Global Market Study on Motorcycles: Can Scooters Challenge the Reign of Motorcycles in the Long Run?


Motorcycle Market
  • Report code : PMRREP3586 |
  • Industry : Automotive |
  • Published On : Feb-2018 |
  • Pages : 256 Pages |
  • Format :

A new report on motorcycle provides perceptive insights on the chronological growth flight of the market along with the future prospects and present scenario of the market. The report offers an exclusive analysis of the global market and also presents insights on regional and other segments.

Motorcycle Market: Overview 

The report offers a complete summation of the market including an official abstract that draws out the centre examples progressing in the market. It also discusses on a couple of facets, for example, drivers, obstacles, and predictions that have been found in the global market. It also acquaints readers with figures related to volume, value, and development rate of the market from a growth point of view. With reverence to market segmentation, each segment is analysed and presented in the report. It also gives an assessment in light of the market condition, and moreover presents a value chain analysis of the products and applications in concern. A year to year progression of the market has likewise been offered in the report for the reader to be predominantly aware of the altering scenario of the market.

Motorcycle Market: Segmentation

The report has been further segmented into:

By Region

  • North America
  • Latin America
  • Europe
  • China
  • India
  • South East Asia & Pacific
  • Middle East & Africa

By Product Type

  • Motorcycle
    • Standard
    • Cruiser
    • Sports
    • Mopeds
    • Electric
    • Others
  • Scooter
    • Standard
    • Maxi
    • Enclosed
    • Three-Wheeled
    • Electric

By Technology

  • I.C. Engine
    • Up to 150 cc
    • 151-300 cc
    • 301-500 cc
    • Above 500 cc
  • Electric

Motorcycle Market: Research Methodology

The report is the end result of the cautious research work of the market analysts employing reliable sources. The information introduced has been studied carefully by industry experts of PMR. The data that has been presented here has been assembled from various tried and tested sources. The figures have also been checked by the analysts and can be used to settle on key decisions and formulate strategies. The researchers have also used Porters five forces analysis for further analysis.

Motorcycle Market: Competitive Scenario

The market study conveys a structural outlook on the engaged scene of the overall motorcycle market. It features the rivalry predominant among the present vendors in the market and also puts weight on the future circumstance of the market. The profile of the players is based on a SWOT examination sought down by company angle, product portfolio, strategies, finance related information, and year-to-year projections. The organizations have been explored minutely covering their key developments, innovations as well as mergers and acquisitions and agreements with other prominent establishments.

Why should you invest in this study?

The reports made by our industry analysts are credible and have been researched and validated from several primary and secondary resources. What makes us unique is the fact that along with presenting an analysis of the market’s historical and present scenario, we also present a forecast review of the market for the benefit of our reader. The presentation is exclusive in the form of various charts, tables, and diagrams. Every bit of information present in the market research report is unique. Expert opinions are also present in the study that can be directly used by the readers to make future decisions.

High disposable personal income in North America has led to the consumers in the region venture more into leisure activities revolving around motorcycles and scooters, such as racing, bike stunts and off-road activities, which in turn, has increased the demand for high engine capacity two wheelers. This is the main factor driving the growth of the motorcycle market in matured economies, such as North America and European countries. Furthermore, the growth in motorcycling clubs revolving around cruiser motorcycles in the region, popularized by Harley-Davidson and Indian motorcycles, has also augmented the growth of the market in the region.

Motorcycles to surpass scooters with a huge margin

The demand for motorcycle is expected to surpass scooter with a high margin owing to the fact that motorcycle manufacturers are integrating new technologies in the vehicles in order to cater to the numerous needs of the customers. In 2017, the motorcycle sector was valued at US$ 85,142 Mn. Manufacturers are focusing on manufacturing conventional motorcycles with a sportier look featuring air cooled engines as these types of engines are popular among younger riders and consumers in general. People prefer these motorcycles as they are equipped with larger displacement engines and provide good fuel efficiency as compared to smaller displacement engines. Economy segment motorcycles have maintained their prominence in the motorcycle market.  Improvements in mileage and other advantages such as larger fuel tank, low cost of maintenance and longevity are responsible for the preference of these motorcycles over scooters. Moreover, motorcycles are known to feature a sportier look and higher acceleration as compared to scooters, which helps in augmenting the preference for motorcycles over scooters.

The adoption of electric and hybrid motorcycles to emerge as a prominent trend in the global market

A recent trend observed in the motorcycle market is the increase in the adoption of electric motorcycles in some regions such as Europe and South Africa. With the governments focusing on electro mobility and reducing pollution, zero emission vehicles are being increasingly promoted through attractive incentives and schemes. This has led to an enhanced focus on electric motorcycles and thus, a significant increase in the sales of electric motorcycles is expected over the forecast period. Consumers in various countries of regions, such as North America, are focusing on the adoption of electric vehicles owing to their significant health-related benefits. Moreover, the provision for separate lanes for electric vehicles, such as electric bicycles, in South Africa is expected to be a key factor responsible for the adoption of electric bikes in the country.

motorcycle market

Scooters to come back in vogue

In the current scenario, scooters are trending, owing to their easy handling, good stability and low price range as compared to conventional motorcycles. Scooters are being preferred by all age group populations, especially aged citizens, teenagers and females. OEM manufactures are also focusing on improving the overall quality of scooters by providing similar features that are present in conventional motorcycles such as disc brakes and ABS systems. The Indian scooters market recorded a healthy 12% yearly growth in 2016 over 2015 and is expected to grow in the future. As a result of these traits, scooters are expected to witness a growth in its demand in the long run.

Company Profiles 

  • Yamaha Motors Co., Ltd.
  • Honda Motor Co., Ltd.
  • Suzuki Motor Corporation
  • Triumph Motorcycles Ltd.
  • Harley-Davidson, Inc.
  • Ducati Motor Holding S.p.A.
  • Piaggio & C. SpA
  • Hero Motocorp Ltd.
  • Bajaj Auto Ltd.
  • KTM AG
  • TVS Motor Company
  • Eicher Motors Limited
  • BMW Motorrad
  • Gogoro Inc.
  • Vmoto Limited
  • Zero Motorcycles, Inc.
  • Others
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