Unified communication is the combination of real time and non real time communication services such as video and voice conferencing, speech recognition and e-mail and messaging. Enterprise unified communication includes software and server based products that offers platform for communication for organizations and other enterprises. A key feature of enterprise unified communication is providing consistent user experience across wide range of communication channels. The major advantages of unified communication include price performance and ability to offer high quality services.
The major challenge for providing unified communication services is to firmly integrate server based communication application and products into unified communication infrastructure. However, the market is expected to grow owing to rising demand for convergence of services such as voice mail, e-mail, audio and video conference, telephone PBXs and instant messengers. Additionally, the demand for unified communication is raising due to penetration of mobility applications such wireless e-mail. For instance, the presence of server applications such as multiuser video conferencing and improved communication features for employees in enterprise.
Voice equipments for communication is segmented on the basis of terminal equipment and network equipments. Terminal equipment includes mobile phones, smart phones and tablets, IP phones and soft phones. Network equipments consists of router, switches, private branch exchange (PBX) among others.
The market for Enterprise Unified communication is segmented on the basis of size of enterprise, configuration, services and geography. On the basis of size of company the market is segmented into large scale enterprise, medium scale enterprise. On the basis of configuration the market is segmented into phone to phone, computer to phone and computer to computer. On the basis of services the market is segmented into IP connectivity, managed PBX and hosted business. Moreover, it is expected that hosted business services would dominate the market over the coming years. The increasing demand for mobility is expected to fuel the growth of phone to phone configuration.
The geographical analysis of the market is done on the basis of North America, Europe, Asia Pacific and Rest of World. Currently Europe is the leading region among all the geographies due to advanced network infrastructure and availability of resources. Asia Pacific and Middle East offer tremendous growth opportunities for the key unified communication and voice equipment providers. This is due to the rise in number of enterprise in these regions.
The market is highly fragmented with players such as 8×8 Inc., ADTRAN Inc., Ericson-LG, IBM Corporation, MDS Gateways, Microsoft Corporation, Nortel Networks Corp., Outsourcery Plc, PanTerra Networks, Roc Tel International, Siemens Enterprise Communication, Speedflow Communications Ltd. among others. Leading players in the market contributes less 15% of the total revenue of the market.
Key geographies evaluated in this report are:
Key features of this report
The growing preference for a combination of communication services such as video and audio conferencing, email & messaging is increasing the demand in enterprise unified communications voice equipment market. The consistent user experience and quality services provided by the unified communication over a range of communication channels are gaining huge interest from different enterprises. The rise in the demand for different communication services including telephone PBX, email, voice mail, and instant messengers is primarily driving the market growth. The growing penetration of mobile applications supporting remote communication such as wireless email is expected to surge the adoption rate of enterprise unified communications voice equipment market. With the increase in remote working culture, the use of server applications such as multi-user video conferencing forms an eminent example of frequently used united communication services.
Advanced Technologies Propel Growth
The growth in the adoption of advanced technologies such an Artificial intelligence and Machine Learning in the communication sector is expected to generate lucrative opportunities in unified communications. The improved enterprise workflows offered by AI is highly demanded in the organizations. The involvement of virtual assistants and chat bots is set to revive the communication across the voice equipment landscape. Internet of Things is another technology facilitating integrating services and data with analytical tools. All the new entrants in the market are contributing to make the work environment of organizations more autonomous, assisting in enhancing the overall productivity.
Large enterprises are expected to augment the adoption of enterprise unified communications voice equipment during the forecast period. The introduction of the cloud delivery model in different communication channels such as voice and email is further expanding the market for unified communications, creating scopes of growth for voice equipment in the market. The emergence of the Unified Communications-as-a-Service platform has substantially accelerated the adoption rate of unified communication services and equipment in enterprises. The cost-effectiveness of such platforms are attracting the organizations in adopting these bundled services.
The hosted business services are projected to contribute significant revenue in the market by the end of the forecast period owing to a high adopting rate of cloud-based solutions. Such solutions are gaining traction over easy management and reduced expenditure. The enterprises are expected to lead the global market in terms of adoption rate. The multiplicity of applications such as web conferencing and collaboration portals offered by unified communication have been driving the adoption of unified communication across the enterprises. Such developments are estimated to positively influence the expansion of the unified communication equipment landscape. The growing inclination towards different services such as Internet Protocol Telephony and network convergence in enterprises is set to introduce advancements and innovations in the global market.
Market players are expanding their presence in the growing regions such as Europe to grab new revenue-generating opportunities. They are exploring the markets of emerging economies in the Asia Pacific. Established players profiled in the global market include Siemens Enterprise Communication, Microsoft Corporation, Ericson-LG, MDS Gateways, Speed flow Communications Ltd., and PanTerra Networks.