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Neck and Shoulder Massager Market

Global Market Study on Neck and Shoulder Massagers: Popularity of Shiatsu Massagers Rising Rapidly

Neck and Shoulder Massager Market Segmented By Vibrating Massagers, Manual Massagers, Impulse Massagers, Shiatsu Massagers Product with Cordless and Corded Power Type

Neck and Shoulder Massager Market Snapshot

According to Persistence Market Research, the neck and shoulder massager market is anticipated to generate a revenue of US$ 3,892.8 Mn in 2023. The demand for neck and shoulder massager will accelerate, with the top market players holding a prominent share of the neck and shoulder massager market in 2022. The global market for neck and shoulder massager is expected to reach US$ 8,640.7 Mn by 2033, growing at a ~8.3% CAGR from 2023 to 2033.

Attributes Key Insights

Global Neck and Shoulder Massager Market Size (2022A)

US$ 3,601.6 Mn

Global Neck and Shoulder Massager Market Size (2023E)

US$ 3,892.8 Mn

Projected Neck and Shoulder Massager Market Value (2033F)

US$ 8,640.7 Mn

Value CAGR (2023-2033)


Collective Value Share: Top 3 Countries (2022)

~25% to 30%

Modern neck and shoulder massagers are simple to use and handle without the need for professionals, due to advances in creativity and technology. Demand for the product is mainly driven by the growing popularity of massagers for personal usage in addition to in salons and spas.

Neck and shoulder pain has become one of the modern generation's most common ailments. Long working hours, extremely soft beddings, and a lack of physical activities and exercise are all contributing to conventional shoulder and neck pain. Neck and shoulder massage equipment provide immediate relief, and continued use of these, along with proper exercise, aids in the complete cure of the problem.

Many more unique growth factors have been analyzed in detail, while a comprehensive assessment of some of the key challenges for neck and shoulder massager have also been discussed in the report by Persistence Market Research.

The report also has a detailed regional analysis, which points toward North America holding a majority share in this moderately competitive neck and shoulder massager market space. A detailed COVID-19 impact has also been included in the report, so as to aid readers in taking well-informed business decisions for the present and future.

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Neck and Shoulder Massager Market Analysis from 2017 to 2022 Vs Market Outlook for 2023 to 2033

From 2017 and 2022, worldwide demand for neck and shoulder massager increased at a CAGR of 6.3%, with the United States, Japan, China, Russia, and the U.K. holding significant shares in the global market.

In addition, the demand for neck and shoulder massagers is being fueled by a rise in stress-related disorders among millennials and members of generation Z, a rise in illnesses, sports injuries, and muscle soreness, as well as a rise in the usage of massagers in spas, salons, and physical therapy.

Overall, over the next ten years, the market is projected to expand faster than the historical years. Over the next ten years, worldwide sales of neck and shoulder massager are anticipated to increase at 8.3% CAGR.

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How E-Commerce Platforms Provide Growth Opportunities to Market Players?

Customers can explore and order from a variety of products supplied by merchants on the back of e-Commerce platforms that are rapidly growing in popularity. This improves the shopping experience for customers and aids in maintaining and elevating brand recognition.

Furthermore, it is anticipated that as e-Commerce expands, suppliers will be able to offer a wide range of items to user groups including adults and teenagers, expanding their consumer base and reaching new prospective buyers.

Users have access to a distinct purchase platform where they can compare pricing, features, and product discounts thanks to the availability of a large choice of massagers on these platforms. Users can communicate with other customers and learn about their opinions on products. Additionally, the popularity of online shopping, consumer confidence in online purchases, and speedier shipping services have increased the supply and boosted sales of different neck and shoulder massagers.

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How the Portable Massager Launces Influencing the Global Market?

The market for portable massagers is expanding significantly and is predicted to do so more in the next years. An electronic massager that can be carried by user is called a portable massager. It has a wire for electricity or can be cordless with a rechargeable battery. It is held in one hand and used to massage a specific area of the body to relax muscles and relieve stress.

Additionally, portable neck and shoulder massagers come in a variety of sizes, shapes, and styles and give a particular sort of massage like trigger point therapy or acupressure. By using it on a regular basis for just a few minutes, health-conscious consumers are able to preserve their health. Thus, the affordability and accessibility of portable gadgets has enabled consumers to regularly manage their health at low expense. All of these considerations have boosted the sales of portable neck and shoulder massagers in the market.

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Country-wise Analysis

How Neck and shoulder massager Market is Progressing in the U.S.?

The U.S. market is anticipated to grow at a CAGR of more than 6.2%. A study by the American Massage Therapy Association claims that massage is a cure-all for the majority of aging-related health issues. Issues with blood pressure, dementia, osteoarthritis, stiffness, and physical aches can all be resolved with its assistance.

In addition, the world is ageing at a substantial rate; by 2050, that percentage will rise to about 17%. The number of Americans suffering from ailments including dementia, blood pressure, bodily aches, stiffness, and osteoarthritis has increased because of the country's ageing population.

The use of equipment for neck and shoulder massage will help to reduce the occurrence of the aforementioned disorders and, in turn, will promote market reach.

How is Growing Interest in Sports & Tourism Activities Driving Product Sales in Germany?

Germany held a 5.7% market share in Europe market for neck and shoulder massagers in 2022, and is predicted to continue expanding quickly. The large concentration of sports fans in Germany is one of the most noticeable factors that has changed market scenario and is anticipated to continue to be advantageous for industry expansion.

Due to an increase in domestic business travelers, which would further expand the market in the country, it is also anticipated that the development of new commercial locations where shoulder and neck massagers and other massage equipment could be used will encourage the establishment of improvements in the German tourism industry.

Why is Demand for Neck and Shoulder Massagers Increasing in China?

China, one of the leading nations in the neck and shoulder massager market, is projected to experience value growth of 12.9% during the forecast period.

Early adoption of cutting-edge technology, a strong presence of major companies, and growing concerns about fitness and wellness are some of the major reasons boosting the market's revenue growth in the nation.

How is the neck and shoulder massager Market Faring in India?

The Indian neck and shoulder massager market is anticipated to grow by 10.6% CAGR during the forecast period. This growth is linked to millennials' growing awareness of physical fitness.

Over the next few years, it is anticipated that the scope of various neck and shoulder massager will expand due to the rise in body spas and fashion styling locations around the nation because of domestic infrastructure improvements.

Category-wise Insights

Will Cordless Electric Massagers Register Notable Growth?

In 2020, cordless electric massagers registered a significant growth rate of around 52.5% in terms of power. Since cordless variants do not require a power source to operate, the user can use them almost anywhere.

Since, increasing number of consumers prefer cordless massagers, more businesses are concentrating on offering such products, which is anticipated to accelerate the growth of the cordless massagers in the years to come.

Which Product Type has High Demand in the Global Market?

According to the analysis, the vibrating massager accounted for a value share of 26.4% in 2022 and is anticipated to remain high during the forecast period.

The increasing prominence of such massagers in the sports and personal care industry is leading to increased product adoption by the consumers. Further, the growth in promotional activities of such product type on the back of growing social media platforms is anticipated contribute substantially towards market growth.

Competition Landscape

Players operating in the market are finding new ways to introduce their products across regions. These measures and efforts are undertaken due to rising competition. Well-established firms are taking a hard look at their marketing strategies. Collaborations, partnerships, and product innovation are having a strong influence on market growth.

For Instance:

  • In 2021, SKG an award winning high tech company specialized in developing massage devices, announced the launch of its new massage gun the F5 Portable, lightweight massage device with embedded heating function.

Report Scope

Attribute Details

Forecast Period


Historical Data Available for


Market Analysis

  • US$ Mn for Value
  • ‘000 Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

Key Countries Covered

  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • Russia
  • South Africa
  • Northern Africa
  • GCC Countries
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand

Key Segments Covered

  • Product Type
  • Power Type
  • Price Range
  • End User
  • Sales Channel

Key Companies Profiled

  • JSB Health & Fitness Pvt. Ltd
  • Nekteck
  • OSIM International
  • HoMedics
  • Family Inada Co., Ltd.
  • Human Touch
  • SKG
  • Panasonic Corp.
  • Beurer GmbH
  • Wenzhou Huifan Technology Co., Ltd
  • Prospera Corp.
  • Others

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Key Segments Covered in Neck and Shoulder Massager Industry Research

Product Type

  • Vibrating Massagers
  • Manual Massagers
  • Impulse Massagers
  • Shiatsu Massagers
  • Others

Power Type

  • Cordless
  • Corded

Price Range

  • Below US$ 100
  • US$ 100- US$ 200
  • US$ 200- US$ 300
  • US$ 300 and Above

End User

  • Spas & Massage Parlors
  • Households
  • Physiotherapy Clinics
  • Private Hospitals
  • Others

Sales Channel

  • Direct Sales
  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Departmental Stores
  • Multi-Brand Stores
  • Online Retailers
  • Other Sales Channels


  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa (MEA)

- Companies Covered in This Report -

  • JSB Health & Fitness Pvt. Ltd.
  • Nekteck
  • OSIM International
  • HoMedics
  • Family Inada Co., Ltd.
  • Human Touch
  • SKG
  • Panasonic Corp.
  • Beurer GmbH
  • Wenzhou Huifan Technology Co., Ltd
  • Prospera Corp.
  • Others

- Frequently Asked Questions -

The global neck and shoulder massager market reached a valuation of US$ 3,601.6 Mn at the end of 2022.

Between 2017 and 2022, global sales of neck and shoulder massager increased at 6.3% CAGR.

North America leads the global market and accounted for a value share of 25.5% in 2022.

Some of the leading manufacturers of neck and shoulder massager are JSB Health & Fitness Pvt. Ltd, Nekteck, OSIM International, HoMedics, Family Inada Co., Ltd., FUJIIRYOKI, Human Touch, SKG, Panasonic Corp., Beurer GmbH, Wenzhou Huifan Technology Co., Ltd, Prospera Corp., and CERAJADE KYOSUNGMED among Others.

Growing popularity of online stores, new product launches, and increasing mergers and acquisitions are key trends in this space.

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