Global Market Study on Body Shapers: Soaring Popularity of Waist Shapers Surging Market Growth

Body Shaper  Market
  • Published On : Apr-2020 |
  • Pages : 180 Pages |
  • Format : Body Shaper  Market Body Shaper  Market Body Shaper  Market Body Shaper  Market

Consumers are demanding branded body shaper products, as they are getting influenced by commercial advertisements, entertainment channels, and movies, due to which, branded products are considered as higher quality products. Companies are also focusing on adopting various marketing strategies, such as celebrity endorsements, new product launches, marketing campaigns, events, and the expansion of their digital presence, to connect directly with customers. In addition, companies are also launching products that are inspired by celebrities, such as waist shapers. These factors are likely to accelerate the demand for tummy slimmer products, which, in turn, is increasing the sales of waist shapers around the world. Moreover, desire for being attractive and the common habit of posting pictures on social media are also driving the necessity of such tummy flatter products, thereby surging the growth of the global body shape market.

Manufacturing Innovation and New Product Launches to Remain Key Success Factors

Advancements in technology in the manufacturing sector since the past many years are resulting in high quality production of goods, including body shapers. Advancements in material & fiber technology such as advanced circular knit technology and improved overall product quality through non-vacuum based cooling or easy dry technology have led the industry to new heights. Hence, manufacturers are able to produce consumer-driven body shapers. In Sept. 2019, popular socialite Kim Kardashian launched a shapewear line – SKIMS - as a range of body shaper products. In Nov. 2018, British brand Heist launched a body shaper - The Outer Body.

Sales through e-Commerce Gaining Traction

Rising adoption of the Internet and increase in the global penetration of e-Commerce are expected to fuel revenue growth of the body shaper market. Consumers are getting more inclined toward convenience shopping, which has increased the number of people using digital technology for mobile transactions and the purchasing of various products online, which include consumer goods, electronic devices, and others. Furthermore, as millennials are tech-savvy, companies are engaging with their consumers through social media and other digital avenues to advertise their body shaper products and increase their market share via online sales revenue. This is among the major factors projected to accelerate the growth of the body shaper market during the forecast period. Growing consumer inclination toward online purchasing has significantly increased due to multi-vendor or seller availability, which eases product comparison, price comparison, consumer reviews, doorstep delivery, and easy exchange or return policy.

Covid-19 Impact on Body Shaper Market

The body shaper market is expected to see a lower sales in 2020 due to the adverse impact of the current Covid-19 pandemic. During the ongoing outbreak, most cities and countries across the world are under complete or partial lockdowns. This has resulted in temporary closures of physical and distributional sales platforms such as hypermarkets, supermarkets, multi-brand stores, etc. Even in supermarkets and hypermarkets, only essential goods are allowed to be sold. e-Commerce companies are operating and providing their services for essential goods only. However, at present, China has just entered into the recovery mode from the pandemic. Thus, the body shaper market is expected to see lower sales in the 1st quarter of 2020, and is expected to be back on track from the starting of the 3rd quarter in 2020.

Body Shaper Market: Competition and Regional Overview

The global body shaper market represents a fairly consolidated competition landscape, where, a majority of key players maintain their strategic focus on product development, frequent product launches, and mergers & acquisitions.

  • In 2019, Page Industries Ltd’s extended its license agreement with Jockey International Inc. till December 31, 2040, in order to grow its revenue in the coming years
  • In 2018, through a series of acquisitions, Under Armour spent more than US$ 700 million on connected-fitness companies such as MapMyFitness and Endomondo, to strengthen its brand portfolio.
  • In 2017, Spanx, Inc. launched a collection of shapewear (body shapers) for brides. The company introduced products in different sizes to target each segment. The collection ranges from sizes XS to 2X.

Global sales of the body shaper market reached US$ 2.2 Bn in 2019. According to PMR’s report, the body shaper market is estimated to register a CAGR of 7% during the forecast period of 2020-2028. Europe held the largest market share for body shapers in 2019, followed by North America, owing to the higher demand for tummy slimmer products in the region. Moreover, product launches by celebrities and commercial advertisements also drive the sales of body shapers. South Asia and Pacific holds the third-largest market share, owing to the large consumer base in the region. Latin America also holds a significant market share, and is expected to witness a growth rate more than 5% during the forecast period. The Middle East & Africa holds the lowest share in the global body shaper market.

Analysts’ Viewpoint

A brief overview of the changing landscape of the body shaper market has led our analysts to conclude that, the market is gaining momentum. Key manufacturers in the body shaper market, such as PUMA NA, Ann Chery, and Annette International Corporation are prioritizing innovation and new product developments to gain a competitive edge in the landscape. Most companies are currently focusing on waist shapers with medium control. However, companies can also focus on new dimensions, such as organic products, which are trending in the market. Cotton-based body shapers could be a game changer for companies, especially in developed regions.

Body Shaper Market - Scope of the Report

Persistence Market Research (PMR) recently published a new report on the body shaper market for the assessment period of 2020-2028. The report offers a close look at the evolving aspects of the body shaper market, and insights into the dynamics impacting market growth. It also focuses on the key developments in the body shaper market. The report includes various macro- and micro-economic factors responsible for significant impact on the body shaper market.

The report on the body shaper market extensively focuses on the key trends shaping its growth. Additionally, the included opportunity analysis on body shapers underlines untapped corners for aspiring players. The report on the body shaper market also offers a holistic view of the incremental opportunity, which can further help readers make effective decisions for the growth of their businesses.

All the stakeholders in the body shaper market can rely on the data offered in this report to make critical decisions. Moreover, the information offered in this report also can help new market entrants expand their bases in the body shaper market.

The report elaborates on both, historical and current trends shaping the market. The performance journey of the body shaper market been drawn and analyzed to make lucrative opportunities in the market evident to readers. The competitive landscape presented in the body shaper report gives a detailed outlook of the profiles of key companies operating in the market, along with their differential strategies and key focus areas.

Body Shaper Market: Segmentation

PMR’s research study on the global body shaper market offers a detailed market taxonomy, wherein, key segments have been discussed in detail. The body shaper market is segmented on the basis of product, control, material, sales channel, and region. Every segment is analyzed in detail, and data pertaining to the growth of each segment has been included in the study.




  • Tops
  • Bottoms
  • Waist Shapers
  • Shaping Bodysuits
  • Firm Control
  • Light Control
  • Medium Control
  • Tummy Control
  • Cotton
  • Polyster
  • Nylon
  • Mix

Sales Channel


  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Multi Brand stores
  • Company Website
  • 3rd Party Online Sales
  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa

The body shaper market research report includes a competitive landscape that provides a dashboard view of the key competitors operating in the market. Some of the market players included in this section are Spanx Inc., Jockey International, Inc., Belly Bandit, Wacoal, Nike Inc., Under Armour Inc., PUMA NA, Ann Chery, Annette International Corporation, Corset Story UK, Fájate Diseño de Prada, Hanesbrands Inc., Tolbert Yilmaz Manufacturing, Inc. (EuroSkins), Rago Shapewear, Calzificio Pinelli Srl. (SOLIDEA), Body Hush, Lytess, and others.

Body Shaper Market: Key Questions Answered in the Report

The research study on the body shaper market offers inclusive insights about the growth of the market in the most comprehensive manner. Key insights offered in the body shaper market report answer some of the most salient questions that assist stakeholders in gauging all the emerging possibilities.

  • How is the rapidly changing business environment impacting the growth of the body shaper market?
  • What are the key trends that are constantly shaping the growth of the body shaper market?
  • Which are the prominent regions that offer plentiful opportunities for players in the body shaper market?
  • What are the differential strategies adopted by key players to hold a significant share in the global body shaper market?

Body Shaper Market: Research Methodology

A unique and promising research methodology forms the base of the body shaper market report for the forecast period. This report has been prepared after comprehensive analysis of market events, and riveting insights have been compiled meticulously. The research methodology for the body shaper market is a two-step process, comprising primary and secondary research. Key stakeholders such as suppliers, service providers, and experts of several designations, including executive vice presidents, directors, technical advisors, GM marketing professionals, and sales professionals have been interviewed. Secondary sources referred to obtain information include investor presentations of manufacturers, World Bank, IMF, and other credible sources.

Companies covered in Body Shaper Market Report

  • Spanx Inc
  • Jockey International, Inc
  • Belly Bandit
  • Wacoal
  • Nike Inc
  • Under Armour Inc
  • PUMA
  • Ann Chery
  • Annette International Corporation
  • Corset Story UK
  • Fájate Diseño de Prada
  • Hanesbrands Inc
  • Leonisa
  • Spiegel LLC
  • Marks & Spencer plc
  • Tolbert Yilmaz Manufacturing, Inc
  • Rago Shapewear
  • Calzificio Pinelli Srl
  • Body Hush
  • Lytess
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