Coffee is one of the most popular beverages around the world. There is a significant increase in the acceptance and appreciation of coffee as a beverage worldwide. Coffee’s taste depends on its essential ingredient. Coffee is a beverage which is made from roasted beans of the coffee plants. Coffee beans vary in their shape, size, color, and flavor which depends on the region and conditions in which they are grown. The coffee plant is a native to the subtropical areas of Asia and Africa. Whereas, now the coffee plant is also cultivated in Central and Latin America as well. The coffee is prepared from two types of coffee beans namely Robusta and Arabica as well as the combination of these two beans. Arabia beans have only 1.5% caffeine content compared to 2.7% in the Robusta. Moreover, in the U.S. the millennial generation are accelerating the demand for cold coffee under the influence of coffee shops which have significantly pushed the cold-serve. According to National Coffee Association, iced coffee is consumed mostly be 18 to 25 year old which is more than twice of any other age group.
Coffee Beverages Market: Drivers and Restraints
Rise in coffee consumption, expanding disposable income, changing consumer consumption patterns, innovative packaging, and escalating demand for ready-to-drink coffee, gourmet, and specialty coffee beverages are some of the primary factors driving the growth of the global coffee beverages market. Moreover, changing lifestyle preferences, rapid urbanization, and expanding demand for premium coffee beverages owing to increase in awareness of coffee beans and their related origin are another significant factors growing the coffee beverages market over the forecast period. However, nurturing coffee drinking in developing countries is still an ongoing challenge for marketers owing to limited foodservice sales of ready-to-drink coffee as consumers are habituated to drink tea and other beverages which may limit the growth of the coffee beverages market during the forecast the period.
Coffee Beverages Market: Segmentation
The coffee beverages market has been classified by coffee type, beans type, and distribution channel.
Based on the coffee type, the coffee beverages market is segmented into the following:
Based on beans type, the coffee beverages market is segmented into the following:
Based on the distribution channel, the coffee beverages market is segmented into the following:
Coffee Beverages Market: Overview
Coffee beverages market revenue is expected to grow at a rapid growth rate, over the forecast period. The market is projected to perform well in the near future owing to expanding modern retail outlets stocking a large variety of coffee brands and changing consumer preferences for instant coffee beverages premix due to its appealing tastes and aromatizing aroma coupled with expanding distribution channel by companies to meet customers growing demand. Additionally, the rise in health and wellness trend, more global exposure, and higher number of double-income households are the main factors that can propel the market revenue growth of coffee beverages in the near future. Based on coffee beans, Arabica segment is projected to lead the global coffee beverages market over the forecast period attributed to delicate flavor, low acidity, and presence of less caffeine than Robusta due to less pyrazine content. Most of the coffee beans are grown in Vietnam, India, Brazil as well as Africa.
Coffee Beverages Market: Region-wise Outlook
Depending on the geographic region, the coffee beverages market is classified into seven key regions: North America, Eastern Europe, Latin America, Western Europe, Japan, Asia-Pacific excluding Japan, and the Middle East & Africa. Asia-Pacific excluding Japan is expected to be the leading markets in the global coffee beverages market followed by Europe owing to growing habit of drinking coffee, availability of fresh coffee at an affordable price along with expanding consumer base which is an attractive platform for brand owners in the region. Japan coffee beverages market is expected to account healthy CAGR during the forecast period owing to rise in consumer preference for unique coffee beverages. Moreover, the market in North America is projected to have the substantial growth in the global coffee beverages market over the forecast period due to the high health-conscious coffee drinker, high per capita coffee consumption, and expanding the popularity of cold brew iced coffee in the region. MEA is expected to witness the significant growth rate in the global coffee beverages market because companies are a focus on developing an innovative, pragmatic strategy to enter the market.
Coffee Beverages Market: Key Players
Some of the prominent players in the coffee beverages market are The Coca-Cola Company, Nestle S.A., Starbucks Corporation, Ting Hsin International Group Co. Ltd., illycaffe S.p.A, UCC Ueshima Coffee Co., Ltd., Coffee Roasting Company Schreyögg Srl, Luigi Lavazza S.p.A., Dunkin' Donut, and others.