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Thermoplastic Films Market

Global Market Study on Thermoplastic Decorative Films: Propylene Films to Remain Widely Used across Sectors

Global Thermoplastic Decorative Films Market by Material Type (Vinyl and Polyvinyl Chloride, PET, Polypropylene, TPU, TPO and TPE)

Global Thermoplastic Decorative Films Market Snapshot

PMR has estimated the global Thermoplastic Decorative Films market to reach a valuation of US$ 9,596.8 Mn in 2023. Sales prospects of Thermoplastic Decorative Films is expected to witness a steady growth rate of 5.5% and is expected to top a valuation of US$ 16,392.7 Mn by 2033.



Thermoplastic Decorative Films Sales (2022A)

US$9,018.4 Mn

Thermoplastic Decorative Films Demand (2023E)

US$ 9,596.8 Mn

Thermoplastic Decorative Films Market Projections (2033F)

US$ 16,392.7 Mn

Value CAGR (2023-2033)


Collective Value Share: Top 3 Countries (2023E)

30%- 35%

Thermoplastic decorative films are thin laminated films, having a clear or colored pattern, which are applied on the exterior or interior surfaces of a substrate. These films are produced from thermoplastic materials including PVC, PET and Polypropylene through processes such as calendaring and extrusion.

These films are used for glass as well as wooden substrates, for windows, doors and furniture, in automotive glasses. These films are available with a variety of opacity, color, transparency, patterns and textures.

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Thermoplastic Decorative Films Market Outlook (2017-2022) vs (2023-2033) Forecast

The market witnessed a CAGR of 3.3% over the historical period of 2017 and 2022. Application of various types of Thermoplastic Decorative Films on doors and windows helps reduce the need for temperature management to a substantial extent, which is boosting the sales of thermoplastic decorative films for use in furniture, doors, and windows. Due to the COVID-19 crisis, these industries have experienced a significant decline in 2020.

On a global scale, growing construction activities in developing regions such as Asia Pacific and Latin America are expected to fuel market growth over the coming years. Countries in Asia Pacific such as China, India, and ASEAN, among others, are expected to focus on increasing their infrastructure and construction spending in future.

However, as per the current survey conducted by PMR, the forecast growth outlook for Thermoplastic Decorative Films is to remain around 5.5% for the period of 2023 to 2033. Increasing utilisation of these Films among its applications is expected to drive the demand for Thermoplastic Decorative Films over the forecast period.

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Increasing Urbanization to fuel the Market Growth

The demand for these films in building and construction operations is predicted to increase as a result of growing urbanisation and new construction activities. The construction sector uses Thermoplastic Decorative Films for a variety of projects, including infrastructural, commercial, industrial, and residential buildings. Over the next three decades, the Asia Pacific region, particularly China and India, as well as Pakistan, Bangladesh, the Philippines, and Vietnam is anticipated to see more than 60% of the rise in the world's urban population.

The building sector as well as the economic growth of metropolitan regions are being boosted by the increasing migration of people from rural to urban areas in pursuit of employment and opportunities. Growing urbanisation also raises people's spending power and level of living, which encourages the construction of homes with the best amenities and also raises demand for automobiles and buses for transportation.

Since these films are used in a variety of parts of residential, commercial, and institutional buildings, including the tables, ceilings, and walls; in furniture fronts; in doors and windows; and in various automotive parts, the market for Thermoplastic Decorative Films is predicted to experience increasing demand as the construction industry and the automotive sector expand to accommodate the growing urban population.

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Increasing Automotive Production And Vehicle Parts Sales Are Boosting Sales

The market Films is expected to expand as a result of rising automotive production and demand for vehicle parts. The significant expansion of the automotive industry, particularly in some regions, has significantly fueled the expansion of several domestic and international thermoplastic film market players.

These films are used in a number of elements and components, including speedometers, audio systems, various displays, air bags, windows, and even the outside body of the car. Therefore, it is expected that the worldwide Thermoplastic Decorative Films market would benefit from rising demand for high temperature resistance and chemical resistance films in the automotive industry over the next several years. In comparison to developed countries, developing economies are predicted to manufacture more vehicles. This is primarily explained by the areas' growing urbanisation, stable economic circumstances, and rising buying power.

The global demand for these films is anticipated to increase over the projected period as a result of the increased fleet on the road, which is increasing with a moderate CAGR and creating significant growth prospects for the automotive aftermarket.

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What Restraints Do Thermoplastic Decorative Film Suppliers Encounter?

Sales of these films are anticipated to face competition from less expensive and more favourable alternatives, including acrylonitrile-styrene acrylate, polycyclohexylenedimethylene terephtalate, polyaryletherketones, polyetherimide, and many more.

The usage of polymeric sheets is predicted to increase due to their many benefits, including strength, chemical resistance, and a range of design and texture patterns. This will present a significant challenge for producers of thermoplastic decorative films.

One of the biggest problems for manufacturers of these films is the stringent regulations placed on them during production regarding the use of non-biodegradable materials and chemically treated products, which are also linked to the generation of hazards when used in close proximity to people. Due to the lack of strict government requirements, firms are investing in the Asia Pacific area to meet these issues.

Trends In Thermoplastic Decorative Films Market

Thermoplastic Decorative Films have historically been produced using the calendaring and extrusion technique, which involves feeding a polymeric material through a succession of precise rolls to shape it into a sheet with consistent gauges. The film is also put through an embossing process to create a specific pattern. To manufacture high-quality ornamental patterns and designs with the same performance attributes but with a smaller environmental impact and faster manufacturing time, new production methods like digital printing are being developed.

The possibility of custom printing user-selected pictures into decorative films is being made available by manufacturers. These films can then be applied to windows, doors, or other glass or non-glass surfaces in accordance with the needs of the local infrastructure and the preferences of the consumer. These Films printed with personally chosen pictures can be used by customers to decorate their homes and workplaces with their own works of art, corporate logos, or personal photographs.

What are the Opportunities for Thermoplastic Decorative Films Manufacturers?

During the projection period of 2023–2033, attractive possibilities are anticipated to be established as a result of rules and guidelines released by regional governments. The demand for heating and cooling energy from residential and commercial buildings is decreased by the use of thermoplastic ornamental films in door and window lamination applications.

People and corporate customers are seeking more personalised furniture designs due to rising disposable income and changing personal preferences. Additionally, a growing trend of space-saving, comfortable smart furniture is being seen in several places. During the evaluation period of 2023–2033, more possibilities for manufacturers of thermoplastic decorative film are anticipated to be developed due to the expansion of the global furniture industry.

Country-wise Insights

Why is Demand for Thermoplastic Decorative Films High in China?

Both in East Asia and globally, the thermoplastic decorative film market is predicted to be dominated by China. More than 79% of the market share in East Asia is anticipated to go to the country. China has a huge population but a little amount of land. As a result, there is a high demand for furniture in the country, particularly furniture that saves space.

Significant demand from the furniture segment is anticipated to open up new opportunities for market participants due to the rising trend of decorative furniture for domestic and commercial usage in order to stand out. Furthermore, China is a pioneer in the production of and transition to sustainable energy.

The country has made a number of advancements in environmental and energy conservation. Residential and commercial buildings' energy demands for heating and cooling can be significantly reduced by using thermoplastic films. They are useful for thermal control of the space to lower energy requirements when used on windows and doors.

Is the US a Lucrative Market for Thermoplastic Decorative Films?

The thermoplastic decorative film industry in the U.S. is expected to expand by 5.9% year over year in 2023. The United States is one of the most profitable markets for thermoplastic films, with total sales of thermoplastic vinyl and PVC films in North America reaching 188.6 million square metres.

The building industry in the United States has expanded significantly in recent years. This increase, combined with the large number of commercial buildings in the country, creates a strong potential for 2D and 3D laminates, which are used on furniture, doors, and windows.

The creation of non-biodegradable materials and goods that have undergone chemical treatment is subject to strict laws that manufacturers must adhere to, which has long been a problem for American-based players.

Category-wise Insights

Which Thermoplastic Decorative Film Material is the Most Popular?

On the basis of material type the global thermoplastic decorative film material market is segmented into Vinyl and Polyvinyl Chloride, PET, Polypropylene, TPU, TPO and TPE. The need for propylene films to be used in increasing numbers of products, such as furniture, consumer goods, and automotive interior and exterior parts, is expected to develop significantly over the next few years, at a CAGR of over 6%.

Propylene films have a number of beneficial qualities, including toughness, rigidity, and cost effectiveness, in addition to traits like glossiness, high clarity, high tensile strength, and stability. According to projections, the category will hold 1/5th of the market during the forecast period.

Which is the most selling Type of Thermoplastic Decorative Films?

One of the biggest markets for thermoplastic films is furniture. It is expected that the sector would hold close to 43.4% of the market.

Furniture films made of thermoplastic material are used to shield the surface from scuffs, dampness, and wear. These films are utilised in furniture because they are robust and devoid of plasticizers. These Films are frequently used in furniture as drawer wraps, roll containers, cabinets, doors & frames, tables, ceiling applications, windows, and window sills.

Competitive Landscape

The majority of companies engaged in strategies including strategic partnerships, capacity expansion, new product development, acquisitions, and the formation of new collaborations to increase production capacity. For the purpose of expanding their customer base, market leaders are also concentrating on acquiring rival companies.

For instance:

  • On February 28, 2020, the RFID product manufacturer Smartrac's Transponder (RFID Inlay) segment was fully acquired by Avery Dennison Corporation.
  • In 2020, Klöckner Pentaplast company expand the company’s sales footprint in North America for heat shrink label market, company announced expansion of PET production capacity
  • In 2018, Jindal poly films Ltd. Board of Director announced the strategy to expand production capacities and sales footprints of products such as BOPP, CPP films.

Scope of Report



Forecast Period


Historical Data Available for


Market Analysis

  • USD Million for Value
  • Tons for Volume

Key Countries Covered

  • China
  • U.S.
  • Canada
  • Brazil
  • Mexico
  • Germany
  • Italy
  • France
  • U.K.
  • Spain
  • Russia
  • Japan
  • South Korea
  • India
  • ANZ
  • GCC Countries
  • Turkey
  • Northern Africa
  • South Africa

Key Segments Covered

  • Material Type
  • Application
  • End Use
  • Function
  • Installation
  • Region

Key Companies Profiled

  • LyondellBasell Industries Holdings N.V.
  • Covestro AG
  • Avery Dennison Corporation
  • LG Hausys Ltd.
  • Klöckner Pentaplast
  • C.I. TAKIRON Corporation
  • Schweitzer-Mauduit International, Inc.
  • Omnova Solutions, Inc.
  • Jindal Polyfilms Ltd.
  • RTP Company, Inc.
  • Nihon Matai Co., Ltd.
  • Victrex plc
  • Konrad Hornschuch AG
  • Ergis SA
  • Hanwha L&C
  • Mondorevive S.p.A
  • Alfatherm S.p.A.
  • Folienwerk Wolfen GmbH
  • Fine Décor GmbH
  • AVI Global Plast Pvt. Ltd
  • Peiyu Plastics Corporation
  • Macro Plastic Sdn. Bhd.

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & Pricing

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Market Segmentation

By Material Type:

  • Vinyl and Polyvinyl Chloride
  • PET
  • Polypropylene
  • TPU
  • TPO
  • TPE

By Application:

  • Furniture
  • Doors & Windows
  • Automotive Interior and Exterior

By End Use:

  • Residential
  • Commercial
  • Transportation
  • Institutional

By Function:

  • 2D Lamination
  • 3D Lamination
  • Self-Adhesive Films

By Installation:

  • New
  • Re-decoration

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa

- Companies Covered in This Report -

  • LG Hausys, Ltd.
  • Renolit
  • Hanwha L&C
  • Klockner Pentaplast Group
  • Omnova Solutions
  • Avery Denission
  • Peiyu Plastic Corporation
  • Mondoplastico S.p.A.
  • AVI Global Plast Pvt. Ltd.
  • Ergis Group
  • Macro Plastic Sdn. Bhd.
  • Jindal Group
  • Konrad Hornschuch AG
  • Fine Decor GmbH
  • Alfatherm s.p.a.
  • C.I. TAKIRON Corporation
  • RTP Company, Inc.
  • Schweitzer-Mauduit International, Inc. (SWM)
  • Covestro AG
  • LyondellBasell Industries Holdings N.V.
  • Nihon Matai Co., Ltd.
  • Victrex plc.

- Frequently Asked Questions -

The global market is estimated to reach a valuation of US$ 9,596.8 Mn in 2023.

Films demand in Furniture is anticipated to witness a growth rate of 5.5% over the forecast period of 2023 and 2033 in terms of value.

According to PMR analysis, LyondellBasell Industries Holdings N.V., Covestro AG, Avery Dennison Corporation, LG Hausys Ltd., Klöckner Pentaplast, C.I. TAKIRON Corporation, Schweitzer-Mauduit International, Inc., Omnova Solutions, Inc., RENOLIT, Jindal Polyfilms Ltd., RTP Company, Inc., Nihon Matai Co., Ltd., Peiyu Plastics Corporation and Macro Plastic Sdn. Bhd.  are identified as the key manufacturers in the market.

Key players in the global market are expected to account for about 25%-30% of the overall market share.

The top countries driving the global demand are China, Taiwan, Japan, U.S., Germany and India.

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