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Baby Nipples/Teats Market

Market Study on Baby Nipples/Teats: Silicone-based Products to Gain Popularity Going Forward

Baby Nipples/Teats Market by Product Type (Standard Nipples, Naturally Shaped Nipples, Anti-vacuum or Vented Nipples and Orthodontic Nipples)

Baby Nipples/Teats Market Outlook (2023 to 2033)

The Global Baby Nipples/Teats Market stands at a value of US$ 1.79 billion in 2023 and is projected to expand at a CAGR of 5.4% CAGR to top a valuation of US$ 3 billion by the end of 2033.

Baby nipples/teats are designed for infants to use during feeding and are made from materials such as silicone, rubber, or latex. These products are available in a wide range of sizes, shapes, and materials.

The market for baby nipples/teats is highly competitive, with many established players and new entrants competing to gain market share. Factors such as rising birth rates and a growing preference for convenience and user-friendliness in baby products are driving the market.

Sales of baby nipples/teats are expected to witness growth in the coming years, primarily due to the rising demand in emerging markets, an increase in disposable incomes, and a growing concern for the safety and quality of products. Manufacturers will need to focus on developing innovative products, building strong brands, and investing in distribution networks to succeed in this competitive environment.

Baby Nipples/Teats Market Size (2023E)

US$ 1.79 Billion

Projected Sales of Baby Nipples/Teats (2033F)

US$ 3.03 Billion

Global Market CAGR (2023 to 2033)

5.4%

Market Share of Top 5 Manufacturers (2022)

20% to 25%

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Demand Analysis of Baby Nipples/Teats (2018 to 2022) Vs. Market Forecasts (2023 to 2033)

Demand for baby nipples/teats increased at a CAGR of 4.5% from 2018 to 2022, with South Asia & Pacific, East Asia, and Europe holding significant shares of the global market.

Demand for baby nipples/teats is expected to witness substantial growth over the forecast period due to increasing birth rates across the globe. Consumers’ increasing spending power in both developed and developing markets is contributing to sales of baby nipples/teats.

Manufacturers of baby products are collaborating with key raw material suppliers to develop profitable strategies that reduce the risks of raw material shortages and price volatility. To further improve their sales, brand owners of baby products have adopted an omnichannel retailing strategy, making the desired products available to consumers across all channels, whether online or offline. As a result, baby products, including baby nipples/teats, are easily accessible for consumers to purchase.

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What are the Factors Driving the Sales of Baby Nipples/Teats?

“Increasing Birth Rates Worldwide Fueling Demand for Baby Nipples/Teats”

Increasing birth rates in developing as well as developed countries along with rising utilization of baby care products are boosting sales of baby nipples/teats.

  • Data provided by UNICEF reveals that over 140 million babies were born globally in 2021, equivalent to over 4 babies born every second. The majority of births occurred in the Asia Pacific region with India and China accounting for 25 million and 16 million annual births, respectively. In Europe, as of 2020, children under the age of 5 accounted for approximately 9.7% of the global population according to the same source.

“Advanced Designs for Baby Nipples/Teats Improving Safety and Convenience for Babies and Parents”

Technological advancements have resulted in the creation of fresh materials, designs, and features for nipples/teats, which have ultimately led to enhanced safety, comfort, and convenience for babies and parents alike. An instance of this is the introduction of anti-colic vents in some teats that minimize the amount of air a baby swallows during feeding.

In addition, many baby teats now feature customizable flow rates, which allows parents to adjust the rate of milk or formula flow as per their babies’ needs.

“Increasing Internet Usage and Expansion of e-Commerce Platforms Driving Sales of Baby Nipples/Teats”

Internet usage has rapidly risen over the past decade. The rise has been stimulated by several factors, such as the expansion of e-commerce and online services, the growing popularity of mobile devices such as smartphones and tablets, and the increased availability of high-speed internet connections.

  • According to data from the World Bank, as of 2021, approximately 59.5% of the global population had access to the internet, up from just 20.6% in 2010.

Consumers increasingly rely on various online channels to obtain product knowledge and participate in various social activities. Key manufacturers of baby care products use online platforms to promote and sell their products for a wider geographical reach.

  • According to a global baby care survey, more than 23% of consumers in Asia Pacific purchased baby care products online. The online channel has therefore been a significant factor in driving the demand for baby products, including baby teats.
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What Can Restrain the Sales Growth of Baby Nipples/Teats?

“Lack of Efficient Logistics and Product Distribution Strategies in Remote Areas”

The distribution of baby teats to both retailers and consumers can prove to be a challenging task, especially in remote regions. Ensuring that products are delivered in a timely manner and good condition while adhering to all relevant regulations and standards requires an efficient and reliable logistics system. This can be particularly difficult for companies operating in remote or underserved areas. To ensure that their products are available in areas with high demand, companies must have effective logistics and distribution strategies in place.

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Country-wise Insights

Why is the United States Exhibiting High Sales of Baby Nipples?

“Strong Supply Chain Network Contributing to Development of Target Market”

Sales of baby nipples/teats in the United States are enhanced by the country's robust supply chain network. The United States hosts several key manufacturers of baby products, including baby nipples/teats, and possesses a highly developed logistics and transportation infrastructure, which facilitates the smooth movement of goods both within the country and beyond its borders.

What Measures are Manufacturers in Japan Taking to Enhance Their Sales of Baby Nipples/Teats?

“Increasing Focus on Product Diversification by Using Alternative Materials”

Many Japanese manufacturers have expanded their product range beyond conventional silicone and latex nipples/teats by including alternative materials such as glass, stainless steel, and silicone rubber. This has aided companies in setting their products apart and appealing to a broader audience of consumers.

In Japan, manufacturers are continually innovating and creating new baby nipples/teats that cater to the changing needs of both parents and babies. For instance, certain companies have introduced teats designed to minimize colic and other feeding-related problems, while others have developed teats with unique shapes that simulate the sensation of a mother's breast.

Category-wise Insights

Which Sales Channel Accounts for Substantial Sales of Baby Nipples/Teats?

“Specialty Stores Offering Wider Selection of Baby Products Than Online Platforms”

Specialty stores, such as baby stores and maternity stores, occupy 15% of the baby nipples/teats market. This is because these stores cater specifically to parents and parents-to-be, and may offer a wider selection of products and more personalized customer service than larger retailers or online marketplaces.

Which Material is Widely Used for the Production of Baby Nipples/Teats?

“High Demand for Silicone Baby Nipples/Teats Due to Their Softness & Durability”

Due to their softness, durability, and ease of cleaning, silicone material baby teats are often preferred by parents. They are composed of a supple, rubber-like substance that is free from harmful chemicals like PVC, BPA, and phthalates that can endanger infants.

Silicone teats are typically more long-lasting than latex teats, which can degrade faster over time. Therefore, silicone teats may offer better value for money in the long run.

Competitive Landscape

To attract a larger customer base, companies in the target market are concentrating on product development. The market is fiercely competitive due to the participation of domestic and international players who are consistently attempting to widen their market reach through mergers, acquisitions, collaborations, and other methods.

For Instance:

  • In 2022, Mylo introduced a new feeding range to expand its product line. The company’s anti-colic bottles and teats help alleviate colic, prolonged crying, and fussiness in infants.
  • In 2021, Dr. Brown's launched a new line of narrow bottles and nipples tailored to premature babies or infants with feeding difficulties.

Baby Nipples/Teats Industry Report Scope

Attribute

Details

Forecast Period

2023 to 2033

Historical Data Available for

2018 to 2022

Market Analysis

  • US$ Billion for Value
  • Units for Volume

Key Regions Covered

  • North America
  • Europe
  • Latin America
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa

Key Countries Covered

  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • United Kingdom
  • France
  • Spain
  • Italy
  • Russia
  • South Africa
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • Rest of the World

Key Market Segments Covered

  • Product Type
  • Flow Type
  • Material
  • Age Group
  • Packaging
  • Sales Channel
  • Region

Key Companies Profiled

  • Koninklijke Philips N.V.
  • Newell Brands
  • Abbott Laboratories
  • Hegen
  • Chicco
  • Mayborn Group
  • Medela AG
  • Pigeon Corporation
  • Ninio Baby
  • Mee Mee
  • Suavinex
  • Vital Innovations Ltd.
  • Other Key Players (as per request)

Report Coverage

  • Market Forecast
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Pricing

Available upon Request

Key Segments of Baby Nipples/Teats Industry Research

By Product Type:

  • Standard Nipples
  • Naturally Shaped Nipples
  • Anti-vacuum or Vented Nipples
  • Orthodontic Nipples

By Flow Type:

  • Cross-cut
  • Standard
  • Slow-flow

By Material Type:

  • Plastic
  • Silicone
  • Latex
  • Others

By Age Group:

  • 0 to 3 Months
  • 3 to 6 Months
  • 6 to 9 Months
  • 9+ Months

By Packaging:

  • Single
  • Multiple

By Sales Channel:

  • Independent Stores
  • Specialty Stores
  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Department Stores
  • Drug Stores
  • Online Retailers
  • Other Sales Channels

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa

- Companies Covered in This Report -

  • Koninklijke Philips N.V.
  • Newell Brands
  • Abbott Laboratories
  • Hegen
  • Chicco
  • Mayborn Group
  • Medela AG
  • Pigeon Corporation
  • ninio Baby
  • Mee Mee
  • Suavinex
  • Vital Innovations Ltd.
  • Other Players (As requested)

- Frequently Asked Questions -

The market for baby nipples/teats stands at a value of US$ 1.79 billion in 2023.

Sales of baby nipples/teats increased at a CAGR of 4.5% from 2018 to 2022.

Demand for baby nipples/teats is projected to expand at a CAGR of 5.4% through 2033.

The global baby nipples/teats market is anticipated to top a valuation of US$ 3 billion by the end of 2033.

Abbott Laboratories, Newell Brands, and Hegen are leading manufacturers of baby nipples/teats.

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