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Thermoplastic Polyurethane (TPU) Market

Thermoplastic Polyurethane (TPU) Market Size, Share and Growth Forecast by Type, by Application, by Technology, and by Region for 2024-2031

Thermoplastic Polyurethane (TPU) Market Size and Share Analysis

The global thermoplastic polyurethane market is expected to rise from US$ 2.84 Bn in 2024 to US$ 5.09 Bn by the end of 2031. The market is anticipated to secure a CAGR of 8.7% during the forecast period from 2024 to 2031.


Key Insights

Market Size (2024E)

US$2.84 Bn

Projected Market Value (2031F)

US$5.09 Bn

Forecast Growth Rate (CAGR 2024 to 2031)


Historical Growth Rate (CAGR 2019 to 2023)


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Thermoplastic Polyurethane (TPU) Market Introduction and Key Trends

Thermoplastic polyurethane (TPU) provides different properties such as durability, flexibility, grease, solvents oil and resistance to abrasion. This makes it proper for different applications around industries including electronics, sports equipment, footwear and automotive.

The ability as well as recyclability of TPU to be processed employing eco-friendly methods are becoming fascinating to consumers as well as manufacturers with increasing issues regarding environmental sustainability.

Ongoing research and development efforts have contributed to the new formulation and application creation for TPU, expanding its market potential. Advancements in additive manufacturing are giving a new rise for using TPU in custom manufacturing and the complex geometrics production.

TPU is hugely employed as an alternative for traditional materials such as PVC and rubber because of its superior properties as well as environmental benefits. Such substitution trend is fueling the TPU demand in different industries.

There is growing demand for automotive components, infrastructure and consumer goods all of which make use of TPU in different forms with economies continue to grow particularly in regions including Asia Pacific.

Factors driving the market growth include the increasing focus on sustainability, versatility of TPU and ongoing innovations in TPU formulations.

All these factors are expanding market potential enabling for the creation of complex geometrics and customized responsibility. Moreover, TPU continues to substitute traditional materials like rubber and PVC because of its higher properties as well as environmental benefits, the demand is increased.

Key Trends and Innovations Shaping the Market

  • Environmental concerns are pushing for more eco-friendly materials, leading to the rise of sustainable TPUs in form of bio-based TPU films.
  • Manufacturers' focus on high-performance TPUs is translating to newer grades of TPU with enhanced durability, better processing efficiency, and reduced waste during manufacturing.
  • The aging population, and the rising healthcare spending are creating a bigger market for medical devices made of the versatile TPU. 
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Market Growth Drivers

Growing Demand from Automotive Industry

Automakers are looking for lightweight materials for reducing vehicle weight due to increasing emphasis on fuel efficiency as well as environmental issues. TPU provides a lightweight substitute for traditional materials including metal and rubber, contributing to enhanced fuel efficiency.

Versatility of TPU allows for complex part designs, allowing automotive manufactures for creating aerodynamic as well as innovative vehicle components. Such flexibility is important to meet functional as well as aesthetic needs in modern vehicle design.

TPU has unique mechanical properties including abrasion resistance, tensile strength, and elasticity. All such properties make it suitable for different automotive applications such as hoses, seals, interior components, and gaskets where durability and performance are important.

Footwear Industry’s Increasing Interest

Due to the high performance features of TPU including flexibility, durability, and abrasion resistance, there is growing demand for TPU in footwear applications particularly in the midsoles, outsoles production where longevity and wear resistance are important.

TPU can be molded into different designs and shapes with ease, enabling footwear manufacturers for creating stylish and unique designs which meet consumer preferences. Design flexibility of TPU allows to produce attractive and functional footwear whether it is for fashion accessories, athletic shoes and casual footwear.

Unique water resistance properties of TPU make it suitable for footwear applications where protection against moisture is necessary. Moreover, TPU also keeps feet dry and comfortable in different weather conditions whether for everyday use or outdoor performance.

Excellent Mechanical Properties

Mechanical properties of TPU such as abrasion resistance, strength and tear resistance make it long-lasting and durable. Components as well as products developed using TPU can withstand repeated mechanical stresses, wear and impacts, spreading their service life and lessening the requirement for frequent replacements. 

TPU's mechanical properties contribute to the enhanced performance of products and systems in which it is incorporated. For example, in footwear, TPU outsoles and midsoles provide excellent cushioning, support, and shock absorption, enhancing wearer comfort and reducing the risk of fatigue or injury during prolonged use.

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Factors Impeding the Market

Increasing Competition from Alternative Materials

There is competition for TPU from alternative materials including rubber, PVC, thermoplastic elastomers, and ethylene-vinyl acetate in different applications. The availability of alternative materials with superior properties at competitive costs may restrain the growth of the market in certain segments.

If substitute materials provide similar or better performance characteristics at low price, the manufacturers of TPU may struggle to rival on cost-effectiveness.  

High Manufacturing Costs

The production of TPU requires raw materials such as diisocyanates, and polyols, whose prices can be subject to volatility due to factors like fluctuations in oil prices, supply chain disruptions, and changes in demand.

High raw material costs can significantly impact the overall manufacturing expenses for TPU producers, affecting their competitiveness and profitability.

The production of TPU involves the high cost compared to traditional materials. High cost of the production restrains its adoption, significantly in less demanding industries. Such high cost relates to a huge variation as well as the customization of the product.

The production processes of the polymer such as extrusion, compression molding and injection molding require big machinery as well as skilled workforce. It can increase the total product manufacturing price.

The availability of substitutes such as rubbers, silicone, and polypropylene may exert downward pressure on prices, affecting profit margins for manufacturing companies. This is expected to hamper the market expansion during the forecast period.

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Future Opportunities for TPU Manufacturers

TPUs with Improved Electrical Conductivity

TPU with improved electrical conductivity may be employed in several electronic and electrical applications, which include EMI shielding, flexible circuits, connectors, cables, and electronic enclosures. By catering to the needs of the electronics industry, TPU manufacturers can make their position in the growing market segment and increase their product portfolio.  

TPU's properties make it suitable for various electronic applications, including flexible circuits, wearable devices, and electronic housings. Future opportunities exist in developing TPU formulations with enhanced electrical conductivity, thermal stability, and barrier properties to meet the evolving needs of the electronics industry.

The demand for smart wearables and Internet of Things (IoT) devices is on the rise. TPU formulations with enhanced electrical conductivity can be utilized in wearable electronics, sensors, and IoT devices to facilitate data transmission, power distribution. This creates opportunities for TPU market players to enter emerging markets and collaborate with technology companies developing innovative products.

There is a demand for materials with electrical conductivity for EV components such as battery packs, wiring harnesses, and charging connectors with the growing adoption of electric vehicles (EVs).

TPU formulations with enhanced electrical conductivity can be used in these applications to ensure reliable electrical performance, thermal management, and electromagnetic compatibility (EMC). By targeting the EV market, TPU manufacturers can capitalize on the transition toward sustainable transportation solutions.

Category-wise Analysis

Footwear Segment Records a Notable Market Share

TPU midsoles and insoles provide excellent cushioning, shock absorption, and support, enhancing wearer comfort and reducing foot fatigue or injury. TPU's ability to deliver responsive cushioning and energy return improves overall foot performance, making it a preferred choice for athletic and performance footwear.

TPU is lightweight and durable making it apt for athletic footwear, outdoor footwear and casual shoes where weight reduction is important for both performance and comfort. Lightweight properties of TPU contribute to enhanced wearer comfort mobility and agility fueling its adoption in different footwear categories.

TPU's properties make it suitable for performance footwear categories such as running shoes, hiking boots, and cleats, where durability, traction, and stability are essential. TPU outsoles with enhanced grip and traction provide superior performance on various surfaces, enhancing athlete performance and safety.

The footwear application recorded the significant market share in 2023 with increase in consumer spending on footwear and growing demand for comfortable and durable shoes.

Moreover, the automotive sector is anticipated to expand at significant CAGR during the estimation period. The increasing product preference from automotive parts & components such as ditch covers, rocker panels and body-side trim cladding will fuel the growth of the segment.

Region-wise Analysis

India, and China Elevate Asia Pacific’s Leadership

Asia Pacific market recorded significant share in the market in 2023. India, and China are the countries in Asia Pacific have recorded notable urbanization and industrialization.

There are a few factors that contribute in positioning this region as a global industrial hub such as industry consolidations, high development and growth and population expansion.

China, is a major manufacturing hub for various industries, including automotive, footwear, electronics, textiles, and consumer goods. The region's large manufacturing base drives the demand for TPU in diverse applications, leading to significant market share.

Asia Pacific countries, particularly China, India, and Vietnam, are the leading producers of footwear for domestic consumption and export markets. TPU is extensively used in footwear manufacturing for outsoles, midsoles, uppers, and other components due to its durability, flexibility, and design versatility.

Asia Pacific countries represent substantial consumer markets for footwear, electronics, automotive, and consumer goods with growing population and rising disposable incomes. The demand for TPU in these industries is driven by the need for high-performance materials that offer durability, flexibility, and aesthetic appeal.

The requirement for high-performance materials has increased thermoplastic polyurethane demand from construction, automotive and consumer goods industries. Moreover, increasing infrastructure developments as well as product demand as an insulator in the construction industry is likely to drive thermoplastic polyurethane market growth in China.

Competitive Landscape Analysis

Companies invest in research and development to innovate new TPU formulations with enhanced properties, performance, and functionalities, catering to diverse industry needs and emerging market trends. Cost competitiveness is crucial for TPU manufacturers to attract customers and secure market share.

Quality assurance and product performance are critical factors influencing competitiveness in the TPU market. Market players strive to maintain high standards of quality control, consistency, and reliability across their TPU products, ensuring customer satisfaction and building brand reputation.

Companies optimize production processes, streamline operations, and manage costs effectively to offer competitive pricing while maintaining profitability and quality standards.

Regional market dynamics, including regulatory requirements, consumer preferences, and industry trends, influence competition in the TPU market. Companies adapt their strategies and offerings to local market conditions, leveraging opportunities and mitigating challenges in different regions.

Top Industry Players Profiled in Thermoplastic Polyurethane Market Report

  • Covestro AG 
  • Kent Elastomer Products 
  • Huntsman Corporation
  • COIM Group
  • BASF SE 
  • Entec Polymers 
  • American Polyfilm Inc
  • Kuraray Co., Ltd 
  • Lubrizol Corporation 

Thermoplastic Polyurethane (TPU) Market Report Scope



Forecast Period

2024 to 2031

Historical Data Available for

2019 to 2023

Market Analysis

US$ Billion for Value

Key Regions Covered

  • North America
  • Europe
  • Latin America
  • Asia Pacific
  • The Middle East and Africa

Key Market Segments Covered

  • By Type
  • By Application
  • By Technology
  • By Region

Key Companies Profiled

  • Covestro AG 
  • Kent Elastomer Products 
  • Huntsman Corporation
  • COIM Group
  • BASF SE 
  • Entec Polymers 
  • American Polyfilm Inc
  • Kuraray Co., Ltd 
  • Lubrizol Corporation 

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives  

Customization & Pricing

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Thermoplastic Polyurethane (TPU) Market Segmentation

By Type

  • Polyether
  • Polycaprolactone
  • Polyester

 By Application

  • Medical
  • Automotive
  • Footwear
  • Synthetic Leather
  • Construction
  • Hose & Tubing
  • Engineering
  • Wire & Cable
  • Others


By Technology

  • Solvent Casting
  • Lamination
  • Blow Molding
  • Extrusion
  • Injection Molding
  • Others

By Region

  • North America
  • Europe
  • Latin America
  • Asia Pacific
  • The Middle East and Africa

- Companies Covered in This Report -

- Frequently Asked Questions -

Growing demand from automotive industry is fueling the market growth.

The leading industry players operating in the market are Covestro AG, ALPHAGARY, and Kent Elastomer Products.

Development of TPU preparations with improved electrical conducting provides key opportunity for the market players.

The market is anticipated to secure a CAGR of 8.7% during the forecast period from 2024 to 2031.

Asia Pacific holds a significant share of the market.

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