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Heel Liners Market

Market Study on Heel Liners: Foam-based Products Lead With Over One-third Market Share

Heel Liners Market By Product (Gel Heel Liners Silicon Heel Liners and Foam Heel Liners)

Heel Liners Market Outlook (2022 to 2032)

The Global Heel Liners Market recorded a valuation of US$ 1.1 billion in 2021 and is expected to reach US$ 1.8 billion by the end of 2032, expanding at a CAGR of 6.3% from 2022 to 2032. According to this new study by Persistence Market Research, North America is the leading regional market with a revenue share of 38.8%.

Sales of heel liners are anticipated to increase with the rising popularity of fashionable shoes that cause discomfort to the legs. The availability of heel liners on various online and offline platforms is also expected to drive market growth. Offers provided by online platforms in terms of discounts and return or exchange options for the purchase of orthotic products are set to boost the overall sales of heel liners in the market.

Most people prefer heel liners to enhance comfort while wearing heels or any other form of trendy footwear that may result in leg pain and discomfort. These heel liners are easy to use and provide a precise fit by reducing rubbing and preventing the heels from slipping. They make any shoe ideal for all-day wear by providing protection, comfort, and cushioning.

  • In 2021, sales of heel liners accounted for 31.5% share of the global foot orthotic insoles market.

Heel Liners Market Size (2021)

US$ 1.1 Billion

Estimated Market Value (2022)

US$ 1.2 Billion

Forecasted Market Value (2032)

US$ 1.8 Billion

Global Market Growth Rate (2022 to 2032)

6.3% CAGR

Market Share of Top 5 Countries


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Sales Analysis of Heel Liners (2017 to 2021) Vs. Market Outlook (2022 to 2032)

The market for heel liners expanded at a CAGR of 3.5% from 2017 to 2021, mainly owing to the increasing number of orthotic cases across the world.

Demand for heel liners is also growing due to the increasing use of high heels as a fashion statement. These stylish accessories can harm the feet if proper care is not taken.

  • According to the Journal of Applied Physiology, wearing high heels puts too much stress on the back and lower extremities, which can affect balance, walking, and posture, in addition to causing injury. The study also showed how regular usage of high heels could change the neuromechanics of walking.

Heel liners are chosen to give foot comfort and cushioning protection. The use of heel liners is also promoted for protecting the foot from cuts, blisters, and discomfort caused due to sliding out of the foot from the shoe. People with Haglund's deformity, plantar fasciitis, and diabetes typically wear heel liners. They are used to lower the pain associated with diseases and avoid the friction caused by shoes near the heel area, thereby preventing diabetic foot ulcers.

  • According to the International Diabetes Federation, in 2021, nearly 537 million adults aged 20 to 79 years were suffering from diabetes.

The global heel liners market is forecasted to expand at a CAGR of 6.3% over the forecast period (2022 to 2032).

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Why is the Need for Heel Liners Increasing Steadily?

The demand for high heels footwear is growing along with the increasing number of social events, parties, and gatherings. The market for shoes with high heels is anticipated to grow throughout the projected period due to rising foot and spine diseases.

  • According to The Spine Health Institute, 72% of females wear high heel footwear for some time while 77% wear them on special occasions. Among them, 50% of women wear them at parties and dinners, and 33% and 31% of women wear high heels for dancing and work, respectively.

Increased participation in sports and fitness activities that include running is also expected to propel the demand for heel liners to avoid foot injuries.

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What is Restraining the Demand Growth for Heel Liners?

Some countries have regulations on the usage of high heels, and this factor is expected to hamper the sales of heel liners to some extent.

  • In Carmel, California, high heels over 2 inches bearing a surface smaller than 1 inch can only be worn after getting a permit.

The availability of various other orthotic options in the market that promise greater comfort and ease of usage is also expected to adversely affect the adoption of heel liners over the coming years. The invention of orthotic footwear has made the usage of heel liners redundant in daily life.

  • OrthoFeet introduced orthopedic walking shoes with innovative pain relief technology for both men and women.
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Country-wise Insights

What Makes China a Highly Lucrative Market for Heel Liner Manufacturers?

China held 38.5% of the revenue share of the East Asian market in 2021.

In China, where the population is aging at a fast pace, heel liners are likely to be more widely used over the coming years. The elderly population strongly prefers heel liners, especially those experiencing severe foot pain due to aging.

  • According to the 2020 census, there were 264 million people in China who were 60 years or older, making up 18.7% of the country's overall population. Those who were 65 years and older made up 13.5% of the total population.

Will the United State Be a Large Market for Heel Liners?

The United States held a share of 82.5% of the North American market in 2021.

The footwear industry is changing rapidly and progressively as more designs in footwear are being introduced, many of these cause discomfort to the legs resulting in foot-related issues. People in the United States are becoming more health-conscious and the demand for heel liners is expected to increase over the next few years as the population prioritizes comfortable fashion.

What is the Stance of Germany in the Market for Heel Liners?

Germany accounted for a share of 22.4% of the European market in 2021.

In Germany, youngsters are anticipated to be crucial in fostering growth in the use of heel liners over the coming years. Youngsters are supporting fast fashion, and the quick uptake of new trends has encouraged them to choose new fashion over comfort. High adoption of heels is expected to fuel the demand for heel liners in the country.

Category-wise Insights

What Makes Foam Heel Liners Highly Popular?

Foam heel liners generated revenue worth US$ 422.5 million in 2021, and the segment is projected to expand at a CAGR of 6.6% during the forecast period.

Foam heel liners have thick foam cushioning that improves shoe fit and provides comfort, reduces slipping and rubbing, and cushions the feet against shoe friction. Foam heel liners and gel heel liners provide the same level of comfort; however, foam heel liners are preferred over gel heel liners as they are cost-effective in comparison.

Which Application of Heel Liners is Largely in Focus Globally?

Personal Comfort application of heel liners accounted for a market share of 44.8% in 2021.

Generally, stylish shoes are less comfortable. As a result, there is a high demand for heel liners in the production of stylish shoes. Also, people prefer using heel liners for personal comfort while running or walking, which is set to drive sales of heel liners.

Which Age Group Accounts for High Usage of Heel Liners?

The adult age group held a market revenue share of 82% in 2021.

This high segment share is attributed to the growing adoption of trendy footwear by adults. Also, adults are more likely to experience foot-related disorders such as diabetes, plantar fasciitis, bursitis, and arthritis.

Competitive Landscape

Key firms are concentrating on new product manufacturing and expansion in developing regions. Market players are enhancing their market position through strategies such as expansion, new product releases, and improved distribution methods - e-Commerce and online promotions.

  • In November 2019, Yellow Wood Partners, a Boston-based private equity firm that specializes in investing in consumer brands and businesses, announced that it successfully purchased Dr. Scholl's business from Bayer for US$ 585 million.
  • In August 2018, Implus Footcare LLC, a supplier of outdoor fitness and sports equipment, announced that it has acquired the assets of Pro Performance Sports LLC, a market leader in multisport athletic performance and skill development training goods.

Similarly, recent developments related to companies manufacturing heel liners have been tracked by the team at Persistence Market Research, which are available in the full report.

Heel Liners Industry Report Scope



Forecast Period

2017 to 2021

Historical Data Available for

2022 to 2032

Market Analysis

US$ Million for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • MEA

Key Countries Covered

  • United States
  • Canada
  • Brazil
  • Mexico
  • Argentina
  • United Kingdom
  • Germany
  • Italy
  • Russia
  • Spain
  • France
  • India
  • Thailand
  • Indonesia
  • Malaysia
  • Japan
  • China
  • South Korea
  • Australia
  • New Zealand
  • Türkiye
  • GCC
  • South Africa

Key Market Segments Covered

  • Product
  • Application
  • Age Group
  • Sex
  • Distribution Channel
  • Region

Key Companies Profiled

  • Scholl’s Wellness Company
  • Implus Footcare LLC.
  • S.C Johnson & Son, Inc.
  • Meijer, Inc
  • ZenToes
  • D3O
  • Walgreen Co.
  • Dr.Foot


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Key Market Segments of Heel Liners Industry Research

By Product:

  • Gel Heel Liners
  • Foam Heel Liners
  • Silicon Heel Liners

By Application:

  • Sports & Athletics
  • Medical
  • Personal Comfort

By Age Group:

  • Adults
  • Pediatrics

By Sex:

  • Men
  • Women
  • Unisex

By Distribution Channel:

  • Shoe Stores
  • Multi-Brand Stores
  • Direct Sales
  • e-Commerce

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East and Africa (MEA)

- Companies Covered in This Report -

  • Scholl’s Wellness Company
  • Implus Footcare LLC.
  • S.C Johnson & Son, Inc.
  • Meijer, Inc
  • ZenToes
  • D3O
  • Walgreen Co.
  • Dr.Foot

- Frequently Asked Questions -

The global heel liners market reach US$ 1.1 billion in 2021 and is set to expand 1.5X over the next 10 years.

The market for heel liners is expected to reach US$ 1.8 billion by 2032, expanding at a CAGR of 6.3%.

Rising cases of plantar fasciitis, increasing prevalence of diabetes, growing participation in sports-related activities, and increasing use of high heels as a fashion statement are some of the key trends in this market.

The United States, Germany, United Kingdom, China, and Japan are leading markets for heel liners.

Demand for heel liners in Europe is forecasted to increase at 5.7% CAGR over the next ten years.

The United Kingdom, United States, and Germany are key producers of heel liners.

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