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Nail Care Products Market

Market Study on Nail Care Products: Given the Revolutionizing Self-care Rituals Worldwide, PMR Anticipates Lucrative Growth Avenues for Nail Care Product Brands in the Coming Years

A Detailed Analysis of the Nail Care Products Market Based on Growing Beauty Consciousness, Evolving Fashion Trends, Technological Innovations, and Unique Formulation Debuts

Nail Care Products Market

The global nail care products market is forecast to expand at a CAGR of 4.8% and thereby increase from a value of US$23.4 Bn in 2023, to US$32.5 Bn by the end of 2030.


Key Insights

Nail Care Products Market Size (2023E)

US$23.4 Bn

Projected Market Value (2030F)

US$32.5 Bn

Global Market Growth Rate (CAGR 2023 to 2030)


Historical Market Growth Rate (CAGR 2018 to 2022)


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Market Introduction and Definition

Nail care products comprise an extensive assortment of cosmetics and implements that are specifically formulated to uphold and improve the well-being and aesthetic appeal of nails. This classification comprises a range of products, including nail polishes, nail polish removers, cuticle creams, nail strengtheners, and manicure clippers and files, among others. Moreover, specialized treatments such as lubricants and nail masks contribute to the aesthetics and overall maintenance of nails. These products are essential components of individual hygiene regimens, serving to enhance the appearance and durability of fingernails while also reflecting the wider movement towards self-preservation and beauty awareness.

The market for nail care products is a dynamic subsegment of the industry for personal and cosmetic care products. The increased emphasis on aesthetic and hygiene criteria has resulted in a notable upswing in the market's need for novel and specialized nail care products. The market's growth has been influenced by various factors, including the increasing prominence of DIY (do-it-yourself) beauty rituals, fashion trends, and disposable income. Prominent industry participants consistently introduce novel formulations and technologies with the objective of catering to distinct nail concerns and preferences. This ensures a highly competitive environment and long-term expansion in this thriving market.

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Market Growth Drivers

Rising Beauty Consciousness, and Rapidly Changing Fashion Trends

The market for nail care products is driven by the escalating awareness of attractiveness among consumers and the impact of dynamic fashion trends. The increasing awareness of personal style and the desire to enhance one's appearance have led to a substantial rise in the market demand for a diverse range of nail care products. The prevalence of nail polishes has increased due to the introduction of innovative formulations and vibrant colors, as well as specialized treatments that target nail health.

Social media platforms, and beauty influencers are significant actors in the dissemination of trends, stimulation of consumer consciousness, and cultivation of an environment that encourages nail aesthetic experimentation. The presence of this trend-driven demand presents manufacturers with prospects to launch innovative products and take advantage of the constantly evolving preferences in the dynamic cosmetics industry.

The Rise of DIY Trend

The increasing inclination towards do-it-yourself (DIY) cosmetic regimens has become a substantial catalyst for the growth of the nail care products industry. As a growing proportion of individuals choose to perform their cosmetic routines at home, there has been an increased need for nail care products that are both user-friendly and productive. The utilization of at-home manicure kits, nail fortifying treatments, and easy-to-apply nail polishes has increased in popularity, enabling individuals to attain salon-quality results at home.

The growth of the market can be largely attributed to the alignment of DIY nail care with the contemporary lifestyle, which offers convenience and cost-effectiveness. Manufacturers who offer accessible and innovative products in response to this trend have the potential to capitalize on the growing market for home-based cosmetic solutions.

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Market Restraints

Challenges Stemming from Environmental Concerns, and Ingredient Sensitivities

Increasing environmental consciousness and consumer apprehension regarding the composition of nail care product ingredients provide the market for such products with constraints. The prominence of environmental sustainability as a determinant in consumer purchasing behavior has prompted a shift toward cruelty-free and environmentally favorable alternatives. Moreover, potential health hazards and skin sensitivities are heightened due to the inclusion of specific compounds in conventional nail care formulations.

Consequently, manufacturers are confronted with the imperative to modify product formulations, implement sustainable methodologies, and augment ingredient labeling transparency. These requirements can present difficulties in preserving the effectiveness and affordability of products, all the while satisfying the changing preferences of environmentally aware consumers.

Saturated Market Competition, and Pricing Pressures

A notable obstacle confronting the market for nail care products is the industry's saturation, which has resulted in fierce rivalry among producers. Due to the saturation of the market with brands offering comparable products, product differentiation and brand visibility are indispensable for achieving success.

The intensified competition frequently leads to pricing pressures, which affect the profit margins of businesses. It becomes particularly difficult to maintain competitive pricing while simultaneously providing high-quality products, given that consumers are price sensitive. To effectively navigate this challenge, organizations must execute strategic marketing initiatives, introduce innovative product offerings, and establish a strong brand positioning to differentiate themselves in a saturated market environment.

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Technological Advancements, and Innovative Formulations

Technological advancements provide the nail care products market with a substantial opportunity to flourish. Manufacturers stand to gain significantly from the incorporation of cutting-edge technologies and innovative formulations, including intelligent nail care devices, digitally connected beautification tools, and long-lasting and quick-drying nail polishes. This trend corresponds to the changing inclinations of technologically proficient consumers who are in search of cosmetic solutions that are both efficient and time-efficient. Organizations that allocate resources towards research and development with the intention of developing distinctive and high-tech nail care products are more likely to acquire a competitive advantage, thereby appealing to a wide range of consumers and stimulating market expansion.

The nail care products industry stands to gain significantly from the unapplied potential in the men's hygiene sector. Historically regarded as a niche market, men's approval of grooming products, including nail care items, is expanding. In light of the evolving societal standards regarding personal hygiene and appearance, manufacturers have the opportunity to leverage this cultural transformation by introducing male-specific nail care products. By employing marketing strategies that aim to reduce the social censure associated with men's nail care and encourage inclusiveness, a novel market segment can be penetrated, thereby stimulating greater product acceptance and broadening the industry's reach.

Analyst’s Viewpoint

The future of the nail care products market is anticipated to be bright, according to our analysts, due to ongoing innovation, changing consumer preferences, and an expanding international presence. Anticipated factors propelling the industry's continued expansion are technological integration, formulation developments, and the introduction of eco-friendly and sustainable alternatives.

The increasing recognition of the significance of self-care and nail health, which is being influenced by cosmetic influencers and social media trends, is expected to drive market growth. In addition, it is anticipated that the market's adaptability to shifting cultural norms, including the increasing recognition of men's grooming and inclusive beautification practices, will facilitate the exploration of fresh growth opportunities.

The market landscape is expected to be significantly influenced by the pivotal roles that offline and online distribution channels are expected to play as consumers pursue customized and convenient cosmetic solutions. In general, the market for nail care products is positioned for rapid change, which provides industry participants with prospects to adjust and prosper in a cosmetic sector that is both fiercely competitive and expanding.

Supply-side Dynamics

The market for manicure care products is marked by supply-side dynamics that involve manufacturers' perpetual quest for formulation excellence and product innovation. Significant investments are being made by businesses in research and development to create innovative and effective nail care products. This includes the incorporation of cutting-edge technologies into manicure care devices, the creation of long-lasting and quick-drying nail polishes, and the development of eco-friendly formulations.

The prominence of sustainable ingredient procurement is also on the rise, which corresponds with the growing consumer demand for environmentally conscious products. To increase overall sustainability, manufacturers are proactively addressing environmental concerns by implementing green practices throughout their supply chains, from raw material procurement to packaging.

Furthermore, to fortify their market positions, organizations engage in mergers and acquisitions, strategic partnerships, and collaborations, which characterize the competitive environment. Strategic alliances provide manufacturers with the opportunity to enter untapped markets, broaden their range of products, and capitalize on complementary capabilities.

The supply-side dynamics of nail care products demonstrate a collaborative effort by industry participants to anticipate and influence future trends, in addition to satisfying current market demands. This ensures a resilient and robust market that conforms to changing consumer preferences and sustainability expectations.

Market Segmentation

Which is the Prominent Product Type Category?

Nail Polish Sales Remain Dominant in Line with Consumers' Desire for Expressive and Vibrant Nail Aesthetics

The product type segment is segmented into nail polish, top and base coats, nail polish removers, cuticle care, and others. The greatest segment within the market for nail care products is comprised of nail polish. The expansion is driven by the dynamic nature of fashion trends and the demand from consumers for visually striking and expressive nail designs. The extensive assortment of hues, compositions, and exteriors found in the nail polish sector accommodates a wide spectrum of consumers, thereby fostering consistent demand.

Moreover, the increasing focus on holistic manicure health motivates cuticle care to become the most rapidly expanding sector. The rapid growth of the cuticle care segment can be attributed to two factors: the availability of specialized products that address hydration and protection and the growing awareness of the significance of cuticle maintenance.

Which Distribution Channel Accounts for the Highest Sales?

Offline Sale Maintains Dominance While Consumers Increasingly Embrace the Convenience of Online Shopping

The distribution channel segment is bifurcated into offline, and online. The offline distribution channel represents the most substantial sector within the market for manicure care products. The enduring prevalence of physical retail establishments, beauty parlors, and departmental stores has contributed to this dominance by offering patrons a palpable and immersive shopping experience. In addition, the ability to physically scrutinize products prior to purchase and personalized assistance are two additional reasons why consumers frequently favor offline channels.

On the other hand, the online distribution channel is the most rapidly expanding sector, propelled by the proliferation of e-commerce platforms and the inherent convenience of purchasing online. The online retail sector's exponential expansion can be attributed to factors such as the wide availability of products, straightforward comparison processes, and accessibility. These attributes appeal to technologically inclined consumers who desire streamlined and time-effective purchasing experiences.

Top Regional Markets

North America Leads Owing to Greater Penchant for Beauty Trends

North America dominates the market for nail care products due to its robust beauty and wellness culture, as well as a propensity for cosmetic trends, a high level of consumer awareness, and disposable income, all of which contribute to this region's pre-eminence. In addition to a proactive consumer base, the presence of well-established beauty brands and a wide variety of products further solidifies North America's leadership in the nail care industry.

Revolutionizing Beauty Industry Trends Fortify Global Position of Asia Pacific

South Asia, and Oceania are experiencing the most rapid expansion, which can be attributed to the rising prevalence of beautification and grooming practices. The region has experienced strong market growth due to factors such as rapid urbanization, evolving lifestyle preferences, and the expansion of the middle class, which possesses increasing disposable income. Furthermore, the growth of e-commerce and the impact of worldwide beauty patterns on social media are significant factors driving the demand for nail care products in South Asia, and Oceania.

Competitive Intelligence and Business Strategy

The market for nail care products is marked by fierce competition among major participants, which motivates ongoing innovation and strategic endeavors. Prominent companies, such as Loreal SA, OPI Products Inc., and Coty Inc., exert control over the market by providing an extensive assortment of products, including accessories, treatments, and manicure polishes. These prominent figures in the industry prioritize product differentiation by introducing distinctive formulations and vivid color schemes and engaging in partnerships with fashion influencers in order to sustain a substantial market share. Subsequently, marketing campaigns assume an indispensable function in augmenting the prominence of a brand, engendering trends, and molding consumer attitudes.

Nascent competitors frequently exploit specialized markets, such as the one devoted to organic and natural manicure care, in order to establish a unique portion of the market. The increased demand for environmentally sustainable and cruelty-free goods has led to the emergence of niche brands, thereby increasing competition, and providing consumers with a wider range of options.

Additionally, they contribute to the competitive environment by facilitating the international expansion of both established and emerging brands. In general, the nail care products market exhibits intricate competitive dynamics, marked by a combination of well-established market leaders, pioneering disruptors, and a wide array of products designed to satisfy the changing tastes of beauty-aware consumers.

Key Recent Developments

New Product Launch

The most recent addition to the nail care line is Quick Slip Revitalizing Nail & Cuticle Oil infused with coconut oil. Quick Slip is an innovative coconut oil-infused revitalizing nail & cuticle oil that fortifies, replenishes, and safeguards the appearance of cuticles. A precision brush applicator on the easy squeeze tube glides on effortlessly to provide enduring and immediate hydration. Quick Slip is formulated with a combination of nourishing coconut oil, safflower oil, and jojoba oil to restore and fortify the appearance of cuticles. This skin-beneficial blend prevents moisture loss, softens dry, harsh cuticles, and locks in moisture.

Market Impact: The anticipated outcome of the introduction of Quick Slip Revitalizing Nail & Cuticle Oil, which contains coconut oil, is a favorable influence on the Nail Care Products Market. By providing long-lasting hydration, fortifying cuticles, and satisfying the need for effective and nourishing solutions in the ever-changing beauty industry, its innovative formulation and precise application ensure this.

(Source: PRWeb)

The beauty brand Colorbar has introduced a line of 128 colors of 'Vegan Nail Lacquer' in an effort to increase its emphasis on natural and vegan remedies. "Our revolutionary Vegan Nail Lacquer represents the future of cosmetics," Colorbar declared on Facebook at the launch of the new line on January 18. "By virtue of its double-patented design enriched with biotin and calcium and non-toxic Patented 20 Free Formula, Vegan Nail Lacquer guarantees a distinctively ecological and pristine makeup encounter."

Market Impact: The Nail Care Products Market is anticipated to be affected by this introduction, as it satisfies the increasing desire for environmentally benign and non-hazardous beauty products. This could potentially shape consumer inclinations and establish a precedent for sustainable nail care alternatives.

(Source: Fashion Network), an emerging nail care brand, has commenced operations in India with the primary objective of offering its customers comprehensive manicure care solutions. The initial phase of product distribution by the organization commenced in January 2023. It earned over Rs 15 lakhs in revenue and received more than 3,500 orders within its first week of operation.

Market Impact: The entrance of into the Indian market demonstrates a potentially auspicious influence on the market for nail care products. The brand's initial success, as evidenced by its considerable revenue and order volume, signifies an expanding market for comprehensive manicure care solutions in India. This, in turn, contributes to the market's overall growth and increased competitiveness.

(Source: Business Standard)

Nail Care Products Market Report Scope



Forecast Period

2023 to 2030

Historical Data Available for

2018 to 2022

Market Analysis

US$ Million for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • The Middle East & Africa  

Key Countries Covered

  • United States
  • Canada
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • South Africa  

Key Market Segments Covered

  • Product Type
  • Distribution Channel
  • Region

Key Companies Profiled

  • L'Oréal Groupe
  • Coty Inc
  • Olive & June
  • ORLYInternational, Inc.
  • The Estée Lauder Companies
  • Creative Nail Design Inc.
  • NSI Nails
  • Cosnova GmbH (essence)

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives  

Customization & Pricing

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Nail Care Products Market Research Segmentation

By Product Type:

  • Nail polish
  • Top and Base coats
  • Nal polish removers
  • Cuticle care
  • Others

By Distribution Channel:

  • Offline
  • Online

By Region:

  • North America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Latin America
  • Middle East & Africa

- Companies Covered in This Report -

  • L'Oréal Groupe
  • Coty Inc
  • Olive & June
  • ORLYInternational, Inc.
  • The Estée Lauder Companies
  • Creative Nail Design Inc.
  • NSI Nails
  • Cosnova GmbH (essence)

- Frequently Asked Questions -

The global market for nail care products is anticipated to grow at a CAGR of 4.8% during the projected period, 2023 - 2030.

The global nail care products market size has been recorded to be around US$23.4 Bn as of 2023.

As of 2023, the US holds the largest market value share.

Some of the prominent players in the market are L'Oréal Groupe, MERICAN INTERNATIONAL INDUSTRIES, Coty Inc., Olive & June, ORLYInternational, Inc., and The Estée Lauder Companies.

Cuticle care is expected to grow at the fastest rate during the forecast period, while nail polish sales continue to dominate.

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