Global Market Study on Novel Sweeteners: Stevia Extracts to Lead the Global Market in Terms of Revenue during 2017 - 2026

Novel Sweeteners  Market
  • Published On : Jan-2018 |
  • Pages : 170 Pages |
  • Format : Novel Sweeteners  Market Novel Sweeteners  Market Novel Sweeteners  Market Novel Sweeteners  Market

Novel sweeteners are being widely used in processed foods and beverages. Novel sweeteners are consumed on large scale, hence manufacturers of the novel and artificial sweeteners are focusing on increasing production using standard extraction process. Food processing companies have started adding sugar-free and low-calorie alternatives with the increase in health consciousness among consumers. Researchers are working on identifying benefits of artificial sugar. Meanwhile, the low calorie sweeteners are being increasingly consumed, owing to the increasing health concern. There involves a standard extraction process for sweeteners, and companies across the globe have patent extraction processes.

High-intensity sweeteners are being commonly used as it is sweeter than sugar and also offers very less or no calories. High-intensity sweeteners are being widely used in food and beverages labeled as ‘sugar-free’ or ‘diet’. On the basis of scientific evidence, the Food and Drug Administration (FDA) has approved various high-intensity sweeteners safe for consumption under certain conditions. Major market players are also increasingly investing in non-calorie sweeteners, along with the focus on cost optimization and process standardization.

Stevia Extracts to Emerge as the Top-Selling Product in the Global Market for Novel Sweeteners during 2017-2026

Compared to the other novel sweetener products, stevia extract is expected to be one of the top-selling products. By the end of 2026, stevia extract is estimated to rake in more than US$ 768.9 million in revenues. Stevia is considered ‘no calorie’, i.e. it contains less than five grams of carbohydrate. It also helps in weight control, reducing the risk of pancreatic cancer, blood pressure, and allergies. Also, FDA has recognized purified steviol glycosides as Generally Regarded as Safe (GRAS) for consumption. Consumers are also consuming stevia extract either in liquid or powder form on a large scale.

Food and Beverages Industry to Emerge as the Largest User of Novel Sweeteners

Food and beverages industry is likely to emerge as the biggest user of novel sweeteners. Food and beverages industry is estimated to exceed US$ 822.3 million revenue towards 2026 end. With the rise in fitness trend, food and beverages industry has also started using novel sweeteners, especially stevia in baked food products, syrups, beverages and other food products. Moreover, novel sweeteners enhance flavors of various foods.

Novel Sweeteners to Find Largest Application in Beverages during the Forecast Period

Novel Sweeteners are likely to find the largest application in beverages between 2017 and 2026. Beverages are projected to bring in more than US$ 234.6 million in revenues by 2026-end. Consumption of sugar-sweetened beverages has been associated with negative health outcomes. Hence, increasing number of consumers are moving towards consuming beverages containing novel sweeteners. Popular soft drink brands have also started replacing sugar with sweeteners in their drinks to attract more people.

APEJ to Dominate the Global Market for Novel Sweeteners

Asia Pacific Excluding Japan (APEJ) is likely to remain dominant in the global market for novel sweeteners during the forecast period. Geographical expansion and increasing investments by key players is driving the market growth in APEJ. Increasing awareness about sugar consumption is also fueling the growth in India and China. Manufacturers are also focusing on developing new products using novel sweeteners to meet the increasing demand for low calorie food.

Competition Tracking

The prominent market players in the global novel sweeteners market are Royal DSM N.V., Kemin Industries, Guangzhou Leader Bio-Technology, FMC Corporation, Farbest Brands, ExcelVite, EID Parry, Doehler Group, DDW The Color House, Cyanotech Corporation, Chr. Hansen, BASF, AquaCarotene, Allied Biotech, and Algatechnologies.

Global Novel Sweeteners Market- Overview

Increasing population of health-conscious customers is driving the demand for low-calorie diets and sugar-free products. Hence, manufacturers are focusing on including natural and artificial sweeteners in the food products. Consumption of low calorie sweeteners such as high fructose corn syrup and sucrose have increased in recent years. While high- intensity sweeteners are also gaining popularity as it is many times sweeter than sugar and results in only a few or no calories. Meanwhile, regulatory bodies around the globe are introducing regulations on the use of sweeteners in foods.

The cultivation and consumption of natural sweeteners such as stevia are also increasing significantly. However, side-effects due to consumption of sweeteners and stringent regulatory norms are hampering the growth of the global novel sweeteners market. Although, the Food and Drug Administration (FDA) has given approval to the highly refined stevia preparations as a novel sweetener, crude stevia extracts, and whole-leaf stevia are still to be approved for this use.   

Global Novel Sweeteners Market- Scope of Study

The report on the global novel sweeteners market provides in-depth analysis of various market trends and driving factors on the basis of primary and secondary research. The report also offers insights on the data for various segments and regions in the global sweetener market. The report provides both qualitative and quantitative information based on the views of industry experts, this helps in identifying future market growth. The report also comprises revenue generated in the past and the expected revenue during the forecast period 2017-2026.

The market size given in the report is based on the growth in terms of value and volume throughout the forecast period. The report also includes market dynamics such as current and upcoming trends, drivers driving the market growth, challenges, and opportunities in the market. These dynamics help in identifying overall market growth in the global novel sweeteners market.

Market attractiveness analysis offers information on the opportunities in the market and help in making investment decisions. A study also consists SWOT analysis and Porter’s five force analysis. The report also comprises new developments and technological advancements that can transform the market in coming years.

The key players operating in the global market are also provided in the report along with information on new strategies being adopted, company and financial overview, and new developments. AThe global novel sweeteners market report includes estimated numbers in terms of revenue, market share, Year-on-Year growth, and CAGR. The report also focuses on regulations imposed by various regulatory bodies on the market and ongoing changes in the global novel sweeteners market.

Global Novel Sweeteners Market- Segmentation


Product Types

End User


  • North America
  • Stevia extracts
  • Food and Beverages
  • Bakery Goods
  • Latin America
  • Tagatose
  • Pharmaceuticals
  • Sweet Spreads
  • Europe
  • Trehalose
  • Other End Users
  • Confectionery and Chewing Gums
  • Japan
  • Beverages
  • APEJ
  • Dairy Products
  • MEA
  • Others

The global novel sweeteners market is segmented on the basis of product type, end user, application, and region. Based on the product type, the segmentation includes stevia extracts, tagatose, and Trehalose. On the basis of end user, the market is segmented into food and beverages, pharmaceuticals, and other end users. By application the market is segmented into bakery goods, sweet spreads, confectionery and chewing gums, beverages, dairy products, and others.

The global novel sweeteners market is geographically segmented into Latin America, Asia Pacific Excluding Japan (APEJ), Europe, Japan, North America and the Middle East and Africa (MEA).

Companies covered in Novel Sweeteners Market Report

Company Profiles

  • Algatechnologies
  • Allied Biotech
  • AquaCarotene
  • BASF 
  • Chr. Hansen
  • Cyanotech Corporation
  • DDW The Color House
  • Doehler Group
  • EID Parry
  • ExcelVite
  • Farbest Brands
  • FMC Corporation
  • Guangzhou Leader Bio-Technology
  • Kemin Industries
  • Royal DSM N.V.
  • Others
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