Games and Puzzles Market

Market Study on Games and Puzzles: PMR Foresees Various Opportunities, Analysing Rising Demand for At-Home Entertainment, Increased Interest in Cognitive Development Activities, and a Resurgence of Traditional Gaming Trends

A Detailed Analysis of the Games and Puzzles Market Based on the Increased Demand for Indoor Entertainment Options and the Popularity of Family Bonding Activities

Report ID: PMRREP33845

Number of Pages: 219

Format: PPT*, PDF, EXCEL

Industry: Consumer Goods

Published Date: January-2024

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Games and Puzzles Market

The global games and puzzles market is forecast to expand at a CAGR of 16.6% and thereby increase from a value of US$ 17.16 Bn in 2023 to US$ 50.30 Bn by the end of 2030.


Key Insights

Games and Puzzles Market Size (2023E)

US$ 17.16 Bn

Projected Market Value (2030F)

US$ 50.30 Bn

Global Market Growth Rate (CAGR 2023 to 2030)


Historical Market Growth Rate (CAGR 2018 to 2022)


Revenue Share of Top Four Countries (2022E)


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Market Introduction and Definition

The games and puzzles market encompasses a dynamic sector that engages in the manufacturing, distribution, and retail of a wide range of entertaining products designed to intellectually or physically stimulate individuals. This industry segment comprises an extensive array of merchandise, such as card games, board games, video games, jigsaw puzzles, and mental teasers. The market accommodates a wide range of demographics, including children and adults, by providing an abundance of options that combine strategy, entertainment, and creativity to offer individuals pleasurable and frequently educational experiences.

The global games and puzzles market is propelled by several factors: ongoing technological advancements in gaming, the escalating prevalence of online and mobile gaming platforms, and the growing recognition of the value of gamification in diverse sectors. A surge in the global population, especially among the younger generation, and rising disposable incomes, which broaden the consumer base, also contribute to the expansion. Moreover, the robustness of the market is enhanced by the social dimension of gaming, encompassing both offline and online activities that promote community participation and multiplayer exchanges. Furthermore, the proliferation of digital gaming has been expedited in response to the COVID-19 pandemic, as individuals sought amusement and social interaction while observing social distancing protocols.

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Market Growth Drivers

Continuous Integration and Development of Cutting-Edge Technologies into Gaming Experiences

A substantial factor propelling the worldwide games and puzzles industry is the continuous integration and development of cutting-edge technologies into gaming experiences. Constant advancements in gaming technology have revolutionized the sector by establishing interactive and immersive experiences that engross spectators of all ages. The introduction of advanced virtual reality (VR) systems, potent gaming consoles, and sophisticated graphics processors, among other high-performance hardware, has significantly improved the caliber of gaming experiences. Technological advancements serve to improve not only the visual and auditory elements of games but also empower developers to fashion virtual environments that are more complex and lifelike.

The amalgamation of virtual reality (VR) and augmented reality (AR) has significantly altered the gaming landscape by providing users with an immersive and captivating setting that surpasses the limitations of conventional gaming. By superimposing digital components onto the physical environment, augmented reality enhances the player's perception of the game through a fusion of the two. Conversely, virtual reality generates entirely simulated environments, enabling players to virtually immerse themselves in the gaming domain and engage in more profound interactions with the game. The convergence of technologies has provided game developers with unprecedented opportunities, allowing them to craft groundbreaking and immersive titles that transcend the realm of simple amusement. Consequently, there has been a substantial increase in the demand for devices that are capable of supporting these technologies, including AR-enabled devices and VR headsets, which has substantially contributed to the revenue growth of the worldwide games and puzzles market.

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Market Restraints

Difficulty Presented by Intellectual Property

A significant impediment to the expansion of the worldwide games and puzzles industry is the difficulty presented by intellectual property (IP) protection concerns. In light of the ongoing innovation and ingenuity within the game development sector, safeguarding intellectual property rights assumes paramount importance. Piracy, illicit duplication, and distribution of puzzles and video games constitute a substantial menace to the financial gains and motivations of publishers and developers. The ease of digital reproduction and distribution gives rise to IP protection challenges, which impede efforts to regulate the unauthorized dissemination of copyrighted material. Despite concerted efforts to establish digital rights management (DRM) systems, resourceful individuals manage to discover methods of bypassing these barriers, thereby causing game developers to incur financial losses.

Increasing Regulation and Scrutiny of In-Game Monetization Practices

The increasing regulation and scrutiny of in-game monetization practices, specifically treasure boxes, and microtransactions, is a challenging factor for the global games and puzzles market. Concerns have been expressed by governments and consumer advocacy groups across the globe regarding the potential adverse effects of these monetization strategies on vulnerable populations, specifically children and individuals who are prone to problems associated with gambling. The contentious aspect arises from the chance-based design of loot boxes, in which players wager real money in exchange for the opportunity to acquire virtual items that differ in rarity within the game. Critics contend that this mechanism bears resemblance to wagering in that it permits users to allocate substantial sums of money without the assurance of a return, thereby potentially fostering addictive tendencies and imposing financial burdens.


Swiftly Growing Esports and Competitive Gaming Sector

A substantial opportunistic factor influencing the worldwide games and puzzles industry is the swiftly growing esports and competitive gaming sector. Since its inception as a niche subculture, esports has become a mainstream phenomenon that draws in a vast and diversified international audience. This provides a distinctive opportunity for the gaming industry to leverage the increasing prevalence of offline and online competitive gaming events. Esports tournaments, which showcase widely recognized games such as League of Legends, Dota 2, and Fortnite, have attracted audiences on par with conventional sporting events, thereby establishing novel channels for generating revenue.

Increased investments from major corporations, sponsors, and media channels have poured substantial capital into the esports industry as a result of its meteoric rise. To establish a connection with the highly profitable gaming demographic, corporations are participating in the financial ecosystem by endorsing esports teams and events. The surge in financial resources not only provides advantages for seasoned gamers but also drives the advancement of state-of-the-art infrastructure and technologies, thereby augmenting the overall gaming encounter. Esports has attained worldwide acclaim as an entertainment phenomenon, securing broadcast agreements with major media networks, garnering online viewership in the millions, and frequently filling stadiums. The amalgamation of gaming and conventional sports via esports offers an unprecedented prospect for game developers to design titles that are meticulously crafted for competitive engagement. This enables them to access a market that transcends casual gamers and encompasses a committed and enthusiastic esports community.

Analyst Viewpoint

A confluence of factors that fabricate a dynamic and ever-changing environment is preparing the global games and puzzles market for significant expansion. A significant catalyst is the perpetual advancement of gaming technologies, which includes advancements in both software and hardware. Technological progressions, including high-performance gaming consoles, sophisticated graphics processors, virtual and augmented reality interfaces, and cloud-based gaming services, augment the overall gaming experience, thereby appealing to a wide range of consumers. With the ongoing expansion of technological capabilities within the gaming industry, consumers are exposed to a growing array of immersive and captivating gaming content. The correlation between manufacturers and consumers is crucial to the expansion of the market.

The advent of digital distribution platforms and direct-to-consumer models has provided manufacturers with increased directness in reaching their target audience. This direct engagement facilitates the implementation of customized marketing tactics, focused promotional campaigns, and feedback mechanisms that expedite the adjustment to consumer inclinations. Moreover, the emergence of user-generated content and modification communities cultivates a synergistic partnership in which gamers actively engage in the process of shaping and augmenting the gaming encounter. This interaction not only enhances customer allegiance but also drives market expansion as producers adapt to the changing preferences of their clientele. A complex interdependence exists between the expanding influence of esports and competitive gaming and the future of the market. Esports has undergone a complete transformation, emerging as a worldwide sensation, attracting enormous spectatorship and significant financial backing from corporate sponsors. This phenomenon not only stimulates the market for powerful gaming hardware but also provides game developers with opportunities to generate additional income through merchandising, advertising, and broadcasting rights. The increasing incorporation of esports into traditional media serves to reinforce its status as a pivotal catalyst for the market's prospective expansion.

Supply-side Dynamics

Prominent corporations, including Electronic Arts (EA), Activision Blizzard, and Tencent, are prevalent in the global games and puzzles market. These corporations influence the market by utilizing their vast portfolios and international presence. North America, specifically the United States, emerges as a preeminent region due to its substantial concentration of prominent gaming corporations and its technologically adept consumer demographic. Under the leadership of Tencent, China is a market juggernaut in both production and consumption. Countries such as Japan, South Korea, and the United Kingdom make substantial contributions to the market, promoting consumer adoption and nurturing innovation.

Prominent entities are reshaping the games and puzzles industry via technological advancements, strategic alliances, and novel business models. For example, Electronic Arts emphasizes subscription services such as EA Play, which grants consumers entry to a collection of games. Activision Blizzard has invested in the development of competitive gaming tournaments to capitalize on the esports movement. The global reach of Tencent's influence is facilitated by its investments in numerous gaming companies, which generate a network effect. Furthermore, market dynamics are being influenced by market leaders as they incorporate emerging technologies. Virtual reality (VR) and augmented reality (AR) experiences are gaining prominence in the gaming industry, propelled by industry leaders such as Sony (PlayStation VR) and Oculus (owned by Meta Platforms). The advent of digital distribution platforms, exemplified by Steam, Xbox Live, and PlayStation Network, is revolutionizing how individuals obtain and interact with video games.

Games and Puzzles Market Segmentation

What Type Will Be Targeted the Most for Installations?

Games to be Dominant owing to Digital and Traditional Gaming Platforms

As of the present moment, it is anticipated that the "Games" sector will hold the most substantial portion of the market. The broad and varied characteristics of digital and traditional gaming platforms, encompassing mobile games, online gaming, and video games, significantly contribute to the market's overall magnitude. The Games segment holds a dominant position in the market due to its extensive and engaged consumer base, pervasive appeal, and ongoing innovation within the gaming industry. It is anticipated that the Games segment will retain a significant portion of the market, whereas the "Puzzles" segment will experience the most rapid growth. The rapid expansion of this segment can be attributed to the increasing popularity of cognitive and brain-stimulating activities, as well as the availability of a diverse selection of puzzles that appeal to different age groups. Moreover, the increasing prevalence of puzzles as a recreational activity and cognitive stimulation, particularly in digital iterations, is anticipated to propel the expansion of this sector, rendering it a dynamic and auspicious domain within the games and puzzles industry as a whole.

Which Licensing to be Focused on the Most Regarding Sales?

Non-Licensed Games to be Accommodating the Largest Market Share Owing to a Wide Range of Original and Generic Context

At present, the "Non-Licensed" sector will probably hold the most substantial portion of the market. This category comprises puzzles and games whose allure is not derived from intellectual properties or brands; such games may contain both original and generic content. The extensive market dominance and diverse appeal of non-licensed products are factors that contribute to their pervasive adoption. Although the "Licensed" segment is anticipated to expand at the most rapid rate, the Non-Licensed segment currently claims the largest market share. By incorporating well-known characters, franchises, and intellectual properties, puzzles, and games increase their marketability and attract devoted fans. Licensing agreements with renowned brands and franchises confer a competitive advantage, stimulating heightened consumer interest and propelling the segment's exponential expansion. With consumers' ongoing desire for merchandise linked to their preferred brands and entertainment properties, the Licensed sector of the games and puzzles industry is positioned for substantial growth.

Which Distribution Channels Are Expected to Benefit the Most from Revenue Generation?

Online Sales to be Assertive owing to Proliferation of Digital Platforms

It is anticipated that the "Online" segment will hold the most substantial market share in the present market environment. Online gaming segment expansion has been substantially aided by the proliferation of digital platforms, such as app stores, online gaming websites, and multiplayer online games. The rising prevalence of high-speed internet, the ease of access, and the variety of available gaming options have all contributed to the surge in popularity of online games, establishing this sector as a significant participant in the market as a whole. Although the Online segment is anticipated to possess the most substantial market share, the "Offline" segment is predicted to experience the most rapid growth. The offline gaming sector, encompassing conventional card games, board games, and physical puzzles, is experiencing a resurgence despite the proliferation of online gaming. The rising demand for physical and communal gaming experiences among consumers is a factor in the expansion of offline gaming. The offline sector of the games and puzzles industry is experiencing significant growth due to nostalgia, the allure of in-person social interactions, and the need for a respite from screen-based entertainment.

Top Regional Markets

Robust and Technologically Sophisticated Gaming Infrastructure to Dominate Growth

It is expected that North America will hold the largest market share of the worldwide games and puzzles industry. Numerous elements contribute to this state of dominance. To commence, North America boasts a robust and technologically sophisticated gaming infrastructure, characterized by a significant prevalence of gaming consoles, personal computers, and mobile devices. The area accommodates prominent entities in the gaming sector, such as esteemed technology firms, publishers, and game developers, which contribute to the development of a strong ecosystem. Furthermore, North America is home to a substantial and heterogeneous population that exhibits a voracious appetite for gaming on a multitude of platforms. Combined with high levels of disposable income, the cultural significance of gaming in the region stimulates considerable expenditure on both traditional and digital games. In addition to the prevalence of numerous gaming events and the widespread appeal of esports, these factors significantly expand the market in North America. By fostering the ongoing development of cutting-edge technologies, the region's innovation centers guarantee its continued dominance in the global gaming industry.

Increasing Proportion of People are Acquiring Smartphones and Internet Connectivity to Promote Growth

South Asia and the Pacific are anticipated to witness the most rapid expansion of the worldwide games and puzzles industry. A multitude of factors contribute to this exponential expansion. To begin with, the area is characterized by a substantial and vibrant populace, wherein an increasing proportion of people are acquiring smartphones and internet connectivity. This demographic phenomenon generates a substantial consumer demographic characterized by a growing propensity for puzzles and gaming. Furthermore, accelerated economic growth in the South Asia & Pacific region is resulting in increased levels of disposable income. Consequently, an increased number of individuals are capable of purchasing gaming devices and exhibit a greater propensity to allocate funds towards entertainment, thereby driving the growth of the market. Particularly in nations such as Indonesia and India, the prevalence of mobile gaming is a substantial growth driver. The escalating prevalence of esports and the widespread appeal of online multiplayer games serve to augment the demand for gaming products within the region. The South Asia & Pacific market is a hotspot for rapid and sustained development in the global games and puzzles market due to its untapped potential and burgeoning gaming culture.

Competitive Intelligence and Business Strategy

Prominent entities in the worldwide games and puzzles industry, including Electronic Arts (EA), Activision Blizzard, and Tencent, maintain and increase their market presence through the implementation of diverse and complex strategies.

An essential tactic entails the development and administration of substantial portfolios of intellectual property investment. For example, Electronic Arts has effectively developed and procured well-known gaming franchises such as The Sims, FIFA, and Madden NFL. Such a strategy enables them to leverage the brand recognition and loyalty that have been developed gradually, thereby guaranteeing a steady flow of revenue. Activision Blizzard, renowned for its extensive collection of content including Overwatch, World of Warcraft, and Call of Duty, utilizes the same strategy to sustain its dominant position in the market. An additional critical element of these competitors' approaches is their prioritization of diversification across various platforms and genres. As an illustration, Electronic Arts maintains a substantial foothold in both console and mobile gaming, thereby guaranteeing their access to a diverse and extensive demographic. The Overwatch League and Call of Duty League represent Activision Blizzard's entry into esports, demonstrating the company's dedication to diversification and capitalizing on emerging trends. Tencent, a prominent participant in both the Chinese and international gaming sectors, bolsters its portfolio diversification by allocating funds to a broad range of gaming enterprises, thereby establishing a strategic presence in various gaming domains.

Key Recent Developments

New Partnership

Buffalo Games formed a distribution partnership with Big Potato, a London-based independent games company, in January 2023 for the United Kingdom and the United States. The Chuckle & Roar line of toys and games by Buffalo Games will make its UK debut via Big Potato on Amazon and a limited number of retail partners.

Market Impact: A significant market development has occurred with the introduction of the Chuckle & Roar line in the United Kingdom and the United States made possible by the distribution partnership between Buffalo Games and Big Potato. It is anticipated that this partnership will broaden the international distribution of Buffalo Games' products, granting the company entry to a more extensive clientele via well-established platforms such as Amazon and retail alliances. This action signifies a calculated endeavor to augment market entry and brand exposure, which may result in amplified revenue and increased brand awareness in both the United Kingdom and the United States.

Games and Puzzles Market Report Scope



Forecast Period

2023 to 2030

Historical Data Available for

2018 to 2022

Market Analysis

US$ Million for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • The Middle East & Africa  

Key Countries Covered

  • United States
  • Canada
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • South Africa  

Key Market Segments Covered

  • Type
  • Licensing
  • Distribution Channel
  • Region

Key Companies Profiled

  • Buffalo Games
  • Hasbro, Inc.
  • Mattel, Inc.
  • Ceaco, Inc.
  • Ravensburger AG
  • Schmidt Spiele
  • Cubicfun 3D Puzzle
  • Educa Borras
  • Castorland
  • Cobble Hill

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives  

Customization & Pricing

Available upon request

Games and Puzzles Market Research Segmentation

By Type:

  • Games

    • Board Games

    • Card Games

  • Puzzles

By Licensing:

  • Non-Licensed

  • Licensed

By Distribution Channel:

  • Online

  • Offline

By Region:

  • North America

  • Europe

  • East Asia

  • South Asia & Oceania

  • Latin America

  • Middle East & Africa

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Companies Covered in This Report

  • Buffalo Games

  • Hasbro, Inc.

  • Mattel, Inc.

  • Ceaco, Inc.

  • Ravensburger AG

  • Schmidt Spiele

  • Cubicfun 3D Puzzle

  • Educa Borras

  • Castorland

  • Cobble Hill

Frequently Asked Questions

The market is anticipated to grow at a CAGR of 16.6%% during the projected period.

The Games and Puzzles market was valued at USD 17,167.2 million in 2023.

The United States held the largest market share in 2023.

The prominent players in the market are Buffalo Games, Hasbro, Inc., Mattel, Inc., and Ceaco, Inc., among others.

The offline segment is expected to grow at the fastest growth during the forecast period.

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