Data Management Platforms Market

Global Market Study on Data Management Platforms: Increasing Reliance of Media Enterprises to Offer Impetus

Data Management Platforms Market Segmented By First Party Data, Second Party Data, Third Party Data with Cloud-based, On-premise Deployment in Media Agency, Brand/Retailer, Publisher, Ad Network


Data management platforms is a technology platform used for managing and collecting data, mainly for digital marketing purposes. These platforms are beneficial for business professionals. Data management platforms are an industry-driving arrangement based on the powerful SAS platform that enables organizations to catch, bring together, and deal with their information.

The role of the media in information exchange is increasing and they are more dependent on third-party platforms to collect information such as data management platforms for integration and optimization of information. Increasing adoption of the internet-based technologies by several enterprises and individuals is pushing the growth of the data management platforms market.

Data management platforms help enterprises improve business functionality by minimizing operating costs and improve productivity. Data management platforms offer customizable and flexible organization to control and manage data.

For instance, in April 2019, Dell Technologies announced major innovations in data management platforms and data protection portfolio. Dell EMC is powering up portfolio with the introduction of first multi-dimensional data management appliance and next-generation data management solution platform.

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  • Oracle Corporation
  • Adobe Systems Incorporated
  • Neustar, Inc.
  • Rocket Fuel, Inc.
  • Turn Inc.
  • KBM Group LLC
  • Cxense ASA
  • Lotame Solutions, Inc.
  • Krux Digital, LLC
  • eXelate, Inc.

Increasing Demand for Enterprise Data Management

Enterprise data management is a flexible data management platform that integrates with any application, database, or file structure to pull disparate data type from multiple sources into a central hub.

The retail and telecom industry is the early adopter of, whereas, information management tools have been the most commonly embraced platform for smart production, internet marketing, collaboration, and customer interaction.

Enterprise data management platforms enable the creation of a single system of records, which can serve consistent, correct, and complete data across the company.

Digital agencies today are in a contentious race to better assist their marketer clients, delivering, and design high-impact campaigns that give the right audiences at the right time in the marketing cycle to measurably increase marketing ROI across channels and segments.

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Increasing Integration of Data Management Platforms for Secure Internet Surfing

Integration of data through multiple channels assist the retail and manufacturing business, as consumers are ultra-connected with internet services and navigation through different browsers.

Navigation may be for different purposes such as research, shopping, travel booking, entertainment, and financial management. Consumers expect that information they provide to any company would be secure.

Companies are focusing on integration of different platforms including data management platforms for data-driven advertising. However, in this process, consumer data is vulnerable to duplication and theft.

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TV Data Management Platforms Prompt New Avenues for Market Growth

The data management platforms market is constantly growing across the globe. Television advertisements are robust medium for brands and enterprises to endorse their products and services. However, local broadcasters are unable to collect data of their advertiser’s target consumers.

This problem is solved by the TV DMP, which provides access to consumer behavior data to TV broadcasters and can be used by advertisers to effectively target their consumers.

TV DMP provides information regarding when the target audiences are watching TV during a particular time or day and provides performance measurement against target audience to give additional information with regard to household viewing to advertisers.

data management platforms markets share

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APEJ to be at Forefront in Data Management Platforms Market

Asia Pacific excluding Japan (APEJ) is expected to be prominent in the data management platforms market during the forecast period. In China, most of the enterprises are continuously shifting their data centers, applications, and network infrastructure towards the cloud, which helps them minimize infrastructure costs, and allows quick data access.

Moreover, enterprises are opting for data management platforms to manage and enable new technologies effectively. In addition to this, earlier enterprises were adopting security strategies and approached only to secure and maintain the integrity of critical data.

However, due to a sudden increase in cybercrimes and data hacking activities, enterprises have started focusing on secure data management platforms for securing data deployed on the cloud as well as on-premises, and to strengthen the internal enterprise data.

Moreover, large organizations, worldwide, are taking initiatives to implement information security solutions for their business applications, and facilitating other small enterprises. Cloud-based solutions are adopted by several industries, such as telecommunication, IT, and BFSI, which are contributing significantly to the growth of the data management platforms market in the region.

Analyst’s Viewpoint

A comprehensive view of the data management platforms market has led our analysts to conclude that the world of media agencies is expanding at a remarkable pace, which would be a strong booster to the growth of data management platforms market in following years. Moreover, analysis suggests that fast developing economies in regions such as APEJ will remain significant investment pockets in the data management platforms market.

Data Management Platforms Market: Segmentation

PMR’s research study on the global data management platforms market offers a detailed market segmentation, wherein key segments have been discussed in detail. The segmentation of the data management platforms market has been offered on the basis of data source, deployment, end user, and region. Every segment has been analyzed in detail, and data pertaining to the growth of each segment has been included in the study.

Data Source

  • First Party Data
  • Second Party Data
  • Third Party Data


  • Cloud-based
  • On-premise

End User

  • Media Agency
  • Brand/Retailer
  • Publisher
  • Ad Network


  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific Excluding Japan
  • Japan
  • Middle East and Africa

Key Questions Answered in Report

  • How much is the data management platforms market worth?

    The data management platforms market is bound to reach US$ 2 Bn in the year 2021. In other words, it could be termed as a high output market.

  • What will be the demand outlook regarding data management platforms market?

    The data management platforms market is estimated to grow two fold between 2021 and 2031.

  • What was the last 5 year CAGR for the data management platforms market?

    The data management market grew at the rate of 14% between 2015 and 2020.

  • What is the key trend in the data management platforms market?

    The ongoing trend is that of deploying augmented analytics, so that process of data collection turns out to be all the more efficient.

  • What is driving the demand for data management platforms?

    Call for next-generation data management software platform and multi-dimensional data management appliances are driving the demand for data management platforms.

  • What is the market share of top 5 players?

    The top 5 market players (Oracle Corporation, Adobe Systems Inc., Neustar, Inc., Rocket Fuel, Inc., and Turn Inc.) hold more than half of the market share.

  • What are the top 5 countries driving demand?

    The top 5 countries driving demand include the US, Germany, UK, Japan, and Korea.

  • What are the key market statistics in Korea and Japan?

    Korea and Japan altogether hold more than 30% of the market share.

  • What is the market outlook in North America?

    North America is led by the US due to technological advancements on continuous basis. The US is likely to grow threefold herein.

  • What is the key market statistics in Korea and Japan?

    Korea and Japan are the torchbearers with regards to the Asia-Pacific and expected to give a tough fight to North America in terms of generation of revenue.

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