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Apparel Dry Wash Spray Market

Market Study on Apparel Dry Wash Sprays: Global Market to Expand Over 2X by 2033

Apparel Dry Wash Spray Market by Product type (Fabric Refreshers, Steamer Boosters, Ironing Sprays, Wrinkle Releasers and Static Removers)

Apparel Dry Wash Spray Market Outlook (2023 to 2033)

The Apparel Dry Wash Spray Market stands at US$ 5.15 billion in 2023 and is projected to expand at a high-value CAGR of 7.5% to reach US$ 10.65 billion by the end of 2033.

The dry wash method has become well-known owing to increasing awareness regarding environmental issues created by petroleum-based detergents. The concentration of chemicals in detergents and the increasing resistance from consumers for such products are forcing manufacturers to offer hygienic, green-labeled, and infection-resistant products such as apparel dry wash sprays.

Government regulations regarding the concentration of chemicals and other related ingredients used in laundry care products aim to provide safe and hygienic cleaning. Asia is a prominent market in the laundry care industry, and subsequently for apparel dry wash sprays. However, the marketing strategies of apparel dry wash spray brands affect the buying behavior of customers both positively and negatively in the region. Advertising is a powerful tool that creates the desired impact on customers and can change their views toward a particular product. The introduction of new advertising techniques in the market will provide substantial growth opportunities for market players over the coming years.

Attribute Details
Apparel Dry Wash Spray Market Size (2023) US$ 5.15 Billion
Projected Sales of Apparel Dry Wash Sprays (2033) US$ 10.65 Billion
Global Market Growth Rate (2023 to 2033) 7.5 % CAGR
Market Share of Top 5 Manufacturers 15% to 20%
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Demand Analysis of Apparel Dry Wash Sprays (2018 to 2022) Vs. Market Projections (2023 to 2033)

Between 2018 and 2022, demand for Apparel Dry Wash Sprays increased at a CAGR of 4.5%, with North America, Europe, and Asia Pacific holding significant shares of the global market.

Key manufacturers of apparel dry wash sprays are focusing on enhancing their market presence through various digital marketing campaigns by targeting the potential audience. Moreover, companies are using digital platforms in a more distinguishing way to engage and connect with customers directly, which is expected to increase the sales of apparel dry wash sprays over the years ahead.

Compared to residential laundries, commercial laundries can clean fabrics made of different materials beyond normal washing. Thus, these commercial laundries are highly inclined toward using advanced washing techniques such as apparel dry wash sprays, intending to save water as well as energy, which is expected to fuel market growth during the forecast period.

Owing to macroeconomic factors such as increasing disposable income, rising population, and technological advancement, manufacturers of cost-effective and green laundry products are expected to enjoy lucrative growth opportunities in the global market. Over the next ten years, worldwide sales of apparel dry wash sprays are anticipated to increase at a CAGR of 7.5%.

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Which Factors are Driving the Sales Growth of Apparel Dry Wash Sprays?

“Increasing Digital Campaigns and Social Media Presence of Market Players”

Various small enterprises such as laundries, apparel dry wash spray manufacturers, suppliers, etc., have embraced business websites and social media platforms such as Google+, Facebook, Instagram, and Twitter. These platforms are helping customers and businesses connect virtually, which is expected to generate higher demand for these sprays.

For instance,

  • Procter & Gamble launched a sniff contest via Facebook and invited consumers to purchase a bottle of Gain laundry detergent, smell the fragrance, and share their video or story regarding the sniffing experience. As a result, the digital campaign generated around 300,000 videos, stories, and new Facebook followers. Moreover, the company called their fans ‘Gainiacs’ and also planned to continue to engage with them via social media.

“Increasing Disposable Income Driving Adoption of Laundry Care Products”

Major growth in the apparel dry wash spray market is due to the increasing disposable income of customers. A major portion of the working-class population is dependent on dry wash and laundry services because of their busy schedules. The increase in the use of clean-dried clothes with the intent of saving energy and water resources is estimated to propel the demand for dry wash services.

People are now shifting toward laundry care and personal care, which is enhancing the product value of apparel dry wash sprays. The major manufacturers are bringing new products to the market as the needs and spending abilities of consumers are increasing.

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What are the Challenges for Manufacturers of Apparel Dry Wash Sprays?

“Environmental Threats Due to Chemicals Used in Dry Wash Sprays”

Though government regulations and customers’ preferences for eco-friendly products have become trends in the market, there are some apparel dry wash spray products that can affect the environment as they contain dangerous chemicals in them.

A few of these products contain significant concentrations of phosphates and other chemicals, which can harm the water quality and aquatic life if drained in sewages. Governments have enacted various laws and regulations regarding the safety of customers from chemicals used in laundry care products, and market players need to keep this in mind while formulating their products.

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Country-wise Insights

How is the United States Market for Apparel Dry Wash Sprays Evolving?

“Adoption of Digital Marketing Strategies, Mergers, and Acquisitions by Manufacturers”

Apparel dry wash spray manufacturers in the United States are focusing on adopting brand positioning strategies to enhance their global presence. With advancements in online channels, new product offerings by existing manufacturers as well as new entrants in the market are driving the sales of apparel dry wash sprays. With a rise in the adoption of online services for the dry washing of apparel, the market is changing according to customers’ preferences and buying behavior in the country.

Increasing purchasing power of consumers and rising concerns about personal hygiene are contributing to the higher demand for dry wash spray products and services, which are expected to increase sales of such sprays in the U.S. There has been a rise in the use of eco-friendly products in the country, which is subsequently projected to create a better business potential for manufacturers of apparel dry wash sprays.

How is Germany Expanding its Horizon for Apparel Dry Wash Sprays?

“Strong Supply Chain Network Facilitating Higher Sales of Apparel Dry Wash Sprays”

Germany holds the second-largest position as a laundry product supplier in the European market with a strong supply chain network. Market penetration in apparel dry wash sprays integrates production, logistics, and purchasing activities across all business segments. Manufacturers in Germany are adopting strategies to leverage their presence in the market and highlight their advanced developments in premium dry wash products.

For instance,

  • Henkel AG & Co. KGaA acquired The Sun Products Corporation to strengthen its laundry care business and market position in North America. Also, its new laboratory in Slovakia serves as a testing laboratory for Eastern Europe, which focuses on developing environment-friendly apparel dry wash spray products with various benefits.

Which Factor is Boosting the Sales of Apparel Dry Wash Sprays in Japan?

“Expansion of Product Lines for Middle-class Income Groups”

Japan is focusing on developing leading brands in fabric care services in the Asian market to meet the growing demands of consumers. The aim is to achieve high growth through active investment in growing markets along with strengthening its sales in Greater China and ASEAN countries.

Moreover, Japan is expanding its product line for middle-class income groups in growing markets such as Indonesia and Vietnam. It is collaborating with local distributors, retailers, and e-Commerce platforms for the expansion of the apparel dry wash spray business. Japan is strengthening its revenue base globally through the diversification of products.

Japan is also contributing toward sustainable growth through active investments as well as strengthening its global revenue base by expanding its horizons. These factors are expected to contribute to the growth of the apparel dry wash market.

Category-wise Insights

Which Sales Channel Accounts for High Revenue for Apparel Dry Wash Spray Suppliers?

“Modern Trade Holds Major Share of Market Revenue”

According to this analysis by Persistence Market Research, the online sales channel is estimated to grow at a CAGR of 11.9% during the forecast period.

More people now are interested in knowing and understanding the product description and this attracts them to online retail channels where ample information is provided on websites about products. Moreover, consumers are also concerned about the harmful impacts of the products that they are using, and online retail channels help users choose sustainable products with genuine information and easy return and refund policies.

Which Type of Apparel Dry Wash Spray Exhibits High Demand?

“Fabric Refreshers Most Preferred Product Category”

With increasing urbanization and globalization, people are always looking for quick solutions; products that are easy to use and produce the desired results in less time are preferred. Fabric refreshers are easy to use and the most preferred product category, which is propelling higher demand for apparel dry wash sprays.

Backed by the increased affordability of personal care products and the enhanced quality of these products, fabric refreshers have become the most preferred category among all other products.

Competitive Landscape

Well-established players are dominating the market with their strong presence. Existing companies are focusing on the expansion of functionality in segments such as laundry care, fabric care, home care, and others.

Preferences of consumers are changing significantly with the growing industrial standards of environmental protection. Key companies are shifting toward sustainable methods such as manufacturing organic products, resulting in product consciousness and environmental awareness through sustainable manufacturing processes.

The market for apparel dry wash sprays is highly lucrative and is dominated by local as well as international players. Thus, to compete in the market, companies are adopting various strategies to enhance their market position, such as the launch of apparel dry wash sprays according to different fabric types.

Apparel Dry Wash Spray Market Industry Report Scope

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis
  • US$ Billion for Value
  • Units for Volume
Key Regions Covered
  • North America
  • Europe
  • Latin America
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa
Key Market Segments Covered
  • Product Type
  • Price Range
  • Application
  • Sales Channel
  • Region
Key Companies Profiled
  • Faultless Brands
  • Funkaway
  • Unilever
  • Summit Brands
  • Legend Brands
  • Natural Citizen
  • Bolton Group
  • Dr Beckmann
  • Jiffy Steamer Company
  • LLC
  • Plant Therapy Essential Oils Corporate
  • Frey
  • Procter & Gamble
  • The Clorox Company
  • Others (as per request)
Report Coverage
  • Market Forecast
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives
Pricing Available upon Request

Key Segments of Apparel Dry Wash Spray Industry Research

By Product Type:

  • Fabric Refreshers
  • Steamer Boosters
  • Ironing Sprays
  • Wrinkle Releasers
  • Static Removers

By Price Range:

  • High
  • Medium
  • Low

By Application:

  • Professional
    • Upholsteries
    • Draperies
    • Clothing
  • Residential

By Sales Channel:

  • Modern Trade
  • Departmental Stores
  • Online Retailers
    • Direct to Consumers
    • Third Party to Consumers
  • Drug Stores
  • Other Sales Channels

By Region:

  • North America
  • Latin America
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa

- Companies Covered in This Report -

  • Faultless Brands
  • Funkaway
  • Unilever
  • Summit Brands
  • Legend Brands
  • Natural Citizen
  • Bolton Group
  • Dr Beckmann
  • Jiffy Steamer Company, LLC
  • Plant Therapy Essential Oils Corporate
  • Frey
  • Protcer & Gamble
  • The Clorox Company
  • Other Players (As requested)

- Frequently Asked Questions -

The global apparel dry wash spray market is predicted to expand at a CAGR of 7.5% through 2033.

The market for apparel dry wash sprays stood at US$ 4.86 billion in 2022.

Between 2018 and 2022, sales of apparel dry wash sprays increased at a CAGR of 4.5%.

The market is anticipated to reach US$ 10.65 billion by the end of 2033.

Faultless Brands, Funkaway, Unilever, Summit Brands, Legend Brands, Natural Citizen, Bolton Group, Dr Beckmann, Jiffy® Steamer Company, LLC, Plant Therapy Essential Oils Corporate, Frey, P&G, and The Clorox Company are prominent suppliers of apparel dry wash sprays.

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