Health and Wellness

Actionable Insights & Transformational Strategies that Help you Make Informed Decisions

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Health and Wellness

A quarter of a century ago, companies within the health and wellness industry were more concerned with appealing to the masses in terms of taste and the use of additives and chemicals in foods and beverages was at an all-time high. Today's proactive and progressive consumer, however, is more concerned with staying fit and taste has taken the backseat. They are also more aware of the ingredients that make up food products and the side effects of several additives. In keeping with this growing focus on health and wellness, companies within the foodservice industry have tweaked their strategic choices when it comes to ingredients.

A key factor influencing the consumer's decision to eat right is the increased rates of comorbidities such as obesity, hypertension, diabetes, and cardiovascular diseases. This can be attributed to larger food proportions, sedentary lifestyles, and larger total dietary intake.

Persistence Market Research's thorough research and sharp insights shed light on the leading trends that define today's food industry and those that are likely to shape tomorrow's innovation.

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