Tennis Equipment Market

Market Study on Tennis Equipment: PMR Foresees a Wealth of Opportunities for the Market Ahead, Analysing a Surge in Recreational Tennis Participation, and the Increasing Participation in Sports Worldwide

A Detailed Analysis of the Tennis Equipment Market Based on Rising Awareness of Fitness, Technological Innovations in Tennis Equipment, and a Growing Number of Tennis Tournaments and Events Boosting Demand for High-quality Gear

Report ID: PMRREP33983

Number of Pages: 189

Format: PPT*, PDF, EXCEL

Industry: Consumer Goods

Published Date: February-2024

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Tennis Equipment Market

The global tennis equipment market is forecast to expand at a CAGR of 2.9% and thereby increase from a value of US$2 Bn in 2023, to US$2.5 Bn by the end of 2030.


Key Insights

Tennis Equipment Market Size (2023E)

US$2.0 Bn

Projected Market Value (2030F)

US$2.5 Bn

Global Market Growth Rate (CAGR 2023 to 2030)


Historical Market Growth Rate (CAGR 2018 to 2022)


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Market Introduction and Definition

The tennis equipment market comprises a wide array of products that are specifically designed to cater to the changing demands of individuals who play, cheer, or work in the sport. Primarily, racquets, balls, strings, apparel, and accessories intended to enhance the overall playing experience comprise this sector. Technological advancements have emerged as a significant factor in recent times, as evidenced by the increasing prominence of innovations like smart racquets and data-driven performance analytics.

The expansion of the fitness-conscious demographic and the fervor for tennis both contribute to the growth of this dynamic market and increase the demand for high-quality, performance-oriented equipment. The sustained growth of the global tennis equipment market is propelled by a convergence of multiple factors. To begin with, the surge in tennis's worldwide appeal as both a recreational and competitive activity serves as a substantial impetus. Furthermore, the increasing awareness of health and fitness among individuals, in conjunction with the sport's allure as a socially interactive pursuit, plays a role in the growth of the market.

Technological advancements, particularly in the realm of racquet construction and aesthetics, persistently engross consumers, motivating them to allocate funds toward cutting-edge equipment. Furthermore, the establishment of strategic alliances between manufacturers and professional tennis tournaments serves to enhance the prominence of brands, thereby stimulating the expansion of the market. The flourishing tennis equipment market is fundamentally supported by the convergence of health trends, sports, and technological advancements.

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Market Growth Drivers

Technological Advancements

Amidst the ever-evolving global tennis equipment market, technological advancements emerge as a pivotal catalyst, fundamentally altering how athletes participate in the activity. These advancements encompass a wide range of tennis equipment, fundamentally transforming conventional gear and enhancing the performance of players. Significantly, manufacturers have placed considerable emphasis on the progress made in racquet technology, incorporating state-of-the-art materials and design principles to improve power, control, and overall playability.

An entirely new epoch of racquets that are both lightweight and resilient has been ushered in by the incorporation of innovative materials, including graphene and carbon fiber, into the evolution of racquet technology. These materials serve the dual purpose of reducing the overall weight and providing improved strength, enabling players to execute more forceful strikes while maintaining maneuverability.

The integration of intelligent technology into racquets has also attracted considerable interest. Players are furnished with real-time data on their performance metrics, such as stroke speed, ball impact, and shot accuracy, via sensors integrated into the frame. This not only grants athletes the ability to refine their abilities but also infuses the sport with an additional dimension of data-driven analysis, bringing tennis in line with the wider pattern of technology integration in leisure pursuits.

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Market Restraints

Disruptions in the Supply Chain

One significant impediment in the worldwide tennis equipment industry is the ongoing difficulty of preventing disruptions in the supply chain. Difficulties arise within the complex web of suppliers, manufacturers, and distributors due to geopolitical tensions, natural calamities, and worldwide health emergencies, among other things.

Due to its complex nature and frequent cross-regional operations, this supply chain is susceptible to unanticipated circumstances that may disrupt the seamless movement of materials and completed goods. Volatility in tariffs and trade restrictions can be precipitated by geopolitical tensions and trade disputes, thereby influencing the cost and accessibility of critical materials employed in the production of tennis equipment.

Regulatory Compliance Requisites

One of the most substantial obstacles in the worldwide tennis equipment industry is the need to comply with regulations and adhere to industry standards. In the light of the heightened need for product differentiation and innovation, manufacturers are confronted with the formidable challenge of adhering to an intricate network of regulations and standards established by regional and international regulating bodies.

In addition to being a compliance requirement, ensuring that tennis equipment meets these standards is a crucial element in preserving product integrity and consumer confidence. Regulatory compliance comprises a multitude of facets, such as product labeling, environmental impact, and safety.

Analyst’s Viewpoint

The worldwide tennis equipment market is positioned for significant expansion, propelled by a convergence of factors that highlight a positive trend for the sector. Technological advancements in equipment design, the increasing prevalence of tennis as a recreational and fitness pursuit, and the smooth incorporation of e-commerce platforms into the retail environment are significant factors driving this upward trend. An essential determinant driving market expansion is the perpetual advancement in technology for tennis equipment.

Manufacturers are allocating substantial resources towards research and development to introduce state-of-the-art materials and designs that improve the functionality and aesthetics of racquets, balls, and additional accessories. By incorporating intelligent technology into tennis equipment, such as real-time performance data sensors in racquets, the sport is not only enhanced for technologically inclined players but also imbued with an additional dimension of data-driven analysis that elevates the overall experience of the sport. It is expected that e-commerce will persist in influencing the trajectory of the market. Consumers' evolving preferences are accommodated by the variety of products, accessibility, and convenience offered by online marketplaces.

Manufacturers are probable to allocate additional resources towards augmenting their digital footprint, streamlining user interactions, and investigating novel approaches to engage with the technologically proficient tennis community. The worldwide tennis equipment market is experiencing a surge in expansion due to technological advancements, shifting consumer preferences, and climbing international recognition of the sport. With manufacturers conforming to these developments and persistently enhancing their product portfolios, the market is positioned to experience continuous growth, presenting abundant prospects for participants throughout the value chain.

Supply-side Dynamics

The global tennis equipment market is characterized by a competitive environment that is inhabited by industry leaders, including Wilson, Babolat, and Head. Market share is dominated by these industry titans, which have achieved this by capitalizing on their comprehensive product lines, technological advancements, and effective brand recognition. Prominent adopters of the market include the European Union, France, and Switzerland, in addition to the US. These localities demonstrate a strong tennis culture, characterized by substantial engagement across different tiers. Illustrative cases include the US Open, and the French Open, which function as platforms for nations to demonstrate their tennis expertise while simultaneously stimulating the worldwide market for premium tennis equipment.

Prominent entities within the tennis equipment industry, including Wilson, Babolat, and Head, are proactively influencing the market terrain using ongoing technological advancements and strategic alliances. By significantly investing in research and development to introduce cutting-edge materials and technologies, these competitors are establishing new benchmarks for design and performance. Brand credibility and visibility are undoubtedly augmented through strategic alliances with professional organizations and individuals.

Furthermore, these corporations are adopting e-commerce platforms to optimize their online retail tactics to engage with consumers on a global scale. These prominent entities are also at the forefront of the transition towards sustainable and environmentally friendly materials, which demonstrates a more extensive dedication to ecological accountability and satisfies the changing tastes of conscientious consumers. In general, the impact of dominant entities transcends mere market dominance, as they actively guide the sector towards advancements in sustainability, innovation, and worldwide availability.


Increasing Adoption of E-commerce Platforms

One significant opportunistic factor driving revolutionary developments in the worldwide tennis equipment industry is the increasing adoption of e-commerce platforms. The tennis equipment market is currently experiencing a significant transformation in consumer behavior due to the ongoing technical advancements that constitute the digital revolution. E-commerce has significantly transformed the landscape, presenting unparalleled prospects for producers, merchants, and customers.

The proliferation of online retail platforms has significantly broadened the international market for tennis equipment. Presently, individuals can peruse an extensive assortment of merchandise, assess price variations, and obtain comprehensive product data from the convenience of their residences. This transition not only facilitates established brands' entry into new markets but also offers an opportunity for up-and-coming competitors to exhibit their groundbreaking products. The digital environment facilitates effective market positioning, empowering organizations to employ tailored marketing strategies that appeal to distinct consumer segments.

Market Segmentation

What Product Type is Likely to Lead?

Tennis Racquets to Sell Rapidly Due to Growing Consumer Interest, and Inventive Designs

Given the prevailing market conditions, the tennis racquets segment is identified as the most promising to secure the largest market share. Consumer demand and interest in the racquet category remain substantial due to the ongoing quest for cutting-edge materials, inventive designs, and improved performance attributes.

Conversely, in the future years, tennis bags are expected to experience the most rapid expansion. The evolving preferences of tennis players are reflected in the growing emphasis on style, functionality, and specialized compartments for various equipment items within tennis bags. Moreover, the increase in casual tennis engagement fosters a surge in the need for adaptable and visually appealing tennis purses, establishing this sector as a significant catalyst for expansion within the ever-evolving tennis equipment industry.

Which is the Sought-after Material Segment?

Composite-based Products Account for the Largest Share with an Exceptional Strength, and Flexibility

It is anticipated that composites will account for most of the market share in the tennis equipment materials sector. Due to their exceptional strength, flexibility, and lightweight, composite materials have established themselves as the material of choice for the production of tennis racquets, thereby guaranteeing a significant foothold in the market. Simultaneously, the sector anticipated to undergo the most rapid expansion is other materials.

In the wake of the burgeoning innovation and investigation of non-traditional materials within the industry, producers are progressively testing out new substances to improve performance and durability. The expansion of material options beyond conventional composites and metallic alternatives is expected to stimulate substantial expansion in the other materials sector, mirroring the dynamic and continuously developing tennis equipment industry.

Which are the Primary Buyers?

Individual Customers Lead While Institutional Demand Heightens

It is expected that tennis equipment for individuals will maintain the most significant portion of the market in the tennis equipment sector. The prevalence of recreational tennis and the increasing inclination of individuals to purchase premium personal equipment both contribute to the segment's dominance. Additional factors contributing to the market dominance of individual-focused equipment are the personalization and customization choices that are accessible to consumers.

Tennis equipment for institutional use is anticipated to experience the most rapid expansion concurrently. With the growing popularity of tennis in academic institutions, clubs, and fitness centers, there is a corresponding demand for long-lasting, standardized apparatus that can accommodate a wide range of users. The institutional segment is poised for substantial growth due to the potential for bulk procurement and the requirement for durable equipment that can endure regular use. This reflects the wider incorporation of tennis into fitness and athletic programs within institutions.

Which are the Most Prominent Sales Channels?

Dedicated E-commerce Sales to Pick up Due to their Convenience and the Ability to Facilitate Comparisons

It is expected that dedicated e-commerce will hold the most significant portion of the market in the tennis equipment retail sector. The dominance of dedicated e-commerce platforms can be attributed to their convenience, wide range of products, and ability to facilitate comparisons. These attributes appeal to a diverse consumer base that desires a streamlined online purchasing experience specifically designed for tennis gear. Concerning the most rapid expansion, online retailers are anticipated to dominate.

The segment is poised for rapid growth due to the constant expansion of online retail ecosystems and the shifting preferences of consumers toward digital purchasing. The convergence of innovative marketing strategies and the capacity to access a worldwide audience is consistent with the overarching pattern of digital transformation in the retail industry, which positions online retailers at the vanguard of expansion in the ever-evolving tennis equipment sector.

Top Regional Markets

Sales Dominant in North America as the Region has a Higher Number of Amateur and Professional Players

With the highest potential market share, North America is positioned to dominate the worldwide tennis equipment industry. The area is renowned for its vibrant tennis community, which comprises a considerable proportion of both amateur and professional players. Prominent competitions such as the US Open and a broad public fascination with the sport all contribute to the perpetually high demand for tennis equipment.

In addition, the purchasing power of the privileged in North America bolsters the preference for technologically advanced and high-end tennis equipment. The combination of a well-established physical retail network and a robust online presence enhances the convenience and availability of tennis equipment for a wide range of customers. Due to its thriving sports industry and dedication to sports and recreation, North America is positioned as the dominant force in the global tennis equipment market.

Rising Tennis Participation Among the General Population and Increasing Disposable Income

The region of South Asia, and Oceania is anticipated to experience the most rapid expansion in the worldwide tennis equipment market. Tennis participation is on the rise in the Asia-Pacific region, primarily due to factors such as expanding urban areas, increasing disposable incomes, and a greater understanding of the health advantages associated with the sport. Tennis has become an increasingly popular recreational and competitive activity in nations such as New Zealand, India, and Australia. Increasing interest in fitness and athletics, in conjunction with the growth of the middle class, is propelling the demand for tennis equipment.

Furthermore, the widespread adoption of electronic commerce platforms and the subsequent digital revolution in the area facilitate consumers' access to an extensive assortment of tennis equipment. With the growing integration of South Asia, and Oceania into the international tennis community, this region is poised for substantial expansion, rendering it an attractive destination for manufacturers and retailers seeking to exploit developing markets within the tennis equipment sector.

Competitive Intelligence and Business Strategy

Prominent entities within the tennis equipment industry, including Wilson, Babolat, and Head, implement a comprehensive strategy to maintain and augment their market dominance. They have achieved significant success largely due to their unwavering commitment to innovation in product development. These corporations allocate significant resources towards research and development, to incorporate state-of-the-art materials, technologies, and design components into their tennis equipment. Through remaining updated on technological developments, they develop products that establish a connection with both professional athletes and recreational participants, thereby cultivating brand allegiance and confidence.

The establishment of strategic alliances and endorsements is crucial to the market dominance of these major actors. Increase brand visibility and credibility through strategic partnerships with elite professional tennis players, sponsorships of major tournaments, and affiliations with tennis federations. The endorsement of a specific brand by elite athletes not only elevates the equipment's perceived quality but also functions as a potent marketing instrument, exerting an impact on consumer preferences.

These dominant factors' dedication to sustainability is increasingly being recognized as a defining characteristic. In response to the increasing environmental awareness among consumers, the company is integrating manufacturing processes and materials that are favorable to the environment. This not only corresponds with worldwide sustainability objectives but also accommodates a market segment that is progressively placing greater emphasis on environmentally conscious products.

Key Recent Developments

New Product

YONEX SPORTS (CHINA) Co., Ltd., a subsidiary of Yonex Co., Ltd., introduced its inaugural event, the Yonex Shanghai Haven, which was situated in the vibrant Huaihai Road retail district, in August 2023.

Market Impact: YONEX SPORTS (CHINA) Co., Ltd.'s introduction of the Yonex Shanghai Haven represents a noteworthy market advancement with the capacity to exert a favorable influence on the worldwide tennis equipment industry. Through establishing a foothold in the vibrant and influential market of Shanghai, Yonex is positioned to augment brand exposure and attract a more extensive range of customers, thereby making a positive contribution to the expansion and competitiveness of the worldwide tennis equipment industry. Yonex's advantageous location in the bustling Huaihai Road retail district, which attracts a significant number of customers, enables the company to take advantage of the increasing demand for tennis in the area and strengthen its position in the market.

(Source: Yonex)

Tennis Equipment Market Report Scope



Forecast Period

2023 to 2030

Historical Data Available for

2018 to 2022

Market Analysis

US$ Million for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • The Middle East & Africa  

Key Countries Covered

  • United States
  • Canada
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • South Africa  

Key Market Segments Covered

  • Product
  • Material
  • Buyer
  • Sales Channel
  • Region

Key Companies Profiled

  • Amer Sports Corporation
  • Head N.V.
  • Dunlop Sports Co. Ltd.
  • Tecnifibre
  • Oliver Sports & Squash GmbH
  • Harrow Sports Inc.
  • Babolat
  • Yonex Co. Ltd.
  • Prince Global Sports LLC
  • Others

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives  

Customization & Pricing

Available upon request

Tennis Equipment Market Research Segmentation

By Product Type:

  • Tennis Racquets
  • Tennis Balls
  • Apparel
  • Footwear
  • Ball Machines
  • Tennis Bags
  • Other Accessories

By Material:

  • Composites
  • Metallic
  • Other Materials

By Buyer:

  • Tennis Equipment for Individuals
    • Tennis Gear for Beginners
    • Tennis Equipment for Intermediate Advanced
  • Tennis Equipment for Institutional Use

By Sales Channel:

  • Dedicated Stores
  • Dedicated e-Commerce
  • Specialty Retailers
  • Multi-Brand Stores
  • Online Retailers

By Region:

  • North America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Latin America
  • Middle East & Africa

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Companies Covered in This Report

  • Amer Sports Corporation
  • Head N.V.
  • Dunlop Sports Co. Ltd.
  • Tecnifibre
  • Oliver Sports & Squash GmbH
  • Harrow Sports Inc.
  • Babolat
  • Yonex Co. Ltd.
  • Prince Global Sports LLC
  • Others

Frequently Asked Questions

The market is anticipated to grow at a CAGR of 2.9% during the projected period.

The tennis equipment market was valued at US$2 billion in 2023.

The US held the largest market share in 2023.

Some of the prominent players in the market are Amer Sports Corporation, Head N.V., Dunlop Sports Co. Ltd., Tecnifibre, and Oliver Sports & Squash GmbH.

The online retailers segment is expected to grow at the fastest rate during the forecast period.

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