The quest for achieving sustained health and wellness has been intensifying across the globe in recent years. Earlier, the consumption of various sports supplements was limited to athletes. However, myriads of consumers are exhibiting interest in sports nutrition ingredients, particularly gym enthusiasts. In addition, the evolving lifestyle of individuals is resulting in rising incidents of different disorders, such as obesity, and diabetes. As such, individuals are significantly inclining towards sports nutrition ingredients in a bid to avoid such diseases.
Owing to the fast-paced lifestyle, consumers are representing a shift of approach towards ready-to-eat (RTE) and ready-to-drink (RTD) products. They are hunting for food items that require minimum time for preparation without compromising their overall health. Players in the sports nutrition ingredients market are responding to the situation by producing convenient food items, including energy and nutrition bars. Retail store owners are filling the shelves with healthier alternatives to attract an expanded consumer base. Furthermore, manufacturers are targeting specialty stores for enhanced footprint.
Persistent Market Research, in its new market intelligence report, suggests that the global sports nutrition ingredients market is projected to grow at a CAGR of ~6% to reach ~US$ 7 Bn over the forecast period (2017-2025). The market growth is primarily driven by the rising demand for health-centric food products among individuals in developed and developing regions.
Surging Demand for Protein-Based Sports Nutrition Ingredients
Demand for protein-based sports nutrition ingredients, including whey protein and casein protein, is significantly high. The report suggests that protein supplements are expected to grow at a healthy rate during the period of projection, surpassing US$ 3.5 Bn. Whey protein improves muscle mass and strength by producing anabolic hormones – insulin – vital for muscle growth. The presence of leucine promotes the synthesis of muscle protein in the body. Further, studies advocate that whey protein-based sports nutrition ingredients result in faster development of muscles as compared to their counterparts.
Protein is considered a suitable micronutrient in enhancing satiety. It augments energy expenditure, balancing the number of calories ingested. Studies discover that consuming a fourth of regular protein requisite decreases the usual appetite by about 60%. Protein-based sports nutrition ingredients aids in swifter recovery from workouts. They can help tackle low-density lipoproteins (LDL) cholesterol more efficiently versus casein proteins. In addition, individuals with hypertension have been found to reduce their blood pressure after consuming protein powder.
Apart from adults, whey protein can also be consumed by infants. Research studies claim that consumption of whey protein mixture post 3-12 months of their birth results in lesser possibilities of irritating skin, and allergic reactions easily. On the flip side, protein-based sports nutrition ingredients are associated with possible side effects. Excessive consumption of whey proteins leads to various digestive issues, such as diarrhea, bloating, and hyperactive bowel movement.
Rising Incidents of Chronic Diseases in North America and Europe Catalyzing Market of Sports Nutrition Ingredients
North America is anticipated to lead the global sports nutrition ingredients market, while Europe is showcasing rapid CAGR. Increasing cases of obesity, and chronic disorders are resulting in surging demand for dietary supplements, including sports nutrition ingredients. Further, realizing the alarming situation, governments in the US, and the European Union (EU) are granting approvals to producers of functional food and beverages.