Changing Consumer Preference Maneuvers Global Frozen Food Market

  • Published On : Nov 24, 2014
The global frozen food market has been thriving and growing as consumers, being creatures of habit, have seamlessly adopted this food technology in their everyday lives. The tremendous amount of convenience and comfort the global frozen food industry has offered remains unquantifiable to its users. Frozen food is a method of packaging food in a way that it lasts longer, before it is actually consumes. Freezing slows down the decomposition process of the food products as the sub-zero temperatures turn the residual moisture into ice, thus preventing growth of parasites or other harmful bacteria. The global frozen food market uses two processes for preserving food, namely, cryogenic or flash freezing and mechanical freezing. Cryogenic refers to a quick way of freezing which makes smaller ice crystals to retain the cellular structure. The quick freezing is achieved with availability of ultra low liquid nitrogen temperature at -196 degrees C. The global frozen food market is gaining a fast momentum with consumers as most of these products do not use any added preservatives as at such low temperatures microorganisms do not thrive.

The frozen food market has recently seen an exponential rise as consumers are shifting their dietary preferences to ready-to-eat food items. Busy schedules, demanding careers, hectic lifestyles, and subsequent lack of time, leaves little room for making elaborate meals. This worldwide phenomenon has truly become the primary driver for the global frozen food market.

What Truly Drives the Global Frozen Food Market?

Since the historic times, technological advancement that allowed freezing for regular homemakers truly changed the ways consuming food. With further innovation in the technology, the global frozen food market has grown by leaps and bounds offering a huge spectrum of food products which cater to a countless taste buds. Emerging economies which have resulted in higher disposable incomes amongst the urban population has also become an important factor adding to the growth of global frozen food industry. The increasing class of working women, who have traditionally been the homemakers, is also adding to the growth of global frozen food industry. 

It is truly the advantages the global frozen food market that is driving its growth in both, developed and developing economies. To begin with, it saves copious amounts of time that can be invested by users in other activities, it provides an opportunity to eat seasonal fruits and vegetables in off-season or throughout the year, and it prevents the food from rotting.

One of the biggest regions dominating the global frozen food industry is Europe, followed by North America and then Asia Pacific. However, in the coming six years as Asia Pacific is precariously perched on the fulcrum of transformation that will lead to rapid urbanization, better disposable incomes, and changing lifestyles, it is slated to be the fast-growing market for frozen food in the forecasted period.

Integral Components of Global Frozen Food Market

The global frozen food market has been segmented on the basis of products it offers and the geography it operates in. Its products’ segment is inclusive of frozen ready meals, frozen fish/seafood, frozen potato products, frozen meat products, frozen pizza, and frozen bakery products. In terms of geography, the global frozen food market includes regions such as North America, Canada, Europe, Asia Pacific, and Rest of the World. The Asia-Pacific frozen food market is expected to show to grow at a CAGR of 6.0% during 2014-2020.

Some of the key players making a mark in the global frozen food market are Ajinomoto Co., Inc, Nestlé S.A., General Mills, Inc., Tyson Foods, Inc., Unilever PLC, Kraft Foods Group, Inc., H. J. Heinz Company, Pinnacle Foods Inc., Maple Leaf Foods Inc., and ConAgra Foods, Inc. In the coming years, these players will hold the power to change the shape of this market through their financial outlook and the key growth strategies. However, the one true factor that will decide the future of the global frozen food market is the changing consumer preference.

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