Global Market Study on Enterprise Digital Rights Management (EDRM): Growth 2.0 Led by IT Decentralization Among SMEs


Enterprise Digital Rights Management Edrm  Market
  • Published On : Jun-2019 |
  • Pages : 300 Pages |
  • Format : Enterprise Digital Rights Management Edrm  Market Enterprise Digital Rights Management Edrm  Market Enterprise Digital Rights Management Edrm  Market Enterprise Digital Rights Management Edrm  Market

Enterprise Digital Rights Management (EDRM): Defining Consumer Relationship with Technology

The rapid proliferation of digital content and increasing online piracy of commercially-marketed material has led to the transformation of enterprise digital rights management (EDRM), from an esoteric technology into an extremely important tool for content distributors. Considering the complexity of content creation and distribution lined with the penetration of cloud computing across different industry verticals, enterprises are seeking platforms that provide them the ability to manage and validate their intellectual property and content ownership.

As such, Persistence Market Research (PMR), in its new study, assesses why enterprises are investing in EDRM to fight copyright infringements online and protect their electronically-distributed data. The study also unveils the undercurrents that are likely to influence the development of the global enterprise digital rights management market in 2019 and beyond. 

enterprise digital rights management edrm strategies

Enterprise Digital Rights Management Market: Technical History and Evolution

The invention of the primordial form of digital rights management dates back to 1983, but it didn’t really come along until the passing of the Digital Millennium Copyright Act (DMCA) in 1998. The enterprise digital rights management market has developed significantly over the years, highly impacted by the growth of piracy in the media & entertainment industry. Digital transformation continues to influence various industries, and the adoption of EDRM and other technological advancements has become a top priority for enterprises. In 2018, the global enterprise digital rights management market exceeded a valuation of US$ 1,700 million, and market players continue to adopt effective business strategies to stay ahead in this lucrative market.

Many enterprises are putting cloud computing at the center of their digital transformation; however, migrating their systems and IT infrastructure to the cloud remains a daunting task. In addition, traditional methods of securing data are challenged by cloud-based infrastructure, which has compelled key stakeholders in the enterprise digital rights management market to innovate their offerings, and adopt new strategies and technical architectures.

enterprise digital rights management edrm market europe

Trends Reforming the EDRM Market

With the ubiquity of mobile phones and widespread use of peer-to-peer file exchange programs, the deployment of enterprise digital rights management has become crucial so as to avoid the illegitimate use of mobile content. In addition, new innovations and developments in such access control techniques are influenced by the rapid penetration of video-on-demand services, where piracy has been a significant challenge regarding the handling of enormous volume of data on the Internet.

With governments across the globe implementing strict regulations to improve internal and external compliance, and restrict third parties from encroaching onto the content offered by original creators, the adoption rate of enterprise digital rights management – as far as video-on-demand is concerned – is likely to grow. PMR’s study finds that, increase in the integration of EDRM with the intellectual property of companies to restrict the illegal distribution of content over the Internet will create potential business opportunities for market stakeholders.

EDRM Demand Bolstered by Robust Development in SMEs

Small- and medium-sized enterprises have lagged far behind large enterprises in terms of financing, exploiting technology, managerial capabilities, and productivity. But off late, government initiatives for SMEs to upgrade their management skills, capacity of gathering information, and technology base are gradually transforming the existing scenario. Sensing a notable spike in the adoption of data support and data management systems, EDRM market players are gradually directing their focus towards these enterprises. As SMEs continue to play a key role in economic growth and create the most new jobs, especially in developing regions, in view of the easy availability and low-cost of technologies and services, market stakeholders are likely to realign their strategies and invest more in this space as compared to well-established enterprises. The focus has also shifted toward offering customized solutions, as a variation in the size of the industry vertical leads to differentiating needs of technologies and services.

Innovation in enterprise digital rights management has also been forthcoming for developing blockchain-based digital rights management systems. As video streaming giants continue to revolutionize and reshape the media and entertainment sector, EDRM market players are reforming their strategies to ease the complexities surrounding digital rights management. These factors have been further intensified with Microsoft’s launch of a blockchain solution for content rights and royalties management, in collaboration with Ernst & Young (EY), in 2018, designed to deliver reduced processing time at low cost, and enable increased trust and transparency between industry players. Such strategic moves are likely to influence other investors into investing in new technological solutions.

Moderately Concentrated Competitive Landscape

The entertainment digital rights management market shows a moderate level of concentration, with leading players such as SAP SE, Microsoft Corporation, Dell-EMC, Hewlett Packard Enterprise, Oracle Corporation, IBM Corporation, and OpenText Corporation collectively accounting for a revenue share of over 60% of the market.

As digitalization continue to rapidly change the way content is created and delivered, innovative product offerings that can enable flexible business models remain an influencing factor. To stay competitive, key market players are significantly investing in R&D to modify the capabilities and high-level features of their product offerings and services.

Licensing and marketing of products in targeted industry verticals, especially in developing countries, along with strategic acquisitions of companies operating in the gaming and entertainment industry, also remains a key focus area of market players. For instance, in 2019, Adobe, a key player in the enterprise digital rights management market, completed its acquisition of Allegorithmic, an industry standard for 3D textures and material creation for gaming and entertainment.

enterprise digital rights management edrm market segmentation

The Analyst Viewpoint

As the war for consumer attention carries on and strong competition prevails in the marketplace, key stakeholders will need to adopt the ‘Build, Buy, or Partner’ strategy to leverage innovation and emerging technologies, and simultaneously provide solutions and services for companies to cross-sell. Asia Pacific is likely to remain central to the broader growth of the enterprise digital rights management market, on account of the rapid expansion of SMEs across the region. Therefore, market players will need to direct their investments toward expanding their product and service distribution to cover this space.

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Enterprise Digital Rights Management (EDRM) Market - Key Research Findings

  1. Global enterprise digital rights management market size in 2018 – over US$ 1,700 Mn. 
  1. The enterprise digital rights management market is projected to grow at a CAGR of nearly 10% during the forecast period of 2019 to 2029. 
  1. To supply high-performance enterprise digital rights management solutions with enhanced technology, and meet the ever-rising demand for enterprise digital rights management solutions, prominent players in the enterprise digital rights management solution market are focusing on acquisitions and entering into agreements of partnerships with other market players in the enterprise digital rights management solution market. 
  • In December 2016, SAP SE acquired TubeMogul, a U.S.-based enterprise software company for brand advertising, with an objective to create the first end-to-end independent advertising and data management solution.
  • In December 2014, Oracle entered into a partnership with OpenText, a Canadian enterprise digital rights management solution provider, with an objective to provide enterprise management solutions with OpenText. 
  1. Various industry verticals, such as manufacturing, retail & wholesale, IT & ITES, the banking & financial sector, and others, are adopting cloud computing for enterprise digital rights management. Today’s enterprises have several choices pertaining to data storage and deployment, as vendors are offering enterprise digital rights management solutions that are deployable on premises as well as those that can be integrated into the cloud infrastructure. 
  1. Due to the rise in Internet penetration and connected devices, enterprise data is growing very rapidly. To store, access, and manage data sensitivity, enterprises are becoming more dependent upon enterprise digital rights management solutions. 
  1. The enterprise digital rights management markets in the Europe and North America business regions are forecast to remain large regional markets throughout the projection period. 
  1. The enterprise digital rights management market in Europe is expected to record a higher CAGR as compared to all the regional markets during the forecast period, followed by the enterprise digital rights management market in North America 
  1. Among all the applications of enterprise digital rights management solutions, the video-on-demand applications of enterprise digital rights management platforms are estimated to record high incremental opportunity during the forecast period of 2019-2029.

Top Factors Shaping the Global Enterprise Digital Rights Management Market

  • Higher Adoption in Small and Medium Enterprises

The adoption rate of enterprise digital rights management solutions is relatively high in small and medium enterprises, as they are moving towards data support and data management systems. It has been observed that, an increasing number of small and medium enterprises are investing significantly in enterprise digital rights management applications. Due to increasing cloud-based deployments, the market for enterprise digital rights management solutions in small and medium businesses is expected to grow substantially during the forecast period in Asia Pacific.

  • Digitization of Various Industry Verticals

Many industry verticals such as manufacturing, retail & wholesale, IT & ITES, banking & financial, and others, are going in for cloud computing for data management. Nowadays, enterprises have a lot of choices for data storage, which include cloud and on-premise. Cloud computing is all about storing and accessing data over the Internet (cloud database) instead of storing and accessing data in the enterprise premises. In addition, these industries are moving toward cloud storage services instead of on-premise data storage for the quick delivery of services, so as to meet the changing industry and customer demands with greater efficiency, keeping in mind all security concerns.

Enterprise Digital Rights Management Market: Structure Analysis

  • Some of the top participants in the global enterprise digital rights management market include Adobe, Apple Inc., Dell EMC, Hewlett Packard Enterprise, Microsoft Corporation, Oracle, Realnetworks, Inc., Sony Corporation, Verisign Inc., File Open Systems, Bynder, and Vitrium Security, among others.
  • As per our tier-wise enterprise digital rights management market structure analysis, tier-3 constitutes companies such as IBM Corporation and Dell EMC, among other enterprise digital rights management market players. These tier-3 companies account for a market share of over 48% of the global enterprise digital rights management market.

A new research report published by Persistence Market Research (PMR) offers a complete analysis of the enterprise digital rights management (EDRM) market, and provides detailed information on how it is expected to grow and expand during the period of 2019-2029. The report also details the historical and current scenario, along with future statistics of the EDRM market in terms of value (US$ million).

The report helps readers gauge various dynamics and gain in-depth understanding of the enterprise digital rights management market, so as to take well-informed decisions. In addition, this PMR’s study focuses on the key changes affecting the development of the EDRM market during the forecast period. It analyses multiple macroeconomic and industry-specific factors that are likely to influence the global expansion of the market. The study also includes exhaustive information regarding the performance of the enterprise digital rights management market across different geographical regions.

In the report, readers can find a complete taxonomy of the EDRM market, along with a thorough analysis of the competitive landscape, wherein, product innovation and business strategies adopted by key market players have been detailed. The study also highlights the elaborate profiles of leading players as well as new entrants in the enterprise digital rights management market.

Enterprise Digital Rights Management Market: Segmentation

The report on the enterprise digital rights management market covers detailed segmentation, which enables an in-depth exploration of the market. PMR’s study assesses the EDRM market on the basis of application, enterprise size, vertical, and region. It provides incisive information on how the enterprise digital rights management market will be influenced by the varying dynamics and recent trends associated with each segment.

Application

Enterprise Size

Vertical

Region

Mobile Content

SMEs

Banking

North America

Video on Demand

Large Enterprises

Insurance

Latin America

Mobile Gaming

Discrete Manufacturing

Europe

eBooks

Process Manufacturing

South Asia

Others

Retail

East Asia

Media & Entertainment

Oceania

Healthcare

Middle East & Africa

Professional Services

Telecommunication

Government

Others

Key Questions Answered in the EDRM Market

The EDRM market report offers a qualitative and quantitative breakdown of the market, and address several key questions that will helps readers get a broader and wider picture of the enterprise digital rights management market through to 2029. Some of these questions answered in PMR’s report are:

  • Which industry verticals are significantly investing in enterprise digital rights management to secure their digital content?
  • What are the important aspects responsible for the expansion of the EDMR market in developing regions?
  • Which approaches and constraints are holding the EDMR market tight?
  • What are the opportunities and threats faced by key stakeholders in the enterprise digital rights management market?
  • What are the winning strategies used by key players to strengthen their position in the EDRM market?
  • What are the latest trends that are influencing the growth of the enterprise digital rights management market in developed countries?
  • How is the EDRM market predicted to develop in the future?

Enterprise Digital Rights Management Market: Research Methodology

This business intelligence report on the enterprise digital rights management market is the result of a thorough and elaborative research methodology, which involved various primary and secondary resources. By studying the industry-validated information gathered through and verified by these resources, analysts could offer detailed insights on the current and future scenario of the enterprise digital rights management market.

In the primary phase, analysts have contacted and interviewed the C-level executives, vice presidents, regional managers, technology managers, sales managers, and marketing managers of various companies in the supply chain of the enterprise digital rights management market. The information gathered through these interviews has contributed to the compilation of the market report.

In the secondary phase, analysts referred to annual report publications, industry association publications, and white papers to gain a deep understanding of the EDRM market, and estimate its future growth potential. Some of the secondary sources include the International Journal of Computer Science and Network Security, Future Technology Research Association (FTRA), Computing Research Association (CRA), Information Security Research Association (ISRA), Data Security Council of India (DSCI), and Information Systems Security Association (ISSA).

Companies covered in Enterprise Digital Rights Management Edrm Market Report

Compananies Profiles

  • Adobe
  • Apple Inc.
  • Dell EMC
  • Hewlett Packard Enterprise
  • Microsoft Corporation
  • Oracle
  • Realnetworks, Inc.
  • Sony Corporation
  • Verisign Inc.
  • File Open Systems
  • Bynder
  • Vitrium Security

 

Enterprise Digital Rights Management Edrm Market

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