Laptop Carry Case Market

Market Study on Laptop Carry Case: PMR Foresees Various Opportunities, Analysing Demand for Portable Computing Devices, Rising Concerns for Device Protection, and a Surge in Remote Work and Travel

A Detailed Analysis of the Laptop Carry Case Market Based on Increasing Demand for Portable Computing Devices, Emphasis on Device Protection, and a Surge in Remote Work and Travel Requirements

Report ID: PMRREP33766

Number of Pages: 190

Format: PPT*, PDF, EXCEL

Industry: Consumer Goods

Published Date: January-2024

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Laptop Carry Case Market

The global laptop carry case market is forecast to expand at a CAGR of 7.2% and thereby increase from a value of US$1.99 Bn in 2023 to US$3.24 Bn by the end of 2030.


Key Insights

Laptop Carry Case Market Size (2023E)

US$1.99 Bn

Projected Market Value (2030F)

US$3.24 Bn

Global Market Growth Rate (CAGR 2023 to 2030)


Historical Market Growth Rate (CAGR 2018 to 2022)


Revenue Share of Top Four Countries (2022E)


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Market Introduction and Definition

The market for laptop carry cases comprises the manufacturing and distribution of protective cases that are tailored to fit laptops. These cases fulfill a twofold function: firstly, to protect notebooks from potential harm; and secondly, to facilitate transportation. As laptops become increasingly indispensable in an era of rapid technological advancement, there has been a significant increase in the need for dependable and inventive carrying cases. In addition to durability and security, consumers desire designs that correspond with their personal preferences, which contributes to the market's diversity and dynamism. Given the widespread use of laptops by both professionals and students, the market for laptop-carrying cases has emerged as a critical subsegment of the consumer electronics accessories industry as a whole.

Multiple factors contribute to the expansion of the worldwide laptop carry case industry. To begin with, the ongoing progressions in laptop technology, which have led to more streamlined and compact designs, have significantly increased the need for individualized, protective cases. Furthermore, the proliferation of remote work and adaptable lifestyles has contributed to an elevated demand for portable solutions, thereby stimulating the sales of laptop carry cases. In addition, the integration of intelligent functionalities, including RFID barring and charging capabilities, enhances the worth of these cases and stimulates consumer attention. The market is additionally impacted by fashion trends, as producers introduce fashionable and visually appealing designs to accommodate diverse consumer inclinations. The laptop carry case industry is anticipated to maintain solid development for the foreseeable future, as the market continues to adapt to technological advancements and shifting work patterns.

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Market Growth Drivers

Transformative Influence of the Remote Work Revolution

The worldwide laptop carry case market is experiencing significant growth due to the transformative influence of the remote work revolution. Technological advancements and global events have expedited a paradigm shift in work dynamics, which has substantially transformed how individuals conduct their professional lives. The increasing adoption and sustainability of remote work in the modern workplace have led to a significant rise in the need for appropriate accessories, specifically, laptop carry cases.

The demands of professionals have undergone a significant transformation due to the proliferation of remote work, which has had a cascading impact on the market for laptop carry cases. As the number of individuals operating remotely from various locations continues to rise, there has been a heightened demand for portable solutions that offer both convenience and protection. Previously regarded as ordinary protective equipment for business travelers, laptop carry cases have since transformed into indispensable accessories for individuals engaged in remote work. There has been a notable transition in focus from conventional briefcases to carry cases tailored specifically for laptops, catering to a range of environments including outdoor workspaces, co-working spaces, and commuting. The current change in demand patterns is significantly influencing the market environment, as companies modify their product lines to accommodate the diverse requirements of the remote labor force.

Increasing Environmental Apprehensions Linked to the Manufacturing and Disposal of These Devices

The worldwide market for laptop carry cases is notably impeded by the increasing environmental apprehensions linked to the manufacturing and disposal of these devices. Consumer preferences and environmental sustainability consciousness have emerged as critical determinants in shaping consumer decision-making. Consequently, the laptop carry case industry is encountering difficulties in harmonizing its operations with the ever-changing sustainability demands of consumers. Frequently employed in the production of laptop carrying cases are non-biodegradable materials such as synthetic fabrics, plastics, and other substances. Environmental degradation is a consequence of the extraction and production of these materials, and the dispersal of them at the end of their useful lives presents waste management challenges.

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Market Restraints

Intensifying Competition Among Manufacturers

The struggle to differentiate products in a market that is already saturated with laptop carry cases and the intensifying competition among manufacturers constitute a formidable obstacle for the global market. Due to the proliferation of participants, including both well-established brands and new entrants, the market is currently witnessing a state of saturation regarding comparable products or services. The increased level of competition presents manufacturers with the difficult task of differentiating their laptop carry cases through design, features, and the overall value proposition. The task at hand for manufacturers in their pursuit of market share is to differentiate themselves from the vast array of alternatives. Product innovation emerges as a pivotal determinant in surmounting this obstacle, necessitating organizations to allocate resources towards research and development to unveil distinctive and captivating attributes that align with the inclinations of consumers.


Increasing Need for Intelligent and Technologically Advanced Accessories

An advantageous factor propelling the expansion of the worldwide laptop carry case industry is the increasing need for intelligent and technologically advanced accessories. With the continuous progression of technology, consumers are increasingly interested in accessories that improve the functionality and convenience of their devices, surpassing the mere desire for protective cases. The current market demand for laptop carry cases with intelligent features provides market participants with a substantial opportunity to distinguish their products and foster innovation in a fiercely competitive market.

The incorporation of technological advancements into laptop-carrying cases goes beyond conventional safeguarding, incorporating functionalities that address the contemporary requirements of users. The prevalence of USB interfaces, power banks with integrated wireless charging capabilities, and other such features is on the rise, as consumers seek out accessories that provide more than mere protection. These technological developments correspond to the evolving behaviors of consumers, who are progressively dependent on their laptops for professional tasks, entertainment, and communication. Potential customers are presented with a comprehensive solution that not only provides a protective shell for laptops but also enhances the overall user experience.

Analyst’s Viewpoint

What do our Analysts Predict for the Future of the Laptop Carry Case Market?

According to PMR, the worldwide market for laptop carry cases is anticipated to experience significant expansion, propelled by a convergence of factors that emphasize its critical significance in the ever-changing realm of consumer electronics accessories. Numerous pivotal factors contribute to the sanguine perspective regarding this market. An important factor propelling expansion is the increasing prevalence of remote work and flexible lifestyles. The substantial increase in demand for laptop travel cases can be attributed to the growing number of individuals who prefer to work remotely. In addition to safeguarding their devices, professionals prefer solutions that are compatible with the ever-changing nature of their work environments. This phenomenon is especially conspicuous in areas such as North America South Asia & Pacific, where the convergence of technologically proficient populations and changing work practices drives market development. The interplay between manufacturers and consumers significantly influences the dynamics of the market. As consumer awareness regarding the aesthetics and functional aspects of laptop carrying cases grows, producers are obligated to introduce novel approaches and distinguish their goods. Customization, aesthetically pleasing designs, and intelligent functionalities are increasingly recognized as critical differentiators that impact consumer purchasing choices. The dynamic between manufacturers and consumers is transforming from a transactional exchange to a more collaborative partnership in which product development is directly influenced by consumer feedback and preferences. Additionally, the impact of production and disposal on the environment is becoming an increasingly important factor. As a result of sustainability concerns, manufacturers are integrating recycled materials and reducing their carbon footprints to implement eco-friendly processes. The future success of the market is contingent upon the industry's capacity to conform to worldwide sustainability objectives and provide environmentally conscientious solutions.

Supply-side Dynamics

The laptop carry case market is characterized by the existence of major actors who exert considerable global influence. At the vanguard are prominent manufacturers including Samsonite International S.A., Kensington Computer Products Group, and Targus. These corporations have positioned themselves as frontrunners in the industry by providing an extensive selection of laptop-carrying cases to meet the varied demands of customers. North America, with the United States being a particularly noteworthy example, emerges as a dominant region in terms of laptop carry case adoption and market growth. In conjunction with the widespread adoption of remote work, the technologically proficient populace contributes to the region's high market utilization. Furthermore, the Asia-Pacific region, China, and India are witnessing a surge in the need for laptop-carrying cases as an increasing proportion of students and professionals depend on laptops for academic and occupational purposes.

Prominent industry participants are proactively influencing the competitive environment using strategic endeavors and groundbreaking product introductions. Utilizing its brand recognition for premium luggage and accessories, Samsonite is offering stylish and long-lasting laptop carry cases of superior quality. In contrast, Targus is at the forefront of technological advancements by introducing wireless charging laptop cases, thereby catering to the increasing market demand for accessories that integrate technology. By emphasizing security features in its laptop travel cases, Kensington Computer Products Group is reshaping the industry and addressing concerns regarding data protection. In addition to expanding their range of products, these market leaders exert considerable influence over market trends using strategic alliances, mergers, and acquisitions. The influence of industry leaders, who consistently establish standards for quality, functionality, and aesthetics, is felt throughout the worldwide laptop carry case market. This impact shapes consumer expectations and propels the industry's overall development.

Market Segmentation

What Product Will Be Targeted the Most for Installations?

Backpacks to be the Preferred Products Owing to their Adaptibility and Popularity

It is anticipated that the backpack segment will hold the most significant portion of the laptop carry case market. Backpacks, due to their adaptability, popularity, and ability to combine comfort, style, and functionality, are favored by a wide range of demographics, including executives and students. Additional factors driving the demand for backpacks are the growing prevalence of remote work and the requirement for a practical and comfortable method of transporting laptops. It is anticipated that the laptop sleeves segment will expand at the most rapid rate among all laptop carry case segments. Laptop coverings, which feature lightweight and minimalistic designs, cater to an expanding demographic of users who place a premium on portability and simplicity. With an increasing number of individuals choosing streamlined and compact laptop designs, it is anticipated that the demand for laptop sleeves will skyrocket. This is because these sleeves offer vital protection while maintaining style and convenience. This segment is anticipated to experience substantial growth in the market due to its compatibility with the changing preferences of contemporary laptop users.

Which Distribution Channel to Be Focused on the Most Regarding Sales?

Online Sales to be Dominant owing to Inclination of Consumers Towards Convenience

It is anticipated that the greatest market share in the laptop carry case industry will be held by the online retail sector. The increasing inclination of consumers towards the convenience of online purchasing, coupled with the accessibility and extensive selection of products provided by online retailers, has contributed to the segment's dominance. The proliferation of online resources that facilitate product comparisons, review reading, and well-informed purchasing contributes to the expansion of this distribution channel. On the contrary, although the offline retail sector remains substantial, its growth is anticipated to be relatively decelerated. Conventional physical retail establishments encounter the difficulty of adjusting to evolving consumer preferences and behavior. Nevertheless, they remain indispensable in offering a physical purchasing experience, particularly for individuals who prefer to examine products firsthand before completing a transaction. Notwithstanding the decelerated expansion, offline retail continues to be a vital component of the market, serving a distinct demographic and providing a customized purchasing experience in the context of laptop carry cases.

Top Regional Markets

Technologically Sophisticated Societies and Widespread Adoption of Remote Work to Promote Growth

With the highest potential market share, North America is positioned to dominate the worldwide laptop carry case industry. Multiple elements contribute to this preeminence. To begin with, technologically sophisticated societies abound in North America, characterized by a significant prevalence of laptops in both professional and personal domains. The region's technologically adept populace generates substantial demand for high-quality laptop carry cases, underscoring the significance of fashionable and protective accessories. Additionally, the widespread adoption of remote work and a societal emphasis on portable and convenient solutions contribute to the increased need for laptop carry cases in North America. With the region increasingly adopting dynamic work trends, there is a critical demand for dependable and cutting-edge accessories. North America's market leadership is further solidified by the variety and accessibility of laptop carry cases, which are facilitated by the presence of established actors and a competitive market landscape. Additionally, the economic affluence and purchasing power of consumers in the region are crucial factors that create a favorable atmosphere for the expansion of the laptop carry case market.

What Opportunities Lie in South Asia and the Pacific for Manufacturers?

Swiftly Growing Middle Class and a Surge in Urbanization to Provide Revenue

The region of South Asia & Pacific is anticipated to witness the most rapid expansion of the worldwide laptop carry case industry. This geographical area is home to a multitude of economies characterized by a swiftly growing middle class, a surge in urbanization, and an increased adoption of technology. The anticipated increase in the utilization of laptops for educational and professional purposes, coupled with the digital transformation occurring in these nations, will generate a surge in demand for protective accessories such as laptop carry cases. South Asia & Pacific's rapid expansion can be ascribed to a proliferation of factors. Increasing disposable incomes and the decreasing cost of laptops are propelling the widespread adoption of laptops among diverse demographic groups. Moreover, the dynamic e-commerce environment in the region enables convenient accessibility to an extensive selection of laptop carry cases, thereby contributing to the overall growth of the market.

Competitive Intelligence and Business Strategy

Prominent contenders in the laptop carry case industry, such as Kensington Computer Products Group, Samsonite International S.A., and Targus, utilize an array of strategic initiatives to safeguard and augment their market presence. A pivotal approach entails the implementation of product diversification and innovation. These businesses invest consistently in research and development to incorporate innovative designs and features into their laptop-carrying cases. By remaining at the vanguard of technological developments, they not only satisfy but frequently surpass consumer anticipations, thereby solidifying their products' position as preeminent options within the market.

In pursuit of maximal market share, brand reputation is of the utmost importance to these businesses. Samsonite, a reputable company recognized for its proficiency in luggage and travel accessories, utilizes its well-established brand to inspire assurance among customers in search of dependable and premium laptop carry cases. Targus, an industry pioneer in laptop accessories, acquires new customers and cultivates brand loyalty by establishing a reputation for functionality and innovation. In addition, the implementation of customization and the recognition of varied consumer demands are critical tactics to secure a substantial portion of the market. Acknowledging the diversity of consumer preferences and needs, these organizations provide an extensive selection of laptop carry cases, encompassing sophisticated and understated styles as well as durable and functional alternatives. This strategy guarantees that the organization accommodates the varied requirements of professionals, students, and technology devotees, thereby fortifying their standing as all-encompassing providers within the market.

Key Recent Developments

New Acquisition

Hermès, a French luxury design house, introduced the Oran Laptop bag in May 2022. This fashionable handbag is crafted from Box calf leather, a signature material for the brand. Innovative products predominate in the fashion and electronics industries.

Market Impact: The convergence of fashion and technology is exemplified by Hermès' introduction of the Oran Laptop purse, which has had a significant influence on the worldwide laptop carry case market. By incorporating high-end design elements and exclusive materials such as Box calf leather into a laptop case, a discernible trend toward electronic accessories that are both stylish and sophisticated is initiated. This advancement not only accommodates individuals in search of fashionable and cutting-edge solutions but also underscores an emerging pattern in which laptop carry cases transcend their functional purpose and transform into fashion and electronics-inspired statement pieces.

Laptop Carry Case Market Report Scope



Forecast Period

2023 to 2030

Historical Data Available for

2018 to 2022

Market Analysis

US$ Million for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • The Middle East & Africa  

Key Countries Covered

  • United States
  • Canada
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • South Africa  

Key Market Segments Covered

  • Product
  • Distribution Channel
  • Region

Key Companies Profiled

  • Samsonite International S.A.
  • Targus
  • ACCO Brands
  • ASUSTeK Computer Inc.
  • Fabrique LTD.
  • Thule Group
  • Sanwa Supply Inc.
  • Lenovo
  • Belkin International, Inc.
  • Vitec Imaging Solutions Spa

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives  

Customization & Pricing

Available upon request

Laptop Carry Case Market Research Segmentation

By Type:

  • Backpacks
  • Messenger Bags
  • Laptop Sleeves
  • Briefcase
  • Rollers

By Distribution Channel:

  • Online Retail
  • Offline Retail

By Region:

  • North America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Latin America
  • Middle East & Africa

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Companies Covered in This Report

  • Samsonite International S.A.
  • Targus
  • ACCO Brands
  • ASUSTeK Computer Inc.
  • Fabrique LTD.
  • Thule Group
  • Sanwa Supply Inc.
  • Lenovo
  • Belkin International, Inc.
  • Vitec Imaging Solutions Spa

Frequently Asked Questions

The market is anticipated to grow at a CAGR of 7.2% during the projected period.

The Laptop Carry Case market was valued at US$1.99 billion in 2023.

The United States held the largest market share in 2023.

The prominent players in the market are Samsonite International S.A., Targus, ACCO Brands, SWISSGEAR, and ASUSTeK Computer Inc., among others.

The offline retail segment is expected to grow at the fastest growth during the forecast period.

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