Studies have shown that a number of additives used in yoga mats, rocket fuel, fire retardants, fertilizers, and rust dissolvers are also found in sandwiches and a bag of chips. Such reports have caused consumers to pay closer attention to the countless ingredients and additives that make up the foods consumed every day. Not wanting to lose consumers with the continued use of synthetic ingredients, food and beverage companies are focusing on the development of innovative and natural or bio-ingredients and botanical extracts. Given that consumers often infer the naturalness of a product by the ingredients it comprises, food manufacturers are also spending substantial efforts in appropriately presenting ingredient list information on the food packaging.
Our team of industry experts at Persistence Market Research provides clients the required insights to support them at every step of the way. Monitoring consumer trends and the impact of socio-economic factors on the food industry arekey to making strategic business decisions and PMR has proven to be the best source of information and guidance for those engaged in this ever-changing industry.