Laptops have steadily been adopted by a growing number of working and student populations and have gone on to become an essential accessory. Concurrent to the demand for laptops has been the demand for laptop bags that can protect laptops during journeys and substantially improve product longevity and reduce maintenance and repair costs in the long run. This is achieved through the use of a variety of padding material in laptop bags that can protect laptops from jerks, shocks, impact, etc. and which acts as a barrier between a laptop and other contents.
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The laptops bags market is a highly fragmented market as several small players are in the fray. A strong unorganised sector in developing countries further adds to this fragmentation as key global players are often unable to compete in terms of product pricing. Counterfeiting of prominent brands is also a major challenge to the major manufacturers.
Some of the major players in the laptop bags market include Samsonite International, Kensington Computer Products Group, Tumi Holdings, ACCO Brands, The Targus Corporation, Crumpler, Belkin International, Lenovo, Foxconn Interconnect Technology, Chrome Industries, Wenger (SwissGear), AsusTeK Computer, Sumdex, WINPARD, Fabrique, Nike, Li-Ning, DICOTA, Brenthaven, Thule Group, Sanwa Supply, Golla, Adidas, Elecom, OGIO, United States Luggage, FILSON, Case Logic and Xiangxing Group.
Trends in the market have pointed towards a paid growth in women’s laptop bags as more working women and students are travelling with their personal computers. Manufacturers are also attempting to offer features that aid in consumer’s travel requirements besides protecting laptops. Xiaomi’s recently launched Mi Casual Backpack with anti-splash protection and a water bottle pocket is an example of one such product.
Another trend in recent years has been incorporation of new technologies in laptop bag. For example, SwissGear’ 5358 USB ScanSmart laptop backpack offers a built-in USB port.
Several prominent bands such as Targus, AISPARKY, MobiBlast, SOCKO and LAPACKER have unveiled products that reportedly have shock absorbing properties. Some of the other popular brands available in the market are Navali Mainsta, Qishare, Dachee, MOSISO, Lacdo, KROSER, Naukay, Voova, Kinmac, JETech, Canvaslife, MCHENG, Ropch, Filson, Lekesky, among others.
In terms of distribution channels, the online channel has been fast catching up with traditional modes of sales as accurate product specifications have propelled net savvy users towards online vendors who often offer lucrative discounts and vouchers. This in turn has caused companies to intensify their online branding strategies.
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Drivers of the Laptop Bags Market
Increasing penetration of technology has led to laptops and laptop bags becoming popular among users. The market is further driven by personal laptops replacing standard desktops, which has led to multi-person households often owning more than one laptop. Increasing travel for work or work-cum-leisure activities has further driven the market.
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Impact of Covid-19
The economic impact of Covid-19 pandemic is being felt worldwide and has caused a reduction in people’s disposable incomes. This may affect the laptops market and cause a corresponding effect on the laptop bags market as conventional wisdom states that investments in electronic goods are directly proportional to people’s disposable incomes.
On the other hand, the pandemic has also caused a spurt in the online learning and work from home cultures, which has made it a core requirement for students and working professionals to have personal computers. This may actually end up boosting the laptop bags market.
A further argument in favour of a stronger laptop bags market is that people may aim to reduce spending on laptops, thereby taking greater measures to secure their laptops from wear and tear. They may hence turn towards high-quality laptop bags in this endeavour.
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East Asia has been the largest regional segment for the laptop bags market on account of a rapidly growing Chinese workforce and increasing digitization in the country. High demand in the developed countries of Japan, South Korea and Taiwan have also contributed to the segment’s large size.
North America and Europe are the other large regional segments for the market, while South Asia has seen the largest growth in recent years. South Asia’s growth has mainly been led by India and the Southeast Asian nations. Latin America, Middle East and Africa and Oceania are the market’s other key regional segments.
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