Smart Bathroom Market

Market Study on Smart Bathroom: PMR Anticipates a Host of Opportunities in the Light of the Growing Boom Around Smart Homes, and Various Technological Innovations Enhancing Convenience and Comfort in Bathroom Environments

A Detailed Analysis of the Smart Bathroom Market Based on the Growing Demand for Home Automation, and Increased Awareness Regarding Water Conservation

Report ID: PMRREP33782

Number of Pages: 199

Format: PPT*, PDF, EXCEL

Industry: Consumer Goods

Published Date: January-2024

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Smart Bathroom Market

The global smart bathroom market is forecast to expand at a CAGR of 11.8% and thereby increase from a value of US$8.3 Bn in 2023, to US$18.1 Bn by the end of 2030.


Key Insights

Smart Bathroom Market Size (2023E)

US$8.3 Bn

Projected Market Value (2030F)

US$18.1 Bn

Global Market Growth Rate (CAGR 2023 to 2030)


Historical Market Growth Rate (CAGR 2018 to 2022)


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Market Introduction and Definition

The term smart bathroom market pertains to the incorporation of cutting-edge technologies and novel approaches to improve the overall operational effectiveness, convenience, and efficiency of bathroom areas. By integrating an assortment of interconnected devices and IoT (Internet of Things) solutions, intelligent lavatories provide users with a more streamlined and individualized experience. These may consist of automated temperature and illumination controls, intelligent mirrors featuring built-in displays, sensor-driven faucets, and smart toilets. The objective is to design a contemporary bathroom environment that incorporates cutting-edge technology to enhance user convenience, energy efficiency, and hygiene by integrating intelligent devices and systems seamlessly.

The worldwide smart bathroom market is propelled by a multitude of compelling factors. To begin with, the expanding prevalence of smart home technologies and the burgeoning style of home automation have generated enthusiasm for the transformation of conventional restrooms into intelligent ones. Moreover, an increasing consciousness regarding the preservation of water and energy is endorsing the implementation of intelligent solutions such as energy-saving devices and water-efficient fixtures. Additionally, the convenience provided by intelligent lavatory functions, including customized configurations and voice-activated controls, is a substantial factor. In addition, the expansion of the market is facilitated by developments in IoT, Artificial Intelligence, and sensor technologies, which empower the creation of more intricate and cohesive smart bathroom solutions.

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Market Growth Drivers

Growing Eco-Awareness, and Increased Focus on Sustainability

Increasing environmental consciousness and a heightened emphasis on sustainability are factors that are significantly propelling the global smart bathroom market. Considering global concerns regarding resource depletion and climate change, there is an increasing awareness among consumers regarding their environmental impact. This has resulted in a notable surge in the demand for smart bathroom solutions that are environmentally favorable. Water conservation is a critical component of this movement, and smart restrooms are leading the way in this paradigm shift.

Smart restrooms make a significant contribution to water conservation by incorporating cutting-edge technologies, including intelligent toilets equipped with efficient flushing mechanisms and sensor-activated faucets. Water wastage in conventional restrooms is frequently attributed to human error, such as the inadvertent operation of the faucet or ineffective flushing. On the other hand, motion sensor-equipped smart faucets can precisely regulate water flow by activating solely when required and deactivating automatically when not in operation. By doing so, one not only mitigates water wastage but also fosters sanitation through the reduction of physical contact with faucet handles.

Intelligent toilets also integrate functionalities such as dual-flush systems, which afford users the ability to select between a complete flush for solid waste and a partial flush for liquid waste, thereby enhancing water efficiency according to the requirement. The combined utilization of these technologies’ aids in the preservation of water resources worldwide.

Market Research Methodology

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Market Restraints

Data Security, and Privacy Challenges

The global smart bathroom market is confronted with a constraining factor in the form of difficulties about data security and privacy issues. The implementation of sophisticated technologies in smart restrooms, such as Internet of Things (IoT) devices and sensors, requires the acquisition and processing of sensitive personal information. This data may consist of user preferences, utilization patterns, and in certain instances, biometric information as well. Consequently, the proliferation of connectivity and data exchange among smart lavatory systems gives rise to apprehensions regarding potential susceptibilities that might be capitalized upon by malevolent entities as more individuals become cognizant of the privacy ramifications associated with smart devices being utilized in private areas such as restrooms.

Lack of Standardized Smart Device Communication

An obstacle that the global smart bathroom market must contend with is the intricacy and incompatibility that result from the absence of standardized communication interfaces and protocols among smart devices. An abundance of devices from various manufacturers comprise the smart bathroom technology ecosystem, and each has its own set of communication protocols and standards. The absence of consistency in these components may impede smooth integration and interoperability, presenting a difficulty for consumers seeking to assemble all-encompassing smart restroom systems utilizing devices from different manufacturers. Compatibility issues may arise due to the lack of standardized protocols, posing challenges for consumers seeking to upgrade their existing smart bathroom installations or combine devices.


Increasing Demand for Health Monitoring, and Focus on Overall Wellness

An opportunity-driven factor driving the worldwide smart bathroom market is the rising need for health monitoring and wellness-oriented functionalities that are seamlessly incorporated into bathroom settings. A new epoch has emerged wherein intelligent restrooms serve a dual purpose of promoting users' health and functionality, as a result of the convergence of technology and health awareness. As health-related activities proliferate, the restroom, which was once a purely functional area, is becoming a focal point for the integration of intelligent technologies that promote the physical and mental well-being of users.

Present-day smart bathrooms are equipped with health-tracking sensors capable of monitoring weight, pulse rate, and blood pressure, among other vital signs. These sensors facilitate proactive health management in the comfort of the user's residence by furnishing them with real-time health data. This health-monitoring feature is especially advantageous for those attempting to maintain a healthy lifestyle or with chronic conditions. Furthermore, the integration of augmented reality (AR) technology into smart mirrors enables them to provide customized hygiene suggestions or fitness regimens according to the user's health metrics. By incorporating these wellness-oriented attributes, smart bathrooms are not only designed to improve the overall user experience but also positioned as essential elements of a comprehensive strategy toward health and well-being.

Market Segmentation

Which Product Type will be the Primary Focus Area?

Sales of Smart Toilet Remain Dominant as Takes Center Stage

It is anticipated that the smart commode segment will hold the most significant portion of the smart bathroom market. The proliferation of sophisticated sanitation solutions and the incorporation of functionalities including automated flushing, integrated bidets, and water-conserving mechanisms contribute to the prevalence of smart toilets in contemporary bathroom architecture. Conversely, the smart faucets market segment is projected to experience the most rapid growth. The rapid expansion of this market segment is primarily propelled by the incorporation of sensor-driven technologies into faucets to enable touchless operation and the increasing consciousness surrounding water conservation. As an increasing number of consumers implement smart faucets for the dual purpose of environmental sustainability and convenience, this sector of the smart bathroom industry is dynamic and expanding at a rapid rate.

Which is the Most Profitable Application Area

Smart Residential Bathrooms Surge Ahead of Other Application Areas

Residential smart bathrooms are anticipated to account for the greatest market share in the industry. The increasing preference for advanced and connected technologies in private residences, in conjunction with the rising popularity of home automation, is propelling the demand for smart bathroom solutions. The increasing adoption of cutting-edge bathroom features by homeowners to improve comfort, convenience, and energy efficiency has contributed to the residential sector's smart bathroom market dominance.

On the contrary, rapid growth is anticipated in the commercial segment. To enhance the operational efficiency and user experience of hotels, offices, restaurants, and other public spaces, the commercial sector is increasingly adopting smart lavatory solutions. The incorporation of intelligent technologies into commercial restrooms may result in increased water conservation, enhanced hygiene, and improved facility management overall.

Analyst’s Viewpoint

The global market for smart bathrooms is anticipated to expand significantly due to a convergence of factors that are altering the industry's dynamics. The increasing integration of smart technologies into commonplace living areas, with the lavatory emerging as a focal point for innovation, is one of the primary contributors to this growth. As a result of their pursuit of convenience, improved hygiene, and energy efficiency, consumers are progressively embracing smart bathroom solutions. The increasing recognition of environmental sustainability additionally drives this trend, as smart bathrooms incorporate functionalities that promote energy efficiency, water conservation, and eco-friendly lifestyles in general. Manufacturers assume a critical position in this dynamic environment, as they innovate and enhance smart bathroom technologies in response to consumer needs.

The correlation between manufacturers and consumers is of the utmost importance, as manufacturers strive to develop products that are aesthetically attractive, dependable, and user-friendly. With the increasing discerningness and technological proficiency of consumers, manufacturers face mounting demands to not only introduce ground-breaking features but also ensure smooth integration and interoperability across various smart bathroom devices. In this highly competitive market, the ability of manufacturers to establish trust and fulfil consumer expectations will play a critical role in stimulating sales.

The smart bathroom industry is poised for a bright future, propelled by continuous technological advancements including data analytics, artificial intelligence (AI), and the Internet of Things (IoT). These technological advancements facilitate the creation of intelligent lavatory solutions that are more advanced and individualized, encompassing functions such as health monitoring and voice-activated controls. It is anticipated that as the smart home ecosystem continues to grow, the bathroom will become even more interconnected, providing users with a more comprehensive and unified experience.

Moreover, the advent of 5G connectivity is anticipated to augment the functionalities of smart bathrooms by enabling the transmission of data between devices more expediently and dependably. In summary, the worldwide smart bathroom industry is experiencing consistent expansion, propelled by technological progressions, evolving consumer inclinations, and heightened environmental consciousness. The trajectory of this market will be determined by the dynamic interplay between manufacturers and consumers, as well as continuous technological advancements. This will present promising prospects for industry participants and consumers in search of sustainable and inventive living space solutions.

Supply-side Dynamics

The global market for smart bathrooms is distinguished by the presence of market leaders who are at the forefront of innovation and expansion. Prominent entities in the industry, including Kohler Co., TOTO Ltd., and Roca Sanitario, S.A., are active participants who provide an extensive range of intelligent restroom solutions by capitalizing on their technological prowess. By their dedication to innovation, product excellence, and client contentment, these organizations have solidified their position in the marketplace. North America, specifically the United States, emerges as the preeminent region in terms of the adoption of smart bathrooms. Increasing consumer awareness of home automation and a technologically advanced infrastructure both contribute to the pervasive incorporation of smart bathroom technologies. In a similar vein, Western European nations, including Germany and the UK, exhibit substantial levels of adoption attributable to a confluence of technological progress and a pronounced emphasis on sustainability.

The smart lavatory industry is being transformed by market leaders via ongoing innovation and strategic alliances. As an example, Kohler Co. is a pioneer in the development of intelligent toilets that feature individualized settings and voice-activated controls. By utilizing sensor technologies, TOTO Ltd. is improving the water efficiency and hygiene of its smart lavatory products. These prominent figures in the industry are not only at the forefront of product development but also exerting a significant impact on industry norms by aiding in the creation of interoperability protocols to tackle compatibility issues.

Further, their extensive distribution networks and worldwide presence empower them to meet the varied needs of markets, thereby influencing the market environment through the establishment of standards for excellence, functionality, and user satisfaction. The market for smart bathrooms is transforming into a dynamic and competitive domain, where innovation is central, as dominant players press the limits of technological possibilities.

Top Regional Markets

North America Pre-eminent on the Back of Home Automation Trends

It is expected that North America will hold the largest market share in the worldwide smart washroom industry. Multiple factors contribute to this dominance, including the pervasive emphasis on home automation trends, robust consumer purchasing power, and the high rate of technological adoption. A technologically sophisticated and developed consumer base in the region is progressively allocating resources towards smart home solutions, such as cutting-edge technologies designed for bathrooms.

Smart bathroom features are widely integrated into North American households due to the presence of major technology companies and a culture that values early technology adoption. Furthermore, there is a significant level of consciousness regarding environmental sustainability and energy efficiency in North America, which is propelling the market demand for intelligent restroom solutions that aid in water conservation and diminished energy usage.

South Asia, and the Pacific Reflect the Highest Potential in Line with Rampant Urbanization Pace

The global smart bathroom market is anticipated to expand at its quickest rate in the South Asia , and the Pacific region. A combination of factors, including a rapidly expanding population, rising urbanization, and a rising middle class with increased disposable income, have contributed to this expansion. With the advancement of living standards in the countries comprising this region, there is an expanding need for contemporary conveniences, such as intelligent home solutions.

Smart technology adoption is accelerating in South Asia, and the Pacific due to factors including smartphone penetration, increasing internet connectivity, and a young, tech-savvy demographic.  Furthermore, smart city initiatives are receiving increased support from governments in certain countries in this region, which contributes to the increased adoption of smart home technologies. The proliferation of real estate and construction activities in urban regions facilitates the incorporation of intelligent lavatory amenities into newly constructed residential buildings.

Competitive Intelligence and Business Strategy

Prominent entities in the smart bathroom industry implement strategic initiatives to maintain and increase their market dominance. An essential strategy entails an unwavering commitment to innovation. Kohler Co., TOTO Ltd., and Roca Sanitario are industry leaders in the smart bathroom sector, and they invest continuously in R&D to incorporate cutting-edge technologies and characteristics into their products. This advancement not only appeals to technologically proficient consumers but also distinguishes these organizations as trailblazers in the sector. To optimize their market presence, these corporations place a high value on user experience through the creation of intuitive and user-friendly interfaces for their intelligent restroom solutions. This includes personalized settings, voice-activated controls, and mobile application integrations. Dominant companies can capture a wider range of consumers, including early adopters and individuals in search of user-friendly smart home solutions, by prioritizing product accessibility and usability.

Furthermore, market leaders utilize their extensive worldwide reach and distribution systems to penetrate untapped markets. Their product portfolios are customized to accommodate the particular requirements and inclinations of a wide range of consumer demographics. By regionally tailoring their products and services, dominant competitors can secure market share in a range of economic and cultural environments.

Moreover, the attainment of optimal market share is wholly dependent on marketing and brand positioning. Prominent corporations implement substantial marketing initiatives to establish brand recognition and highlight the advantages of their intelligent lavatory products. Constructing a robust brand image facilitates the development of consumer confidence, which in turn impacts their buying choices and fortifies the market position of the market's dominant participants.

Key Recent Developments

New Product

For the company's 150th anniversary in January 2023, Kohler unveiled at CES 2023 new intelligent toilets, faucets, and water monitoring systems designed to aid the international community in addressing sustainability issues.

Market Impact: In celebration of its 150th anniversary, Kohler introduced new intelligent toilets, faucets, and water monitoring systems, which had a substantial effect on the global market by reinforcing the industry's dedication to sustainability. The implementation of these groundbreaking products not only demonstrates Kohler's commitment to technological progress but also establishes a standard for environmentally sustainable solutions, thereby impacting industry norms. Kohler's expansion into the global market for smart bathrooms contributes to the increasing recognition and prioritization of environmentally conscious practices by addressing sustainability concerns.

Smart Bathroom Market Report Scope



Forecast Period

2023 to 2030

Historical Data Available for

2018 to 2022

Market Analysis

US$ Million for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • The Middle East & Africa  

Key Countries Covered

  • United States
  • Canada
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • South Africa  

Key Market Segments Covered

  • Product
  • Application
  • Region

Key Companies Profiled

  • Jacuzzi Brands, LLC
  • Villeroy & Boch AG
  • Signature Hardware (Ferguson Enterprises, LLC)
  • Pfister (Spectrum Brands, Inc.)
  • Kraus USA Plumbing LLC
  • Delta Faucet Company
  • Moen Incorporated
  • Kohler Co.
  • Duravit AG
  • Roca Sanitario, S.A

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives  

Customization & Pricing

Available upon request

Smart Bathroom Market Research Segmentation

By Product:

  • Smart Toilet
  • Smart Soap Dispenser
  • Smart Faucets
  • Showers
  • Smart Bathroom Mirrors
  • Smart Bathtubs

By Application:

  • Residential
  • Commercial

By Region:

  • North America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Latin America
  • Middle East & Africa

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Companies Covered in This Report

  • Jacuzzi Brands, LLC
  • Villeroy & Boch AG
  • Signature Hardware (Ferguson Enterprises, LLC)
  • Pfister (Spectrum Brands, Inc.)
  • Kraus USA Plumbing LLC
  • Delta Faucet Company
  • Moen Incorporated
  • Kohler Co.
  • Duravit AG
  • Roca Sanitario, S.A

Frequently Asked Questions

The market is anticipated to grow at a CAGR of 11.8% during the projected period.

The smart bathroom market was valued at US$8.3 billion in 2023.

The US held the largest market share in 2023.

The prominent players in the market are Jacuzzi Brands, LLC, Villeroy & Boch AG, Signature Hardware (Ferguson Enterprises, LLC), and Pfister (Spectrum Brands, Inc.).

The commercial segment is expected to grow at the fastest growth rate during the forecast period.

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