Chocolate Confectionery Market

Market Study on Chocolate Confectionery: Analysing the Pacing Penetration of Chocolate Confectionery Within the Snacks Industry, PMR Envisions Myriads of Opportunities Ahead for Manufacturers in this Sector

A Detailed Analysis of the Chocolate Confectionery Market that Remains Influenced by an Increased Emphasis on Snacking Trend, Product Regulations, and Technological Advancements

Report ID: PMRREP33694

Number of Pages: 177

Format: PPT*, PDF, EXCEL

Industry: Food and Beverages

Published Date: January-2024

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Chocolate Confectionery Market

The global chocolate confectionery market is forecast to expand at a CAGR of 7.5% and thereby increase from a value of US$156.1 Bn in 2023, to US$258.9 Bn by the end of 2030.


Key Insights

Chocolate Confectionery Market Size (2023E)

US$156. Bn

Projected Market Value (2030F)

US$258.9 Bn

Global Market Growth Rate (CAGR 2023 to 2030)


Historical Market Growth Rate (CAGR 2018 to 2022)


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Market Introduction and Definition

The chocolate confectionery market is an ever-evolving segment comprising numerous chocolate-based products that are manufactured and distributed for sale. The assortment of these products is extensive, encompassing delectable delights such as chocolate bars, truffles, pralines, and more. The market is distinguished by its perpetual flavour innovation, product premiumization, and introduction of healthier alternatives.

The chocolate confectionery market is experiencing significant expansion due to global rising demand for sweets, shifting consumer tastes, indulgence trends, and the strategic marketing initiatives of major industry participants. Numerous factors contribute to the expansion of the worldwide chocolate confectionery market. An important factor propelling the market is the ongoing desire for artisanal and premium chocolates, which is fuelled by consumers' preference for distinctive and superior products.

Moreover, the industry derives advantages from chocolate's adaptability as a constituent, which facilitates the development of novel product combinations and the integration of unique flavours. Market expansion is bolstered by the expanding middle class, especially in emergent economies, where higher disposable incomes result in increased expenditures on premium confectionery products. Furthermore, industry leaders' strategic partnerships, successful product introductions, and efficient promotional tactics significantly influence the market environment, stimulating competition and fostering innovation in the chocolate confectionery sector.

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Market Growth Drivers

Evolving Consumer Preference Towards Contemporary Choices

The unwavering dedication to innovation emerges as a principal catalyst for the continuous expansion of the worldwide chocolate confectionery industry. Given the dynamic nature of contemporary consumer preferences, chocolate manufacturers make consistent investments in research and development to introduce innovative and alluring products. The dedication to innovation is apparent in the wide selection of chocolate products, which include distinctive textures, unconventional flavour combinations, and high-quality ingredients.

In response to the increasing sophistication of consumer palates, the industry introduces a dynamic product landscape that surpasses conventional offerings. The surge in innovation within the chocolate confectionery market can be attributed to the desire for differentiation and to satisfy the changing preferences of a discerning clientele. In addition to developing novel tastes, producers are also conducting experiments with uncommon components, including superfoods, seasonings, and herbs, to produce chocolate products that are both unique and health conscious.

The incorporation of cutting-edge technologies, such as 3D printing to produce customized confectionery or distinctive manufacturing procedures, serves to augment the industry's capacity to engage and captivate customers. By fostering a culture of innovation, businesses can both acquire and retain clients, thereby generating a demand cycle that drives market expansion.

Market Restraints

Fluctuating Cacao Prices

Despite its considerable expansion, the chocolate confectionery industry is significantly hampered by the volatile cost of cacao. Cocoa, the principal constituent in the manufacturing process of chocolate, is primarily procured from areas situated in West Africa, where erratic price fluctuations are caused by elements such as meteorological patterns, political unrest, and labor disputes.

The substantial difficulty that chocolate manufacturers encounter due to the intrinsic volatility of cocoa prices stems from the direct consequences it has on production expenses and profit margins. The chocolate confectionery market is susceptible to social issues, including child labor concerns, geopolitical uncertainties, and climatic fluctuations due to its reliance on cocoa sourced from West Africa.

Growing Awareness Regarding Health and Wellness

One of the foremost obstacles that the global chocolate confectionery market must contend with is the increasing consciousness and apprehension among consumers regarding health and wellness. The increasing focus on maintaining a healthy lifestyle has led to a heightened examination of sugar and calorie consumption. This presents a difficulty for conventional chocolate items, which are frequently linked to indulgence and elevated sugar levels.

A growing number of health-conscious consumers are selecting snacks and indulgences that correspond to their nutritional preferences, specifically favouring those that are considered to be more nutritious. Chocolate confectionery manufacturers are compelled to innovate and reformulate their products in response to evolving consumer expectations due to the health-conscious trend. Traditional chocolate product formulations are challenged by the demand for reduced-sugar, low-calorie, and healthier ingredient alternatives.

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Growing Demand for Premium and Artisanal Chocolates

An advantageous factor that offers substantial prospects for the worldwide chocolate confectionery industry is the increasing desire for high-quality, handcrafted chocolates. With the evolution of consumer preferences, there is a noticeable trend toward indulging in chocolate products that are of superior quality, distinctive, and sophisticated. The appeal of high-end chocolates extends beyond their exceptional flavour and consistency, encompassing the aesthetic and experiential dimensions of inclusion. This phenomenon is especially conspicuous in developed economies, where individuals perceive chocolate not merely as a confection but also as a product of luxury, thereby establishing a pathway for market growth.

The increasing market demand for artisanal and premium chocolates provides chocolate manufacturers with prospects to distinguish their products and appeal to a subset of consumers who are prepared to pay a premium for outstanding quality. Artisanal chocolates, which are produced with extreme care and frequently incorporate rare and extraordinary components, attract customers in search of a unique and refined chocolate encounter.

Brands that effectively establish their presence in this high-end market segment can exploit the increasing propensity of consumers to investigate and test out distinctive flavour profiles, chocolates that are specific to their origins, and limited-edition products. With consumer spending patterns increasingly influenced by the pursuit of high-end indulgence, chocolate confectionery producers can expand their range of offerings, cultivate brand allegiance, and access a market segment that not only appreciates the flavour but also the narrative and artistry associated with every chocolate product.

Analyst’s Viewpoint

A combination of factors influencing the ever-changing relationship between manufacturers and consumers position the global chocolate confectionery market for a robust expansion. An essential factor driving market growth is the unwavering commitment to innovation within the sector. Chocolate manufacturers persistently challenge conventional norms through the introduction of novel flavours, integration of exotic components, and exploration of distinctive textural qualities.

By actively pursuing innovation, the company not only addresses the changing preferences of consumers but also improves the overall consumer experience, thereby cultivating brand allegiance and attracting fresh clientele. The correlation between manufacturers and consumers significantly influences the trajectory of sales within the chocolate confectionery industry. Consumer decisions are enormously impacted by effective marketing strategies, which comprise branding, packaging, and product positioning, among others.

The strategic move towards premiumization and the incorporation of artisanal and specialty chocolate products are due to the increasing consumer inclination towards distinctive and superior goods. Manufacturers who effectively convey the narrative surrounding their chocolates, encompassing aspects such as sustainable practices, ethical procurement, and meticulous craftsmanship, forge a more profound rapport with consumers, consequently exerting an impact on their buying choices. Several developments are anticipated to influence the trajectory of the chocolate confectionery market positively.

The demand for healthier chocolate alternatives has been stimulated by health-conscious consumer behaviour, resulting in the development and introduction of products that contain reduced sugar, low calories, and functional ingredients. The increasing popularity of dark chocolate, which is recognized for its potential health benefits, reflects a shift in consumer preferences toward more deliberate indulgence. Moreover, the worldwide proliferation of electronic commerce platforms grants manufacturers an immediate channel to engage with customers, facilitating tailored advertising and augmenting ease of access. Manufacturers who adeptly manage these intricacies, cultivating a robust rapport with customers while adopting sustainable practices and health-conscious trends, are positioned to prosper in this perpetually changing and dynamic industry.

Supply-side Dynamics

The global chocolate confectionery industry is dominated by Mars, Mondelez International, Ferrero Group, Hershey's, and Nestlé. These titans of their respective industries have a significant international presence in key regions, including Asia Pacific, Europe, and North America. Prominent nations that are propelling market utilization include the US, where significant market expansion is propelled by consumer inclination towards a wide variety of chocolate products.

Emerging economies such as China, and India are significant players in the premium chocolate market due to the growth of their middle classes and the subsequent increase in disposable incomes. An upward trend in consumer acceptance of chocolate as an emblem of opulence and opulence is impacting the market environment in these nations. The market leaders in chocolate confectionery are proactively influencing the sector's environment via calculated endeavors.

Mars has made investments in sustainable procurement practices with a particular focus on responsible cocoa production to tackle ethical and environmental issues. Mondelez International prioritizes product innovation by introducing distinctive flavours and high-quality offerings in response to the changing preferences of consumers. By implementing strategic acquisitions, Ferrero Group has diversified its global market presence and expanded its product line. Hershey's, and Nestlé are expanding their reach and enhancing consumer engagement through investments in digital marketing and e-commerce. The dominant actors in the industry not only stimulate market expansion but also establish benchmarks for sustainability, innovation, and customer-centric approaches, thereby influencing the competitive environment of the worldwide chocolate confectionery sector.

Market Segmentation

Which is the Prime Category by Product Type?

Chocolate Bars Remain the Bestseller

Chocolate bars is the segment of the chocolate confectionery industry that is anticipated to hold the highest market share. The market dominance of chocolate bars can be attributed to several factors, including their extensive variety of flavours and formulations, their convenient packaging, and their pervasive popularity. Chocolate bars frequently attract consumers due to their convenient size and the gratification they provide as a swift, indulgent indulgence.

Although chocolate bars currently maintain the largest market share, chips and bites is projected to experience the most rapid growth. The changing preferences for snacks and the need for portable options that are easy to consume in small amounts correspond to the attributes of chips and morsels. The accelerated market expansion of this segment is propelled by consumer inclinations towards smaller, shareable formats and the adaptability of these products, which renders them suitable for a multitude of consumption occasions.

Which is the Sought-after Form of Chocolate Confectionary?

Milk Chocolate Continues to Witness Favourable Reception

The market segment slated to hold the most substantial market share in the chocolate confectionery industry is milk chocolate. Milk chocolate has traditionally been favoured by consumers on account of its velvety, creamy consistency, and delightful sweetness. Its widespread popularity among various demographic groups contributes to its substantial market share, solidifying its position as a preferred option for a diverse array of chocolate aficionados.

On the contrary, the sector that is anticipated to undergo the most rapid expansion is dark chocolate. The demand for dark chocolate is experiencing a significant increase in this segment due to rising health consciousness and the perception that it may be a healthier alternative. Due to its associations with premium and artisanal products and antioxidant properties, dark chocolate is a significant participant in the ever-changing chocolate confectionery industry.

Which is the Topmost Distribution Channel?

Hypermarkets and Supermarkets Remain the Prime Sales Hub  

The market segment slated to hold the most substantial market share among chocolate confectionery distribution channels is supermarkets and hypermarkets. These prominent retailers offer an extensive range of chocolate products, which appeal to a substantial clientele through their convenient locations, vast product inventories, and frequently competitive price points. The ability of supermarkets and hypermarkets to capture the greatest portion of the chocolate confectionery market is a result of their extensive reach and accessibility.

Simultaneously, the online sector is expected to experience the most rapid growth. Given the evolving consumer preferences and the worldwide transition to digital transactions, the growing prevalence of e-commerce and the convenience of online purchasing collectively establish online platforms as a swiftly expanding distribution channel for chocolate confectionery. The facilitated navigation, extensive assortment of products, and convenient doorstep delivery alternatives establish online platforms as a pivotal catalyst for the expedited expansion of the chocolate confectionery industry.

Top Regional Markets

North America Maintains a Dominant Positioning, Driven by Rich Cultural Heritage

It is anticipated that North America will hold the largest market share of the worldwide chocolate confectionery industry. Multiple factors contribute to the region's market dominance. To begin with, it is worth noting that North America boasts a firmly established and developed chocolate confectionery industry, characterized by a rich cultural heritage and extensive chocolate consumption.

The coexistence of internationally acclaimed chocolate producers and a substantial amount of disposable income among consumers guarantee a steady and varied demand for high-quality chocolate goods. Furthermore, the consumer base in the region demonstrates a notable preference for novel and high-quality chocolate products, which corresponds to the worldwide pattern of individuals seeking exceptional and opulent experiences.

The establishment of a strong retail infrastructure, the implementation of strategic marketing initiatives by prominent chocolate brands, and the cultural allure of chocolate as a delicacy collectively reinforce North America's dominant market share trajectory. Due to its inclination towards embracing emerging trends and its significant impact on worldwide consumer inclinations, the region assumes a pivotal role in determining the course of the chocolate confectionery industry.

South Asia, and Pacific Turn Highly Lucrative

It is expected that South Asia, and Pacific will witness the most rapid expansion of the worldwide chocolate confectionery industry. A multitude of factors contribute to this exponential growth. To begin with, the area harbours a substantial and progressively prosperous populace characterized by an ascending middle class, which has resulted in an enlargement of the chocolate product consumer base.

Consumer preferences transform as disposable incomes rise, resulting in an expanding market for high-end and global chocolate brands. In addition, the dynamic and varied culinary culture of the region presents chocolate manufacturers with a prospect to introduce and customize products to regional preferences. The increasing prevalence of indulgences influenced by Western culture and the impact of global trends facilitated by digital platforms are factors that contribute to the expanding consumption and acceptance of chocolate confectionery.

Competitive Intelligence and Business Strategy

To attain and sustain a substantial portion of the global chocolate confectionery market, the market leaders utilize a diverse range of strategies. An essential approach entails the perpetual pursuit of innovation in the realm of product development. Mars, Mondelez International, Ferrero Group, Hershey's, and Nestlé, among others, make substantial investments in research and development to introduce innovative flavours, textures, and packaging designs. These companies maintain a competitive edge over shifting market trends, cultivate brand loyalty, and attract consumers through the consistent introduction of novel and enjoyable chocolate products.

Strategic marketing is of paramount importance in ensuring that these competitors attain the greatest possible market share. Dominant companies establish robust brand identities that deeply resonate with consumers by employing strategic brand positioning, conducting extensive advertising campaigns, and effectively communicating product attributes. This is demonstrated through the case of Hershey's, a chocolate brand that has effectively positioned itself as a symbol of American identity and heritage, thereby bolstering its extensive acclaim and market dominance.

Additionally, these leaders in the industry prioritize international expansion to access a wide range of consumer markets. As an illustration, Ferrero Group has engaged in international acquisitions, procuring entities such as Ferrara Candy Company and Nestlé's confectionery division in the US. Through this calculated expansion, market leaders can broaden the range of products in their portfolios, enter untapped consumer segments, and reduce the potential negative impacts of regional market volatility.

Key Recent Developments

New Manufacturing Unit

Barry Callebaut declared the establishment of its third manufacturing facility in India in November 2022, in response to the increasing consumer demand.

Market Impact: The construction of Barry Callebaut's third manufacturing facility in India represents a noteworthy advancement in the chocolate confectionery industry, carrying substantial ramifications on a global scale. The expansion described above is an indication of the escalating consumer interest in chocolate products within the Indian market. It further underscores the nation's growing importance as a major participant in the worldwide chocolate sector. By increasing production capacity, Barry Callebaut further emphasizes the industry's acknowledgment of India as a strategic market that warrants ongoing investment and expansion.

(Source: Barry Callebaut)

Chocolate Confectionery Market Report Scope



Forecast Period

2023 to 2030

Historical Data Available for

2018 to 2022

Market Analysis

US$ Million for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • The Middle East & Africa  

Key Countries Covered

  • United States
  • Canada
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • South Africa  

Key Market Segments Covered

  • Product Type
  • Form
  • Distribution Channel
  • Region

Key Companies Profiled

  • Mars, Incorporated
  • Mondelez International
  • Ferrero Group
  • Nestlé
  • Meiji Co. Ltd.
  • The Hershey Company
  • Lindt & Sprüngli AG
  • Lotte
  • Pladis
  • Glico Group

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives  

Customization & Pricing

Available upon request

Chocolate Confectionery Market Research Segmentation

By Product Type:

  • Boxed
  • Chocolate Bars
  • Chips & Bites
  • Truffles & Cups
  • Others

By Form:

  • Milk
  • Dark
  • White

By Distribution Channel:

  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Online
  • Others

By Region:

  • North America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Latin America
  • Middle East & Africa


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Companies Covered in This Report

  • Mars, Incorporated
  • Mondelez International
  • Ferrero Group
  • Nestlé
  • Meiji Co. Ltd.
  • The Hershey Company
  • Lindt & Sprüngli AG
  • Lotte
  • Pladis
  • Glico Group

Frequently Asked Questions

The global chocolate confectionary market is anticipated to grow at a CAGR of 7.5% during the projected period.

The chocolate confectionery market was valued at approximately US$156 billion in 2023.

The US held the largest market share in 2023, in terms of value.

Some of the prominent players in the market are Mars, Incorporated, Mondelez International, Ferrero Group, Nestlé, and Meiji Co. Ltd.

The online segment is expected to grow at the fastest CAGR during the forecast period.

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