High per capita spending on oral care products
The World Health Organization data shows that oral diseases are the fourth-most expensive disease to treat in both emerging and developed economies. Oral health maintenance expenditure is a major healthcare issue directly impacting the artificial saliva market. As the artificial saliva market is consumer-based, increase in disposable income and per-capita spending are likely to drive the artificial saliva market over the course of the forecast period. A critical issue to be resolved before that is the demand-supply imbalance in the artificial saliva market that affects everybody from manufacturers to end consumers. Any supply chain deviation leads to a rise in price, reducing the ability of key players to offer products at competitive prices and boost the overall profile of the artificial saliva market.
Use of artificial saliva assists in prevention of dysphagia
Several studies have proven the reduction of dysphagia symptoms in patients undergoing cancer treatment with the consumption of artificial saliva products. An ageing population in developed regions such as Europe, North America, and Japan present a lucrative opportunity for the dysphagia supplements market. Eurostar statistics for Jan 2015 state that patients above the age of 65 years were approx. 1/5th of the population, an increase of more than 2% from a decade earlier. This should be a blessing in disguise for the artificial saliva market.
Oral gels and liquids to drive revenue growth in the artificial saliva market
Oral gels and oral liquids are preferred choices in the artificial saliva market for their ease of use. Oral gels and oral liquids help in promoting compliance as these products are typically associated with oral hygiene in stark contrast to tablets that have lesser compliance rates as their image is that of a form of medication. Between the two, oral liquids have greater potential as the segment is predicted to be worth almost US$ 420 million by the end of the eight-year study.
Oral sprays and oral liquids opted for most in the artificial saliva market
The oral sprays segment had the maximum revenue share in the artificial saliva market at the end of 2016 and is highly likely to remain so at the end of the forecast period. The oral spray segment was valued at just under US$ 130 million in 2016 and should push past US$ 445 million by end 2025. Oral sprays are preferred in the artificial saliva market because they are both convenient and affordable. The oral liquid segment was the second most popular in the artificial saliva market and is on track to record a CAGR of 14.2% for the period. Oral liquids had a market attractiveness index of 1.5 and key stakeholders in the artificial saliva market are advised to take this into consideration.
Availability of alternatives poses a threat to the artificial saliva market
There are a number of alternatives available to treat a dry mouth such as herbal medicines, acupuncture, and salivary stimulants all of which restrict the unencumbered growth of the artificial saliva market. R&D activity in the development of artificial salivary glands for individuals suffering from salivary gland damage coupled with saliva stimulating pens hamper the prospects of the artificial saliva market. For e.g. – Farmington’s Oral Fluid Dynamics has raised US$ 175,000 in a span of two years to develop artificial saliva glands.
A recent market study on the global artificial saliva market has been conducted by Persistence Market Research and all the facts have been logically laid out in the report titled ‘Artificial Saliva Market: Global Industry Analysis 2012 – 2016 and Forecast 2017 – 2025’. The report comprises all the necessary facets of the artificial saliva market across both developed and emerging economies analyzed in the report. The report should enable the reader to gain a thorough understanding of the artificial saliva market on the basis of which long and short-term market strategies can be charted depending upon the demographic in question. The report presents a comprehensive picture of the diverse factors that impact the artificial saliva market and could shape its direction throughout the duration of the forecast period ending in 2025. The research can be relied on to give a holistic image of the global artificial saliva market.
Artificial Saliva Market Taxonomy
Competition analysis key to market success
Understanding the competition is essential in any market, especially one as cutthroat as the artificial saliva market. A separate section of the artificial saliva market report profiles all the key stakeholders actively involved in the artificial saliva market. A brief company overview, information on their product and service portfolio, strategies adopted, worldwide presence, marketing methods, distribution channels, and recent developments can be expected in this portion of the artificial saliva market report. Readers should be able to conduct a competition SWOT analysis that can be extremely helpful.
Rock solid research methodology
The research methodology devised by Persistence Market Research and used to great effect by our analysts to prepare reports such as that on the artificial saliva market is the very foundation of our work. The team of highly diverse experts begin with primary and secondary research and extensive interviews are undertaken with domain experts, market players, and all the relevant stakeholders in the artificial saliva market. After all the data pertaining to the artificial saliva market has been gathered, it is exhaustively scrutinized with the help of proprietary company tools and by way of a triangulation method where it is seamlessly combined with the valuable insights offered by our analyst team.
USP of the Report