than water. Different types of solvents are used in the process to improve cleaning where small amounts of detergent are added to the solvent essential for its functionality. These detergents soften the hydrophobic soils and prevent them from being redeposited on the clothing. Anionic and cationic dry laundry detergents are the two types of detergents majorly used in the industry, depending upon the design of the machine.
The global market for dry laundry detergent is expected to witness moderate growth on account stronger demand from key market such as hotels, restaurants and hospitals stimulating revenue growth. In addition, higher disposable income and improving employment rates in emerging countries such as China and India are also expected to spur demand for dry laundry products.
Factors such as continuing trend towards business-casual clothing coupled with the postrecession bounce and employment gains, which are further prompting greater overall demand for professional clothing cleaning is expected to boost the demand for dry laundry detergents. However, increasing environmental regulations regarding the use of commonly used solvent in dry laundry such asperchloroethylene (perc), is expected to slow the growth of the market. Increasing R&D activities towards developing innovative and safe detergents is anticipated to provide new opportunities for the growth of the market. North America was the largest consumer for dry laundry detergents, followed by Europe. However, Asia Pacific is expected to witness significant growth over the forecast period owing to growing implementation of inexpensive dry cleaning and launder services such as household dryers and washer, and home-use dry cleaning kits.
AkzoNobel, Amway, BASF SE, Church & Dwight Co., Inc., DuPont, Henkel AG, Procter & Gamble, The Dow Chemical Company, and Unilever are some of the key manufacturers of dry laundry detergents dominating market.
Key geographies evaluated in this report are:
Key features of this report
The ability to clean the clothes and textiles without hampering their quality makes dry laundry detergents a highly demanded commodity in the cleaning sector. Major end-users that generate significant revenue in the market include hotels, hospitals, and restaurants. The growing adoption of business casuals in the corporate sector across the globe has emerged as a growth lever in the market. Both the detergent types, anionic and cationic detergent are expected to contribute significant revenue in the market in years to come. The market is facing challenges in terms of hazads of its chemical components. Stringent environmental regulations regarding the use of chemicals such as asperchloroethylene (perc) is negatively influencing the market growth.
North America is estimated to lead the global market in consumption, followed by Europe. Burgeoning implementation of dry cleaning and laundry services in the scaling economies imparts a significant market position to the Asia Pacific. With high employment growth rate and expansion of the corporate sector, India along with China is projected to spur the demand for these detergents.
Market players are investing in research & development activities to develop innovative and safe detergents. They are exploring opportunities in developing economies. Major players profiled in the global market are DuPont, The Dow Chemical Company, AkzoNobel, Procter & Gamble, Church & Dwight Co., Inc., and Amway.