Baby Personal Care Market

Global Market Study on Baby Personal Care: Demand for Skin Care Products to Gain Traction through 2022

Baby Personal Care Market


When parents take an overwhelming number of decisions towards the care of their babies, selecting the right personal care products becomes pivotal. Considering this, a majority of baby personal care products are mandated to seek premarket approvals from notable administration bodies such as the US FDA.

In addition, baby personal care product manufacturers continue to recalibrate their production techniques in a bid to ensure absence of ingredients that may potentially harm the health of babies. Packaging practices adopted by these companies are aimed at facilitating full product transparency through labels that elaborately reveal the contents of baby personal care products. In the near future, the global baby personal care market is likely to witness emergence of organic alternatives, which can lead to a decline in use of synthetic ingredients.

Considering their variety, baby personal care products are available across various product lines such as skin care, hair care, and toiletries. Production of baby personal care products involves an attentive selection of ingredients, wherein inclusion of benign constituent materials is prioritized.

Baby Personal Care

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Company Profile

  • Kimberly Clark
  • Johnson & Johnson
  • Procter & Gamble
  • Unilever
  • Wipro
  • Burt's Bees
  • Avon Products, Inc.
  • Beiersdorf AG
  • Loreal SA 
  • Artsana S.p.A. 
  • KAS Direct, LLC
  • Others.


Skin Care Products Remain Highest-selling Product Type

Persistence Market Research projects that the global market for baby personal care products will expand at a robust pace during the forecast period, 2017-2022. The report has identified multiple factors influencing the dynamics of global baby personal care market, which has been inferred in the market size analysis offered. According to the report, global sales of baby personal care products are anticipated to rake over US$ 83 Bn in revenues towards the end of 2022.

Among the wide range of products offered under the umbrella of baby personal care, skin care products are expected to hold the leading position. In 2017, sales of skin care products across the globe are predicted to bring in over US$ 17.7 Bn in revenues. The demand for hair care products is also expected to gain traction, owing to increasing adoption of baby hair grooming as a daily routine among parents. The report also projects that oral care products and fragrances will be the least-selling baby personal care products in the global market.

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Online Retailers to Record Impressive Sales of Baby Personal Care Products

Furthermore, the report has analyzed key sales channels in the global baby personal care market. Through 2022, baby personal care product sales are expected to remain concentered to modern trade outlets across the globe. In 2017, sales of baby personal care products through modern trade outlets are likely to procure more than one-third of global revenues.

Towards the end of 2022, online sales of baby personal care products are also expected to gain traction. Between 2017 and 2022, online retailers will create an incremental opportunity of nearly US$ 3.5 Bn in the global market for baby personal care products.

The report also observes higher traction for sales of mass baby care products as parents continue to opt for baby personal care products at affordable prices. Manufacturers of baby personal care products are also expected to shift their focus towards boosting the capacity for mass baby care products.

Companies such as Kimberly-Clark Corporation, KAS Direct, LLC, Johnson & Johnson, Unilever Plc, Procter & Gamble Co., Wipro Consumer Care and Lighting Ltd., Avon Products, Inc., Burt's Bees, Inc., Beiersdorf AG, Artsana S.p.A., and Loreal SA are observed to remain key players in the global baby personal care market throughout the forecast period. 

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Market Segmentation

Key information on the analysis of global baby personal care market is based in the chapters comprising of segmental forecasts. The report has segmented the global market for baby personal care into – product-types, sales channels, price, and region. Sub-categories within these segments are showcased in the market taxonomy table below.

  • North Americ
  • Latin America
  • Europe
  • Japan
  • APEJ
  • MEA
Product Type
  • Skin care
  • Hair care
  • Oral Care
  • Toiletries
  • Fragrances
  • Other Products
Sales Channel
  • Modern Trade
  • Specialty Stores
  • Convenience stores
  • Online Retailers
  • Others
  • Premium baby care Products
  • Mass baby care products


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Media Release


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Baby Diaper Market is expected to witness moderate growth during 2017-2024. The global market for baby diaper is also projected to exceed US$ 70,000 Million in terms of revenue by the end of 2024..

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