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Back Support Pillow Market

Market Study on Back Support Pillows: High Demand Being Witnessed for Memory Foam Pillows

Back Support Pillow Market Segmentation By Product ( Basic Support Pillow, Lumbar Support Pillow, Bolster Roll Pillow, Wedge Pillow)

Back Support Pillow Market Outlook (2022 to 2032)

The global back support pillow market recorded a valuation of US$ 2.82 billion in 2021 and is expected to reach US$ 4.96 billion by the end of 2032, increasing at a CAGR of 5.3% over the next ten years. According to this new study by Persistence Market Research, lumbar support pillows lead the global market and accounted for a share of 42.8% in 2021.

Presently, back support pillows are among the most widely manufactured products worldwide. Long working hours and disturbed circadian rhythm can cause fatigue and discomfort while sitting, leading to a bad posture. Hence, back support pillows are designed to provide comfort to a great extent. The choice of the right pillow is important to decrease the severity of pain. Since there is growing consumer awareness in reference to back support pillows, the market is anticipated to grow steadily over the coming years.

A back support pillow can be used before, during, or after back pain arises. To avoid slouching, the pillow profoundly supports the spine and alleviates pain.

  • According to the Spondylitis Association of America, more than 3.2 million Americans were suffering from spondyloarthritis in 2021.

Sales of back support pillows accounted for 20% share of the global pillow market in 2021.

Back Support Pillow Market Size (2021)

US$ 2.82 Billion

Estimated Market Value (2022)

US$ 2.96 Billion

Forecasted Market Value (2032)

US$ 4.96 Billion

Global Market Growth Rate (2022 to 2032)

5.3% CAGR

Market Share of Top 5 Countries


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Sales Analysis of Back Support Pillows (2017 to 2021) Vs. Market Outlook (2022 to 2032)

Sales of back support pillows increased at a CAGR of 4.6% from 2017 to 2021. Working for long hours and slouching in front of the computer can cause exhaustion and discomfort in the neck or lumbar region. The general practice of neglecting certain symptoms such as pain in areas such as the thighs, back, and buttocks, muscle spasms, or a pinching sensation could eventually cause muscle strain that can later lead to lumbar disc diseases and musculoskeletal disorders such as spinal osteoarthritis or tendonitis. Increasing prevalence of such conditions aligns with the increasing demand for back support pillows. These pillows are not a front-line treatment for back pain but they assist in reducing the pain.

Spinal disorders such as spondylolisthesis can cause lower back pain because in this condition one of the vertebrae slips out of place. Consistent pain, numbness, and stiffness in the spinal cord make the spine less flexible, resulting in a hunched posture. Back support pillows are capable of providing comfort all day long and these pillows can ease the unwanted pressure on the upper and lower back, which occurs when a person sits in an awkward posture for long hours. The pillows can take shape according to curvature, which improves the sitting posture.

Back support pillows are also portable, which means that they can be easily carried to various places such as offices or cars, and this increases customer inclination toward the product.

Thus, owing to the factors mentioned above, the global market for back support pillows is expected to expand at a CAGR of 5.3% during the forecast period (2022 to 2032).

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How is the Market for Back Support Pillow Manufacturers Progressing?

The market has an assertive outlook for the years ahead. Market growth will be pushed by the rising geriatric population and increasing accidents that cause back and lumbar injuries.

e-Commerce is changing the buying patterns of consumers through emerging technologies. It is effortless for people to buy products that are available online. This will have a positive impact on the demand for back support pillows over the forecast period. Additionally, it is beneficial for both suppliers and consumers as online payment processes become easier. This can be an opportunity for manufacturers to understand consumer behavior better.

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What is Restraining the Demand Growth for Back Support Pillows to Some Extent?

Lack of awareness about what causes back pain is one of the major restraints that can negatively impact the growth of the back support pillow market. Moreover, mistreating the symptoms or treating them with the wrong home remedies can be a problem and result in restrained market expansion.

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Country-wise Insights

Why is the United States a Lucrative Market for Back Support Pillow Suppliers?

The U.S. dominated the North American region with a market share of 90.7% in 2021, and a similar trend is expected over the forecast period.

Due to rising cases of back pain-related problems in the United States, the demand for back support pillows is higher as compared to other regions.

  • As per findings by the National Health Interview Survey conducted by the U.S. Department of Health and Human Services, 39% of adults who were 18 years old and above suffered from back pain in 2019.

The presence of several manufacturers such as Alex Orthopedic Inc., Xtreme Comforts, Coop Home Goods, and C Cushion Labs makes the U.S. a leading market, which has boosted the availability of back support pillows in the country.

What is the Outlook for Manufacturers of Back Support Pillows in Germany?

The market in Germany is expected to exhibit a CAGR of 5.4% during the forecast period.

Germany is becoming increasingly popular in the back support pillow market. Patients with distorted spines usually benefit from using optimal back support pillows on a daily basis, and hence, this market is set to experience accelerating growth in the coming years.

  • According to the Burden of Disease Study published in 2021, around 61% of the German population suffered from back pain at least once a year.

This depicts the rising cases of back pain conditions in Germany and is making the market in the country quite lucrative.

Will India be a Lucrative Market for Back Support Pillow Producers?

India held 36% share of the South Asian market in 2021 and is projected to evolve at a steady CAGR of 3.9% through 2032.

Back support pillow manufacturers in India are committed to providing quality products at cheaper prices. Market players such as Wakefit Innovations, The White Willow, Dr. Ortho, JSB Wellness, and My Frido are India’s top five companies with a top growth streak in line in the market.

Category-wise Insights

Which Type of Back Support Pillow is Widely Popular?

Lumbar support pillows are expected to see high growth in demand at a CAGR of 5% over the forecast period. The segment held a market share of 42.8% in 2021.

Lumbar back support pillows are useful for low back pain issues, including sprains and strains. They help in maintaining improved posture by solely voiding the gap between the spine and buttocks, and this makes lumbar back support pillows a dominant segment among the various kinds of back support pillows available in the market.

What Material is Preferred for Manufacturing Back Support Pillows?

Memory foam support pillows accounted for a revenue share of 40.5% in 2021 and are expected to display gradual growth over the forecast period. When it comes to back support pillows, the material is a crucial aspect in maintaining the durability of these pillows. Memory foam is a type of material that is highly durable and available in several shapes and sizes, making it a popular choice of material for both manufacturers and customers.

Competitive Landscape

With several competitors in this space, the overall market is highly fragmented. Companies are driving market potential by engaging in new product launches, collaborations, and campaigns to meet rising consumer demand and expand their customer base.

  • In September 2019, Wakefit Innovations launched a new campaign in partnership with Essence. Through this partnership, this campaign was initiated to expand its existing products and promote its new range of products, including the back support pillows.
  • In 2019, My Pillow launched an e-Commerce revolutionary platform called My to expedite the marketing and sales of its products.

Back Support Pillow Industry Report Scope



Forecast Period

2022 to 2032

Historical Data Available for

2017 to 2021

Market Analysis

US$ Million for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • The Middle East & Africa

Key Countries Covered

  • US
  • Canada
  • Brazil
  • Mexico
  • Argentina
  • Germany
  • France
  • Italy
  • U.K.
  • Spain
  • Russia
  • Nordic Countries
  • India
  • Thailand
  • Indonesia
  • Malaysia
  • China
  • Japan South Korea
  • Australia
  • New Zealand
  • GCC Countries
  • Türkiye
  • Northern Africa
  • South Africa

Key Market Segments Covered

  • Product
  • Material
  • Indication
  • Distribution Channel
  • Region

Key Companies Profiled

  • Upper Echelon Products
  • Coop Home Goods
  • Xtreme Comforts
  • Alex Orthopedic Inc.
  • My Pillow Inc.
  • C cushion Labs
  • The white willow
  • Sleepsia
  • Core Products International Inc.
  • Samsonite
  • SBS Biotech
  • Qutool
  • JSB Wellness
  • Wakefit Innovations
  • My Frido
  • Godrej Group
  • Fovera Orthodesign Private Limited
  • Meditive
  • Mckenzie Global Limited


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Back Support Pillow Industry Research Segmentation

By Product:

  • Basic Support Pillows
  • Lumbar Support Pillows
  • Bolster Roll Pillows
  • Wedge Pillows

By Material:

  • Memory Foam
  • Micro-fiber
  • Water-filled
  • Gel-filled

By Indication:

  • Chronic Spine and Back Pain
  • Spondylitis
  • Spinal Cord Injury
  • Spondylosis
  • Spondylolisthesis

By Distribution Channel:

  • e-Commerce
  • Retail Stores
  • Specialty Stores
  • Supermarkets/Hypermarkets

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East and Africa (MEA)

- Companies Covered in This Report -

  • Upper Echelon Products
  • Coop Home Goods
  • Xtreme Comforts
  • Alex Orthopedic Inc.
  • My Pillow Inc.
  • C cushion Labs
  • The white willow
  • Sleepsia
  • Core International Products Inc.
  • Samsonite
  • SBS Biotech
  • Qutool
  • JSB Wellness
  • Wakefit Innovations
  • My Frido
  • Godrej Group
  • Fovera Orthodesign Private Limited
  • Meditive
  • McKenzie Global Limited

- Frequently Asked Questions -

This global back support pillow market was valued at US$ 2.82 billion in 2021.

Sales of back support pillows are set to reach US$ 4.96 billion by the end of 2032.

Demand for back support pillows increased at a CAGR of 4.6% from 2017 to 2022.

Sales of back support pillows are projected to increase at 5.3% CAGR between 2022 and 2032.

Lumbar support pillows will garner a significant value share of 42.8% in 2022.

The U.S., China, the U.K., Japan, and Germany account for 57% share of the global market.

The U.S. accounted for 90.7% share of the North American market in 2021.

The European market is predicted to increase at 5.5% CAGR over the forecast period of 2022 to 2032.

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