The personal grooming market is impacted by diverse trends and consumer preferences and habits, just like its parent industry the retail business. The growing demand for convenience and customization can be attributed to technological and innovative developments at both industry and consumer levels. Men's grooming and fragrances have redefined the scope of personal care products and services, with the availability of a wide range of skincare and haircare products, a change in cultural attitudes, and higher prices. A strongly consolidated competitive landscape and comparatively slower product adoption are still the biggest challenges the men's personal grooming market faces. Also contributing to the expansive product portfolio are the millennials, whose surge in spending power, demand to look younger, and strengthening relationship with social media has positively impacted the personal care market.The boundaries between product categories have been blurred by a series of product innovations and the introduction of multi-functions products.
Persistence Market Research is on top of these consumer trends, identifying the factors that have been reinventing the beauty industry.We offer in-depth analysis of this sector from company, country, regional, and global perspectives, ensuring our clients have a 360-degree outlook.
