Today’s connected devices are creating valuable data for business decision making. To reach the right customers in the right place, the companies are moving towards the data driven enterprise applications. Basically, data management platforms are software applications that houses audience and campaign data. It’s a piece of software that sucks up, sorts and houses information, and spits it out in a way that’s useful for marketers, publishers and other businesses.
In this report, PMR has segmented the global data management platforms market on the basis of by data sources, by deployment, by end-user, and by region. By data sources, the data management platforms market is sub-segmented into first party data, second party data, and third part data. The first party data sub-segment is surging the growth of global data management platforms market because increase in demand for website analytics platforms, CRM systems, and business analysis tools.
In parallel, the global adoption of the Internet based technologies by several individual and enterprises is surging the growth of data management platforms market. However, the growth of the second party data sub-segment can be attributed to the growth of data driven technologies and quantitative growth of connected devices across the globe. It has been observed that the demand of data driven technologies is increasing very fast. The companies are adopting data driven technologies for decision making. Owning to these factors, the second part data sub-segment is projected to register a double-digit market growth for the global data management platforms market. In addition, the third party data sub-segment is expected to register a high Y-o-Y growth rate during the forecast.
Based on deployment, the data management platforms market is sub-segmented into cloud-based, and on-premise. Emergence of next-generation cloud computing is major factor that promotes the growth of the cloud based sub-segment. The cloud-based sub-segment has witnessed several technological advancements in recent years. The cloud based data management platforms gives business efficiencies, cost benefits and competitive advantages. Moreover, increase collaboration, flexibilities, remote work facilities, document controlling, and disaster recovery are the key growth factor of the cloud-based sub segment.
Further, on the basis of end-user the data management platforms market segmented into media agency, bfrand/retailer, Publisher, and ad network. Due to increasing competition in the market enterprises are moving towards costumer centric services, due to such factors the media agency sub-segment is projected to have largest market share for the data management platforms market at the end of 2026. Moreover, due to rising digital marketing the publisher sub-segment is anticipated to grow with a double digit growth rate during the forecast period.
Furthermore, on the basis of geography, the North America is expected to dominate the global data management platforms market due to advancements in next-generation technologies in U.S. and Canada. The provision of digital marketing capabilities is expected to propel the data management platforms market in North America. Moreover, the region has witnessed the widespread deployment of IoT and communication technologies in past couple of years. These factors are fuelling the growth of the data management platforms market in North America. The data Management platforms market has huge potential in China owing to major connected technological advancements the country. The SEA and Others of APAC data management platforms market is expected to be among target markets for data Management platforms market participants. In SEA and Others of APAC because government in the region are promoting and supporting the digital revolution. Latin America is estimated to grow at a high CAGR over the forecast period in global data management platforms market. Due massive growth of unstructured data, the MEA region is projected to grow with a high growth in data management platforms market.
According to PMR analysis, long-term contracts with business partners are likely to increase revenue and new innovation strategies are estimated to enable data management platforms vendors to reach new growth markets. Some of the market participants in the global data management platforms market report include Oracle Corporation, Adobe Systems Incorporated, Neustar, Inc., Rocket Fuel, Inc. , Turn Inc., KBM Group LLC, Cxense ASA, Lotame Solutions, Inc., Krux Digital, LLC, and eXelate, Inc.
Persistence Market Research (PMR) offers a 08-year forecast for the data management platforms market between 2018 and 2026. In terms of value, the market is expected to register single-digit CAGR during forecast period. This study demonstrates the market dynamics and trends globally across eight regions: North America, Latin America, Europe, SEA & Others of APAC, China, Japan and MEA, which influence the current nature and future status of the data management platforms market over the forecast period.
This research report provides a detailed analysis of the data management platforms market and offers insights on the various factors driving the popularity of data management platforms systems. The report includes an extensive analysis of key industry drivers, challenges, market trends and market structure. The market study provides a comprehensive assessment of stakeholder strategies and imperatives for succeeding in the business. The report segregates the market based on technology, application and different regions globally.
The data management platforms market is anticipated to witness significant value growth during the forecast period owing to an increase in the demand for data driven technologies from the various industry verticals.
The report starts with an overview of the data management platforms market in terms of value. In addition, this section includes an analysis of key trends, drivers and challenges from the supply, demand and economy side, which are influencing the data management platforms market.
The data management platforms market is classified on the basis of data sources, deployment, end-user, and region. On the basis of data sources, the market is sub-segmented into first party data, second party data, and third party data. Furthermore, by deployment, the global data management platforms market is segmented as cloud-based, and on-premise. The cloud-based sub-segment accounted for a relatively higher share because of an increase in the demand for cloud based enterprise solutions.
On the basis of end-user, the global data management platforms market is segmented into Media agency, brand/retailer, publisher, and ad network. Due to increasing demand of online advertising, the media agency sub-segments is accounted for the highest market share for the global data management platforms market in 2017.
A detailed analysis has been provided for every segment in terms of market size analysis for the data management platforms market across different regions. This section provides a detailed analysis covering key trends.
The next section contains a detailed analysis of the data management platforms market across various countries in the region. It provides a market outlook for 2018–2026 and sets the forecast within the context of the data management platforms market, which includes latest technological developments as well as offerings in the market. This study discusses key trends within countries contributing to growth of the market, as well as analyses the degrees at which drivers are influencing this market in each region. Key regions and countries assessed in this report include North America (U.S., Canada), Latin America (Brazil, Mexico & Rest of Latin America), Europe (UK, France, Germany, Italy, Spain, Russia, & Rest of Europe), SEA (India, Australia & New Zealand, ASEAN & Rest of APAC), China, Japan and MEA (GCC Countries, Turkey, South Africa, Northern Africa, Rest of MEA). This report evaluates the present scenario and the growth prospects of the data management platforms market across various regions globally for the period 2018-2026. We have considered 2017 as the base year and provided data for the remaining 12 months.
To offer an accurate forecast, we started by sizing the current market, which forms the basis of how the data management platforms market will grow in the future. Given the characteristics of the market, we have triangulated the outcome of different types of analysis based on the technology trends.
As previously highlighted, the global data management platforms market is split into a number of segments. All segments in terms of data sources, deployment, end-user, and different regions are analysed in terms of basis points to understand the relative contributions of individual segments to market growth. This detailed level of information is important for the identification of various key trends in the global data management platforms market.
In addition, another key feature of this report is the analysis of all key segments in terms of absolute dollar opportunity. This is traditionally overlooked while forecasting the market. However, absolute dollar opportunity is critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales and delivery perspective in the global data management platforms market.
In the final section of the report, we included a competitive landscape to provide clients a dashboard view based on categories of providers in the value chain, their presence in the data management platforms market and key differentiators. This section is primarily designed to provide clients an objective and detailed comparative assessment of key providers specific to a market segment in the data management platforms supply chain and the potential players for the same. Report audiences can gain segment-specific vendor insights to identify and evaluate key competitors based on the in-depth assessment of capabilities and success in the marketplace. Detailed profiles of providers are also included in the scope of the report to evaluate their long-term and short-term strategies, key offerings and recent developments in the data management platforms market. Some of the key competitors covered in the report are Oracle Corporation, Adobe Systems Incorporated, Neustar, Inc., Rocket Fuel, Inc., Turn Inc., KBM Group LLC, Cxense ASA, Lotame Solutions, Inc., Krux Digital, LLC, and eXelate, Inc.
By Data Source
Key Regions covered: