Global Heel Liners Market Outlook
The adoption of heel liners is expected to increase with the growing concerns of uncomfortable rubbing at the heels. The increasing promotion of heel liners by manufacturers as a necessary product to improve the overall fit and comfort is expected to further fuel growth in the adoption of heel liners during the forecast period.
The adoption of heel liners by women is quite significant in the market as the use of heel liners provide additional cushioning protection and prevent slipping of heels from in and out of the shoe. All of such essential features are expected to play a key role in driving the adoption of heel liners in the coming years.
Thus the rising foot concerns coupled with increasing penetration and awareness of availability of heel liners is expected to positively facilitate product adoption in the coming years. Besides the generic online retailers, regional and local e-pharmacies have also played an important role in facilitating higher consumer reach. All of such factors have played a key role in facilitating the growth of heel liners during the forecast period.
On the other side, ankle and foot surgeons believe that wearing a bad, improper or an ill-fit shoe, especially high-heels can result in numerous foot problems. As per American Podiatric medical Association But with the increasing penetration of online buying, the temptation of making purchases of fashionable shoes or footwear that may not fit properly has grown. This is further likely to increase foot and heel problems resulting in high adoption of heel liners in the following years.
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Global Heel Liners Market: Market Dynamics
What are the Factors Expected to Drive Growth of Heel Liners?
Heel liners are simultaneously also addressed as heel pads or heel cups. Increasing adoption of heel liners by patients who encounter foot pain due to age related thinning is another factor that is likely to reflect growth in sales of heel liners during the forecast period. Aging is one of the prominent cause of foot related pains. Thus the increasing adoption of heel liners by aging population is another factor that is likely to fuel heel liner sales growth in the coming few years.
What are the Trends that are Currently Reshaping the Heel Liners Market?
The players are undertaking best possible efforts to promote their own brand heel liners in the market. Few of the players operating in the market are offering more than one pair of heel liners in variety packs. Scholl’s Wellness Company is one such brand that offers heel liners in variety packs that come with both foam liners and gel liners. Such strategies are intended to promote product adoption and usage by consumers. Apart from the products, in case of sales channel direct to consumer channel is also gaining traction in the market. Scholl’s Wellness Company is one such brand that offers its products through both indirect and direct chains.
What are the Opportunities that Can be Capitalized on by Players Operating in the Heel Liners Market?
The footwear industry is rapidly experiencing the development of new trends in terms of footwear designs and styles. The more the quirky and fancy shoe or footwear design, the less these are comfortable. This is one of major factor that is likely to further open up new sales opportunities during the forecast period. Besides this, developing slim design heel liners is likely to increase the heel liners compatibility in fancy footwear. Such product developments will help the brand gain a competitive edge over other players in the market.
What are the Challenges that are Encountered by the Players in Heel Liners Market?
The availability of other orthotic alternatives in the market guaranteeing more comfort and easy use is likely to impact the adoption of heel liners during the forecast period. For instance, development of orthotic shoes and footwear has eliminated the necessity and use of heel liners in everyday life. Hence, availability of such substitutes is likely to shift consumer preferences towards such orthotic alternatives which is further likely to impact the sales of heel liners to some extent.
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Global Heel Liners Market: Market Segmentation
On the basis of product type the global Heel Liners market has been segmented as –
- Gel Heel Liners
- Foam Heel Liners
On the basis of Consumer orientation the global Heel Liners market has been segmented as –
On the basis of application the global Heel Liners market has been segmented as –
- Specialty Stores
- Multi-Brand Stores
- Online Retailers
- Direct Sales
- Convenience Stores
- Other Sales Channel
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Which are the Key players Operating in the Global Heel Liners Market?
Some of the key players operating in the global heel liners market are
- Scholl’s Wellness Company
- Implus Footcare
- S.C Johnson & Son, Inc.
- Meijer, Inc
- and among others. Besides this, there are many well established pharmacy chains that offer heel liners under their own brands. For instance, Walgreens is one such online pharmacy that offers heel liners under its own brand name.
The players in the market are currently focused on developing new heel liners considering the health specific aspects of the users. The players are further focused on to capitalize the existing demand by enhancing their market reach. Besides this, numerous connotations like non-slip heel pads, heel grips, etc. are used to promote heel liners in the market. All of such factors on the part of players
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Will Millennials in UK Drive Heel Liners Sales Growth?
Millennials in UK are expected to play a key role in facilitating growth in the adoption of heel liners in the coming years. Millennials increasingly support to fast fashion and rapid adoption of new trends has encouraged the millennials to opt for new fashion along with comfort. With millennials increasing desire to adopt new trending footwear fashion without compromising on comfort is expected to drive adoption of heel liner sales in the coming years. High adoption of heels by women in UK is further expected to fuel growth in the sales of heel liners in coming years.
Will the Growing Preferences of Comfort Fashion in the United States Drive Product Adoption?
The more the fancy footwear the less comfortable it is. With rapidly changing footwear fashion, Americans have also turned health conscious. As comfort fashion has gained the top of the mind of Americans the preferences for heel liners is projected to grow in the coming years. The Americans have increasingly turned comfy when it comes to their footwear choices. Such changing consumer preferences are likely to play a key role in facilitating growth in the heel liners market in coming years.
What is Growth Potential of Heel Liners in China?
The growing aging population in China is likely to facilitate higher adoption of heel liners in the coming years. The use of heel liners is highly preferred by the aging population specially those who are facing excessive foot pain due to age related thinning. Thus the growing population is one such factor that is expected to scale up product adoption. For instance, as per the statistics published by Center for Strategic & International Studies 9.5% of population in China was aged 65 and older. However the UN projects the ratio to rise by 27.5% by the year 2050. Thus the aging population in China is likely to play a key role in escalating the adoption of heel liners in the country. Apart from this, cost-effective manufacturing is another factor that is likely to drive supply in the country.
The report covers exhaustive analysis on:
- Heel Liners Market Segments
- Heel Liners Market Dynamics
- Heel Liners Market Size
- New Sales of Heel Liners
- Current Trends/Issues/Challenges in the Heel Liners Market
- Competition & Companies Involved in Heel Liners Market
- New Technology for Heel Liners
- Value Chain of the Heel Liners Market
Regional analysis includes:
- North America (U.S., Canada)
- Latin America (Mexico, Brazil)
- Europe (Germany, Italy, France, U.K., Spain, BENELUX, Russia)
- South Asia (India, Thailand, Indonesia, Malaysia)
- East Asia (China, Japan, South Korea)
- Oceania (Australia, New Zealand)
- Middle East and Africa (GCC Countries, Turkey, Northern Africa, South Africa)
The Global Heel Liners Market report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts across the value chain. The report provides an in-depth analysis of parent market trends, macro-economic indicators, and governing factors, along with market attractiveness as per segment. The report also maps the qualitative impact of various market factors on market segments and geographies.
- Detailed overview of the parent market
- Changing market dynamics in the Heel Liners Market
- In-depth Heel Liners Market segmentation
- Historical, current, and projected Heel Liners Market size in terms of volume and value
- Recent industry trends and developments in the Global Heel Liners Market
- Competitive landscape
- Strategies of key players and products offered in the Global Heel Liners Market
- Potential and niche segments, geographical regions exhibiting promising growth
- A neutral perspective on Heel Liners performance
- Must-have information for market players in Heel Liners to sustain and enhance their market footprint
NOTE - All statements of fact, opinion, or analysis expressed in reports are those of the respective analysts. They do not necessarily reflect formal positions or views of the company.