Sustainability can be an exceptionally powerful tool for the retail industry, given the technological and demographic changes the sector has been undergoing in the past decade. While the financial sustainability of a business is absolutely vital owing to changing consumer demands, emerging business models, and new competition, the focus of most retailers is on the development and marketing of sustainable products. The demand for products that help solve socio-ecological problems has grown in recent years and several large retailers are now dedicated to expanding their product portfolio with a wide selection of convenient and affordable sustainable products such as beauty items, cleaning supplies, and groceries.
Retailers need to market 'ethically sourced' and 'fairtrade' products via sustainable practices so as to better position their green products within a given market. They also need to fully understand the sustainability initiatives of their customers and their supply chain, and this is where Persistence Market Research steps in. PMR is the ideal partner to ensure the potential of this remarkable trend is capitalized, while at the same time, achieving a specific environmental objective.