Drinkable peanut powder is a product that is prepared by crushing roasted peanuts, in order to remove natural oils. The remaining particles are then grounded into fine powder that contains 85% less fat and 50% fewer calories in comparison to regular peanut butter. Consumers prefer plant-based proteins over animal-based proteins. Demand for healthy beverages is significantly high, especially for drinkable peanut powder products. This is attributed to high protein content and health benefits that drinkable peanut powder products offer. Thus, food manufacturers are developing peanut powder-based beverages that are rich in protein and low in fat content with fewer calories. Governments of various countries support production of organic, natural, and non-GMO foods and beverages. The inclination of consumers towards nutritious and functional foods and beverages has created a positive platform for drinkable peanut powder, due to its plant-based natural protein content.
Factors such as increasing demand for beverages, nutritious products, and plant-based proteins coupled with increasing health consciousness and awareness among consumers, and increasing production and consumption of peanuts and peanuts-based products are expected to drive growth of the global drinkable peanut powder market. Additionally, increasing penetration of retail and online by major retailers and are expected to fuel the overall growth of the global drinkable peanut powder market.
On the basis of product type, the global drinkable peanut powder market is segmented into soluble (powder) and insoluble (particle). Soluble (powder) segment is expected to account for largest market share in terms of value over the forecast period 2016-2024.
On the basis of application, the global drinkable peanut powder market has been segmented into shakes, smoothies, and flavored beverages. Shakes segment is the most dominant segment, followed by smoothies segment, with market share of 34.9% by 2024.
On the basis of distribution channel, the global drinkable peanut powder market has been segmented into super market & hypermarket, departmental stores, and online retailing. Super market & hypermarket segment is the most dominant segment, followed by online retailing segment, with market share of 28.1% by 2024.
North America is estimated to account for 37.8% share of the global drinkable peanut powder market by 2016 end, and expected to expand at a CAGR of 5.7% over the forecast period. North America drinkable peanut powder market is expected to witness robust growth owing to high consumer awareness regarding the benefits of drinkable peanut powder in comparison to peanut butter and other peanut products in the region. Moreover, the launch of new products is further fueling growth of the drinkable peanut powder market in North America. In order to meet varying consumer demands, super market & hypermarkets are offering premium grade drinkable peanut powder brands.
Asia Pacific excluding Japan (APEJ) region is one of the dominant markets for drinkable peanut powder. The APEJ market is the fastest growing market for drinkable peanut powder. This is attributed to increasing demand for superior quality and high-end peanut products from the region. The market in APEJ is expected to register a CAGR of 7.2% in terms of revenue over the forecast period. The market in China is expected to witness highest uptake of drinkable peanut powder, followed by India over the forecast period. Increasing demand for plant-based natural products that are rich in proteins in comparison to products where proteins are derived synthetically is significantly high. Peanut powder is rich in protein and is derived naturally by crushing roasted peanuts, which is one of the major factors contributing towards growth of the global market.
Key players in the global drinkable peanut powder market include The J.M. Smucker Company, Golden Peanut and Tree Nuts, Santa Cruz, Bell Research Companies, Peanut Butter & Co., The Tru-Nut Company, Sukrin Ltd., Protein Plus, LLC, BetterBody Foods, and Nutrinity.
Persistence Market Research (PMR) offers an eight-year forecast of the global drinkable peanut powder market between 2016 and 2024. The report defines 2015 as the base year and provides data for the following 8 years. In terms of value, the global drinkable peanut powder market is expected to register a CAGR of 5.6% during the forecast period (2016-2024).
This report provides a detailed analysis of the global drinkable peanut powder market, while identifying factors contributing to the growth of the market across key regions. This study offers insights about the market dynamics and trends of various regional markets that are influencing the current nature and future dynamics of the global drinkable peanut powder market during the forecast period.
This report provides insights on the basis of product types, such as soluble (powder) and insoluble (particle). Increasing demand for nutritious and plant-based beverages is a major factor creating a significant shift in the preferences for drinkable peanut powder globally. Manufacturers and new players in the market are investing in R&D activities to develop and launch new and innovative products, in order to sustain in a competitive environment and expand consumer base. A detailed analysis by each product type, further enables clients to formulate strategies for every stage of their business.
The report provides insights on the basis of application such as shakes, smoothies, and flavored beverages. Increasing consumer preferences for beverages and convenience food are expected to drive demand for shakes and other drinkable beverages. Consumer inclination towards healthy shakes is attributed to increasing health consciousness and the shift towards healthy lifestyle by consumers. This report offers business insights to clients about how all applications are contributing to increased consumption of this rapidly growing market.
As per analysis, product availability plays a very important role, and hence this report offers an in-depth analysis on the different distribution channels and their role in market growth. Growth of the global drinkable peanut powder market is primarily driven by robust sales through channels such as super market & hypermarket, departmental stores, and online retailing. This report covers all the data and analysis on growth and strategic insights of distribution management in the market.
Increasing product penetration in markets across various regions through super market & hypermarket channel is a major factor driving market growth across the globe. Sales of drinkable peanut powder through super market & hypermarket is anticipated to result in significant growth over the forecast period, owing to higher consumption of beverages and health supplements by consumers globally. Online retailing has become the most widely used channel of shopping, which is growing at a rapid pace and expanding the reach of several manufacturers across the globe. This report offers business insights to clients about how the aforementioned channels are contributing to the growth and enhancement of global drinkable peanut powder market.
The following section of report includes analysis of the global drinkable peanut powder market on the basis of regions. It provides market outlook for 2016–2024, and sets the forecast within the context of drinkable peanut powder markets. This study discusses the key regional trends contributing to the growth of the global drinkable peanut powder market and also analyses the degree at which the global drivers are influencing this market in each region. Key regions covered in this report are North America, Latin America, Western Europe, Eastern Europe, Asia Pacific excluding Japan (APEJ), Japan, and the Middle East and Africa (MEA).
In the final section of the report, competitive landscape has been included in order to present the client with a dashboard view of the various categories of providers, their respective product offerings and portfolios, and key differentiators.
It also enables identification and evaluation of key competitors based on in-depth assessment of their capabilities and success in the marketplace. The report provides comprehensive profiles of companies operating in the drinkable peanut powder market in order to evaluate their long- and short-term strategies, key offerings, and recent developments.
Key companies covered in this report include The J.M. Smucker Company, Golden Peanut and Tree Nuts, Santa Cruz, Bell Research Companies, Peanut Butter & Co., The Tru-Nut Company, Sukrin Ltd., Protein Plus, LLC, BetterBody Foods, and Nutrinity Foundation.
Report covers in-depth analysis on the following key segments:
By Product type, the market is segmented into:
By product type, soluble (powder) segment accounts for a major share in the global drinkable peanut powder market. This segment is followed by insoluble (particle) segment. Segment-wise in-depth analysis on drivers, growth rates, etc. are also included in this report.
By application, the market is segmented into:
By distribution channel, the market is segmented into:
By key regions, the market is segmented into:
Key companies covered: