The television and broadcasting sector has been undergoing significant technological and structural changes, which have given consumers access to a great variety of broadcasting services. The existing Analogue TV Transmitters in world serve about 66% of world population. Constrained by limited frequency capacity, the analogue terrestrial television platform needed a new & more efficient transmission system to meet the demands of the future and to allow for the launch of new services. Whole world has adopted DVB Standard for its digitalization of terrestrial network. In today's growing market for electronic devices, Digital Terrestrial Television (DTT) with advanced video and audio features are in constant demand. High definition video quality and voice clarity are a few of the major parameters that are needed for new Digital Terrestrial Television (DTT).
Digital Terrestrial Television (DTT) broadcasting allows the transmission of about 10 or more digital services in a single frequency channel, depending on the technical parameters used and the quality of services desired.
Digital Terrestrial Television (DTT) market: Drivers and Challenges
The major growth drivers of the Digital Terrestrial Television (DTT) market include increasing demand of smart TVs and recent technological advancements in telecom and broadcast industry. In addition, Growth of smart residential properties will drive the growth of Digital Terrestrial Television (DTT) market. Increasing penetration of internet has led to growth of the Digital Terrestrial Television (DTT) across the globe.
Worldwide financial uncertainty and macroeconomic situations such as currency exchange rates and economic difficulties are some of the major factors which are hindering the growth of Digital Terrestrial Television (DTT) Market.
Digital Terrestrial Television (DTT) market: Segmentation
Global Digital Terrestrial Television (DTT) Market can be segmented as:
Segmentation on the basis of By Channel:
On the basis of product type Digital Terrestrial Television (DTT) market is segmented into audio standard definition channel and video high definition channel.
Segmentation on the basis of end-user:
Digital Terrestrial Television (DTT) are widely used in residential and commercial. Residential segment is becoming the prominent segment in global Digital Terrestrial Television (DTT) market.
Key Contracts in Digital Terrestrial Television (DTT) market are as:
Some of the major players in Global Digital Terrestrial Television (DTT) Market are Humax Co., Ltd., Huawei Technologies Co., Ltd., Kaonmedia Co., Ltd., Technicolor SA, ADB (Advanced Digital Broadcast) SA, Sagemcom SAS, Samsung Electronics Co. Ltd., ARRIS Group, Inc., EchoStar Corporation, Intelsat S.A., Sentech and others.
North America is holding the largest market share for Digital Terrestrial Television (DTT) market due to adaptation in residential segment. Due to increasing demand for HD video channels Asia Pacific will hold maximum market share for Digital Terrestrial Television (DTT) in near future. Europe is fastest growing market for Digital Terrestrial Television (DTT). Sturdy economic progress, driving the growth of Digital Terrestrial Television (DTT) market in MEA region. The Demand for Digital Terrestrial Television (DTT) market has risen dramatically over the past 18 months globally.
The report covers exhaustive analysis on:
Regional analysis for Digital Terrestrial Television (DTT) market includes development of these systems in the following regions:
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
Digitalization has given a new life to the television and broadcast sector. Digital terrestrial television is known to be free from the frequency limitations of analog systems. Growing demand for digital terrestrial television (DTT)that offers advanced audio and video functionalities is generating a plethora of opportunities for the service providers in the market. Some of the highly sought after attributes of the DTT include high definition video quality and high video clarity. The capacity to broadcast as many as 10 digital services on a single frequency acts as a major demand driver in the market. Augmenting demand for smart TVs is known to play a vital role in escalating the demand for DTT. HIgh adoption of smart devices along with enhanced penetration of the internet is strengthening the growth trajectory in the digital terrestrial television market.
North America is projected to holds a major market share owing to the high adoption rate of CTT in the residential sector. Attributing to augmenting demand for HD video channels, Asia Pacific is expected to exhibit fast-paced growth. Buoyed by sturdy economic progress, Europe is estimated to lead the global market in terms of growth rate.
Some of the major players profiled in the global market are Huawei Technologies Co., Ltd., Samsung Electronics Co. Ltd., EchoStar Corporation, Kaonmedia Co., Ltd., and Humax Co., Ltd.