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Data Center Transformation Market

Market Study on Data Center Transformation: As Organizations Place Greater Emphasis on Optimization and Modernization of Infrastructure to Meet Evolving Digital Demands, PMR Foresees a Plethora of Opportunities Appearing on the Horizon, in the Years to Come

A Detailed Analysis of the Data Center Transformation Market Based on a Growing Focus on the Data Centers, Rising Demand for Operational Efficiency, Cost Savings, and Streamlined Workflows

Data Center Transformation Market

The global data center transformation market is forecast to expand at a CAGR of 10.9% and thereby increase from a value of US$12 Bn in 2023, to US$24.8 Bn by the end of 2030.


Key Insights

Data Center Transformation Market Size (2023E)

US$12.0 Bn

Projected Market Value (2030F)

US$24.8 Bn

Global Market Growth Rate (CAGR 2023 to 2030)


Historical Market Growth Rate (CAGR 2018 to 2022)


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Market Introduction and Definition

Data center transformation encompasses a thorough procedure of enhancing and refining the infrastructure of a data center to align with the ever-changing requirements of contemporary business settings. By implementing strategic planning, technological advancements, and organizational modifications, this transformation improves productivity, adaptability, and scalability. This entails the amalgamation of virtualization, cloud computing, automation, and cutting-edge technologies to optimize data center operations and enhance overall performance.

The growing dependence of businesses on digital platforms necessitates a heightened emphasis on innovation and adaptation in the data center domain, thereby stimulating the need for transformative endeavors. Numerous significant factors drive the expansion of the worldwide data center transformation market. The increasing demand for adaptable and scalable infrastructure to handle growing volumes of data is the primary driver behind the implementation of revolutionary solutions.

The quest for cost efficiency, improved operational agility, and optimized resource utilization by organizations all contribute to the increased demand for cutting-edge data center technologies. Furthermore, the increasing adoption of cloud computing and the necessity to update legacy systems are substantial factors driving the growth of the market. Furthermore, the expanding recognition of the advantages linked to data center transformation-including enhanced security, decreased outage, and improved performance—contributes to the acceleration of market expansion. As organizations across the globe place greater emphasis on digital transformation endeavors, the market for data center transformation is positioned to experience ongoing progress.

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Market Growth Drivers

Widespread Adoption of Cloud Computing

One of the primary factors propelling the worldwide market for data center transformation is the widespread adoption of cloud computing. Over the past few years, organizations spanning various sectors have experienced a fundamental shift in their information technology approaches as they transitioned from conventional on-site data centers to cloud-based alternatives. The significant transformation is supported by the compelling benefits that cloud computing provides regarding cost-effectiveness, adaptability, and scalability.

There is a growing awareness among organizations about the imperative to update their infrastructure to conform to the ever-changing environment of modern business environments. In this process, cloud computing is being identified as a pivotal component.

Cloud computing significantly transforms the operational environment of data centers through its ability to enable organizations to seamlessly scale their infrastructure in response to fluctuating workloads and on-demand resource provisioning. Scalability effectively mitigates the recurring issue of excessive or insufficient provisioning, thereby maximizing the use of resources while minimizing expenses.

In addition, cloud-based solutions enable organizations to swiftly implement and expand their application infrastructure, promoting an unprecedented level of flexibility. This recently acquired agility is especially vital in a time when agility and speed are critical for maintaining a competitive edge. By utilizing the cloud, businesses can accelerate the deployment and development of applications, thereby reducing the time required to bring products and services to market.

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Market Restraints

Prevalent Security Apprehensions

Despite the increasing need for data center transformation, a significant limiting factor in the worldwide market is the ongoing and growing security apprehensions linked to these revolutionary endeavors. With the increasing integration of sophisticated technologies and interconnected infrastructures within organizations, the vulnerability of an expanded attack surface arises, necessitating scrupulous monitoring.

The ever-changing threat environment presents significant obstacles in the pursuit of safeguarding the availability, confidentiality, and integrity of sensitive data stored in these transformed data centers. A significant security consideration pertains to the heightened vulnerability to cyber threats that arise from the amalgamation of automation, virtualization, and cloud computing.

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Increasing Need for Environmentally Conscious and Sustainable Data Centers

An opportunistic factor driving the expansion of the worldwide data center transformation market is the increasing need for environmentally conscious and sustainable data centers. In light of the global crisis surrounding climate change, there is a growing awareness among businesses regarding the ecological consequences of their activities, including the infrastructure of their data centers.

The current transition towards sustainability not only corresponds with the principles of corporate social responsibility but also creates opportunities for novel approaches, resulting in an increased need for environmentally conscious modifications to data centers.

Sustainable data centers reduce their carbon footprint through the utilization of energy-efficient technologies, renewable energy sources, and advanced cooling systems. Increasing recognition of the critical nature of mitigating greenhouse gas emissions and the perilous nature of climate change is compelling businesses to invest in initiatives that not only improve operational efficiency but also advance broader environmental sustainability objectives.

By incorporating green technologies into the process of data center transformation, organizations not only decrease energy usage but also demonstrate compliance with regulatory standards and establish themselves as conscientious guardians of the environment, thereby cultivating a favorable brand perception.

Analyst’s Viewpoint

The worldwide market for data center transformation is experiencing a significant transformation due to the convergence of various factors that are redefining the digital infrastructure landscape. The expansion of this market can be attributed to a multitude of significant factors, which illustrate the intricate interplay between technological progress, market forces, and strategic endeavors. An important factor driving the expansion of the market is the incessant rate at which digital transformation is taking place across various sectors.

The increasing recognition among businesses of the critical nature of maintaining competitiveness in the digital age has led to a surge in the need for innovative approaches to update data center infrastructure. To achieve greater agility, scalability, and efficiency, businesses are investing in Data Center Transformation services. The adoption of advanced data center solutions is particularly pronounced in industries such as IT & Telecom, BFSI, and Healthcare, where data-intensive applications and the pursuit of operational excellence are propelling the trend.

Nevertheless, this ever-changing environment presents inherent difficulties, including difficulties related to interoperability, security, and the intricate process of integrating various technologies. To effectively tackle these challenges, industry stakeholders, standardization bodies, and technology providers must engage in collaborative endeavors.

In a nutshell, the worldwide market for data center transformation serves as a convergence point for technological advancements and critical organizational objectives. With the increasing awareness among businesses globally regarding the critical importance of updated data centers in their transition to digital, the market is positioned for ongoing growth and can fundamentally transform how companies utilize technology to achieve competitive advantage and expansion.

Supply-side Dynamics

The data center transformation market is characterized by the existence of significant industry participants, including Dell Technologies, Hewlett Packard Enterprise (HPE), Cisco Systems, and Microsoft Corporation. These prominent entities in the industry possess substantial sway over the market by capitalizing on their technological expertise and worldwide presence to determine its course. The US emerges as a prevailing market force in terms of adoption, owing to its well-established IT ecosystem and extensive utilization of cloud computing, which stimulate considerable demand for data center transformation services.

Market utilization is significantly higher in Europe, with the UK, and Germany emerging as prominent players. This can be attributed to their strong industrial foundations and increasing focus on digitalization. The market landscape of data center transformation is undergoing a significant transformation due to the predominance of key participants.

Prominent corporations such as IBM, through the provision of an extensive array of services, are spearheading advancements in the integration of artificial intelligence and automation in data centers. Dell Technologies, and HPE are exerting a significant market impact with their infrastructure solutions, which cater to the changing demands of organizations by offering data center architectures that are both scalable and modular. Cisco Systems, renowned for its proficiency in networking, significantly influences the configuration of contemporary data centers' connectivity and communication infrastructures.

A significant player in the cloud services industry, Microsoft Corporation is facilitating the transformation of the market through the provision of scalable cloud-based solutions that enable smooth integration of data centers. These prominent entities are collaboratively establishing benchmarks in the industry, propelling technological progress, and cultivating a competitive environment that prioritizes security, flexibility, and efficiency in the transformation of data centers.

Market Segmentation

What is the Most in Demand Service Type?

Automation Services Continue to Witness the Maximum Demand

Automation Services are anticipated to hold the most substantial market share within the domain of data center transformation, among the segments mentioned. The growing prioritization of effectiveness, adaptability, and economical operations is motivating businesses to adopt sophisticated automation solutions, which facilitate streamlined processes and improve overall performance.

By reducing the need for manual intervention, optimizing operations, and enhancing resource utilization, automation services are fundamental to modern data center transformation initiatives. It is expected that the optimization services sector will witness the most rapid expansion in the data center transformation industry.

In the pursuit of ongoing enhancement and improved operational efficiency, optimization services assume a critical role in refining pre-existing infrastructure, optimizing the utilization of resources, and guaranteeing optimal performance. The increasing acknowledgment of the necessity for customized solutions to improve and streamline data center operations establishes optimization services as a dynamic and swiftly growing market segment.

Which is the Largest Tier-wise Segment?

Tier 3 Data Centers Display Remarkable Performance

Regarding the hierarchy of data center divisions, it is anticipated that Tier 3 will hold the most substantial portion of the market. Numerous organizations favor Tier 3 data centers due to their exceptional balance of dependability, redundancy, and cost-efficiency. Tier 3 data centers offer resilient infrastructures that cater to the diverse requirements of organizations, thereby bolstering their considerable market influence, through the provision of multi-path cooling and power distribution.

Tier 4 data centers are anticipated to experience the most rapid growth, whereas Tier 3 data centers currently dominate the market. The growing emphasis of organizations on robust security measures, high availability, and defect tolerance has led to an increased demand for Tier 4 data centers. Tier 4 facilities are optimal for mission-critical operations due to their superior security and redundancy.

Tier 4 data centers are experiencing the most substantial growth due to the fast-paced digital transformation and the critical nature of data for contemporary enterprises. This is primarily due to the increasing need for high-quality infrastructure to sustain mission-critical applications and services.

Which is the Dominant Data Center Type?

Cloud Data Centers at the Forefront

It is anticipated that the segments comprising cloud data centers will hold the most significant market share in the dynamic environment. The rise in business utilization of cloud services to improve adaptability, expandability, and financial effectiveness has resulted in an ongoing surge in the need for cloud data centers. Because the agility provided by cloud solutions corresponds with the ever-changing requirements of contemporary businesses, this market segment has achieved dominance. It is anticipated that colocation data centers will experience the most rapid expansion in the market.

Colocation services offer a harmonious integration of on-premises and cloud computing, presenting organizations with an optimal blend of control and scalability. The increasing demand for dependable and protected data storage, in conjunction with the economical nature of colocation, situates this sector for swift growth. With the increasing demand for adaptable and streamlined data management solutions among businesses, colocation data centers are positioned to become a dynamic and rapidly expanding sector within the data center industry.

Which of the End-use Industries Hold the Most Notable Opportunity?

IT & Telecom Sector to Accommodate Maximum Revenue Generation Opportunity

It is anticipated that the IT and telecom sectors will hold the most significant portion of the data center industry. Demand for data centers continues to be driven by the Information Technology and Telecommunications sector owing to the ongoing expansion of digital services, cloud computing, and the growing dependence on technology across industries.

The rapid expansion of data produced by these industries requires sophisticated and expandable data center solutions, thereby consolidating the position of IT and telecom as a preeminent market sector. It is expected that the healthcare industry will witness the most rapid expansion in the data center market. By implementing electronic health records, telemedicine, and advanced medical imaging technologies, the healthcare sector is currently experiencing a digital revolution.

The growing dependence of healthcare organizations on data-intensive applications has generated an elevated need for data center solutions that are secure, compliant, and scalable. The sector is experiencing the most rapid expansion of data centers due to the convergence of healthcare and technology, which is the most revolutionary development in the ever-changing industry.

Top Regional Markets

North America Surges Ahead Banking on Stronger Technological Infrastructure, and Widespread Implementation of Cloud Computing

It is anticipated that North America will hold the largest market share in the worldwide data center transformation industry. The dominance of this region can be ascribed to a confluence of significant factors that collectively establish it as a prominent center for data center operations. The strong technological infrastructure, especially in the US, along with the widespread implementation of cloud computing, the IoT, and cutting-edge technologies, substantially drives the need for data center transformation services.

In addition to a mature IT ecosystem and the presence of major technology companies, substantial investments in research and development further solidify North America's market leadership. Moreover, the implementation of rigorous regulatory frameworks that prioritize data security and adherence compels organizations to allocate resources towards cutting-edge data center solutions, thereby reinforcing the dominant position of North America in the international market.

Stupendous Pace of Internet Penetration Uplifts Asian Markets

It is expected that South Asia, and Oceania will experience the most rapid expansion in the worldwide data center transformation market. Growing technological adoption in emerging economies, including India, Australia, and Southeast Asian nations, is driving the rapid digital transformation in this region. Increasing internet penetration, a growing population, and a surge in data generation across various industries are all contributing factors to the escalating demand for sophisticated data center infrastructure.

The region's governments are making substantial investments in digital initiatives, which is creating an environment that is favorable for the transformation of data centers. In conjunction with the expansion of mobile connectivity, e-commerce, and the Internet of Things (IoT), the increasing significance of cloud services establishes South Asia, and Oceania as a dynamic and swiftly developing market.

With the region's enterprises placing greater emphasis on technological advancements and modernization, it is anticipated that the demand for data center transformation services will surge significantly. As a result, South Asia, and Oceania will emerge as the most rapidly expanding area in the worldwide market.

Competitive Intelligence and Business Strategy

A variety of strategies are utilized by the market leaders in data center transformation to protect and increase their market share. An essential approach is predicated on perpetual innovation and technological preeminence. IBM Corporation and similar organizations make substantial investments in research and development to maintain a leading position in the realm of emerging technologies. This encompasses progressions in artificial intelligence, automation, and peripheral computing, which enable them to provide state-of-the-art solutions that effectively tackle the ever-changing demands of enterprises.

Strategic alliances and cooperative ventures are integral components of these competitors' market share expansion strategies. By forming strategic partnerships with industry stakeholders, technology vendors, and cloud service providers, businesses can develop comprehensive and integrated solutions. As an illustration, Dell Technologies engages in strategic alliances to augment its infrastructure portfolio, thereby delivering comprehensive solutions comprising networking, storage, and server components. These partnerships enhance the value proposition for customers and further solidify the market position of these entities.

Additionally, attaining optimal market share requires an unwavering commitment to customer-centric solutions. These organizations proactively interact with customers, comprehending their distinct obstacles and customizing resolutions to meet specific needs. Superior customer service and continuous support foster customer retention and loyalty, thereby establishing a competitive advantage.

Fundamentally, preeminent players in the data center transformation market pursue maximum market share through a combination of innovation, strategic partnerships, diversification, global expansion, and a steadfast dedication to customer satisfaction. These players are positioned as leaders in a swiftly changing and competitive environment due to their comprehensive approach.

Key Recent Developments

New Product

IBM introduced its new Turbonomic Reporting Dashboards in August 2023. These dashboards are presently available to clients utilizing the Turbonomic SaaS and were made available with the release of IBM Turbonomic version 8.9.6. The enhanced reporting interfaces integrated into IBM Turbonomic provide comprehensive insights into supply chain utilization and application performance.

Market Impact: The implementation of IBM's Turbonomic Reporting Dashboards in August 2023 represents a noteworthy progression within the market for data center transformation. The integration of these improved reporting interfaces into version 8.9.6 of IBM Turbonomic provides a greater degree of visibility and comprehension regarding the utilization of the supply chain and the performance of applications. This advancement is positioned to provide clients who are utilizing Turbonomic SaaS with more extensive insights, allowing them to optimize the operations of their data centers and make well-informed decisions to improve performance and efficiency.

(Source: IBM Announcements)

New Collaboration

A global strategic partnership was announced in August 2023, between Cisco, and Nutanix, Inc., a leader in hybrid multi-cloud computing. The objective of this partnership is to expedite the deployment of hybrid multi-clouds by providing the most comprehensive hyper-converged solution for IT modernization and business operations. This collaboration will provide both parties with an increased market opportunity.

Market Impact: The August 2023 announcement of a global strategic partnership between Cisco and Nutanix, Inc. is anticipated to significantly impact the Data Center Transformation market. Through the strategic integration of Nutanix's leadership in hybrid multi-cloud computing and Cisco's networking expertise, the collaboration seeks to streamline the implementation process of all-encompassing hyper-converged solutions. This partnership not only expedites the process of IT modernization and business operations but also generates an extended market opportunity for both organizations, which promotes innovation and offers clients a comprehensive and unified strategy to address the changing requirements of the data center industry.

(Source: Cisco Newsroom)

Data Center Transformation Market Report Scope



Forecast Period

2023 to 2030

Historical Data Available for

2018 to 2022

Market Analysis

US$ Million for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • The Middle East & Africa  

Key Countries Covered

  • United States
  • Canada
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • South Africa  

Key Market Segments Covered

  • Service
  • Tier
  • Data Center Type
  • End User Industry
  • Region

Key Companies Profiled

  • Dell
  • Microsoft
  • IBM
  • Schneider Electric
  • Cisco
  • NTT Communications
  • HCLTech 
  • Accenture
  • ABB

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives  

Customization & Pricing

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Data Center Transformation Market Research Segmentation

By Service:

  • Consolidation Services
  • Optimization Services
  • Automation Services
  • Infrastructure Management Services

By Tier:

  • Tier 1
  • Tier 2
  • Tier 3
  • Tier 4

By Data Center Type:

  • Cloud Data Center
  • Colocation Data Center
  • Enterprise Data Center

By End-use Industry:

  • BFSI
  • IT & Telecom
  • Healthcare
  • Energy
  • Manufacturing
  • Government
  • Others

By Region:

  • North America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Latin America
  • Middle East & Africa

- Companies Covered in This Report -

  • Dell
  • Microsoft
  • IBM
  • Schneider Electric
  • Cisco
  • NTT Communications
  • HCLTech 
  • Accenture
  • ABB

- Frequently Asked Questions -

The market is anticipated to grow at a CAGR of 10.9% during the projected period.

The data center transformation market size is approximately US$12 billion as of 2023-end.

As of 2023, the US captures the largest market value share in the data center transformation industry.

Some of the prominent players in this market are Dell, Microsoft, IBM, Schneider Electric, and Cisco.

The healthcare segment is expected to grow at the fastest CAGR during the forecast period.

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