Well-planned vegetarian diets are completely healthful and nutritionally adequate for people throughout all stages of life, and they offer several health advantages too. Plant-based proteins have been associated with a variety of health benefits, including weight management, optimal health, and longevity of life.
Research & development can help vegans, vegetarians, and consumers that eat meat understand the benefits of adopting plant-based protein. Growing awareness among consumers about opting for plant-based proteins and their increasing application in healthy food products are factors that are positively influencing the expansion of the pulse protein market size.
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- Ingredion Incorporated
- Cargill, Incorporated
- AGT Food and Ingredients
- Glanbia, Plc
- Roquette Frères
- The Scoular Company
- Nutriati, Inc.
- Prolupin GmbH
- Axiom Foods, Inc.
- NOW Health Group, Inc.
- Farbest Brands
- Vestkorn Milling AS
- Gemef Industries
- A&B Ingredients
- Greenway Organics (Tianjin) Co. Ltd
- Phyto-Therapy Pty Ltd.
- Maxsun Industries Inc.
Pulse Protein Market Trends
High Protein Content in Pulse Protein Augmenting Market Growth: Pulse protein has up to 80% protein content, and offers a powerful protein punch with lots of flexibility for other ingredients. Highly refined to reduce oligosaccharides, pulse protein offers improved flavor & mouth feel and digestive ease.
These attributes allow for increased protein levels in foods, such as high-fiber, high-protein, low-calorie breads, without changing their flavor. Pulse proteins are rich in lysine, and the high-quality amino acid balance of pulse protein makes it a perfect complement to wheat protein, while its uncommon allergen status outshines soy and whey protein sources.
These factors are responsible for making pulse protein the most popular emerging plant-based protein in the modern world.
Pulse Protein - Emerging Diet Ingredient for Health Conscious Consumers: Millennials are becoming more concerned about their health, and thus, opting for a balanced diet with nutritional food. Health is a major concern for most people - some exercise to keep their bodies fit, while others follow the path of diet and nutrition.
Diet and nutrition involves the consumption of a large amount of protein, and a majority of consumers prefer plant-based products, owing to their high nutritional content. Pulse protein is perceived to be free from additives, hormones, antibiotics, and non-GMO, and its high protein content makes it the perfect source of protein for health conscious people around the world.
Thus, it is gaining attention as the perfect diet ingredient for health conscious consumers, thereby aiding the growth of the pulse protein market.
Increasing Application of Pulse Protein in Nutraceuticals Bolstering Market Growth: Pulse protein contains a high amount of protein, and thus, it has various applications in the nutraceutical industry. This high-protein ingredient is used in nutraceutical supplements for weight management and in other healthy food preparations.
Changing and hectic lifestyles of consumer increase their attention toward healthy ingredients, due to which, organic vegan products have gained more traction in recent years.
On the back of high protein content, pulse protein is gaining popularity as an ingredient and is used in numerous nutraceutical supplements that are used by many health conscious consumers. Thus, this factor is contributing to the growth of the global pulse protein market.
Providers of Pulse Protein to Target Allergen-free Market: The number of lactose intolerant consumers is continuously increasing around the globe. Along with this, consumers are also avoiding gluten in their diets. Pulse protein is naturally lactose-free and gluten-free.
Thus, it is considered as an allergen-free plant-based protein. Increasing vegan population also boosts the demand for allergen-free protein offerings. Thus, consumers around the globe are opting for pulse protein to satisfy their increasing need for protein.
This is creating lucrative opportunities in the allergen-free space for manufacturers in the pulse protein market.
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Regional Outlook of Pulse Protein Market
Pulse protein is extensively consumed across North America and Europe, attributable to the highly developed food & beverage industry in both these regions. In Europe, food manufacturers are increasingly utilizing high nutritional ingredients in food & beverage products, which is further promoting the use of pulse protein.
Moreover, the population of health conscious consumer is also increasing in the region, which is also one of the beneficial aspects for the high consumption rate of pulse protein in the region.
North America is also displaying significant pulse protein market share by value. This is due to the rising vegan population across the region, which is increasing the use of several plant-based proteins, including pulse protein.
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COVID-19 Impact on Pulse Protein Market
The pandemic of COVID-19 has sparked a global economic crisis, and major industries are experiencing uncertain business challenges. The food & beverage industry is also witnessing roadblocks due to ongoing economic ambiguity.
The use of food ingredients, including pulse protein, has been affected due to the wide gap embarked in demand and supply by the pandemic situation. Pulse protein is primarily used in bakery & confectionery, snacks & cereals, beverages, and other products.
Since the product sales of these food & beverage applications have declined, it has adversely impacted the sales of pulse protein. Additionally, pulse protein is also being used in infant nutrition, animal feed, and other products. Slowdown of these industries is also negatively impacting the growth of the pulse protein market.
Nevertheless, the reopening of economic activities across the world will create potential opportunities for pulse protein manufacturers in the foreseeable future.
This is expected to help the market experience substantial growth during the forecast period. All in all, the pulse protein market is anticipated to experience moderate impact due to the COVID-19 disease outbreak.
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The global pulse protein market is projected to exhibit significant growth, with South Asia and East Asia expected to offer beneficial opportunities during the forecast period of 2020-2030. Pulse protein manufacturers are offering products to a diverse customer base, and also promoting it as a healthy and nutritional ingredient, which is a considerable factor for the growth of the global pulse protein market in the foreseeable future.
Leading market players such as Cargill Incorporated, Ingredion Inc., Roquette Frères, and others are strategizing on business expansion and offering GMO-free and organic pulse protein products to strengthen their position in the global pulse protein market. Strategic collaborations and focusing on research & development are other strategies being adopted by key players to gain a competitive edge in the global pulse protein market space.
Key Segments of Pulse Protein Market
PMR’s report on the global pulse protein market offers information divided into five segments - source, nature, form, application, and region.
Key Questions Answered in PMR’s Global Pulse Protein Market Report
- Which region will hold the highest market share in the global pulse protein market during the forecast period?
- Which region is experiencing the highest growth (CAGR)?
- Which factors are impacting the global pulse protein market?
- What are the global trends impacting the pulse protein market?
- What strategies must emerging players adopt to capture opportunities in various regions in the pulse protein market?
- What is the market structure of the global pulse protein market?