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Libya Baby Diapers and Wipes Market

Increasing Birth Rate and Growing Awareness of Hygiene to Drive Market Demand for Libya Baby Diapers and Wipes

Libya Baby Diapers and Wipes Market by Product Type (Diapers Type and Wipes Type)

Libya Baby Diapers and Wipes Market Outlook (2023 to 2033)

The Libya Baby Diapers and Wipes Market is projected to expand at 4.5% CAGR and reach a valuation of US$ 392.2 Million by 2033. The market was valued at US$ 242.9 Million at the end of 2022.

The players operating in Libya market are highly investing in research & development activities aimed at expanding their footprint. These players are launching new products to cater to the growing demand for baby diapers and wipes which will enable them to increase their brand awareness among consumers and also helps them gain a competitive advantage in the ever growing market.

Due to the increased baby health awareness among customers, baby diapers and wipes is one of the most rapidly growing markets among baby care products. Furthermore, increase in the number of working women population provides an opportunity for the country to expand its workforce and achieve additional economic growth.

Attributes Key Insights

Libya Baby Diapers and Wipes Market Size (2023E)

US$ 253.7 Million

Projected Sales of Baby Diapers and Wipes (2033F)

US$ 392.2 Million

Market CAGR (2023 to 2033)


Market Share of Top 5 Players

~35% to 45%

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Demand Analysis of Baby Diapers and Wipes Market in Libya from 2018 to 2022 Vs Market Projections for 2023 to 2033

The world has seen a substantial increase in consumer spending potential, and this trend is expected to be a prominent macro-economic parameter across Libya. Rising focus on baby health and hygiene are favouring factors that are positively impacting the sales of baby hygiene products, including diapers and wipes, in the country.

From 2018 to 2022, sales of baby diapers and wipes augmented at a CAGR of 3.7% and held a market value of US$ 242.9 million in 2022.

Increasing consumer spending potential, rising disposable income, growing focus on hygiene, rising working women population, and the developing nature of the Libyan economy are all factors expected to positively influence the target market over the coming years.

Increasing efforts from the United Nations in the guise of increased investment and support to improve health and hygiene in Libya is also anticipated to promote the sales of hygiene products in the nation during the forecast period.

However, the demand for target product is expected to be hampered to a certain extent due to lack of awareness regarding new product launches & subsequently, new product innovations. Further, the political instability in the nation has compelled a certain potential manufacturers to repudiate on account of the high risks in local market, thereby, hindering the probable market growth.

Overall, baby diapers and wipes consumption in Libya is projected to rise at a CAGR of 4.5% from 2023 to 2033.

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How the Growing Awareness Regarding Baby Sanitation and Hygiene Driving the Target Market Growth?

“Transformation in Current State-of-the-art Products Favored over Traditional Products”

Because of the growing awareness of the importance of infant hygiene, parents have embraced the use of Baby Diapers. Diapers and baby wipes are among the most important infant daily care products, as they help prevent bacterial infection and provide comfort.

Another factor driving the demand for baby diapers in Libya is the growing concern about diaper rashes, which are often linked to wet or infrequently changed diapers. The fabric of the baby diaper is the next major source of concern among parents. A single baby uses an average of 6-7 diapers per day, implying that the diaper is worn for nearly 24 hours.

As a result, a growing number of consumers are opting for cotton-based diapers to avoid the skin allergies that synthetic diapers cause and alternatively boosting the volume of sales in the target market.

“Increasing Demand for Single-Use Biodegradable/Hybrid Diaper Rising”

Single-use biodegradable diapers are single-use garments that have waterproof qualities similar to single-use disposable diapers, but are manufactured using natural products such as cellulose, chlorine-free wood pulp, cotton, bamboo and other plant-based fibers.

Additionally, numerous diaper companies produce disposable biodegradable diapers that contain materials which are less harmful to the environment. In some cases, companies are combining both cloth and eco-friendly disposable components to make what is referred to as a "hybrid" diaper.

For instance, GroVia offers one of the best known hybrid diapers, which lets consumers choose between cloth absorbency and a disposable absorbency layer which is made primarily from biodegradable and compostable materials.

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Category-wise Insights

Which Segment has the Highest Demand on the Basis of Nature?

“Increased Visibility and Availability of Natural Products Boosts Demand”

The demand for organic baby diapers and wipes is increasing due to health and environmental concerns, increased availability & visibility on store shelves, and convenience. Parents are becoming more aware of the harmful chemicals found in traditional diapers and wipes and are opting for natural & non-toxic materials.

In search of the eco-friendly options the consumers find organic disposable diapers and wipes more convenient than cloth diapers. The trend reflects a desire to provide the best possible care for babies.

The organic segment is estimated to rise at a CAGR of ~4.2% during the forecast period.

Which Age Group Should the Suppliers of Baby Diapers and Wipes Focus On?

“Age Group of 9 to 24 Months a Significant Category towards Market Growth”

The age group of 9 to 24 months is currently accounting for major sales revenue from baby diapers and wipes and is anticipated to maintain this stance over the forecast period. Sales of baby diapers in the age group of 9 to 24 months is anticipated to be worth US$ 142.2 million by 2033, equivalent to the sales of 295,754 thousand units.

The least sales of baby diapers are expected to be from the age group of 0 to 5 months, which will be the least lucrative segment in terms of volume share throughout the forecast period.

Which Sales Channel is anticipated to Gain Traction during the Forecast Period?

“Players Strategizing on Distribution Channels to Improve Product Catering”

Brand owners of baby diapers have focused on Omni-channel retailing. Using this approach, the desired product is available to consumers across all available channels, whether online or offline. Thus, baby diapers are readily available for the consumer to purchase.

  • For instance, Johnson and Johnson has adopted this approach. This way, the company reaches its customers not only in urban areas but also in rural areas, thus increasing the probability of high sales.

However, the multi-brand store segment is projected to grow at rapid rate with a CAGR of ~6.8% during the projection period.

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Competition Landscape

Key baby diapers and wipes manufacturers are focusing on launching affordable products to increase their sales across Libya. Hygiene product companies are adopting various organic and inorganic strategies to boost revenue potential in the country.

  • In 2022, MEDZnMORE’s online platform signed an agreement with Hayat Kimya. With this partnership, the online platform will be able to offer a larger range of baby care, mother care, and feminine products and help Hayat Kimya to increase its reach in the market.
  • In 2021, Ontex and startup Woosh announced a partnership to enable the recycling of used disposable diapers. Moreover, the company introduced its new technology, Climaflex. Climaflex is a next-generation baby diaper core technology developed by Ontex engineers and Ontex’s R&D team in Germany.

Libya Baby Diapers and Wipes Industry Report Scope

Attribute Details

Forecast Period

2023 to 2033

Historical Data Available for

2018 to 2022

Market Analysis

  • US$ Million for Value
  • Units for Volume

Key Regions Covered

  • MEA

Key Countries Covered

  • Libya

Key Market Segments Covered

  • Product Type
  • Style
  • Nature
  • Age Group
  • Sales Channel

Key Companies Profiled

  • AL rabeea
  • Lilas
  • Peaudouce
  • Ontex
  • ABA group
  • Baby Lino
  • Bumble
  • Hayat Kimya
  • Johnson
  • Remy Industries
  • Others (As Requested)


Available upon Request

Key Segments Covered in Libya Baby Diapers and Wipes Industry Research

Libya Baby Diapers and Wipes Market by Product Type:

  • Diaper Type
    • Disposable
    • Reusable
  • Wipes Type
    • Wet Wipes
    • Dry Wipes

Libya Baby Diapers and Wipes Market by Style:

  • Diaper Style
    • Tape Style
    • Pant Style
  • Wipes Style
    • Scented
    • Unscented

Libya Baby Diapers and Wipes Market by Nature:

  • Diaper Type
    • Conventional
    • Organic
  • Wipes Type
    • Conventional
    • Organic

Libya Baby Diapers and Wipes Market by Age Group:

  • 0 to 5 Months
  • 5 to 8 Months
  • 9 to 24 Months
  • Above 24 Months

Libya Baby Diapers and Wipes Market by Sales Channel:

  • Wholesalers/Distributors
  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Multi-brand Stores
  • Convenience Stores
  • Pharmacy/Drug Stores
  • Online Retailers
  • Other Sales Channel

- Companies Covered in This Report -

  • AL rabeea
  • Lilas
  • Peaudouce
  • Ontex
  • ABA group
  • Baby Lino
  • Bumble
  • Hayat Kimya
  • Johnson
  • Remy Industries
  • Others

- Frequently Asked Questions -

The Libya baby diapers and wipes market is expected to expand at a CAGR of around 4.5% and reach a valuation of US$ 392.9 million by 2033.

The Libya market for baby diapers and wipes is currently valued at US$ 242.9 million in 2022.

Top manufacturers of baby diapers and wipes are AL Rabeea, Lilas, Peaudouce, Ontex, ABA group, Baby Lino, Bumble, Hayat Kimya, Johnson, CHICCO, and Remy Industries among others.

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