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Novel Sweeteners Market

Global Market Study on Novel Sweeteners: Increasing Focus on Low Calorie Options in the Upcoming Years

Novel Sweeteners Market Segmented By Stevia extracts, Tagatose, Trehalose Product in Bakery Goods, Sweet Spreads, Confectionery and Chewing Gums, Beverages, Dairy Products

Novel Sweeteners Market Outlook (2023-2033)

The global novel sweeteners market is currently valued at around US$ 1,001.6 Mn, and it is anticipated to progress at a CAGR of 5.2% to reach US$ 1,662.8 Mn by 2033.

Novel Sweeteners Market Size (2023E)

US$ 1,001.6 Mn

Projected Sales of Novel Sweeteners (2033F)

US$ 1,662.8 Mn

Value CAGR (2023-2033)


Value Share of Top 4 Countries (2022E)


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Novel Sweeteners Consumption Analysis (2017-2022) Vs. Market Estimations (2023-2033)

The global novel sweeteners market has witnessed significant growth in the historical period registering a CAGR of 5.1% in the historical period and was valued at US$ 1,001.6 Mn in 2023. The market is expected to grow steadily with the increasing consumption and awareness about benefits related to novel sweeteners.

Sweetener is a natural or artificial sweetening agent, which is used in food and beverages to add sweet flavor. Depending upon the functionality, sweetener can be classified into caloric, low calorie less sweet and low calorie intensely sweet. Sweetener is found in variety of products in the form of sugar, honey, sugar alcohols, HIS (High intensity sugar) and HFCS (High fructose corn syrup). The product finds application in food & beverage, pharmaceutical, and table top items among others.

Novel sweeteners are an essential component that play an important role in interaction between human taste buds and added sweet flavor as it covers the taste of food ingredients. The global consumption of food & beverage and pharmaceutical products is observed to increase rapidly where consumption of medicines, nutraceuticals, cosmeceuticals, etc. is expected to witness robust growth. Due to this, natural/ artificial novel sweeteners find large application in these industries. Moreover, growing concerns about life quality and health has increased the level of awareness among consumers. As such, prompting them to reduce consumption of food with high sugar and calorie content. Several regulations have been put in place to define the permissible levels of sweetener content in commercially manufactured products.

The market is expected to reach a value of US$ 1,662.8 Mn at a CAGR of 5.2% for the forecast period.

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What are the Key Trends in the Market for Novel Sweeteners?

Newly Introduced Variants Likely to Gain Traction

Newly introduced novel sweeteners variants are expected to register significant growth during the forecast period. They are anticipated to gain immense popularity in the food and beverage sector as well as the pharmaceutical sector. Moreover, beverage categories such as fruit juice, energy drinks, and soft drinks are likely to create growth opportunities for these new sweetener variants. In the near future, natural novel sweeteners such as the agave nectar are expected to replace artificial sweetener syrup due to increasing demand for natural products. These newly introduced sweetener classes are likely to find application in the production of a wide range of processed food items.

“Cost Optimization in Manufacturing Facility and Production of Food & Beverage to Gain Sustainability”

Blending of sweeteners is one of the most trending feature in the industry. Several food brands are aiming to reduce cost of production where blending of sweetener can play a vital role. Moreover, it helps to enhance product’s taste and quality. Artificial novel sweeteners are likely to remain in the spot light as non-natural ingredients are more feasible compared to natural sugar produced from sugarcane and beet. Thus, food and beverage companies are likely to remain inclined towards using intense sweetener rather than HFSC or sugar.

“The Ever Growing Obese Population to Spur Demand for Artificial Sweetener”

The increasing consumption of unhealthy/comfort food with high sugar content & calorific value has led to an alarming rise in obese population across the world. Developed countries such as the U.S. , France, and the U.K. among others are recording growing obesity rates among their population. This is attributed to changing lifestyles, easy availability of high-calorie food and reduced physical activities. Thus, governmental organisations and bodies are stepping up efforts to make changes in the food & beverage industry guidelines regarding use of sweet content in processed food. Moreover, rising health awareness has led to increased adoption of low caloric food and drink among working population. Low calorie novel sweeteners are expected to witness substantial growth in the near future. The U.S. Food and Drug Administration (FDA) approved artificial sweetener such as Saccharin, Aspartame, Sucralose, Neotame, Acesulfame – K and Advantame are relatively sweeter than regular sugar.

“Inconsistency in Flavour Coupled with Lack of Consumer Awareness is Likely to Cause Low Adoption of Sweetener”

Another major factor hindering the growth of sweetener market is inconsistency in sweetener flavor. Novel sweeteners are found in a variety of products including desserts, cakes, drinks, chewing gums, chocolates and even toothpaste, where it plays a quintessential role in adding flavor. The brand image of the food and beverage producing companies depend upon the presentation and the quality of their products. However, certain companies sometimes fail to deliver high quality, which leads to lower consumer acceptance for their product. Moreover, lack of awareness about availability of natural ingredients used in product like snacks, confectionery and dairy products has resulted in low consumption of natural sugar alternative sweetener.

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Country-wise insights

What is the value share held by U.S for the novel sweeteners market?

The U.S held 19.3% of the market share in 2022 while North America holds 13.8% of the global market share.

The industry is likely to prosper in the forecast period based on the increasing emphasis of individuals towards a sugar free diet in order to avoid lifestyle based diseases. Obesity has become a cause for concern among the consumers across the U.S. which has pushed the demand for use of artificial sweeteners in foodservice and other sectors.

How is the European Novel Sweeteners Market Faring?

Europe is likely to emerge as the largest market for novel sweeteners during 2023-2033. Currently Europe holds 14.8% of the global value and is expected to dominate the market.

The foodservice and manufacturing industry is becoming increasingly popular which has led to the rapid expansion and prominent growth. Capital investments into the sector anticipating rising demand has resulted in segment wise development as well.

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Category-wise insights

Which Product Type of Novel Sweeteners Accounts for High Revenue Generation?

Stevia Extracts holds 47.7% of the global market value share and accounts for highest revenue generated.

Stevia is a natural sugar replacer that contains no carbohydrates or calories which makes it perfect for users who are trying to control their intake of calories while pursuing fitness goals. The versatility of the product accounts for its growing popularity.

Which Application of Novel Sweeteners is seen more across the World?

On the basis of application, bakery products occupy the highest share of 19.3% of the total market share.

Bakery products are consumed by majority of the population and the industry too has evolved based on consumer preferences with offerings such as gluten and egg free products being extremely popular. This has resulted in the bakery industry exhibiting maximum potential for growth and expansion across the world.

Competitive Dashboard

The global novel sweeteners market is primarily characterized by a large number of multinational players that occupy major share of the market. The presence of multinational players is responsible for high monetary investment into development of new technologies to improve efficiency of the production process and optimize supply chains with gradual rise in demand. Influx of capital into branding and promotion of their respective products helps attract new customers and consolidate the existing customer base.

  • In June 2017, Cargill Inc. acquired Colombian-based meat processor, Pollos El Bucanero S.A whereas in May 2017, the company acquired Polyol Product Line Agrol and Other Assets of BioBased Technologies. In March 2017, Malt business of the company partnered with Zuidnatie to form a new logistics platform in the port of Antwerp.
  • In March 2017, ADM announced the construction of a new feed-premix facility in Xiangtan, central China for extending its Animal Nutrition footprint in the country. In June 2016, ADM announced the induction of its latest, high-tech facility for animal feed in Glencoe, Minnesota. Moreover, the company has acquired a 284,000-sq.-ft. food-grade warehouse, to create a new pet food & livestock premix facility, replacing ADM’s current three facilities in the city.
  • E.I Dupont De Nemours and Company has planned for a strategic merger with Dow Chemical Company (Dow) to generate significant value to its stakeholders. In order to achieve this, in December 2015, DuPont and Dow announced entered into an Agreement and Plan of Merger (the Merger Agreement), where the companies will combine in an all-stock merger of equals and the combined company will be called DowDuPont.
  • Wilmar has developed strategic joint venture partnership with innovative companies whose skill sets compliment and broaden its expertise. This integrated approach allows it to leverage technical skills and experience into new markets, providing customers with desired products. In July 2016, the company and Bunge Limited (Bunge) announced a joint venture in Vietnam to leverage their presence in Asia. Vietnam is a growing market for oilseeds and is estimated to import 5.2 million metric tonnes of meal in 2016-17. This strategic collaboration is expected to improve the company’s oil refining and consumer products business.

Novel Sweeteners Industry Report Scope



Forecast period


Historical data available for


Market analysis

USD million for value

Key regions covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • Middle East & Africa

Key countries covered

  • U.S.
  • Canada
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC countries
  • Turkey
  • Northern Africa
  • South Africa

Key market segments covered

  • Product Type
  • End Use
  • Application
  • Region

Key companies profiled

  • Nestlé S.A
  • Cargill Inc.
  • Archer Daniels Midland Company
  • Ingredion Incorporated
  • Tate & Lyle PLC
  • E.I Dupont De Nemours and Company
  • Koninklijke DSM N.V
  • Symrise AG
  • Ajinomoto Corporation Inc
  • Raizen S.A
  • Associated British Foods Plc
  • Wilmar International Limited

Report coverage

  • Market forecast
  • Company share analysis
  • Competition intelligence
  • DROT analysis
  • Market dynamics and challenges
  • Strategic growth initiatives

Customization & pricing

Available upon request

Novel Sweeteners Industry Research by Category

By Product Type:

  • Stevia Extracts
  • Tagatose
  • Trehalose

By End Use:

  • Food & Beverages
  • Pharmaceuticals
  • Direct Sales
  • Baby Snacks
  • Others

By Application:

  • Bakery Goods
  • Sweet Spreads
  • Confectionary and Chewing Gums
  • Beverages
  • Dairy Products
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • Middle East & Africa

- Companies Covered in This Report -

  • Nestlé S.A
  • Cargill Inc.
  • Archer Daniels Midland Company
  • Ingredion Incorporated
  • Tate & Lyle PLC
  • E.I Dupont De Nemours and Company
  • Koninklijke DSM N.V
  • Symrise AG
  • Ajinomoto Corporation Inc
  • Raizen S.A
  • Associated British Foods Plc
  • Wilmar International Limited

- Frequently Asked Questions -

The global market for novel sweeteners has a value of US$ 1,001.6 Mn in 2023.

The global market for novel sweeteners has a value CAGR of 5.1% from 2017-2022.

The global market for novel sweeteners has a value of US$ 1,662.8 Mn in 2033.

The global market for novel sweeteners has a value CAGR of 5.2% from 2023-2033.

The top players in the global novel sweeteners market includes Nestlé S.A, Cargill Inc., Archer Daniels Midland Company, Tate & Lyle PLC, E.I Dupont De Nemours and Company, Koninklijke DSM N.V.

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